Mobile Social Workforce and Benefits XPO 2012 Solutions Showcase

VFOX Island – Mobile
Social Workforce and
Benefits XPO 2012
Chintana Vann, Katrina
Wheeler, GWheelerJr
One of the Largest National B2B Showcases of Next
Generation Solutions for Branding and Customer
Acquisition for the Mobile Workforce, Social Media
VFOX Island, PE Workforce Benefits Industry
Main Event Media

739 8th St. SE
2nd FL (left)
Washington DC 20003

301-237-7938

1-800-859-5456

5/17/2012

VFOX Island – Mobile Social Workforce and 2012
Benefits XPO 2012

Workforce
Benefit
Social Programs
Media
Integration
Mobile
Workforce
Solutions

1 Next Wave Solutions That Bring
People and Projects to Life In the Palm of One’s Hand

A VFOX Island – Main Event Media Production
301-237-7938 / george@cxoinel.com
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Benefits XPO 2012

Event Schedule

Event Name and Type Location Date Expected
Attendance
Pre Event Gaylord Hotel August 2012 1,000 – 2,500
 Complimentary National Harbor
Networking Event for Fort Washington MD
Vendor, Sponsors,
Advertisers, Media
 Main Event Gaylord Hotel October 2012 20,000
National Harbor
Fort Washington MD

We are very pleased to host this exciting conference around the convergence of the following three
worlds:

1. Mobile App Solutions
2. Social Media Solutions
3. Workforce Development & Benefits Programs

We appreciate you taking the time to review the information regarding our event and look forward to
your participation.

Facts about Modern Mobile Marketing and What It Can Do For Your Business, Government or Non-
Government Agency:

 Mobile push messages, i.e., text to phone, video to phone, email to phone get answered 900% or
at a rate of 9 to 1, more often standard email
 To be competitive, your mobile marketing program must involve modern features for real-time
data metrics that bring projects to life in the palm of one’s hand. This data can be combined
with other predictive tools to anticipate buyer actions.
 By collecting data patterns on prior purchases, purchase cycles, product related tendencies,
habits and passions, we can now create actionable intelligence to enhance user experience.
Real-time means “TODAY”, right here, right now, delivered to customers and the workforce
anywhere, anytime over any I/P enabled device.
 As companies in the marketplace, agencies and employers we need continuous improvement in
tools and methods to get information yesterday, to know what we need to know, before our
competition figures it out. It means we have the ability to help people, our partners, employees,
suppliers and clients solve their most challenging problems quickly with fast affordable solutions.


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Benefits XPO 2012
 Because at the end of the day, it’s trust and the quality of the relationship that people will
remember.
 Digital information and data collection has reached a new milestone aided by lightning fast
mobile downloadable apps. This leading edge technology is proving to be the most cost effect
solution for distributed audiences will continue to grow in demand.
 At the same time, lesser effective messaging, data collection systems will suffer eventual
obsolescence. When we as marketers collect data, we collect the spirit, heart and soul of the
community and the populations we serve.
 Cool features like GPS locational Coupon and Daily Deal Offers to Target Customers, VIP event
invitations are some of today’s fastest growing communications and target marketing and
message notification tools.

QUESTIONS ANSWERS

SHOULD YOU Exhibiting at Mobile Social Workforce and Benefits XPO 2012 offers the
ADVERTISE, SPONSOR opportunity to showcase your products and services to over 20,000 key
OR EXHIBIT WITH US decision-makers. By choosing a stand option or taking
hospitality/meeting space, you can build:
Of course you should! • Your customer base – generate new business leads and cultivate
existing customer relationships
• Business networks – meet with a veritable Who’s Who of the mobile
industry
• Market share – showcase new products and meet the VC market
• Brand recognition – stand out among your peers in the industry
• Marketplace understanding – gain greater knowledge of industry
players and their roles
Extensive space is available for hospitality suites and/or meeting room
rentals. These private areas provide an exclusive setting in which to meet
clients and conduct business during Mobile World Congress.
Mobile Operator Port The VFOX Island Mobile Operator Harbor located in the heart of the
of Call Conference Pavilion showcases products and services for Members and
Mobile Network Operators. These premier spaces are sure to fill up
early, so book your space today in the Operator Pavilion. For more
information, please view the Operator Pavilion Brochure (PDF).
Social Media Social media disrupts the long-standing rules of business in many ways,
Integration Operator but crafting a social media policy is premature unless the designers of
Port of Call the policy answer seven critical questions first, according to Gartner, Inc.

