4 Steps to Social Media Success
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Here are the 4 steps to achieve Social Media Success.
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4 Steps to Social Media Success
- 1. The 4 Steps for Social Media Success David Liem Senior Consultant, Web Marketing david@happymarketer.com Hello@HappyMarketer.com
- 2. About Happy Marketer? • Headquartered in Singapore • Provides Strategic Consulting and Training Services • Focused on bringing market leading thought leadership in Social Media Marketing to APAC • Trained over 1500 professionals in less than 2 years • Yahoo & Google Certified Partners Hello@HappyMarketer.com
- 3. We all know social media is BIG Hello@HappyMarketer.com
- 4. >1billion Social network users Hello@HappyMarketer.com
- 5. 750 Million People on Earth is on Hello@HappyMarketer.com
- 6. 2.9 Billion hours watching a month Hello@HappyMarketer.com
- 7. 1.6 Million messages get sent a day on Hello@HappyMarketer.com
- 8. 2+ Billion mobile phone subscribers in Asia Hello@HappyMarketer.com
- 9. 42% Had a conversation with a brand via social network Hello@HappyMarketer.com
- 10. Yes, we all know we have to be on social media... Hello@HappyMarketer.com
- 11. But how do we DO IT?? Hello@HappyMarketer.com
- 12. The 4 Steps to Social Media Success Hello@HappyMarketer.com
- 13. The 4 Steps to Social Media Success Hello@HappyMarketer.com
- 14. Attract 1. Advertising 2. In-Store Promotion 3. Viral / Word of Mouth Goal: Grow your community. Hello@HappyMarketer.com
- 15. Advertise • Sponsored Ads on Google, Facebook, Twitter, Yahoo! • Email database Hello@HappyMarketer.com
- 16. In-Store Promotion • Tags on TV, posters, brochures, website Hello@HappyMarketer.com
- 17. Viral / Word of Mouth Hello@HappyMarketer.com
- 18. Attract 1. Constant Content 2. Community 3. Customer Service Goal: Increase participation Hello@HappyMarketer.com
- 19. Create Constant Content • Short videos • Infographics • Articles • “Constant content creates a constant audience” Hello@HappyMarketer.com
- 20. Care for your Community • Provide educational material Hello@HappyMarketer.com
- 21. Customer Service • Learn how to answers questions, complains. Hello@HappyMarketer.com
- 23. Twitter Hello@HappyMarketer.com
- 24. Facebook • Ran contests, customer service, share photos/videos • First 1000 fans get a free beer • Measured post quality (number of interactions/comments), traffic to website Hello@HappyMarketer.com
- 25. Customer Service and Engagement • Free beer to the 1st 1000 fans • Low advertising • Lots of conversation & images • Lots of promos being offered Hello@HappyMarketer.com
- 26. Attract 1. Contests 2. Coupons 3. Cell Phones Goal: Influence perception, store visits and purchases Hello@HappyMarketer.com
- 27. Quizzes Hello@HappyMarketer.com
- 28. Photo Contests Hello@HappyMarketer.com
- 29. Coupons • Exclusive discounts just for followers Hello@HappyMarketer.com
- 30. Cell Phones • Near Field Communication (NFC), QR Codes Hello@HappyMarketer.com
- 32. Attract 1. Size of Community 2. Quality Conversations 3. Revenue Generated Goal: Utilize metrics to make better business decisions Hello@HappyMarketer.com
- 33. Size of Active Community • The number of Facebook fans, Twitter followers • Blog posts, comments • The number of pictures, videos, article views Hello@HappyMarketer.com
- 34. Quality of Conversations • Did you learn anything from your customers? Did they learn anything about you? • Reviews? Hello@HappyMarketer.com
- 35. Revenue Generated • Sales from events, contests, and products promoted through social media • Reduction in marketing expenses • Set the right expectation about revenue Hello@HappyMarketer.com
- 36. The 4 Steps to Social Media Success Hello@HappyMarketer.com
- 37. The 4 Steps to Social Media Success Hello@HappyMarketer.com
- 38. Download bit.ly/aprce2011 Hello@HappyMarketer.com
- 39. Recommendations for the next 4 weeks 1. Internal check of existing social media accounts 2. Competitor analysis on social media 3. Assign an internal evangelist Hello@HappyMarketer.com
- 40. Thanks! Email: David@HappyMarketer.com Web: HappyMarketer.com Twitter: @hmarketer Facebook: Facebook.com/HappyMarketer bit.ly/aprce2011 Rachit@HappyMarketer.com