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[object Object],Social Media Bootcamp Kim Lange Katie Laird   Presented at Tendenci Bootcamp 2007 www.tendenci.com/uc2007
What we will cover: ,[object Object],[object Object],[object Object]
Media helps you stay smart and connected
So what is Social Media? ,[object Object],Image thanks to Organic ( www.organic.com )
It’s a conversation Photo credit: blog.looksy.org/category/generation-c/
What’s in it for you? ,[object Object],[object Object],[object Object]
Now for the fun stuff
Welcome to the Blogosphere ,[object Object],[object Object],[object Object],Social Media Tools TypePad ( www.typepad.com ) WordPress ( www.wordpress.org ) Blogger ( www.blogger.c om )
Personal Blog Social Media Tools www.brandtobedetermined.com
Company Blog Social Media Tools http://blog.tendenci.com
Blogging is fast and easy
70 million and growing http://www.sifry.com/alerts/archives/000493.html
[object Object],[object Object],[object Object],[object Object],Learn more:  www.tendenci.com/en/help/# podcasting   Social Media Tools Podcasting
Search for podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online photos Social Media Tools www.flickr.com
Online video www.youtube.com video.google.com Social Media Tools
Social Networking (not just for kids) www.shelfari.com www.myspace.com www.ravelry.com Social Media Tools
RSS Really Simple Syndication
Google Homepage http:// www.google.com/ig
Bloglines www.bloglines.com
Social Media in the Real World by Kim Lange What we will cover: ,[object Object],[object Object],[object Object]
IRC –  International Rescue Committee www.theirc.org blog.theirc.org   www.flickr.com/photos/theirc/ http://www.myspace.com/theirc   What types of Social Media does the IRC use? Is an organization that serves communities victimized by oppression around the world.
IRC Blog blog.theirc.org IRC Web site www.theirc.org   Blogs
Blog Comments Allow for Conversation
Videos that further engage Watch Video
Benefits of Flickr www.flickr.com/photos/theirc /
Tagging your images for Search
Ever thought about having a Myspace?
The Power of Networks
Example of a Successful Corporation Blog
Corporate  Blog Success http://blog.us.playstation.com/   ,[object Object],[object Object],[object Object],3 reasons for success
Fresh Content
Comments begin conversation
Be Generous
Social Media in the Real World Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
So what’s next? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Schipul can help ,[object Object],[object Object],[object Object],[object Object],www.schipul.com/socialmedia
Offline reading resources ,[object Object],[object Object],[object Object],[object Object]
Let’s review ,[object Object],[object Object],[object Object]
Thank you! Kim Lange / Katie Laird [email_address]  /  [email_address]   Blogs:  http://inkoluv.wordpress.org   /  www.happykatie.com   Presented at the  Tendenci Bootcamp 2007 Find all presentations at:  www.tendenci.com/uc2007   Schipul - The Web Marketing Company   11757 Katy Freeway,  Suite 930 Houston, TX  77079  USA www.schipul.com

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Social Media Bootcamp

Hinweis der Redaktion

  1. Kim and Katie introduce themselves Kim first Katie next At Schipul we are pretty geeky – in fact, you pay us to be that way  We like to stay on top of the latest online technology trends, the coolest new social sites In the last few years, it’s been exciting to see how a lot of these technologies have made it into mainstream media, large corporation’s business plans and non profit groups all over the world. It’s not such an ‘elite’ geek thing anymore, but it can still be a little frightening when you’re just starting out. Kim and I are here today to help de-mystify some of the ‘scariness’ around Social Media tools. There are lots of buzz words you might hear from your kids, on CNN or even from your boss. Our goal is to help you make sense of some of these new technologies and – even more importantly – be able to see where you can utilize Social Media in your own marketing plans. We’ll start by making a very quick run through of some of the Social media tools out there, then Kim will show us how real organizations just like yours are utilizing them and then we’ll give you some ideas on how to get started.