An Overview of a Coaching Programme Catered to Entrepreneurs or Owners of SMEs to help them effectively market themselves through writing.

1. Marketing through Writing:
A Programme for Entrepreneurs

2. Programme Objective
Enable & Empower New Entrepreneurs or
Startup Founders with limited Marketing
Budgets & Resources to Effectively Market
their Businesses & Products through Writing

3. What?
• Effective Marketing Through Writing:
– Blogs
– Articles
– Social Media & Network Content
– Website Content
• Utilise Channels
• Lower Costs
• Effectively Reach Target Market

4. How?
• A Personalised and Customised Coaching
Programme
• Flexible
• 1-on-1
• Following the Philosophy: The Pen is
Mightier than the Sword
• 16 Hour Contact Time in Total
(extendable)
• Client Convenience a Priority

5. Why?
• Universal Content, Customised Coaching
• No Classroom
• Programme Catered to fit specific needs
of each client’s business
• Programme Customised to Capitalise on
each client’s strengths & attributes
• Client Convenience a Priority
• Economically Viable

6. Who?
• For Founders or Owners of New Startups
and Small-Medium Enterprises
• Ideal for businesses with:
– Limited Resources
– Limited Budget
– Limited People
– Limited Visibility

7. Where & When?
• At the place of Client’s convenience
• At the time of Client’s convenience
– Recommended that the prescribed 16 hours
of Contact Time be completed within a 30 day
period for optimum outcome

8. Outcomes
• Never hire a copywriter again
• Reach your target audience effectively
without exuberant marketing expenditure
• Cut reliance on outsourcing of your
Marketing functions & activities

9. Logistics
• Clients need:
– a Laptop
– internet Access
– an email Account
– Skype or Google Hangout
• Contact time in-person (16 Hours): 1-to-1
• Online Delivery can be arranged if
necessary – for clients outside Singapore
• Language Medium: English

10. About the Coach
• A pioneering Serial Blogger
• Owner of 2 Startups in divergent fields
• A Professional Social Media & Networking
Strategist
• Communication Specialist
• Trained Journalist & Writer
• Business Graduate with a Sales,
Marketing & Management Consulting
Background

11. Contact Person: Harish Shah
Sole-Proprietor | Coach | Facilitator | Trainer | Motivational Speaker
Mobile Phone: +65 9451 0637
Email: harish_shah@mind-evol.com
www.mind-evol.com
sg.linkedin.com/in/harishshah