This document summarizes communications activities for the IDMP CEE program from November 2013 to March 2014. It describes workshops held in Graz and Bratislava to develop communications strategies. Activities included launching an IDMP CEE website and partners' platform, creating the first IDMP CEE brochure, and organizing social media campaigns. Upcoming plans are outlined for a drought photo competition from June to August 2014, producing an IDMP CEE video, and preparation for the second National Coordination Dialogues.

1. IDMP CEE Communications
Second IDMP CEE workshop
Ljubljana, Slovenia
8-9 April 2014

2. IDMP CEE Communications activities
November 2013 – March 2014
Secretariat coordination meeting in Graz, November 2013
Communications workshop in Bratislava, December 2013
Preparation of the Annual report for GWPO
Social media campaigns
First IDMP CEE brochure
IDMP CEE website
IDMP CEE website for partners
IDMP CEE templates (headletter, report templates)
Organising the Second IDMP CEE workshop in Ljubljana, 8-9 April 2014

3. Secretariat coordination meeting in Graz
26-27 November 2013
One of the main goals of the coordination meeting: Prepare a
comprehensive IDMP CEE communications plan for 2014
• Web page
• 1st IDMP CEE brochure
• Visual media (video, short video interviews)
• E-media (Facebook, Google Ads, blogs, Google Alerts)
• Working with media (workshop for journalists, press releases, articles
for journals, articles for journals, TV interviews)
• Photo competition
• Others – publications (Programme Framework), design, templates, etc.

4. Communications workshop in Bratislava,
8-13 December 2013
• organized by GWPO for all Communications Officers
• GWP CEE Secretariat was represented by
Ms. Gergana Majercakova, Communications Officer and Ms. Sabina
Bokal, IDMP CEE Programme Manager
• Focus on developing a Communications strategy. All aspects:
identifying the audience personae, choosing the right channels and
products, online communication, etc.
• website and partners’ database
• Creating a communications strategy for one
particular project
• Meeting with representatives of ICPDR and WWF
at the Ministry of Life in Vienna.
Presenters: Ms. Susanne Brandstetter - ICPDR’s
PP EG chair and Mr. Konstantin Ivanov, Head of
Communications of WWF.

5. Facebook - possibilities
• Strong promotion on World Water Day – the new GWP Strategy, the new
GWP video on Water and Energy – tripled the number of fans
• Constant monitoring of drought news and other relevant water news in
general and further promotion and “sharing” them on Facebook -> more
visibility, more fans, likes, shares

6. First IDMP CEE general brochure
• Includes general information about the Programme and is designed
to serve as an introduction to the Programme
• Can be used to promote IDMP CEE at conferences, forums and
other events

7. IDMP CEE website
 IDMP CEE website is alive!
 Website structure
 Partners’ platform

8. IDMP CEE Communications strategy
until October 2014
April – June
• Video about IDMP CEE
• Photo Competition
• Promotion through social media
• Press release about the Programme (connect with demo project if
possible)
July – September
• Promotion through social media
• Press release about the competition
• TV appearance/interview about IDMP CEE
• Preparation for the second NCDs (discussion & questionnaire)

9. Drought - Photo Competition
Goal: promoting IDMP CEE, raising awarness, collecting drought photos for our
database
Timeline: Launch at 17th June - World Day to combat Desertification and Drought,
deadline for submitting photos – 31 July, results announcement 31 August
Evaluation of the works: based on the number of votes on Facebook
Prizes: all participants receive a Certificate for participation, 1st place winner receives a
camera, 2nd and 3rd place receive a data storage
Budget: 1800 EUR: 1000 EUR for prizes, 200 EUR for Facebook and Google adverts,
300 EUR for the Facebook application and design other, 300 for media coverage after,
other costs covered by regional admin budget (postage, certificates, etc.)

10. IDMP CEE video
• Delivers the message very clearly
• Time-saving solution
• Delivers most impact - everybody with a smartphone, tablet, computer
can access it and delivers multiple layers of communication (sound,
visuals, text)
• Enhances organisation’s visibility
• Communicates innovatively (in the context of social media)
• Visual media is flexible media for messages (can be screened in
various places - public places, exhibitions, hotels, airports, TV, social
media, etc.)
• Requires efficient channels for distribution
• Can be subtitled in local languages
• The new GWP video on Water and Energy

11. Preparation for the second NCDs
Publications
• brief overview of the Programme in local language
• best practices - demo projects examples
• summary of an already existing publication
• flyers, brochures, factsheets,
• Posters, billboards
• Invitations
Media
• press release(s) in local language
• Article(s) / series of articles / interview(s)
• TV/radio appearance(s)
Social media
• Facebook campaign(s)
• Google Ads

12. Questions
• Do you need a more flexible platform to communicate with each other,
exchange information, comment quickly, etc.?
• Do you have any suggestions how the IDMP CEE website can be more
useful for your stakeholders, partners?
• Do you have any suggestions how the IDMP CEE website can be more
useful for you?

13. THANK YOU
FOR YOUR ATTENTION!