Beyond Brand Strategy

Imagine you. ™ Seed mindshare, Grow life share . ™ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________

Legion Levenson Levenson & Hill Levenson & Brinker Levenson BlackMa r lin Levenson Interactive Levenson h ™ ™ The fusion of five distinct organizations ___________________________ ___________________________ ___________________________ ___________________________ ___________________________

Invite. Imaginate. Integrate. Ideate. Innovate. Levenson BlackMa r lin __________________________ __________________________ __________________________ __________________________ __________________________ Imagine the beginning of a new day.

Who r We? Brand Design Architects

Who r We? ,[object Object],[object Object],[object Object],[object Object],We r Brand Strategist

Who r We? ,[object Object], • Unlock hidden streams of profit and Increase sales • Develop and deliver a compelling story for your brand ,[object Object],[object Object], • Determine how much media weight is enough and how to avoid spending too much

We Seed mind share , ™ Who r We?

We Grow Life share . ™ Who r We?

Who r We? We Engage the consumer . Consumer Packaged Goods Integrated Marketing Solutions Hybrid

We know Life Share goes beyond Market Share . Who r We? Hybrid

We r a NOVO-CPG Integrated Marketing Communication hybrid. (Like what’s their name?) What r we? Levenson BlackMa r lin ____________________________ ____________________________ ____________________________ ____________________________ ____________________________

r IMC philosophy r integrated marketing communications philosophy is a holistic approach to promote buying and selling in the digital economy. This concept includes many online and offline marketing channels to Seed Mind Share and Grow Life Share ™ .

What r Today’s Life Share issues? Issue #1 : Integrated Marketing Communications product launches. Issue #2: Integrated Marketing Communications media campaigns. Issue #3: Integrated Marketing Communications plan/strategies. Issue #4: Can you “shake things up?” Issue #5: How to integrate emerging media and interactive. Issue #6: How to reach Gen X’s and millennials. Issue #7: Your current brand and people insight perceptions. Think green They’re just different

What r Blueprint is? B r and St r ategy r Blueprint People Insight Interactive/Nu-media Promotions Direct Marketing

What We r Known for? Brand Strategy Brand Experience Audit Brand Equity Assessment Brand Architecture Brand Experience Design Brand Ideation Predictive Modeling and Analytics NOVOtrix ™ Opportunity Mapping Performance Audit Brand Transformation Assessment People Insight Consumer Path To Purchase Package Design Channel, Category & Retail Strategy Consumer Retail Strategy Retail Environment Design On-Premise and Off-Premise Activation Program Merchandising / Displays / Collateral

What We r Known for? Promotions Direct Marketing Digital Marketing Strategy User Experience Strategy and Design Segmentation/ Profiling/Consumer Analysis Digital Content and Creative Development Website/Micro-Site Digital Branding Sales Promotion Development and Execution Trade Promotion Development and Execution Premium Development and Fulfillment Product Sampling & Demonstration Event Development and Execution Sweepstakes/Games Development and Execution Predictive Modeling and Analytics Relationship Strategy Direct Response Creative Segmentation/ Profiling/Consumer Analysis Campaign Strategy and Management Acquisition/Retention/Loyalty Programs Multi-Channel Contact Management Database Strategy/Design Interactive/Nu-media

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Going Beyond the Brand essence CPG Agency Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Food/Grocery r Industry experience Home - Office Home – Hardware Communications Computer & Accessories Retail Financial Services Automotive - OEM Education Entertainment Marine

Levenson BlackMa r lin r Brand experience

Levenson BlackMa r lin r Retail experience

r Integrated Retail support POP Displays ● Merchandising Programs ● Promotions Fully customized solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic catalogs

What r You gaining? Driving ideas from concept to market, fast. Really fast. (2) Actualize (1) Conceptualize Levenson BlackMa r lin NOVOtrix ™ Ideation Model (3) Commercialize

What r Core services r ? Conceptualize Actualize Commercialize Market analysis Process modeling Brand positioning Trend analysis Functional prototypes Brand identity & naming Business & research review Ergonomic testing Packaging Competitive mapping Concept behavior - modeling IMC planning Criteria development User interface development Nu-Media execution Customer insights: Engineering/mechanical/ Online communities - Customized qualitative electrical & software & social networks - Quantitative methodologies Global sourcing Web 2.0: research, Ideation modeling Required tooling planning & implementation Strategy & modeling Reliability testing Traditional marketing Development & testing Sales force optimization TV, radio & direct print

r Integrated Messaging & Media experience Interactive - Engagement - Inspiration Outreach - Positioning - Affiliation cues Retail Channels - Visibility - Differentiation Relationship - Brand advocacy Traditional Advertising & Promotion Internet Advertising & SEM ,[object Object],[object Object],[object Object],- Packaging - Billboard - Display - Promotion - Endorsement - Referral

r You Thinking How IMC works? How Integrated Marketing Works. Package Design Experimental Media Promotions & Product Placement Online Video & Cause Marketing Traditional Media Social Networking Imagine you. ™

r IMC Branding, Promotions & New Product launches. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sales Force Retail Consumers

r Your Brands Tired? Brand discontinued 40%+ Revenue growth 24 months ↑ ↑

What r Your IMC options? Branding Creative Consumer Insights Media Tradeshow Product/Service Ideation Product/Service Development Digital Strategy

What r Your IMC options? To excite you need insight Award winning campaigns Branding Tradeshows Digital Strategy Clio Awards Product Ideation Promotions Nu-Media Consumer Insight Social Media Product Design

r You ready? To grow your r evenue? To grow your p r ofit? To grow your life sha r e? To grow your b r and equity? “ Like what’s his name”

r You Ready To imagine? Brand Strategy People Insight Direct Marketing Interactive/Nu-media Promotions _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What would you do if you knew you had only one year until you went out of business?

Levenson ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ BlackMarlin We r … A NOVO-Integrated Marketing Communications Hybrid

Let us show you what Levenson BlackMarlin can do for you . ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________

Contact us r ob Weiss Senior Vice President, Chief Brand Strategist Levenson BlackMarlin Direct: 214.932.6035 Email: [email_address] Imagine you. ™ Levenson BlackMa r lin ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________

Beyond Brand Strategy

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Beyond Brand Strategy