Weitere ähnliche Inhalte Ähnlich wie Jeffrey Nick (20) Kürzlich hochgeladen (20) Jeffrey Nick1. Innovation at EMC
Jeffrey Nick
Chief Technology Officer
Senior Vice President
EMC Corporation
14th November 2007
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© Copyright 2007 EMC Corporation. All rights reserved. 2. Disclaimer
This presentation contains “forward-looking statements.” Your actual results could differ
materially from those projected in these forward-looking statements as a result of
certain risk factors, including but not limited to: (i) adverse changes in general economic
or market conditions; (ii) delays or reductions in information technology spending; (iii)
risks associated with acquisitions and investments, including the challenges and costs
of integration, restructuring and achieving anticipated synergies; (iv) competitive factors,
including but not limited to pricing pressures and new product introductions; (v) the
relative and varying rates of product price and component cost declines and the volume
and mixture of product and services revenues; (vi) component and product quality and
availability; (vii) the transition to new products, the uncertainty of customer acceptance
of new product offerings and rapid technological and market change; (viii) insufficient,
excess or obsolete inventory; (ix) war or acts of terrorism; (x) the ability to attract and
retain highly qualified employees; (xi) fluctuating currency exchange rates; and (xii) any
other events and factors beyond our control. EMC disclaims any obligation to update
any such forward-looking statements after the date of this presentation.
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© Copyright 2007 EMC Corporation. All rights reserved. 3. Forces in the IT Vortex
Interaction Applications
bandwidth &
integration
worldwide
access
Security
information complexity
growth
Information Infrastructure
3
© Copyright 2007 EMC Corporation. All rights reserved. 4. Inflection Points: Moving to the Next Paradigm
Interaction Applications
Service-
oriented
Security
Virtualization
Model-based IT insight
IT service orchestration
Information Infrastructure
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© Copyright 2007 EMC Corporation. All rights reserved. 5. Inflection Points: Moving to the Next Paradigm
Interaction Applications
Service-
oriented
Security
Virtualization
Model-based IT insight
IT service orchestration
Information Infrastructure
Data classification
Compliance Policy-based
ILM automation
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© Copyright 2007 EMC Corporation. All rights reserved. 6. Inflection Points: Moving to the Next Paradigm
Interaction Applications
Metadata modeling
Ontological navigation
Knowledge from info
Service-
Semantic oriented
Security
Virtualization
Model-based IT insight
IT service orchestration
Information Infrastructure
Data classification
Compliance Policy-based
ILM automation
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© Copyright 2007 EMC Corporation. All rights reserved. 7. Inflection Points: Moving to the Next Paradigm
SaaS
Edgeless Web 2.0 Applications
Interaction Applications
Metadata modeling
Ontological navigation
Knowledge from info
Service-
Semantic oriented
Security
Virtualization
Model-based IT insight
IT service orchestration
Information Infrastructure
Data classification
Compliance Policy-based
ILM automation
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© Copyright 2007 EMC Corporation. All rights reserved. 8. Inflection Points: Moving to the Next Paradigm
SaaS
Edgeless Web 2.0 Applications
Interaction Applications
Metadata modeling
Ontological navigation
Knowledge from info
Service-
Semantic oriented
Security
Virtualization
Model-based IT insight
IT service orchestration
Information Infrastructure
Data classification
Compliance Policy-based
ILM automation
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© Copyright 2007 EMC Corporation. All rights reserved. 10. EMC Innovation Conference 2007
Recognizing the Innovative Brilliance of our People
Event
– 16th-18th October 2007
– EMC Franklin, 400 attendees
– Broadcast worldwide
– Open to all departments worldwide,
not just technical
Conference format
– Topical sessions
– Innovation showcase
– Gala and award reception
Recognizing Distinguished Engineers and Fellows
Honored 11 people who filed 5 or more patents
Innovation Showcase
in less than 12 months
410 abstracts
Focusing on new business models,
25 countries
processes or products
254 individuals
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© Copyright 2007 EMC Corporation. All rights reserved. 13. EMC Innovation Network
Edgeless
Interaction Applications
Service-
Semantic oriented
Security
Information Infrastructure
Policy-based
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© Copyright 2007 EMC Corporation. All rights reserved. 14. University Research Partners
Global Collaborations Expand Knowledge
in Strategic Areas of Future Information Infrastructure
Indiana University
Renmin University of
Center for Data &
China
Search Informatics
University of
Huazhong University of
Massachusetts at
Science & Technology
Amherst
Carnegie Mellon
University
Parallel Data Lab Fudan Univeristy
Wuhan University
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© Copyright 2007 EMC Corporation. All rights reserved. 15. Solution Evolution
Current Global Customer
Products Services Solutions
New
Integrated
Products
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© Copyright 2007 EMC Corporation. All rights reserved. 16. Innovation 2.0
Advanced Global Customer
Technology Services Solutions
Customer Influence
Component
Solution
Architecture assembly vs
Components custom
integration
Accelerate Development
