B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
H&P Code of Conduct
1. Hauska & Partner International Communications Group
Code of Conduct
Hauska & Partner International Communications Group
www.hauska.net
Fostering Fair Relations
Austria, Vienna
Tel. +43 2236 26114
Croatia, Zagreb
Tel. +385 1 4500 222
Czech Republic, Prague
Tel. +420 221 592 450
Serbia and Montenegro, Belgrade
Tel. +381 11 3287 397
2. Code of Conduct Code of Conduct
Leo Hauska
President, Hauska & Partner Group
Change is the The transformation of our society includes relating to effective and efficient CSR we invite you - as a reader of these lines
key word of our changing the role of the civil society and Management. Therefore, two questions - to join us in our efforts and work together
century. That increasing expectations towards companies, have become important for us right from with us. For us it is more than duty. We
includes dramatic especially transnational ones. Our clients the start: How can we support our clients enjoy going this way. As a service industry
societal changes are faced with new challenges emerging and assist them in their challenges in the we have to serve the society. This is why
taking place from different angles and are ever best possible way and, what do we have we will also go with passion towards
around the globe increasingly asked to integrate social and to do in taking over social responsibility as excellence in responsibility management.
that open up environmental concerns in their business a corporation?
questions about operations and in their interaction with
corporate and stakeholders. With our expertise in As CSR is not a project, but rather a
personnel stakeholder relations we are able to assist process, two main aspects which have
values. This our clients in fulfilling this task by managing arisen characterize our approach towards
change also brought about dynamic and directing their social responsibility. this issue: First, it is a matter of our values,
development of our industry. Today we our intention and our willingness to embark
know about the power of communications To be active in this field for us means to upon this direction. Second, this process
and relationship management and potential be at the forefront. Our corporate values requires a thoroughly planned system for
impact they have on our work and the focus on excellence, passion and ongoing development and improvement, a
society. We are aware of our capabilities responsibility. Therefore, we see it as our clearly defined way of managing and
in driving this change. Over the last decades obligation to also be a step ahead in this supervising it as well as carefully evaluating
we have learnt how to manage stakeholder field and to contribute to further the progress in this regard together with
relations strategically and we support our development of CSR and related our stakeholders. This code of conduct is
clients in achieving their goals through management practices. Besides that, we the basis for the both. It is our first step in
professional relationship management. are also affected as a company and, as an this direction and more is to follow. However,
international SME, face specific challenges even before you go through these pages,
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3. Code of Conduct Code of Conduct
Daria Mateljak Bartulin
Managing Director, Hauska & Partner Croatia
and have courage to step into the territory law-abiding, but also brings difference in a values of our employees and from the vision
For centuries our
of chosen improvement. Even better step forward to a better operating, more of our management. We do our business
civilization has
defined, the territory of socially rewarding efficient, more fair and more prosperous with excellence, in a reliable way,
struggled to
and enriching contribution to the own society. contributing to the society and with passion
create citizens,
organization and people who are tied to it and dedication. Our values were borne
families, forms of
in all forms of relations. In other words - we Our objectives are not only to bring better from our personal beliefs, we pledged them
b u s i n e s s
have a choice to do things better and to do standards to consulting business, but also to our company and we live by them. This
partnerships, or
them in a different way. Today, in my to become a leader in the SME field. Hauska is what and how we work with our clients
the whole
country, Croatia, this takes managerial and & Partner corporate values are deeply inbuilt and our partners. This is how we wish to
societies to
professional courage. Tomorrow, I strongly in the mindset of our employees - make our society a better place.
understand,
believe, it will be the only desired way of management and juniors alike. Being a
accept and
professional living. consultant bears many different Our civilization is only superficially getting
embrace the
responsibilities and we take this burden more complex. We, at Hauska & Partner
concept of abiding by the Law. It took wars,
Code of Conduct, therefore, is not a set of with the unique joy that only a great desire take things very simply. Living our values
revolutions and dramatic societal changes
rules that prescribes some imposed for success can bring. Our ultimate objective in our everyday business and building our
until people began to practice law
boundaries on the group of people who is to help our clients reach their business relations on the sound cornerstones of
compliance. Even today, in many cases,
decided to share their professional lives. It goals. This means that we identify with our openness, fairness and contribution.
reluctantly so. It is not in human nature to
is much beyond that - a choice to be better, clients completely. The same identification
respect the imposed laws and regulations.