"Social media offers tempting opportunities to interact with employees,
business partners, customers, prospects and a whole host of anonymous
participants on the social Web," said Carol Rozwell, vice president and
distinguished analyst at Gartner. "However, those who participate in
social media need guidance from their employer about the rules,


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Benefits XPO 2012
responsibilities, 'norms' and behaviors expected of them, and these
topics are commonly covered in the social media policy."

MOBILE EXPLOSION

According to Kate Maddox, B2B, Jan. 16, 2012, “With 36% of U.S. adults
now owning smartphones and 5% owning tablet computers, according to
Nielsen, the mobile market is set to explode?

eMarketer projects that 10.8% of the U.S. population (all ages) now use a
tablet computer at least once a month, and tablet penetration is
projected to reach 27.7% of the U.S. population by 2014.

Marketers are moving away from a media environment in which they
consider traditional, online and other forms of media to a
paid/owned/earned model. (Paid is for purchased media; owned is for
original content; and earned is for social media.)

“There is much more focus on a holistic approach across content and the
marketing investment for clients. Paid/owned/earned is becoming the
standard model,” said Lou Aversano, who was named COO of Ogilvy New
York in June, after serving as global managing director of Ogilvy &
Mather.

Part of Aversano's new role is looking at how the agency can deliver the
best services to meet client needs in this new P/O/E environment.

Clients, too, are developing new models to distribute content across
paid/owned/earned media.

“Our editorial strategy is to become like a publisher, build an editorial
plan and deliver messages through all our channels,” said Scott
Anderson, VP-customer communications at HP Enterprise Business.

Hewlett-Packard Co. has hired editors and created an editorial board
made up of executives from the company's different business units to
help deliver content that communicates with customers.
Workforce and Mobile Contractors, Suppliers, Distributors and particularly those on GSA
Gov 2012 Schedule 70, MBE’s, and SBA firms need to be at Mobile Social
Development Workforce and Benefits XPO 2012.
Integration Operator
Port of Call The US federal government is gaining traction in the mobile application
arena with the launch of a redesigned version of the USA.gov and
GobiernoUSA.gov mobile apps galleries on Wednesday. The new design,
developed by the General Services Administration, makes it easier for


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Benefits XPO 2012
users to access apps and mobile sites via their preferred smartphone,
tablet or operating system.

It's called Responsive Design, and it's intended to connect with the public
in many new ways. The design also presents content based on the
device, providing device-specific apps for BlackBerries, Android, iPhone
and iPad users. And it's a road map for other agencies embracing mobile
apps.

Gartner, Inc. has identified what it believes will be the most important
mobile applications in 2012. Focusing on high-end devices with an
average selling price of more than $300, analysts have identified the top
10 cutting-edge technologies and trends for 2012.

Winning mobile apps will have unique features that cater to the mobile
environment rather than act as a mobile extension of their online peers.

“Mobile applications will be a highly competitive marketplace that
attracts the interest of many stakeholders,” said Sandy Shen, research
director at Gartner. “Increasingly, mobile applications will define the
user experience on high-end devices and device vendors that proactively
integrate innovative apps and technologies at the platform layer will
have the competitive edge.”
Mobile apps themselves will not only generate good revenue ($15.9
billion in expected end-user spending in 2012) but will also drive
(2) hardware sales, advertising spending and technology innovation. Gartner
expects brand companies to increasingly shift their marketing budget to
the mobile channel, and experiment with cutting-edge apps to capture
marketing and sales opportunities. Companies, as well as technology and
service providers, that stay abreast of the latest developments, could
make their products stand out from the pack, enhance brand image and
retain user loyalty.

Indiana Attorney General Unclaimed property comes in many forms including unclaimed wages,
– Unclaimed Money App savings and checking accounts, stock dividends, insurance proceeds, and
safe deposit box contents. The office of the Indiana Attorney General
created this free application that allows you to search and begin a claim
for unclaimed property free from you Android device! Just type in the
first and last name, or business name, and see if you have any unclaimed
property!

