Why should Banks use social media?
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why should banks consider social media marketing as a tool to market themselves in web 2.0 era?
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Why should Banks use social media?
- 1. Why should Banks use Social Media? Hassan Khan Marketing Consultant
- 2. “As the Web 2.0 agedawns, banksmustwake up tothefactthatthesuccessfulcompanies of thefuturewillnothavecustomers, theywillhaveparticipants, and thatratherthanhaving a business, theywillhave a community” Chris Skinner http://twitter.com/Chris_Skinner
- 5. Test and get feedbacks on new products
- 7. Develop conversations and build trust
- 8. Increase web visits and conversions
- 9. Share their brand via network friends (viral)
- 10. Product/Services alerts via tweets/ messagesHow can Social Media Help Banks?
- 11. BANKING IS ABOUT RELATIONSHIPS WITH CUSTOMERS
- 12. BANKING IS ABOUT RELATIONSHIPS WITH CUSTOMERS TRANSPARENCY
- 13. BANKING IS ABOUT RELATIONSHIPS WITH CUSTOMERS INFORMATION TRANSPARENCY
- 14. BANKING IS ABOUT RELATIONSHIPS WITH CUSTOMERS COMMUNITY INFORMATION TRANSPARENCY
- 15. SOCIAL MEDIA IS ABOUT BULDINGRELATIONSHIPS
- 16. SOCIAL MEDIA IS ABOUT BULDINGRELATIONSHIPS LISTENING
- 17. SOCIAL MEDIA IS ABOUT BULDINGRELATIONSHIPS ENGAGING LISTENING
- 18. SOCIAL MEDIA IS ABOUT BULDINGRELATIONSHIPS CONNECTING ENGAGING LISTENING
- 19. COMMUNITY INFORMATION TRANSPARENCY CONNECTING ENGAGING LISTENING
- 20. COMMUNITY INFORMATION TRANSPARENCY BUILD RELATIONSHIPS CONNECTING ENGAGING LISTENING
- 21. WHICH BANK IN OUR COUNTRY WILL BE THE FIRST TO LEVERAGE SOCIAL MEDIA TO BUILD BETTER COMMUNITY RELATIONSHIPS?
- 22. RIGHT NOW, THERE IS A HUGE OPPORTUNITY FOR YOUR BANK TO GAIN MARKET SHARE BY DIFFERENCIATING FROM THE COMPETITION.
- 23. HOW?
- 24. BY BUILDING BETTER COMMUNITY RELATIONSHIPS THROUGH SOCIAL MEDIA!
- 25. TRANSPARENCY The current financial crisis has led many customers to distrust banks, which is one reason why many banks are now turning to social media as a way to become more transparent and build trust. LISTENING
- 26. Wachovia bank had been involved with listening on social media for years before they decided to open a Twitter account, which they use to help customers with questions related to checking products and online banking.
- 27. INFORMATION Find out what customers think or use social media as one tool to encourage customers to help develop new products ENGAGING
- 28. Social media was a big part of formulating a new and popular type of checking account at 1st Mariner Bank. The company’s marketing department used social media tools to take a look at their customer’s needs and used that to build new products and services.
- 29. COMMUNITY Community building is something that banks should be doing more because many of the most important touch points from attending college, to buying our first cars and building a home, to starting a business and saving for retirement all involve a relationship with a bank. CONNECTING
- 30. Missouri Bank is not using social media to “sell” anything, but instead utilize social media as a way to build upon the community-minded philosophy that they have spent years developing.
- 31. Thank you! E: mail@hassankhan.pk M: +92 344 9400400 http://www.twitter.com/hassank http://www.hassankhan.pk