SlideShare ist ein Scribd-Unternehmen logo
1 von 16
Nestle  india limited
History ,[object Object]
 He also began manufacturing and selling carbonated mineral water.
The company was involved in the production of nuts oil, rum, and vinegar.
Nestle launched the world’s first instant coffee in 1938.
By the 1960’s Nestle was one of Switzerland's biggest company with over 200 factories around the world.,[object Object]
Nestle’s location Nestlé Offices Worldwide HEADQUARTERS:Nestlé S.A.Avenue Nestlé 551800 VeveySwitzerlandin india at Gurgon, hariyana.
Mission & Vision  Vision Using research make better food so that people live better life mission Strives to a leader in nutrition, health and wellness
Infant Formula Industry ,[object Object],         - Creation of the product progressed   due         to the urgent need of a substitute for         infants who could not consume any food ,[object Object],   matured around the 1920’s       - As an alternative to breast            milk ,[object Object],   reached it climax in 1957 ,[object Object],    1970’s - Nestle’s decided to market to           countries like  Africa, South           South Africa, and Far East           because of population growth
Infant Formula Industry cont. ,[object Object]
Nestle makes up about 40-50% of the market in   developing countries-U.S. companies American Home Products, Bristol           Meyers, and Abbot Labs make up about 20% 	   - Foreign  corporations  come in at about 20-30% 	   - $600 million of sales came from            developing countries ,[object Object],[object Object]
Nestle’s Marketing Practices ,[object Object]
Marketing of the nestle came in many forms which include radio, newspaper, magazines, billboards, and loudspeakers, TV ads
Free samples of bottles, nipples, and measuring spoons were given out to consumers
Conducting school level competitions
Market their product through celebrities ,[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Skippy Campaign Book
Skippy Campaign BookSkippy Campaign Book
Skippy Campaign Bookcassiemuntz
 
10 Step Marketing Plan, Efren Ewold Estrella
10 Step Marketing Plan, Efren Ewold Estrella10 Step Marketing Plan, Efren Ewold Estrella
10 Step Marketing Plan, Efren Ewold EstrellaEfren Estrella
 
10 Step Marketing Plan
10 Step Marketing Plan10 Step Marketing Plan
10 Step Marketing PlanEfren Estrella
 
INDIA - BREAKFAST SEGMENT ANALYSIS MARCH 2015
INDIA - BREAKFAST SEGMENT ANALYSIS MARCH 2015INDIA - BREAKFAST SEGMENT ANALYSIS MARCH 2015
INDIA - BREAKFAST SEGMENT ANALYSIS MARCH 2015Havas Worldwide
 
Nutella case study
Nutella case studyNutella case study
Nutella case studySadiq Khan
 
Elements for peanut butter
Elements for peanut butterElements for peanut butter
Elements for peanut butterMohSin Tuяk
 
Kellogg's final ppt(2)
Kellogg's final ppt(2)Kellogg's final ppt(2)
Kellogg's final ppt(2)Monali Bhoir
 
Nestle marketing mix
Nestle marketing mix Nestle marketing mix
Nestle marketing mix ssuser5b40c0
 
Nestle good food good life
Nestle good food good lifeNestle good food good life
Nestle good food good lifeHamid Raza
 
Campbell soup co,
Campbell soup co,Campbell soup co,
Campbell soup co,nitinsoi
 
Kellogg's final ppt
Kellogg's final pptKellogg's final ppt
Kellogg's final pptMonali Bhoir
 
Kellog case study presentation
Kellog case study presentationKellog case study presentation
Kellog case study presentationÄmír Khäñ
 
Sample Marketing Plan: Special K Brand
Sample Marketing Plan: Special K BrandSample Marketing Plan: Special K Brand
Sample Marketing Plan: Special K BrandCheyenne McCray
 

Was ist angesagt? (20)

Skippy Campaign Book
Skippy Campaign BookSkippy Campaign Book
Skippy Campaign Book
 
Kitkat
KitkatKitkat
Kitkat
 
10 Step Marketing Plan, Efren Ewold Estrella
10 Step Marketing Plan, Efren Ewold Estrella10 Step Marketing Plan, Efren Ewold Estrella
10 Step Marketing Plan, Efren Ewold Estrella
 