to bring difference to ourselves, our to the profession is a prerequisite for our Our Code of Conduct is one leading light
The time, however, has come, when abiding
economic and social prosperity and our employees. on our way to achieve our business and
by the Law is not enough. What makes a
personal careers. Doing business in a post- professional goals. It is not a book of rules.
true difference is whether people, organized
transition country brings along specific Therefore, the Code of Conduct is a It is a book of our character. It is what we
groups of people or businesses decide to
challenges. Hauska & Partner team in lighthouse on a foggy night on the ruffled are and what we respect.
go beyond the barrier of imposition and
Croatia takes great pride in doing our seas that shows us where our mainland is.
forced compliance (at least philosophically)
consulting work in the way that is not only This Code stems from beliefs, integrity and
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4. Code of Conduct Code of Conduct
Introduction
In these developments the issues of good This code applies to both our management
corporate governance and responsible and our employees. Our primary
business behavior became central in the responsibility is to achieve sustainable
debate on the role of business in the modern growth for our clients and ourselves. We
society. are all responsible for sustaining our
professional and personal qualities by
In the process of addressing these issues openly addressing all the issues that might
we have looked inwards and at the same or already pose an ethical dilemma in our
time have questioned the cases which daily operations and for resolving them
this code is both became universally quoted examples of adequately.
contemporary
and visionary irresponsible company behaviors. How
come that companies with codes of conduct This code is also a basis for developing
have failed in providing an adequate books of rules and regulations, specific
management and employee practices, was rules and procedures to assure full
our ultimate question, upon which we have compliance, which will accentuate local
We believe that Hauska & Partner visionary. It encompasses our present placed a particular emphasis. differences.
International Communications underpins endeavors with our commitment to future
professional and personal qualities we accomplishments. It is also our roadmap We have therefore evaluated our business Adherence to the code will be ensured by
devote to the development of long term on which we have placed signposts for and organizational settings, our key regular training on the code, annual audits
and trustful relationship with our ethical behavior. stakeholders and the society in general in and assessments and by fostering
stakeholders. Our professional and personal order to develop coherent and realistic code supportive corporate culture. We have also
qualities equally apply to every country In our consulting role we act as a daily which would truly represent who we are, nominated person who is responsible for
which we operate in. observer of all relevant local, regional and how we are and how we relate to increased overall ethical program implementation on
global developments in the world of society expectations regarding responsible the level of the group and person for every
This code is both contemporary and business, politics and society in general. business practices. country.
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5. Code of Conduct Code of Conduct
Core purpose & values
Hauska & Partner values emerged from standards of quality and challenging work Contributing to our employees’ quality of
individual values of our shareholders, life, by enabling them to achieve their
We invest in our growth, development Our clients entrust us with their problems
management and employees. Upon these highest potential, respecting their
and raise our competence daily and issues and believe in our capabilities
values we have built our corporate culture professional ambitions and providing a
to help them solve these issues and
and all our business operations rest upon To our clients we provide tailor-made healthy, desirable environment for their
achieve their business goals
our values. All actions that we undertake solutions that can in the best way assist daily work
externally as consultants or internally as a them to achieve their business goals We are behave in a responsible manner
Contributing to the quality of our
developing team that always strives for the towards our profession, our community
We are innovative and contribute to the profession by innovation, business
better are entwined with the meaning of and the society
development of our profession development, fair and sound practices,
the values that we chose are the most
investing in education and enabling
representative of how we wish to live, share Contribution
Reliability market development
knowledge and do business. Our purpose is to provide the best
With our behavior we deserve to be trusted
consultancy to our clients, safe employment Contributing to the values of European
and entrusted with assets and intangible
Excellence to our team and good framework for their society and good practices, not only by
values. We care for stability and act in the
We constantly strive to provide the best professional development, prosperity to our being a role-model in abiding to the
manner to provide protection, help, advice
consulting and to incorporate the highest shareholders, tangible and intangible regulations and laws, but exceeding
and consultancy so that we take into
standards and the best-developed skills in benefits to the society, constantly adding beyond that and responding to the needs
account our stakeholders’ rights and
our daily actions. Excellence reflects in value, scope, quality and strength. To of the society wherever communications
interests. This means that:
constant growth in knowledge and contribute means to give with adding quality consultants may add value
leadership in action. This means that: and value. We are dedicated to:
We fulfill our responsibilities towards our
Passion and Dedication
employees, shareholders, clients, society
We employ people who constantly wish Contributing to our clients’ wealth, not We believe that the best consultancy,
and other stakeholders
to develop professionally and who only by providing excellent requested besides great knowledge and skills, has to
contribute to excellence Our employees can rely on the company service, but also reaching further and cultivate the element of passion and strong
and their colleagues for stability of proactively coaching, teaching and belief. It includes a dedicated approach to
Our team demands the respect of highest
employment, income, professional growth education to the clients in the domain of people and things and full commitment to
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6. Code of Conduct Code of Conduct
the clients, stakeholders and issues and therefore we take efforts to understand Corporate Governance
attached. Passion and dedication mean each other and merge diverse experience
additional energy invested in our work, and knowledge to build strong network of
greater attention to the issues, better people who work together as one team.
