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Work Together Presentation.Pptfinal
- 5. Icebreaker: War Stories Best Shopping Experience Worst Shopping Experience
- 6. In THE SHACK – Satisfied Customer Click on black box below to begin and pause video.
- 7. Working Together Sales Approach
- 8. In THE SHACK – Working Together Click on black box below to begin and pause video.
- 9. Topic 2: Welcome Me
- 10. In THE SHACK – Welcome Me Click on black box below to begin and pause video.
- 14. Topic 3: Help Me (Non-wireless)
- 15. In THE SHACK – Help Me Click on black box below to begin and pause video.
- 17. In THE SHACK – Open-ended Click on black box below to begin and pause video.
- 18. Help Me Keys
- 19. Listening Listen for Clues
- 20. In THE SHACK - Paraphrase Click on black box below to begin and pause video.
- 23. In THE SHACK - Recommendation Click on black box below to begin and pause video.
- 24. Help Me Keys
- 26. In THE SHACK – Importance of Wireless to You Click on black box below to begin and pause video.
- 28. In THE SHACK – Transition to Wireless Click on black box below to begin and pause video.
- 30. Topic 4: Help Me (Wireless)
- 31. Selling Wireless What’s the difference between selling wireless and other SKUs?
- 33. Help Me Keys
- 34. Wireless Form Job Aid
- 40. Value of Wireless Form Job Aid
- 42. Topic 5: Go Beyond My Expectations
- 43. In THE SHACK – Go Beyond Click on black box below to begin and pause video.
- 44. Jumpstart Activity Attach Challenge
- 45. In THE SHACK – Attach Examples Click on black box below to begin and pause video.
- 49. Topic 6: Pulling It Together
- 65. The Key Enabler to Growth…Our People…
- 70. The Shack People are our brand!
- 72. What We Need From You LEADERSHIP The Obligation of a Great Leader is to Attract, Develop, and Retain Talent. So…What Are YOU Going to Do to Change the Landscape? How Will YOU Personally Make a Difference?
- 73. Q4-2009 Preparation Q4 Website launched September 28 Updated on a regular basis with product and operational information. Available from Answers Online (under Products > Customer Promotions > Q4 Holiday Info Site ).
- 76. Q4 Incentive Boca Raton Resort & Club
- 90. HOLIDAY APPROACH Build Awareness And Momentum November Sell, Sell, Sell December Attract A Line At Every Store Black Friday
- 91. HOLIDAY MEDIA
- 92. NETWORK TV
- 93. CABLE TV
- 94. HISPANIC TV
- 95. Click below this text to begin and pause video.
- 101. INSERTS
- 102. BLACK FRIDAY
- 118. LG Arena Click on box below to begin and pause video.
- 126. AT&T ConnecTech
- 131. Technology Trade-In
- 139. Hot Digital Cameras for Q4
- 145. Help customers show off their great photos Recommend a digital photo frame!
- 159. Awesome GPS Units for Q4
- 170. Toys Secret Sign In Journal 60-543 $24.99 Use your finger to draw your secret sign or symbol on the touch recognition pad to magically open the journal Art-Titude RC Car w/ Doll 60-542 $39.99 Black and white graphics you color in yourself. Environmentally friendly hybrid car design Jammaz Guitar 60-544 $19.99 3 ways to play: push the frets, strum the strings, move the whammy bar
- 171. WowWee RC Toys WowWee T-Rex 60-532 $49.99 This remote control interactive beast stomps around defying anything in his path with his realistic walking motion. Complete with a bone shaped IR remote controller.
- 172. New Bright RC Toys - World’s Largest Radio Control Toy Manufacturer - 60-560 $69.99 1:8 Jeep Unlimited 60-563 $49.99 1:10 Red Corvette 60-561 $79.99 1:8 Mighty Monster RadioXTRM Buggy 60-486 $49.99 RadioXTRM Boat
- 173. HEXBUGS Toys Small HEXBUG Inchworm w/ remote 60-405 $16.99 Smaller HEXBUG Ant 60-497 $9.99 Smallest HEXBUG Nano 60-577 $7.99
- 174. RC AIR TOYS Mosquito M.A.V. 60-575 $39.99 Micro Aerial Vehicle – measuring only 2.5 inches tall, 4 inches long, with a rotor diameter of 3.5 inches. Precise, indoor RC Helicopter
- 175. DANBAR RC Toys Lunar Rescue Team Stunt RC 60-564 $19.99 Amazing stunts Flashing LED lighted wheels Great entry level RC for younger children
- 176. DANBAR Lunar Rescue RC Click on box below to begin and pause video.
