Small companies can appear big and get the word out without spending much money. These nine tips cover some of the most important techniques that you can undertake without a lot of cash. These 9 marketing tips will help you build relationships, get the word out and engage with prospects and customers without breaking the bank.
2. 1. CONTENT IS STILL KING
Create your own content – it’s free!
Google loves new content.
Establish your subject matter expertise.
3. 2. VIDEOS ARE THE NEW TREND
People turn to videos for quick
knowledge
Your mobile phone is all you need
Find a local student to help
4. 3. MARKETERS USE SOCIAL MEDIA
Participate in Facebook, Twitter, LinkedIn, Blogs, YouTube….
5. 4. USE EXISTING CONTENT
Write a white paper
Use the content for:
online ads
blogs
web content
articles
6. 5. OBTAIN REFERRALS
Ask for referrals from existing
customers
Put referrals on website
This is one of the most effective ways
to convince prospects to go with you
7. 6. BECOME A GUEST AUTHOR
Locate popular blogs in your field
Sign up to write a blog
Blogs will establish you as an expert
You should get increased traffic on your site
8. 7. SPEAK AT EVENTS
Events increases awareness in business community
It’s an easy way to obtain new customers
Find conference requirements; write a biography
and create your pitch.
Partner with other companies or be a part of a panel
9. 8. OPTIMIZE YOUR WEBSITE
Search Engine Optimization is rated
as the most effective method of being
found
Stick with your SEO efforts on a daily
basis
Remember to keep your content
relevant and use keywords that are
important to your target audience
10. 9. CREATE BUSINESS CARDS
You can get free business cards from
several online companies
Attend free networking events in your
area and hand your cards to everyone
you meet
