consulting portfolio to bridge the gap between business drivers, visitor goals and organizational agency

1. Opportunities for collaboration
… to bridge the gap
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2. We help you bridge the “digital gap”
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3. Flexible and tailored services based on 3 principles
1. Delivering marketing value
through effective and honest
channel execution
2. Pragmatic engagement and
innovation across your ecosystem
3. Actionable insights to both support
change and leverage your existing
digital investments
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4. Our service palette
1. Delivering marketing value
– Converting marketing leads into sales leads
– Event execution and value realisation
– Business case execution (programs and change)
2. Innovating and joining the dots
– Content planning and governance
– Cross media story-telling
– New channel execution (tablet, smartphone apps)
– Ecosystem orientation
3. Actionable insights
– “Espace” online survey-based insights
– Measuring Return on Marketing Investment (ROMI)
– Web performance service
– Social media buzz
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5. What gap?

6. What pays for your internet
investment?
" The need to increase sales?
" Directly to consumers via an e-channel
" Indirectly to consumers or individuals within businesses –
building online awareness, consideration and preference
" The need to increase brand value?
" I engage with the brand
" I trust the brand
" I love the brand
" The need to improve service efficiency and effectiveness?
" The need to communicate and engage with employees,
stakeholders etc?
" The need to build relationships?

7. Who are your visitors? What do
they need?
Motivation Need
I want to shop (Physiological, safety, social, Logical (products, prices, downloads
esteem)
recommendations, contacts)
I want to be entertained
Emotional (games, challenges, digital media,
(Esteem, self actualisation)
stories)
I want to research
Logical (encyclopedia, blogs, stories)
(Safety)
I want service
Logical (downloads, software, FAQs, forums,
(Physiological)
contacts)
I seek knowledge
Logical/emotional (wiki, blogs, articles)
(safety, social, esteem)
I want to belong
Emotional (social networks, forums, IM)
(Social)
I want to contribute
Emotional (blogs, forums)
(Esteem, Self actualisation)
I want to be recognised
Logical, emotional (blog, microblog)
(Esteem)
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8. “You can lead a horse dog to
water…”
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9. More information
Graham Honeywill 045 274 7707
Andrew Barriskell 040 507 7217
Amberbuzz Consulting Oy
www.amberbuzz.fi
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