- 177. DANBAR RC Toys Knight Hawk 60-566 $59.99 Wide-range precision control. Ultimate maneuverability 3-Channel Remote
- 178. DANBAR KNIGHT HAWK Click on box below to begin and pause video.
- 184. Here are (just a few) great add-ons to recommend this holiday season!
- 185. Wireless Phones
- 188. iPods and MP3
- 191. Computers
- 195. A / V Products
Hinweis der Redaktion
- Print out using NOTES PAGES to create a Facilitator’s Guide.
- Must maintain quality of store environment during reset activities
- ATG Selling in a 3 carrier world!, Right fit a customer to one of 3 carriers.
- The Shack is getting ready for the holidays, and we have great things in store this November and December. Let’s review our holiday look in stores.
- Our holiday look will include POP that has a holiday theme, such as the theme you see in the windows. Product will be hero. In mall locations we’ll use the 22x28 sign holders to house the messaging. We’ll also have snowflakes and these trees in the front window.
- Our cash wrap will have messaging like you see here: The Shack thinks it’s the most wonderful time of the year, too. Now let’s review our holiday approach for media.
- We are three main promotional periods over the next few months: November, the week of Black Friday, and December. Our main goal for the first three weeks of November is to build awareness and momentum for the holiday selling season. In our advertising, we’ll convey that The Shack has the best brands and best gifts for everyone on your list. The week of Black Friday, it’s all about driving customers to shop at The Shack for the hottest gifts at rock bottom prices. In other words, on the Friday after Thanksgiving, we want to attract a line of customers at every store. As we move into December, our advertising is less about creating awareness that RadioShack has the best brands and best gifts, and more about promoting specific offers so that customers shop at The Shack today, right now. Now let’s review our media schedule for November and December.
- As you can see, we’re supporting holiday sales with a full media calendar during the holiday selling season. We’ll have Email and Digital advertising coverage all of Q4, plus continuous TV and Print coverage starting the week of November 2. Let’s take a closer look at each type of media we’ll have during November and December.
- As I mentioned, we’ll have TV coverage beginning that first week of November. We have media schedules running in early morning shows, prime time, late night and during sports. Please be sure to watch for our spots that run during the shows you see here. We’ll run 15-second TV spots so that we have only one concise, simple message per spot, but we’ll also have multiple spots that run during one TV program.
- We’ll also run our TV spots on the 10 of the top 20 cable TV networks, like Fox Sports Net, Discovery and the History Channel.
- Our Hispanic television will also start the first week of November and run through December. The home office marketing team just finishing filming the holiday TV spots, so we don’t have any final commercials to see now. However, we do have a short video that should give you an idea of what’s to come this November and December. Let’s watch that now.
- Click on the black screen to watch the video.
- Did everybody like that? We’re really excited about what’s in store for us this holiday season. Okay, now let’s review our digital support. It’s estimated that over 75% of customers research a consumer electronics product online before buying, and so RadioShack needs to be top of mind where our customers are looking for the information. We’ll advertise on all these networks and websites in all of Q4, and our messaging online will be similar to our offline messaging like what you just saw in TV.
- We’ll also have some unique online placements, such as on Facebook. Many of you might remember sitting on Santa’s lap when you were younger, much like the two children did in this photo. The Shack’s app will allow you to pick your scene… [advance to next slide]
- Then pick your face from one of your profile photos, plus pick a product… [Advance to next slide]
- And insert your face into the scene… Pretty funny? We hope so. This ad will then appear on your friends’ Facebook pages. RadioShack has a Facebook page, where we’ll upload our TV commercials and communicate with our fans on occasion. We encourage you to log onto Facebook and become a Fan of RadioShack. Just search for us under “RadioShack” to find us and become a fan.
- Okay, now let’s quickly review our print plan. As part of our brand re-launch, we were able to negotiate a great rate on newspaper ROP advertising for the balance of the year. We’ll have ads in these newspapers through the end of the year.
- As you can see, we’ll also have insert coverage every Sunday starting November 1 through the last Sunday in December. We’ll also have inserts that run on Thanksgiving Day and on Christmas Day. Red Plum (formally known as ADVO) will also run in select markets; these inserts are delivered directly to a customer’s home. The last topic I’d like to cover today is Black Friday.
