Holly Golightly should have been a blogger! Is your business interested in connecting with the blogging community to grow your brand's reach online?
Learn from Katie Laird of Blinds.com on harnessing the power of the blogger community through smart brand ambassador programs. Presented at eTail West 2014 in San Antonio, TX.
3. Let’s talk about…
• How to find your Holly (ambassador)
• Brand blogger program tips + tricks
• The bottom line of ambassadorship
Katie Laird
@happykatie // @BlindsDotCom
14. Make it easy to work with you
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Constant communication
Editorial calendar
Resource center
Comment, like, share
Constant communication
Katie Laird
@happykatie // @BlindsDotCom
15. Define your expectations
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Content (#, when, where)
Keywords + phrases
URLs to link to
Sentiment
Rich media (!!!!!)
DEADLINES
Katie Laird
@happykatie // @BlindsDotCom
16. Teach what you want
Katie Laird
@happykatie // @BlindsDotCom
19. What’s in it for your bloggers?
Katie Laird
@happykatie // @BlindsDotCom
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21. Let’s wrap it up
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Grow your brand with fresh advocates
Experiment without fear across channels
Test, test, test to see what works + how
Be friendly, have fun, make a pal
Katie Laird
@happykatie // @BlindsDotCom