• Top Ten Most Wanted
• Most Wanted Terrorists
• Missing Children 


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Benefits XPO 2012

Mobile Banking, Mobile Operators in this space need to position themselves for the massive
Mobile Merchant opportunity for their product. Opportunities exist to network, collaborate
Services and Mobile E- and connect with other solutions providers planning rollouts of various
Commerce Solutions financial services in the form of downloadable apps to:
and Operators  Pay bills
 Transfer funds
 Send money to other people
 Explore detailed account activity
 View balance information
 Utilize GPS to get one-touch access and directions to ATM/location
information
 Get quick access to Sign On screen
Workforce Benefit According to People Cube in their January 6th 2011 Article:
Plan Operators Port of The Benefits of Telecommuting & Employing a Mobile Workforce
Call
“Organizations that encourage telecommuting or employ a mobile
workforce can provide great benefits to both their employees and the
organization. I’m sure these benefits have been outlined numerous
times, but with the Telework Enhancement Act requiring organizations
inside the federal government to form plans that promote
telecommuting for federal employees other organizations may want to
start taking notice.”

So you may want to know, why is the U.S. Government doing this, and
why should your organization implement a telecommuting program?
Here are the answers.

Telecommuting Benefits

 Implementing a telecommuting program can reduce your
organization’s real estate costs
 Employing the mobile workforce can reduce your organization’s
carbon footprint telecommuting will reduce your organization’s
energy consumption
 Telecommuting will allow your organization to employ more top
talent from a wider geographical area
 With a properly managed mobile workforce there is a greater
opportunity for greater collaboration between employees despite
their geographical location employees that telecommute have a
greater work life balance, creating happier more productive
employees


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Mobile Storage This pavilion will provide mobile storage operators to connect with
Operators and customer, buyers and prospects, decision makers looking for solutions to
Solution Providers help them increased economic value that Cloud Computing level for their
Mobile Enterprises.

Cloudonomics:

The Economics of Cloud Computing
By Rackspace Hosting

There are many reasons for organizations to move from traditional IT
infrastructure to Cloud Computing. One of the most cited benefits is the
economics of the Cloud. Yet while many people point out the cost
savings that Cloud Computing brings to an organization, we believe
attention should be drawn to four distinct mechanisms through which
these cost savings are generated:
 by lowering the opportunity cost of running technology
 by allowing for a shift from capital expenditure to operating
expenditure
 by lowering the total cost of ownership (TCO) of technology
 by giving organizations the ability to add business value by renewed
focus
 on core activities
Mobile Store This pavilion will provide operators to connect with customer, buyers
Operators and prospects of decision makers looking for stores to help them
promote, brand, distribute and sell apps.

BARCELONA, Spain / Mobile operators at the GSM Association's Mobile
World Congress here this week are happy to offer subscribers access to
as many application stores as they can. But they still want some say in
the apps offered on their networks, and they want a cut of the action.

Instead of creating and distributing mobile applications themselves to
their subscribers, mobile operators are increasingly adding access to
multiple wireless stores on their devices. In many ways, the switch
makes mobile operators look more like owners of a shopping center,
while device makers, operating system developers, and other third
parties own the shops that sit in these virtual carrier malls. While this
new model has spurred a great deal of innovation, it's also fragmented
the market. And even though, operators may not be selling these virtual
goods to consumers, they still want a portion of the profits.

"We want to be a facilitator like a shopping center in providing options
for customers," said Hugh Bradlow, CTO at Australian operator Telstra


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during a keynote Wednesday at MWC. "We may have our own store, but
(we'll also) provide options. There is a place for shopping center owners
and most of them are rich."

Education and We will connect students, educators, course providers and content
Certification Island developers to form profitable collaborations to profit and grow on all
Mobile and Social sides. Buyers and prospects are both the decision makers and are both
Media Education, looking for subject matter experts to help them increased economic
Certification Operators value that Courses and Virtual University Computing for Mobile
Enterprises.