- This year we have decided not to have Black Friday. Everybody has a Black Friday, and because of that nobody stands out. But we can stand out. Instead… [Advance to the next slide]
- We’re going to have Shack Friday! Only The Shack can have Shack Friday, and our customers will soon see it, too. Is everybody okay with Shack Friday this year? Shack Friday is also special for another reason. It’s special because this year, … [Advance to the next slide]
- Every store gets covered with an insert! We’re really excited to announce that all company stores will have some kind of insert coverage for Black Friday. If you recall, I mentioned earlier that our goal for the week of Thanksgiving is to attract a line at every store, so we thought that covering all stores with an insert would help us achieve that goal. More details are to come, but in the meantime, right now is the time for us to get ready for a great Q4. Right Now is the time for us to get our stores ready, to recruit, hire and train our associates and to have a fantastic holiday selling season.
- This is a very exciting handset with a 3 inch display , five megapixel camera with autofocus, mediaflo video, wi-fi, and a huge 8 gigabytes of internal memory, in addition to support for another 32 gigs of microSD memory. Rounding out its incredible media offerings, the Arena can even play content out to TV. . The Arena will arrive in mid November at a suggested price of $149.99 on a new two year activation.
- Hot follow up to the Palm Pre Expected in stores on November 15 th – will be available side-by-side with Palm Pre for holidays! New ultra slim design with dedicated QWERTY keyboard (not a slide out) Visit real websites, not just the mobile versions. Palm Pixi gives you the experience you expect, and lets you scroll and zoom using natural, intuitive gestures. Take pictures with the built-in 2 megapixel camera and LED flash, then share them by uploading to Photobucket or Facebook—or by sending from Email or Messaging. 3 Download songs from the Amazon MP3 store and play them complete with their own album art. You can also easily transfer your DRM-free iTunes music, videos, and photos right to your Palm Pixi. Palm Pixi Retail price has not yet been announced.
- Pixi runs on the Palm webOS ™ platform so it does things no other phone can do. Take the Palm Synergy ™ feature, which brings together related information and presents it in one simple view. Or the App Catalog, which gives you a choice of titles to download, many of which are integrated with other apps on the phone. And the ability to keep multiple applications open at once, so you can do more than one thing without losing your place When you think about communicating, you think about the person. Not whether it happens to be a text message or an IM. It's the same with Palm Pixi. Start a conversation on AIM Instant Messenger, Google Talk ™ , or Yahoo! Messenger and continue it by text message when you're out at lunch or out for the night. 3 With Palm Pixi, your conversations with one person are combined in a single chat-style view. You live one life, so why not go to one place for your calendars? Palm Pixi pulls in your online calendars from places like Facebook, Google, and Office Outlook, and layers them into one view of your whole day. Show one calendar or show them all. And easily add public calendars, such as ones for sports teams, events, or TV shows. Get your personal email from accounts like Gmail ™ , Windows Live ™ Hotmail ® , and Yahoo! Mail. And stay in touch with work by checking email from Microsoft ® Exchange, POP, or IMAP accounts Browse the App Catalog from your phone and download apps right over the air. 3 Choose from a variety of titles designed for the Palm webOS, many of which work together with other apps on the phone. Palm Services automatically backs up your phone so you have a copy of your important data. You can also remotely erase your data if your phone is lost or stolen. And you get software updates that make it easy to stay up to date with the latest enhancements.
- Stores using the Trade-In Program have learned it generates additional store revenue -- On average, sales involving the redemption of the trade in program gift card for 140% of the card value. The program is also environmentally friendly, with all items being repurposed or disposed of responsibly, and it is the perfect solution for upgrading customer products and making the purchase more affordable.
- -- These bundles include a nice case and a lanyard, all for the same price that the competition will be selling the camera only. -- Image stabilization ( IS ) is a family of techniques used to increase the stability of an image. With still cameras , camera shake is particularly problematic at slow shutter speeds or with long focal length ( telephoto ) lenses. -- Face detection is a computer technology that determines the locations and sizes of human faces in arbitrary (digital) images. It detects facial features and ignores anything else, such as buildings, trees and bodies.
- -- 12 MP 7x Optical zoom, largest for the industry in point and shoot Large 2.7” LCD Also comes with a microSD card adapter so the customer and use microSD or xD memory cards -- Image stabilization ( IS ) is a family of techniques used to increase the stability of an image. With still cameras , camera shake is particularly problematic at slow shutter speeds or with long focal length ( telephoto ) lenses. -- Panorama (Image) stitching or photo stitching is the process of combining multiple photographic images with overlapping fields of view to produce a segmented panorama or high-resolution image.