Products
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© Copyright 2007 EMC Corporation. All rights reserved. 17. EMC’s Innovation Ecosystem
Proof of Concepts
EMC Developers Network New Technology Ventures
Strategic Alliances Mergers &
Customer Acquisitions
Centers of
Excellence Open Source
Information
IT Advisory Council Global Services
Infrastructure
Technology Ventures Customer Council
Reference Architecture EMC Innovation Network
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© Copyright 2007 EMC Corporation. All rights reserved. 19. ^innovation
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© Copyright 2007 EMC Corporation. All rights reserved. 20. Business IT Insight
Mapping the Business to IT
Problem Approach
IT assets are not tied Bridge the gap between business & IT
to the business End-to-end dependencies between business
processes and IT assets
Unable to monitor business Correlate between IT failures and
processes with IT assets for compliance violations
failures, degradations and
service level violations
Unable to understand Provide for business impact
business impact to Each IT element has a value
assess risk Flexible framework for calculation of IT
element value
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© Copyright 2007 EMC Corporation. All rights reserved. 21. Some Potential Dashboard Data and Views
Understand what phases of
Incident Impact Analysis Estimate when you will Process Details
processes are impacted and how begin to Value in Process
Value in Process noticeably seeRisk the effects of the
Value in Flight
potential-revenue is sitting atat each
Value
phase of a process right (historical) business
IT incident on the
Actuals now
Srvc Req Service Delivery
$12,144 $19,900
$5,785 $11,321
$8,000
Process
$7,000 Order Entry Production Packaging Delivery Billing
$13,035 $28,479 $21,200 $19,232 $10,562
$6,000
$0 $20,000 $40,000 $60,000 $80,000 $100,000
(thous ands )
$5,000
Incident Repair Analysis
$4,000
(thousands)
$3,000 Order Entry
Forecast of Value Deferred per Incident
Packaging
(revenue deferred to next quarter)
$2,000 Service Request
$60,000
$1,000
$50,000
Quantitatively see the incidents, and
Prioritize among
$0
5-Apr 10-Apr 15-Apr
20-Apr 25-Apr 30-Apr 5-May
amountDateunderstand how long you have to
ofRevenue Recognition
revenue put at- $40,000
Forecast of
(thousands)
risk by each IT incident it negatively
fix them before $30,000
Incidents at-a-glance impacts the quarter
Location Value at Risk $20,000
1Order Entry $13,035 $10,000
2Packaging $62,715
3Service Request $5,785 $0
16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr
Date of Incident Resolution
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© Copyright 2007 EMC Corporation. All rights reserved. 22. A Web 2.0 Approach to Total Customer Experience
Visual Data Center Map
Problem Approach
View the complete picture of Rich Internet Applications (RIA/AJAX)
the customer’s data center is for visualization of modeled I/O paths
expensive
Correlate information from Utilize mashups of non-modeled and
files such as logs and event modeled data center elements
transcripts is manual and
Ad hoc IT search for data center
error prone
elements and events
Understand what components Visual notifications through mashups
of the data center have changed on the data center map
Determine whether the Assess compliance to configuration
configuration is conformant policies using the modeled data
with best practices center elements
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© Copyright 2007 EMC Corporation. All rights reserved. 23. Correlate Topology Data with Non-Modeled Data
Mashups
Modeled Data Non-Modeled Data
Topology of elements Event logs
Product logs
Customer Information Management
IT Search
(CIM) model of data center
Generalized Data Path
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© Copyright 2007 EMC Corporation. All rights reserved. 24. VIEW FS
Break Out of Navigating Folder Hierarchies
Problem Approach
Difficult to find and access Tags on content
information that you need
Automatic and user generated
Access information from anywhere
Unable to retrieve specific Travel back in time to retrieve versions
versions of content or deleted content based on any
specific time range
Undefined information Search by using context that is
relationships meaningful to you
Instantly find content based on use
in context
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© Copyright 2007 EMC Corporation. All rights reserved. 26. Business Continuity Compliance
Aligning Protection Requirements with the Business
Problem Approach
Customers believe they have Model data center recovery points to
recoverable environments prove recoverability
There is no ongoing
assessment of recoverability
Myriad of options for replication Understand the linkage between the
and complex failure modes recovery options and the recovery
points
Changes made in the data Monitor the recovery points
center may lead to recovery
Alert when there is inconsistency
compliance issues
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© Copyright 2007 EMC Corporation. All rights reserved. 27. Service goes is described in terms of application
As time level on the - Service Level Monitoring
Business Continuity database instance expands….
Policy: Protect database so that no data is lost
The inconsistency raises alerts/events
3 to appropriate storage and database
admins for corrective action
Service Level
DATABASE
2 Compliance Engine
Monitors recovery
points
logfiles
Data logfiles Mirror
Secondary (R2)
Primary (R1)
1
4
Synchronous Replication Inconsistency is resolved
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© Copyright 2007 EMC Corporation. All rights reserved.