Slides to my seminar at DOK.Incubator workshop, which is new initiative aiming to strengthen creative documentary industry bringing new impulses in the way of film postproduction, distribution and use of the new media and internet platforms.
2. WOLFGANG GUMPELMAIER
• New Media Consultant
• Blogger, Speaker, Coach
• Social Film Marketing & Crowdfunding
• CO-Founder of www.ununi.tv
• Member of www.ikosom.de
• Senior Consultant Social Media
Bildquelle: DOKVILLE 2011
• TrendScout at TrendOne
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4. WHAT IS
SOCIAL MEDIA?
Wikipedia:
Social media includes web-based
and mobile based technologies
which are used to turn
communication into interactive
dialogue among organizations,
communities, and individuals.
5. WHAT IS
SOCIAL MEDIA?
Matias Roskos:
The Social Web is not a marketing-
channel. It‘s about communication.
And Social Media are the individual
components on the Internet that
define the Social Web‘s technical
frame.
Source: The Conversation Prism
10. WHY
SOCIAL MEDIA?
Seth Godin:
„The point is: you can find Ukrainian
folk dancers and connect with them.
Cause you wanna be connected.“
11. WHY
SOCIAL MEDIA?
Chris Anderson:
„Our culture and economy is
shifting away from a focus on a
relatively small number of
"hits" (mainstream products and
markets) at the head of the
demand curve and toward a
huge number of niches in the
tail.“
Source: The Long Tail
13. ON THE ONE HAND...
Traditional distribution:
•Theatrical
•DVD
•Pay-TV
•Free-to-air-TV Source: Netzpiloten
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14. ON THE OTHER HAND...
• Set Top Boxes
• Mobile Devices
• Hybrid Distribution
• Web TV, VoD
• P2P-networks
• Social TV
• Broadband
• 3D & Digital Cinema
Source: Faceparty by RichardAM
• Crowdsourcing & Crowdfunding
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15.
16. GOALS
•Getting your film out there
•Selling your film
•Building a community
•Raising awareness for a topic
•Building a reputation
•Getting some feedback
•etc. Source: Social Mojo
30. STEP BY STEP
• Look around
• Identify influencers
• Register a profile
• Become a resource
• Find some friends
• Monitor your activities
• Make your first steps
• Optimize your strategy
• Learn from others
• Benefit from Social Media
• Interact with others
31. FACEBOOK
Facebook‘s statistic:
•More than 900 million active users
•526 million daily active users on
average in March 2012
•Average user has 130 friends
• More than 42 million Pages with ten
or more Likes
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34. YOUTUBE
• Launched in 2005
• 2nd largest search engine
• 72 hours video uploads per minute
• 800 million unique users/month
• 4 billion videos viewed per day Source: YouTube Blog
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35. BLOGS
Wikipedia:
„A blog (...) is a type of website or part
of a website supposed to be updated
with new content from time to time.
Blogs are usually maintained by an
individual with regular entries of Source: The Hobbit Blog
commentary, descriptions of events, or
other material such as graphics or
video. Entries are commonly displayed
in reverse-chronological order.“
Source: Irrational Realm,
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54. GOLDEN RULES
• Be active
• Start with people who share your interests
(family, friends, colleagues)
• Be creative
• Learn (from) Social Media
• Be authentic
• Learn from others
• Monitor your activities
• Plan your communication
• Stay up to date
• Start small, then grow your activites
• Show your expertise
• Don‘t expect too much
• Incorporate into daily routine
56. LINKS
•Selling your film without selling your soul
•Webdocs - Survival Guide for Online Filmmakers
•Fans, Friends and Followers
•Think outside the box office
•The Long Tail
•Tribes
•Filmcourage