Sales & Marketing Alignment: How to Synergize for Success
El deal zone pod roi_hs v1.0
1. eZeeLINK – Hotel Website Booking Engine
Return on investment
Deal Zone POD
Version 1.0 Next Review Date: 1 Jan 2012
2. Deal Zone POD – What is it?
An advanced „plug and play‟, sales and marketing widget
for a Hotel Website
Facilitates different options to entice Guests while booking
on Hotel Website
Non Technical tool for implementing marketing ideas
Captures your attention on first point of contact
3. Deal Zone POD – The Concept
Highlight the right content
Dynamically design & show case deals
Cost effective
Complete control of the hotel without external intervention
Easy to use
Save on advertising and publishing deals
Improve loyalty by giving deals on own website
4. Deal Zone POD – What it does?
Show what you got
Room rate discounts
Additional room nights
Room upgrades
Compliments
Hotel partner compliments
5. Deal Zone POD – What other websites do?
What traditional websites do
Static or too heavy
Information over load
Don‟t guide a customer towards selection
Don‟t capture interest
14. Traditional way of advertising
Hotel Best Inn – Avail Great seasonal
discounts
Contact – 001 – 1127689763 & book now!
Sorry, I cant hear
What deal you..
did you Helloo! Do You
say? speak
Or the Classic…
End of call!
English!
Number busy! But that
was last
years offer
15. Traditional way of advertising
Hotel Best Inn – Avail Great seasonal
discounts
www.hotelbestinn.com & book now!
Lets consider online booking
Same old deals
High costs to publish on website
Static site doesn‟t lead to conversion
Customer feels “Lack of new offers”
Looks for better deals
16. To see your marketing strategies in action
Plan offers and deals, send to web designer – 1day
Designers job - 1 day
Educate receptionist about new deals
Deals require modifications when they fail to work
Repeat the entire process every time
Room availability cannot be updated on website
Websites and traditional adverts don‟t convert, they only
highlight
17. Deal Zone POD
One time purchase cost - INR 5,000
Annual maintenance cost - INR 1,000
A check with Google analytics states:
At least 100 customers everyday leave a website
without booking
They don‟t find what they are looking for
If LRP = INR1500
Implies you loose INR1,50,000
18. Deal Zone POD – Helps you sell more rooms
What if using a simple widget gave you optimized
conversion?
Know what deals attract the crowd and retain only those
Convert all customers by designing suitable options
Gear up to aggressive selling
Ramp up you website to help strike the right deal
19. Deal Zone POD – Return on investment
Year Year 1 Year 2 Year 3
Investment 5000 1000 1000
ROI 3.33 0.66 0.66
rooms/year rooms/year rooms/year
If 1 customer books 1 room for 3 nights you‟re already
generating profit!
Now would you want to compromise this cost for an
roi of 3 rooms per year?
20. Deal Zone POD – Top 5 Reasons to Buy
Top 5 Reasons to Buy
Conception to action in 60 seconds
Sell more rooms – Increase Occupancy
Deals are placed in the Home page in an attractive
format.
Guests come to know about the deals without going to
booking engine
Dynamic scrolling of deals on the Hotel home page
Hassle free installation