identification with clients and greater loyalty.
We cherish qualities which enable us to
We are passionately devoted to our understand, accept and cultivate
profession, company, team, clients and differences
positive issues we promote as consultants
We believe that with diversity of ideas,
Our work exceeds the simple need to background and perspectives our
have a job and make existence; we employees enable us to build more
approach our philosophy and our actions complete picture and adapt better to
with full dedication complexities and challenges of modern
word we recognize that ethics can only
We strongly believe in our values and
exist where there is an effective
energetically put them to work in our daily We are fully aware that working in a and respected legal infrastructure
business diverse team can be more difficult
because we confront different and often
We approach our stakeholders with the
contradictory perspectives and yet we Management Board is responsible for sound where there is an effective and respected
desire to understand them and to share
strongly believe that working in diverse management of the group business legal infrastructure, but as a value driven
our values with them
teams helps our employees to be more operations. Leadership in the group is based quest for sustaining professional and
We are fully devoted to our clients and open and develop new approaches on the premise that ethical behavior should personal behavior that is not pursuing
committed to their success not be exclusively understood as business for the sake of business before
We respect diversities in the society and
take effort to understand and accept each commitment to legal compliance, although anything else. Members of the management
Diversity we recognize that ethics can only exist board have therefore set wide agenda to
We equally value our similarities and our stakeholder and group and are dedicated
to bringing different perspectives together follow:
differences. We recognize that we all come
from different cultural and social settings
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7. Code of Conduct Code of Conduct
Legal compliance and company Communications with our
records stakeholders
Sustaining financial and social capital Promoting the team
(long-term stability and profit, quality of As we operate in different countries every
Openly seeking suggestions from every We believe that engaging with stakeholders
relationship with stakeholders, reputation) group member complies with relevant
employee and encouraging employees builds our capacities for understanding.
national laws and regulations. We are
Fulfilling duty of loyalty and duty of care to raise any concern, question and We approach our stakeholders with the
committed to strict compliance with the laws
for the group, placing the best interests complaint in good faith desire to understand them and to share
and regulations that apply to Hauska &
of the group first, and helping the group our values with them. Understanding is by
Promoting fair and open communication Partner International Communications
to create new values all means one of our key assets by which
between management and employees business operations.
we position ourselves as consultancies that
Providing transparent information on the “do things in different way”.
Promoting diversity and developing
group activities Every group member also follows
qualities that enable acceptance and
internationally accepted professional
Taking clients individually and being fully understanding of differences We recognize that stakeholders may have
standards. Our business operations are
dedicated to helping each client in a different expectations towards us. We,
Promoting sound balance between conducted on a transparent and accurate
specific way by recognizing their unique however, believe that essential foundation
various areas of life and encouraging basis.
needs and context in which they operate for any relationship is trust and this code
employees to dedicate themselves to sets the standards for behavior they can
Competing successfully and fairly family and other out-of-work activities Every group member is also entitled to keep
expect from us. We foster only reasonable
all books and records in accordance with
Understanding of the relevant national Encouraging leadership practices by all expectations among our stakeholders.
applicable national laws and accounting
and regional contexts in which the group employees
standards. We do this in order to ensure
operates
Engaging in public dialogue and financial integrity of our group.
Mitigating risks and fostering new promoting responsible business practices
business opportunities and positive changes in the societies
Encouraging accountability of all
employees
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8. Code of Conduct Code of Conduct
Employee relations
Every employee in Hauska & Partner in fair and open way. They should show understanding.
