Small companies can appear big and get the word out without spending much money. These nine tips cover some of the most important techniques that you can undertake without a lot of cash. These 9 marketing tips will help you build relationships, get the word out and engage with prospects and customers without breaking the bank.

1. 9 MARKETING
ACTIVITIES FOR
SMALL BUDGETS
HandyMarketingTools.com

2. 1. CONTENT IS STILL KING
Create your own content – it’s free!
Google loves new content.
Establish your subject matter expertise.

3. 2. VIDEOS ARE THE NEW TREND
People turn to videos for quick
knowledge
Your mobile phone is all you need
Find a local student to help

4. 3. MARKETERS USE SOCIAL MEDIA
Participate in Facebook, Twitter, LinkedIn, Blogs, YouTube….

5. 4. USE EXISTING CONTENT
Write a white paper
Use the content for:
 online ads
 blogs
 web content
 articles

6. 5. OBTAIN REFERRALS
Ask for referrals from existing
customers
Put referrals on website
This is one of the most effective ways
to convince prospects to go with you

7. 6. BECOME A GUEST AUTHOR
Locate popular blogs in your field
Sign up to write a blog
Blogs will establish you as an expert
You should get increased traffic on your site

8. 7. SPEAK AT EVENTS
 Events increases awareness in business community
 It’s an easy way to obtain new customers
 Find conference requirements; write a biography
and create your pitch.
 Partner with other companies or be a part of a panel

9. 8. OPTIMIZE YOUR WEBSITE
Search Engine Optimization is rated
as the most effective method of being
found
Stick with your SEO efforts on a daily
basis
Remember to keep your content
relevant and use keywords that are
important to your target audience

10. 9. CREATE BUSINESS CARDS
You can get free business cards from
several online companies
Attend free networking events in your
area and hand your cards to everyone
you meet

11. HAVE FUN! THANK YOU.
HandyMarketingTools.com