VFOX Island PE Institute has partnered with several academic and project
management organizations to be able to offer several primers to
attendees. Attendees will be able to register for our Mobile PMP –
Project Management Principles educational primer presented by
ExNihilo Management, LLC of Washington DC. The Primer will introduce
student to the course designed to pre students for PMI – Project
Management Institute Certification. This distinguished designation is the
gold standard for management professionals in the principles, process
and practice of defining customer project requirements, delivery of
projects on time and on budget and deployment of both classified and
non-classified technologies, systems, apps and workforce teams
Author, Speaker, Sound, lighting, staging for the duration of the event
Island, Stage Area,
Seating, Sound System
Food and Beverage Refreshments affordably priced for the duration of the two day event
Port of Call
VFOX Island Cove Is your company focused on delivering mobile money or, workforce
Pavilions financial improvement solutions? Do you need to demonstrate your
telematics solution to the right audience? If so, consider exhibiting in the
‘Cash Cove Pavilion’ dedicated to key trends and developments in the
mobile space. These pavilions are located throughout the main
exhibition halls and showcase products and services from select industry
sectors.

Other pavilions include:

• Mobile Cloud Pavilion
• Embedded Mobile Devices Pavilion
• Green Technology Pavilion
• Mobile Health Pavilion
• Mobile Money Pavilion
• Mobile Brands Area
 Mobile Media in Medical and Allied Health


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Mobile Social Workforce and Benefits XPO/Conference 2012 provides a
variety of high-visibility, high-impact channels to promote your brand,
product, or latest technology.

Media Advertising
The VFOX Island - Mobile Social Workforce and Benefits XPO/Conference
media collateral, including the official Mobile Workforce and Benefits
Report, has been tailored to reflect the seniority of the attendees and to
maximize advertisers' and contributors' share of voice. Our media
products provide contributors with extensive exposure to a large
premiere audience. Advertising opportunities include:
• Advertising in the Next Wave Mobile Social Benefits Review: The
VFOX Island Next Wave Mobile Social Benefits Review is a high-profile news and
Next Wave Mobile & reference publication at the event. This in-house produced
Benefits Review publication is distributed daily throughout the exhibition and in the
official Congress hotels, updating attendees on the newsmakers and
stories from the show.
• Venue Advertising: Capture the attention of visitors as they arrive at
the venue and while they are circulating throughout the world-class
exhibition with creative venue advertising.
VFOX Island • Mobile Social Workforce and Benefits LIVE: Advertising with Mobile
Mobile Workforce and Workforce and Benefits LIVE offers the opportunity to share your
Benefits LIVE brand to television audiences, those watching streaming keynotes
from around the world, and to members of the MWBL community.
View more information about mobile world live advertising and
sponsorship opportunities here.
• Exhibition Catalogue: Significantly increase your visibility at the
event with options such as display advertising or adding your
company's logo to the 100-word profile included in the catalogue.
Key Industry Subject By: Force.com
Matter Experts  IT departments are struggling to adapt to new economic realities
and a rapidly changing technology environment that includes
The Emerging Role of fundamental shifts in mobile, social, and cloud computing
Social Employee Apps technologies. As a result, a new applications layer – the social
employee application layer – based on modern social networking
websites is being developed. This layer of less-expensive
collaborative applications creates agility around core operational
systems, allowing a much higher number of business users to access
and collaborate around central operations, especially on mobile
devices.
Key Industry Subject  Social employee apps are the latest generation of business apps that
Matter Experts companies are deploying to drive innovation and efficiency across
the organization. Rather than continue to rely on highly centralized


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but resource-intensive systems, smart organizations are now
Defining the New diversifying their IT portfolios to include new types of business
Generation of Social applications.
Employee Apps
These IT departments are taking advantage of powerful new
Excerpt from White development tools and delivery services to create and distribute
Paper business apps that provide a new layer of agility around the
Operational core. These new applications are built by both the IT
Think Strategies, department and the business. They are used to expose key
Salesforce.com operational data from the core and extend it in highly usable
formats to a greater number of employees than previously possible.