- -- All around the best featured entry level camera that is out there -- Image stabilization ( IS ) is a family of techniques used to increase the stability of an image. With still cameras , camera shake is particularly problematic at slow shutter speeds or with long focal length ( telephoto ) lenses. -- Face detection is a computer technology that determines the locations and sizes of human faces in arbitrary (digital) images. It detects facial features and ignores anything else, such as buildings, trees and bodies.
- -- Image stabilization ( IS ) is a family of techniques used to increase the stability of an image. With still cameras , camera shake is particularly problematic at slow shutter speeds or with long focal length ( telephoto ) lenses. -- Face detection is a computer technology that determines the locations and sizes of human faces in arbitrary (digital) images. It detects facial features and ignores anything else, such as buildings, trees and bodies.
- -- Does not support external memory cards
- Great for any home or office
- 4:3 aspect ratio allows you to view photos without stretching the image or displaying black bars on the sides Remote Control allows you to turn the photo frame on/off, skip to the next phone or stop to “permanently” display the current photo.
- Z-Wave is a next-generation wireless Home Control Technology that allows certain home electronics to talk to each other and to the user.
- See next 3 slides for Group, Scene & Event
- Great examples of customers to sell this product to: -- working parents that want to feel secure about when their child arrives home & what is going on while they are away -- anyone interested in home security or updating/adding to their current system -- business travelers who want the comfort of watching what goes on while they are away -- anyone that wants to adjust thermostats and lighting remotely or even by certain times of day
- GPS is always a great holiday gift idea, and with more consumers looking for inexpensive travel options, driving will play as bigger role than ever in holiday vacations and family get-togethers. This year we have a great line of feature rich GPS devices from the leading national brands.
- -- Lane Guidance helps prepare the driver in advance for upcoming turns. Voice prompts and visual indicators direct the driver into the proper lane prior to an exit or turn eliminating the stress and danger of last second maneuvers.
- -- The Garmin unit is also Bluetooth compatible and will connect with most Bluetooth phones to enable hands free calling right through the Nuvi 265WT’s on board speaker and microphone. Garmin Connect Photos will let you download images to your Nuvi to associate with your saved locations. -- Integrated Traffic Receiver - Steer clear of traffic with nüvi 265WT's integrated FM traffic receiver. Receive alerts about traffic delays and road construction that lie ahead on your route. Next, simply touch nüvi's screen to view traffic details or detour around the problem area. -- Pedestrian Mode allows you to switch the unit from a driving GPS to Pedestrian Mode for touring an unfamiliar city
- -- TomTom Map Share Technology -- This unique technology enables you to add to, update and personalize your maps instantly. It also lets you share and benefit from fellow users’ changes - daily, automatically and easily via TomTom HOME. -- TomTom Map share™ technology means TomTom drivers can always have the most up-to-date maps at their fingertips.
- -- IQ Routes Technology -- Calculates the fastest route possible using actual average speeds of travel rather than posted speed limits. It does this by utilizing historical speed measurements for every time of day and for every road segment, from large highways to small roads. -- Advanced Lane Guidance -- TomTom’s Advanced lane guidance gives you extra clarity when navigating difficult junctions. So you won’t miss your turn or have to make sudden, dangerous lane crossings . When you approach complex motorway intersections, you also get a still 3D image on your screen that clearly indicates the lane(s) you need to take. Advanced lane guidance keeps you relaxed and safe through even the most complex intersections and in even the heaviest traffic. -- TomTom Map Share Technology -- This unique technology enables you to add to, update and personalize your maps instantly. It also lets you share and benefit from fellow users’ changes - daily, automatically and easily via TomTom HOME. -- TomTom Map share™ technology means TomTom drivers can always have the most up-to-date maps at their fingertips.
- -- IQ Routes Technology -- Calculates the fastest route possible using actual average speeds of travel rather than posted speed limits. It does this by utilizing historical speed measurements for every time of day and for every road segment, from large highways to small roads. -- Advanced Lane Guidance -- -- Advanced Lane Guidance -- TomTom’s Advanced lane guidance gives you extra clarity when navigating difficult junctions. So you won’t miss your turn or have to make sudden, dangerous lane crossings . When you approach complex motorway intersections, you also get a still 3D image on your screen that clearly indicates the lane(s) you need to take. Advanced lane guidance keeps you relaxed and safe through even the most complex intersections and in even the heaviest traffic. -- TomTom Map Share Technology -- This unique technology enables you to add to, update and personalize your maps instantly. It also lets you share and benefit from fellow users’ changes - daily, automatically and easily via TomTom HOME. -- TomTom Map share™ technology means TomTom drivers can always have the most up-to-date maps at their fingertips.