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Lesson 1 Etourism Introduction
- 1. Introduction into eTourism TLH 312 eTourism Session 1 By: Jackson Lau BSc in Computer System Engineering (NTU), MBA
- 3. Why?
- 11. Nos of Visitor Arrivals in Singapore
- 12. Top 10 Visitor Markets Arrival in 2008
- 13. Average Occupany Rate (%)
- 14. Average Room Rate (ARR)
- 16. Researching and planning travel – UK customers Source: WTO 2001: Results from e-travel tracker survey from www.scotexchange.net , May 2000. Base all who have used any source of travel information
- 18. Increases in online searches and bookings
- 20. Question 6 Which of the following is the highest expenditure for most tourists when travelling? a) Accomodation b) Shopping c) Foods d) Transport
- 21. Expenditure
- 24. (Dis-)Advantages of e-travel distribution Adapted from: Sheldon 1997 Advantages Disadvantages Consumers Control over search Online discount 24h services Avoidance of travel agent fee Time needed to search Subscriptions and online costs No access to travel agent negotiated discounts No travel agent expertise and advice Data/Information overload or overwhelm Security issues Travel Agents Can focus on value-added products e.g. video presentation on the web Loss of commission Threat of disintermediation Suppliers (Hotels, Travel Agencies, Airlines etc) Avoid payment of commissions Effective distribution tool Easy to update information electronically May loose intermediary relationship
- 25. Information and Communication Technologies
- 37. Ambient intelligence is the vision of a technology that will become invisibly embedded in our natural surroundings , present whenever we need it , enabled by simple and effortless interactions , attuned to all our senses , adaptive to users and context-sensitive , and autonomous. Devices used for ambient intelligence are small, low-power, low weight , and (very importantly) low-cost . Since wired connections often do not exist, radio methods will play an important role for data transfer. Ambience Technology
- 39. BINGO Correct! Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 10
- 40. HAHA TRY AGAIN !! Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 10 Wrong!