International Communications should be a respect one to another and respect the
Seeking sound balance between
leader in bringing sustainable growth to the right of every employee to have different
various areas of life. We expect our
clients and the group. At any level of our opinion.
employees to dedicate themselves to
group every employee should be striving
Safe work place and healthy life style. family and other out-of-work activities in
for the excellence by incorporating
We expect our employees to report any order to become more complete
knowledge, competence, efficiency and
unsafe conditions and encourage safer personalities. We believe that employees
quality, highest standards, courage and
workplace practices. We are drug and who are capable of realizing themselves
vision in our day-to-day requirements.
alcohol free organization. We expect our in different areas perform in a better way
employees to practice healthy lifestyles and bring excellence in every aspect of
Every employee in Hauska & Partner client. In doubt, employees should
and we encourage them to organize their their professional day-to-day life.
International Communications can rely on question their actions and consult their
lives accordingly.
stability of employment, income, health and managers in order to make sure that they Striving for excellence. We expect our
safe working conditions, professional and do not harm the interests of the group. Respecting the differences. We expect employees to be willing to develop their
personal development and challenging our employees to respect different competences. We expect our employees
Appropriate use of company
work. lifestyles, ethnic or national origin, religion to share acquired knowledge and skills
resources. We expect our employees
preferences, age, marital status, gender on daily basis.
to use company resources in responsible
Every employee is expected to adhere with or sexual orientation. Our employees are
and ethical manner, primarily for Having constructive role in team. We
the following requirements: prohibited to perform any action which
conducting the group business expect our employees to work together
may promote or encourage hate and
operations. Computer software, electronic as a total team. In a total team we respect
Pursuing the best interest of the violence or stir up prejudices. Our
mail or the Internet is not to be used for and build up our strengths and overcome
group. We expect our employees to employees must not use electronic mail
unauthorized personal use. our weaknesses. We are proud of every
exclusively act for the benefit of the group. to disseminate information that promotes
member of our team and we expect that
We forbid pursuing private interests or Fair and open communications. We discrimination. We expect our employees
every team member shows a healthy
simultaneous work for a competitor or a expect our employees to communicate to display qualities of acceptance and
sense of collegiality and mutual respect.
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9. Code of Conduct Code of Conduct
Clients Business partners and suppliers Competition
Our reputation is built upon our unique We partner with our clients. In selecting business partners and suppliers We believe that competition is essential for
approach to our clients. Our approach is we take all reasonable measures to achieving sound business environment. In
We strive to understand our clients, their
rooted in the very essence of our determine legality of their operations and our market approach we:
needs, visions and specific characteristics
consultancy work - we constantly challenge business conduct. We seek the proof of all
of industry or sectors in which they
ourselves in order to sustain new values relevant publicly accessible information Compete in fair and collegiate manner.
operate in, complex social and market
to our clients. about operation of a company we plan to
developments. Promote fair and open competition as
partner with. The legality of business
essential for achieving sound business
We deliver our services to clients by We offer our clients specialized operations and business conduct is
environment.
employing our best assets, engaging the knowledge and skills helping them to considered as a special competitive
most suitable knowledge and skills, and better understand and manage their advantage. We conduct our selection Never speak about our competition or
selecting the most appropriate team. sustainability issues. processes with great care and according criticize their actions. On the other hand,
to clearly set out criteria. if actions of our competition undermine
We deliver our services to clients not
professional standards we all apply to,
only to fulfill our contractual obligations
we will openly discuss them in relevant
but to achieve results that are base for
forums.
building long term and trustful relations.
Never use deceptive means in order to
We are accessible, providing quality
obtain information regarding our
service in time and according to
competition.
standards of practice and professional
conduct on the part of public relations
and business advisors.
Having respect for the client and acting
we constantly challenge
always in the best interest of the client ourselves in order to
is our standard rule for engagement. sustain new values
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10. Code of Conduct Code of Conduct
Community and Environment Good PR leaves the mark...
We actively play a role in communities by We assess our environment performance
fostering values we have recognized as within the framework of our consultancy
elemental to our philosophy and strategy. work. We monitor on our impact covering
As responsible community members we: following areas: travel, people, energy, Strategic Communications
waste, water and paper. Reputation Management
Comply with all laws and government Media Relations
regulations Hauska & Partner International
Internal Relations
Communications recognizes important role
Meet and raise all relevant professional Public Affairs
of the private sector in building sustainable
standards Risk and Crisis Management
societies. Therefore, we have also
Fulfill all our tax and contractual expanded our business portfolio to enable Corporate Social Responsibility
obligations other companies to more efficiently manage
Support projects that are aimed at their sustainability issues.
improving stakeholders relations and
understanding of stakeholders’ issues in
modern society
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