Webometrics analysis localmedia

Webometrics Analaysis of Local Media in South Korea : Focused on University students Se Jung Park Ph.D. Student, Georgia State University, USA Han Woo Park Director, Cyber Emotions Research Center Associate Professor, Yeungnam University, South Korea Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Cyber Emotions Research Center

Introduction ,[object Object],[object Object],Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Cyber Emotions Research Center

Research objectives ,[object Object],[object Object],[object Object],Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Cyber Emotions Research Center

Literature Review ,[object Object],[object Object],[object Object],[object Object],[object Object],Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Cyber Emotions Research Center

Research Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Cyber Emotions Research Center

Method ,[object Object],[object Object],[object Object],Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Cyber Emotions Research Center

Online survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Cyber Emotions Research Center

Social Network Anlaysis ,[object Object],[object Object],[object Object],[object Object],A B C A B Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Cyber Emotions Research Center

A list of media companies ,[object Object],[object Object],[object Object],Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Cyber Emotions Research Center

Results ,[object Object],- Preferences for websites of newspapers Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Daegu Daegu Daily Maeil Yeongnam Daily Weekly Life Palgong 8.9% 3.8% 54.8% 30.6% 0.0% 1.9% Daegu Daegu Daily Maeil Yeongnam Daily Weekly Life Palgong 10.8% 3.6% 49.6% 27.3% 5.8% 2.9% Cyber Emotions Research Center

Results ,[object Object],- Spearman correlation analysis N=852, **p<.01 N=6, **p<.01 Offline and online channels are positively correlated Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Offline preference Online preference .721 ** Offline preference Online preference 1.000 ** Cyber Emotions Research Center

Results ,[object Object],- Results of ANOVA **p<.01 N=157 Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Daegu Daegu Daily Maeil Yeongnam Daily Weekly Life Palgong 5.9 (N=127) 5.8 (N=129) 6.7 (N=127) 6.7 (N=128) 6.0 (N=129) 5.3 (N=127) Sum of Squares df Mean Square F Sig. Between Groups 185.709 5 37.142 10.633 ** .000 Within Groups 2658.205 761 3.493 Total 2843.914 766 Cyber Emotions Research Center

Results ,[object Object],[object Object],[object Object],N=150 Presented at 2011 SICSS, Shanghai, 18 Aug 2011 MBC KBS TBC CBS BBS PBC TBN 56.0% 11.3% 24.7% 2.7% 0.7% 0.7% 4.0% MBC KBS TBC CBS BBS PBC TBN 55.9% 13.6% 20.3% 5.9% 1.7% 0.8% 1.7% Cyber Emotions Research Center

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Offline preference Online preference .754 ** Offline preference Online preference .964 ** Cyber Emotions Research Center

Results ,[object Object],- Results of ANOVA **p<.01 Presented at 2011 SICSS, Shanghai, 18 Aug 2011 MBC TBC KBS TBN CBS BBS PBC 7.2 (N=114) 6.9 (N=114) 6.9 (N=114) 6.3 (N=115) 6.1 (N=112) 5.5 (N=114) 5.4 (N=113) Sum of Squares df Mean Square F Sig. Between Groups 354.218 6 59.036 17.321 ** .000 Within Groups 2699.399 792 3.408 Total 3053.617 798 Cyber Emotions Research Center

Results ,[object Object],[object Object],- Preferences for websites of cable televisions N=109 Presented at 2011 SICSS, Shanghai, 18 Aug 2011 CMB GCS Qrix SCS SDTV TCN1 TCN2 HCN 15.8% 20.9% 4.3% 5.0% 15.1% 14.4% 14.4% 10.1% CMB GCS Qrix SCS SDTV TCN1 TCN2 HCN 23.9% 11.9% 6.4% 10.1% 17.4% 11.9% 10.1% 8.3% Cyber Emotions Research Center

Results ,[object Object],N=912, **p<.01 - Spearman correlation analysis N=8, **p<.01 Offline and online channels are positively correlated Presented at 2011 SICSS, Shanghai, 18 Aug 2011 offline preference online preference .579 ** offline preference online preference .905 ** Cyber Emotions Research Center

Results ,[object Object],- Results of ANOVA Presented at 2011 SICSS, Shanghai, 18 Aug 2011 CMB GCS Qrix SCS SDTV TCN1 TCN2 HCN 6.2 (N=104) 6.3 (N=104) 6.2 (N=102) 6.2 (N=103) 6.5 (N=102) 6.3 (N=103) 6.4 (N=103) 5.9 (N=100) Sum of Squares df Mean Square F Sig. Between Groups 25.310 7 3.616 1.226 .285 Within Groups 2397.374 813 2.949 Total 2422.685 820 Cyber Emotions Research Center

Results ,[object Object],Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Cyber Emotions Research Center

Conclusion & Discussion ,[object Object],[object Object],[object Object],Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Cyber Emotions Research Center

[object Object],[object Object],[object Object],[object Object],Presented at 2011 SICSS, Shanghai, 18 Aug 2011 Cyber Emotions Research Center

Webometrics analysis localmedia

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