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SAMSUNG CASE STUDY GENERAL MANAGEMENT By:- Shilpa Kher (43) Reema Kotak (44) Krithika .S (45) Siji Kumar (46) Bhuvan Lalka (47) Malavika M (48) Heena M (49)

AGENDA OF THE PRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BACKGROUND OF THE CASE ,[object Object],[object Object],[object Object],[object Object],[object Object]

SAMSUNG ELECTRONICS… ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],SAMSUNG ELECTRONICS (Ctd…)

SAMSUNGS PRODUCT LINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MISSION STATEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ENVIRONMENTAL ANALYSIS (Where are we now??) ,[object Object],[object Object],[object Object],[object Object]

RAPIDLY INCREASING ITS MARKET SHARE

OBJECTIVE (Where do they want to be ???) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGY AT SAMSUNG ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

THREATS ,[object Object],[object Object],[object Object],[object Object]

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