1. A point of view on the phArmAcy industry
silverlink communicAtions
november 2010

2. The Consumer:
1. Patient Centric approach is critical path.
2. Be proactive not reactive.
3. Literacy and health disparities need to be addressed.
4. People are different…act appropriately.
5. Genomics are fascinating...but can be confusing.
Business Strategy:
1. The pharmacist role has to change from refills to outcomes.
2. Blend high touch and automation in specialty.
3. Integrate your physician and consumer strategies.
4. You need a STAR strategy for your PDP.
5. Mobile is here to stay.
6. Social media will change the conversation.

3. FOCUS ON
THE PATIENT
Use data. Create an experience. Think outside-in.

4. 24M Diabetics in the US.
STOP
looking in
the
rearview
mirror.
57M Pre-diabetics in the US.

5. “Nearly 50% of all adults
may have problems
understanding
prescriptions, appointment
slips, informed consent
documents, insurance
forms, and health
education materials.”
http://www.chcs.org/usr_doc/Health_Literacy_Fact_Sheets.pdf

6. You can’t peanut butter
your communication
strategy.

7. Only 10% of MDs believe they have the training and
education to use genetic testing…
Genomics: Cool But Confusing
How confused to you think consumers are?

9. K.I.S.S. in Specialty
They are still patients

10. Consumer
Strategy
Physician
Strategy

11. What are your
Medicare Star ratings?
What’s your strategy to
improve them?

12. What channel?
When to use?
How to design?
Who to target?

13. P2P “Data” Will Change The Conversation

14. The Consumer:
1. Patient Centric approach is critical path.
2. Be proactive not reactive.
3. Literacy and health disparities need to be addressed.
4. People are different…act appropriately.
5. Genomics are fascinating...but can be confusing.
Business Strategy:
1. The pharmacist role has to change from refills to outcomes.
2. Blend high touch and automation in specialty.
3. Integrate your physician and consumer strategies.
4. You need a STAR strategy for your PDP.
5. Mobile is here to stay.
6. Social media will change the conversation.

15. cHanGe is THE new NorMAL
Innovate or be marginalized.

16. Checklist for success:
 Data and consumer insights
 Multi-channel coordination abilities
 Technology platform
 Expertise – industry, clinical, creative
 Repeatable, quality implementation
process
 Accurate, real-time reporting
 Analytics and outcomes analysis
 Process based design with embedded
business rules

17. Call us to schedule time to hear our thoughts on
where to focus and how to innovate.