10 Step Marketing Plan
10 Step Marketing Plan10 Step Marketing Plan
10 Step Marketing Plan
 
INDIA - BREAKFAST SEGMENT ANALYSIS MARCH 2015
INDIA - BREAKFAST SEGMENT ANALYSIS MARCH 2015INDIA - BREAKFAST SEGMENT ANALYSIS MARCH 2015
INDIA - BREAKFAST SEGMENT ANALYSIS MARCH 2015
 
Nutella case study
Nutella case studyNutella case study
Nutella case study
 
Elements for peanut butter
Elements for peanut butterElements for peanut butter
Elements for peanut butter
 
Presentation kellogg's final
Presentation kellogg's finalPresentation kellogg's final
Presentation kellogg's final
 
Kellogs
KellogsKellogs
Kellogs
 
Kellogs ppt
Kellogs pptKellogs ppt
Kellogs ppt
 
16030141043
1603014104316030141043
16030141043
 
Kelloggs
KelloggsKelloggs
Kelloggs
 
Kellogg's final ppt(2)
Kellogg's final ppt(2)Kellogg's final ppt(2)
Kellogg's final ppt(2)
 
Nestle marketing mix
Nestle marketing mix Nestle marketing mix
Nestle marketing mix
 
Nestle good food good life
Nestle good food good lifeNestle good food good life
Nestle good food good life
 
Campbell soup co,
Campbell soup co,Campbell soup co,
Campbell soup co,
 
Kellogg's final ppt
Kellogg's final pptKellogg's final ppt
Kellogg's final ppt
 
Kellog case study presentation
Kellog case study presentationKellog case study presentation
Kellog case study presentation
 
Brand
BrandBrand
Brand
 
Sample Marketing Plan: Special K Brand
Sample Marketing Plan: Special K BrandSample Marketing Plan: Special K Brand
Sample Marketing Plan: Special K Brand
 

Andere mochten auch

Andere mochten auch (20)

شوق شكرا على كل المبادرات
شوق شكرا على كل المبادراتشوق شكرا على كل المبادرات
شوق شكرا على كل المبادرات
 
Evaluation 4
Evaluation 4Evaluation 4
Evaluation 4
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
 
Digital etiquette
Digital etiquetteDigital etiquette
Digital etiquette
 
14.02.28 exegesis transfiguration
14.02.28 exegesis   transfiguration14.02.28 exegesis   transfiguration
14.02.28 exegesis transfiguration
 
Δομή Επανάληψης (1ο μάθημα)
Δομή Επανάληψης (1ο μάθημα)Δομή Επανάληψης (1ο μάθημα)
Δομή Επανάληψης (1ο μάθημα)
 
Max Steel
Max SteelMax Steel
Max Steel
 
World health day 2011
World health day  2011World health day  2011
World health day 2011
 
Research into TV Listing Guides
Research into TV Listing GuidesResearch into TV Listing Guides
Research into TV Listing Guides
 
Inspire
InspireInspire
Inspire
 
Как изготовить кормушку?
Как изготовить кормушку?Как изготовить кормушку?
Как изготовить кормушку?
 
Evaluation q2
Evaluation q2Evaluation q2
Evaluation q2
 
Rafa5
Rafa5Rafa5
Rafa5
 
Power point albergue villacastora
Power point albergue villacastoraPower point albergue villacastora
Power point albergue villacastora
 
14.04.04 exegesis lent 5
14.04.04 exegesis   lent 514.04.04 exegesis   lent 5
14.04.04 exegesis lent 5
 
Rafa unit 2
Rafa unit 2Rafa unit 2
Rafa unit 2
 
поп
поппоп
поп
 
Valinnanvapaus käytännössä
Valinnanvapaus käytännössäValinnanvapaus käytännössä
Valinnanvapaus käytännössä
 
Derechos de la mujer
Derechos de la mujerDerechos de la mujer
Derechos de la mujer
 
Love is love tamil
Love is love tamilLove is love tamil
Love is love tamil
 

Ähnlich wie Nestle1 (20)

nestle-190107171241 (1).pdf
nestle-190107171241 (1).pdfnestle-190107171241 (1).pdf
nestle-190107171241 (1).pdf
 
Nestle
NestleNestle
Nestle
 
Nestle presntation Atif Nawaz
Nestle presntation Atif NawazNestle presntation Atif Nawaz
Nestle presntation Atif Nawaz
 