Multiple Pavilion and Mobile Social Marketing and CRM Automation for:
Vendor Showcases
 Mobile for Industrial Design
Mobile CRM and  Mobile University and HBCU
Marketing Automation  Mobile Marketing and CRM Automation for Retail Sales
for Multiple Industries  Mobile Virtual Telepresence
 Mobile Retail Customer Acquisition
 Mobile Social Media Integration
 Mobile Marketing and CRM Automation for Retail and Investment
Banking

Next Wave – DEMO New Entries Into The Industry
LIVE
Showcase your firms new generation solutions, applications, benefits,
6 Minute Pitch programs, opportunities at this (private ticket) showcase of emerging
products
Private Event On-State DEMO’S before live audience of industry user, customers,
investor, and reporters.

 Network, build collaborations, do deals
 Angele Investor, VC, Private Equity Showcase

Media Row – News  Live Streaming
Room  Live Radio
 Live Podcasting
 Live Video Casting
 Live Virtual Event Streaming and Archiving
 Live Onsite Interviews

Contact Us to Reserve Your Spot Today


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Benefits XPO 2012

Event Management Title Contact Person Contact Number Contact Email

Event Managing Director: GWheelerJr 301-237-7938 george@cxointel.com
Event Operations Director: Chintana Vann 240-750-7110 hichintana@gmail.com
Event Operations Asst. Dir. Katrina S. Wheeler 202-603-5890 katrinaswheeler@gmail.com

Corporate Sponsorship Purchase Options

 Blaque
 Diamond
 Gold
 Platinum

Description Blaque Gold Silver Platinum

Base Booth Size 5 times 10 x 10 Base 4 times 10 x 10 Base 3 times 10 x 10 Base 2 times 10 x 10 Base
10 x 10
Print Promotion Heavy Logo Medium Logo Average Logo Light Logo
Placement, Signage Placement, Signage Placement, Signage Placement, Signage
Corporate 200 word 150 word 100 word 75 word
Description
Conference Pass 10 7 5 3
Valued at $1600
Direct Mail, Email, X X X X
Phone Contact on
All Attendees
Corporate Logo and X
Name on 100% of all
Attendee Drop Bags
Plus Your Inserts
Corporate Logo X
Signage Lead Tier
Displayed
Throughout Venue
Corporate Logo X X X
Signage Lower Tier
Displayed
Throughout Venue
Bag Inserts X X X X
Rotating Sponsor X X X X
Logo on Pre-Keynote


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Benefits XPO 2012
Slides and Podium
Custom Mobile App X X X X
Tailored to Your
Business and The
Show
Sponsored Session
(30 min. technical
class)
Ad in Show Program Back Cover Full Page Half Page Quarter Page
Your Choice of
Speaker Rep. from
your firm
MISSION POSSIBLE X X X X
2012 / Branding,
Signage and
Inclusion In Pre-
Show Monthly Pre-
XPO Events
Logo on Reception X
Napkins
Option for Exclusive X
Industry Sponsor

 Early Registration Rate
 Discounts 17%
 Opportunity to Save

Sponsorship Level Platinum Diamond Gold Silver

Discount Rate By $29,195 $19,195 $12,195 $8,195
June 20, 2012
After $35,195 $25,195 $18,195 $12,195
June 20, 2012
Early Registration $ 5,983 $ 4,283 $ 3,093 $ 2,073
Discount Savings 17%

Included In Booth Available Extras

 Standard draped booth 8’ deep / 10’ wide with  Flat Screen TV
backdrop and sidewall drape dividers  Custom Chairs, Tables
 Electricity (120 volts, 20 amps)  Drinking Water System
 One 6’ x 30 draped table  Special Lighting
 Two Chairs


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Benefits XPO 2012
 Wastebasket
 ID Sign
Floor Plan
 Base Booth Size: 10 x 10

Available Upon Request
Vendor Booth Rates: Single 1 x base booth $1,700
Double 2 x base booth $2,800
Triple 3 x base booth $4,500

To learn more about how advertising at Mobile Workforce and Benefits XPO can impact your business, please
Contact the VFOX Island – Main Event Media regarding Advertising Opportunities, please access our Media &
Advertising Brochure (PDF) or Contact us.

CALL TODAY: Spaces are limited and will fill quickly for excellent branding and promotional opportunities.


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Mobile Social Workforce and Benefits XPO 2012 Solutions Showcase

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