Microsoft - Web marketing and the network effect

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Digital natives ,[object Object],[object Object],[object Object],[object Object]

links, links, links ,[object Object],[object Object],[object Object],[object Object]

Network Effects – Background ,[object Object],[object Object]

Friends are thieves of time (F. Bacon)

IM generation: “My mates are my media” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Even on Facebook ,[object Object],[object Object],[object Object]

Network effect and advertising Advertise here!

There is nothing like word of mouth

[object Object],“ In recognition of the unprecedented Internet buzz for what had been a minor movie in their 2006 line-up, New Line Cinema ordered five days of additional shooting ”

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After 3 months, Visa saw some of their strongest engagement and brand results Visa: Improving brand perception with 18-24 year olds ,[object Object],[object Object],[object Object]

Getting brands into the heart of a conversation Page | Windows Live Messenger users have been expressing their personnalities by downloading over 6 million custom display pictures, emoticons and backgrounds this year

And in the heart of the game – PUMA Messenger League

Lancé le 17 avril 2007 ! Objectif : prendre la vie du bon côté ! Talk to niches

To read ,[object Object],[object Object],[object Object],[object Object],[object Object]

And to engage ,[object Object],[object Object],[object Object],[object Object]

Take aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page |

Thank you. Philippe Deltenre Microsoft Online Services Group [email_address] [email_address]

Microsoft - Web marketing and the network effect

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