Nestle project
Nestle project Nestle project
Nestle project
 
Nestle paper
Nestle paperNestle paper
Nestle paper
 
Nestel
NestelNestel
Nestel
 
Nestle
NestleNestle
Nestle
 
Nestle
NestleNestle
Nestle
 
Nestle
NestleNestle
Nestle
 
Nestlé"Baby Killer"
Nestlé"Baby Killer"Nestlé"Baby Killer"
Nestlé"Baby Killer"
 
Case nestle global strategy
Case nestle   global strategyCase nestle   global strategy
Case nestle global strategy
 
Final marketng project by group 8
Final marketng project by group 8Final marketng project by group 8
Final marketng project by group 8
 
Nestle
NestleNestle
Nestle
 
Nestle
NestleNestle
Nestle
 
DIGITAL MARKETING STRATEGY OF NESTLE
DIGITAL MARKETING STRATEGY OF NESTLEDIGITAL MARKETING STRATEGY OF NESTLE
DIGITAL MARKETING STRATEGY OF NESTLE
 
Nestle ob
Nestle obNestle ob
Nestle ob
 
Nestle marketing mix
Nestle marketing mixNestle marketing mix
Nestle marketing mix
 
Nestle Multinational Company
Nestle Multinational CompanyNestle Multinational Company
Nestle Multinational Company
 
Brand audit of Nestle
Brand audit of NestleBrand audit of Nestle
Brand audit of Nestle
 
nestle in pakistan
nestle in pakistannestle in pakistan
nestle in pakistan
 

Kürzlich hochgeladen

4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxCarlos105
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfJemuel Francisco
 
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...Postal Advocate Inc.
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17Celine George
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
Judging the Relevance and worth of ideas part 2.pptx
Judging the Relevance  and worth of ideas part 2.pptxJudging the Relevance  and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptxSherlyMaeNeri
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxiammrhaywood
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parentsnavabharathschool99
 
ENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomnelietumpap1
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfErwinPantujan2
 
Karra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptxKarra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptxAshokKarra1
 
ACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfSpandanaRallapalli
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 

Kürzlich hochgeladen (20)

4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
 
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptxYOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
Judging the Relevance and worth of ideas part 2.pptx
Judging the Relevance  and worth of ideas part 2.pptxJudging the Relevance  and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptx
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parents
 
ENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choom
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
 
Karra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptxKarra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptx
 
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptxYOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
 
ACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdf
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 

Nestle1

  • 1. Nestle india limited
  • 2.
  • 3. He also began manufacturing and selling carbonated mineral water.
  • 4. The company was involved in the production of nuts oil, rum, and vinegar.
  • 5. Nestle launched the world’s first instant coffee in 1938.
  • 6.
  • 7. Nestle’s location Nestlé Offices Worldwide HEADQUARTERS:Nestlé S.A.Avenue Nestlé 551800 VeveySwitzerlandin india at Gurgon, hariyana.
  • 8. Mission & Vision Vision Using research make better food so that people live better life mission Strives to a leader in nutrition, health and wellness
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Marketing of the nestle came in many forms which include radio, newspaper, magazines, billboards, and loudspeakers, TV ads
  • 14. Free samples of bottles, nipples, and measuring spoons were given out to consumers
  • 15. Conducting school level competitions
  • 16.
  • 17.
  • 19.
  • 21. Stouffer’s, Lean Cuisine, Huckleberries, syrups
  • 22. Purina, Friskies, Fancy Feast, honey, jam,
  • 23. Ice Cream, Ice Mountain,
  • 24.
  • 25. Like 2007 the year 2008 is also the year of global growth. In 2008, consolidated sales were CHF 109.9 billion and net profit was CHF 18.04 billion. Research and development investment was CHF 1.977 billion.
  • 26. Sales by activity breakdown: 27% from drinks, 26% from dairy and food products, 18% from ready-prepared dishes and ready-cooked dishes, 12% from chocolate, 11% from pet products, 6% from pharmaceutical products and 2% from baby milks.
  • 27.
  • 28. Nestle aims to create value for consumers that can be sustained over the long term by offering a wide variety of high quality, safe food product sat affordable prices.
  • 29.

Hinweis der Redaktion

  1. Pic: http://www.weblo.com/property/Groceries_Food_/Nestle/486032/
  2. Back :http://www.flickr.com/photos/28056346@N06/3761642955/Front:
  3. Other purchases CooperVision (contact lens maker), Chunky, Bit-O-Honey, Oh Henry!, Goobers, Sno Caps, Hills Bros Coffee Company, and Carnation