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  1. 1. Nestle india limited<br />
  2. 2. History<br /><ul><li>Henri Nestle combined cow’s milk with wheat flour and sugar to produce a substitute of mother’s milk for does children who couldn’t accept breast feeding
  3. 3. He also began manufacturing and selling carbonated mineral water.
  4. 4. The company was involved in the production of nuts oil, rum, and vinegar.
  5. 5. Nestle launched the world’s first instant coffee in 1938.
  6. 6. By the 1960’s Nestle was one of Switzerland's biggest company with over 200 factories around the world.</li></li></ul><li>Objective<br />To be the world’s largest and best brand food manufacturer. <br />Eight of the thirty selling products out include nestle logo. <br />Not only make well selling products but be the best in the food market <br />
  7. 7. Nestle’s location<br />Nestlé Offices Worldwide<br />HEADQUARTERS:Nestlé S.A.Avenue Nestlé 551800 VeveySwitzerlandin india at<br />Gurgon, hariyana. <br />
  8. 8. Mission & Vision <br />Vision<br />Using research make better food so that people live better life<br />mission<br />Strives to a leader in nutrition, health and wellness<br />
  9. 9. Infant Formula Industry<br /><ul><li>Development and marketing of milk food product for infants begin in 1867</li></ul> - Creation of the product progressed due<br /> to the urgent need of a substitute for<br /> infants who could not consume any food<br /><ul><li> Infant formula foods were</li></ul> matured around the 1920’s<br /> - As an alternative to breast <br /> milk<br /><ul><li> Sales boost after WWII and </li></ul> reached it climax in 1957<br /><ul><li> Market took a downturn around </li></ul> 1970’s<br />- Nestle’s decided to market to <br /> countries like Africa, South <br /> South Africa, and Far East <br /> because of population growth <br />
  10. 10. Infant Formula Industry cont.<br /><ul><li>Total sales including of infant formula and other milk products was about $3.2 billion.
  11. 11. Nestle makes up about 40-50% of the market in developing countries</li></ul>-U.S. companies American Home Products, Bristol<br /> Meyers, and Abbot Labs make up about 20%<br /> - Foreign corporations come in at about 20-30%<br /> - $600 million of sales came from<br /> developing countries<br /><ul><li>The market in 2011 was expected to grow at about 20 to 30 % per year</li></li></ul><li>Nestlé’s Company<br />Owns and controls various companies in the food and cosmetics industry<br /> - I973 Nestlé benefits from catering services, restaurants, and hotel operations<br /> with the Stouffer Corporation<br /> -1975 the company bought food processor Libby, McNeil & Libby<br /> -1979 Beech-Nut the baby food maker became apart of the list <br />In 1980 the company expanded it marketing of products to countries like Europe, Africa, North America, Latin America, The Caribbean, Asia, and Oceania <br /> - Diary products, instant drinks, and culinary/sundry were <br /> among the top three<br /> - Infant foods, Infant formula, and dietetic tallied in at <br /> less than 10 percent of the corporation’s sales<br />Generated Sales of billion in<br />
  12. 12. Nestle’s Marketing Practices<br /><ul><li>Nestle’s marketing strategies seem to be somewhat forceful
  13. 13. Marketing of the nestle came in many forms which include radio, newspaper, magazines, billboards, and loudspeakers, TV ads
  14. 14. Free samples of bottles, nipples, and measuring spoons were given out to consumers
  15. 15. Conducting school level competitions
  16. 16. Market their product through celebrities </li></li></ul><li>Nestle’s Marketing Practices cont.,,<br /><ul><li>Segmentation:</li></ul> based on lifestyle and habits of urban and rural families<br /><ul><li>Targeting:</li></ul> family, kids, office gores<br /><ul><li>Positing:</li></ul> with statement such as “2 minute noodles'” “easy to cook” “mint with hole” “have a break, take kit Kat”<br /><ul><li>Differentiation:</li></ul> taste, flavor, quality, packaging<br />
  17. 17. Marketing cont.,,<br />Promotion strategy for market expansion<br /><ul><li>Availability of NESCAFE enhanced through an</li></ul> expansion of the vending machine network.<br /><ul><li>New consumption opportunities for chocolates</li></ul> and confectionery were identified and developed in areas like railway platforms, college canteens and major events.<br /><ul><li>Nestle set up ‘Café Nescafe’ and ‘Coffee Corners’</li></ul> across metros and mini-metros.<br />
  18. 18. S.W.o.T ANALYSIS<br />
  19. 19. Nestlé’s Main Brands<br />Nestlé expands across many different markets including beverages, ice cream, baby foods/formulas, soups, frozen foods, snacks, pet care and of course candy. Some of Nestlé’s main brands include:<br /><ul><li>Kit Kat, Polo, Milkmaid, Crunch, Quality Street, Milky bar
  20. 20. Nestea, Nescafé, Taster’s Choice,
  21. 21. Stouffer’s, Lean Cuisine, Huckleberries, syrups
  22. 22. Purina, Friskies, Fancy Feast, honey, jam,
  23. 23. Ice Cream, Ice Mountain,
  24. 24. Nescafe Sunrise, nestle munch, </li></li></ul><li>EARNINGS OF NESTLE<br /><ul><li>Nestle, the world's largest food company, brushed off fears of commodity price inflation and global slowdown to post the forecast 15.8 percent rise in 2007 net profits sending its shares higher.
  25. 25. Like 2007 the year 2008 is also the year of global growth. In 2008, consolidated sales were CHF 109.9 billion and net profit was CHF 18.04 billion. Research and development investment was CHF 1.977 billion.
  26. 26. Sales by activity breakdown: 27% from drinks, 26% from dairy and food products, 18% from ready-prepared dishes and ready-cooked dishes, 12% from chocolate, 11% from pet products, 6% from pharmaceutical products and 2% from baby milks.
  27. 27. Sales by geographic area breakdown: 32% from Europe, 31% from Americas (26% from US), 16% from Asia, 21% from rest of the world.</li></li></ul><li>Future plans<br /><ul><li>Nestlé India’s objective is to manufacture and market the company’s products in such a way soas to create value that can be sustained over the long term for consumers, shareholders, employees and business partners.
  28. 28. Nestle aims to create value for consumers that can be sustained over the long term by offering a wide variety of high quality, safe food product sat affordable prices.
  29. 29. The company continuously focuses its efforts to better understand the changing lifestyles of modern India and anticipate consumer needs in order to provide convenience, taste, nutrition and wellness through its product offerings</li></li></ul><li>Presented by:<br />

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