Presented at Executing Social Media, Toronto

1. The ROI of Listening & Engaging in Social Media @davidalston of @radian6

2. Social Mediais not a media.

3. Social Mediais a two-way communications channel.

4. Ideas Compliments Memes Complaints Crisis Influencers Competition Crowds Campaign Needs

5. The New Framework: The 5 C’s

6. Content

7. Community

8. Conversation

9. Collaboration

10. Connections

11. Social Media Maturity Model Measurement & Analysis Engagement Values

12. What’s are the results from listening & engaging?

13. Find & Build Communityon Passion

14. Propel Campaigns through Listening

15. Push leads into the Funnel

16. Track & Activate Advocates

17. Answer Questions In Your Field

18. Uncover ContenttheCommunity Needs

19. Find & Resolve Complaints 2

20. Track Resonanceof Issues

21. What’s gonna stop you?

22. Policies

23. culture

24. Bureaucracy

25. Momentum

26. Window Dressing

27. Misinformation

28. Lack of Top Level Support

29. Lack of a Plan

30. Lack of Commitment

31. Lack of resources

32. Please Connect: Twitter.com/davidalston Linkedin.com/in/davidalston david@radian6.com www.radian6.com