Headquartered in South Florida, Livi-Ash was formed to help marketers achieve targeted and measurable results with their online campaigns utilizing a suite of full-service solutions. Livi-Ash will help you focus on Search Optimization, Lead Generation, Behavioral Targeting, Contextual Targeting and Remarketing solutions — Livi-Ash brings valuable strategic expertise to companies at a time when marketing dollars continue to shift from traditional media outlets to online advertising.
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Livi Ash Media Kit 2009
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2. Who are we…. Headquartered in South Florida, Livi-Ash was formed in May 2008 to help marketers achieve targeted and measurable results with their online campaigns utilizing a suite of full-service solutions. Livi-Ash will help you focus on Search Optimization, Lead Generation, Behavioral Targeting, Contextual Targeting and Remarketing solutions — Livi-Ash brings valuable strategic expertise to companies at a time when marketing dollars continue to shift from traditional media outlets to online advertising. CPL/CPA Marketing Display Network E-Mail Marketing Search Marketing
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4. Livi – Ash Media Search ONLINE MEDIA CAMPAIGN OVERVIEW Livi-Ash Media has developed a proven three phase process to grow successful direct response online campaigns over time. Our approach, which is based on a continuous loop of testing, measurement and fine-tuning, is more methodical and conservative on the surface, but will put you in a much better position to achieve sustainable, long-term success. Phase 1 Phase 3 Phase 2
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6. PHASE II: TEST CAMPAIGN Livi-Ash Media will develop and place text ads on highly relevant search results pages across major search engine networks including Google, Yahoo and others. Rates vary by term and engine in a real-time bidding marketplace and advertisers pay only when someone clicks on their ad. Paid search is typically the first step we recommend to our clients because it enables us to conduct a lot of low cost tests to obtain important response metrics at low risk. These tests are often highly scalable and can generate substantial monthly sales volume over time. COST: $2500 initial media deposit; ongoing spending based on performance Phase 2
7. PHASE III – EMAIL/BANNER TEST CAMPAIGN Email and banner campaigns can be highly scalable when you find a formula that works for your offers, but out of the gate it is very easy to spend a lot and get little in return. This is why we advocate conducting tests via paid search first before moving on to this phase. The data we collect will help us determine what initiatives, networks, publishers, etc. would be best suited for your offers. COST: $10,000 initial media deposit. Phase 3
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10. Tier 1: Semantic Targeting (cont.) Not only is your ad served to the most relevant consumer, but your brand is also protected by the very same technology! Semantic Targeting can also filter controversial content, enabling advertisers to stop their ads from appearing next to 12 categories of objectionable and controversial content. Low Security Medium Security High Security Livi – Ash Media Display
11. Tier 1 : Behavioral Targeting Livi-Ash provides a leading targeting platform and advertising marketplace that connects people to engaging advertising with the most advanced targeting capabilities. With several behavioral segments available, we can customize your marketing efforts using appropriate behavioral segments to effectively reach your target market. Behavioral targeting delivers your ads to the right audience at the right time in exactly the right place. AUTO Auto Enthusiasts Hybrid Car Shoppers European Import Buyers ENTERTAINMENT Sports Lovers DVD Buyers TV Enthusiasts FINANCIAL SERVICES Retirement Planners Home Mortgage Shoppers Business Decision Makers HEALTH Diet & Fitness Health & Wellness Advocates LIFESTYLE Eco-Aware Individuals Outdoor Enthusiasts Proud Parents TRAVEL Business Travelers Vacation Travelers International Travelers TECHNOLOGY Video Gamers Gadget Lovers Cell Phone Enthusiasts SHOPPING Beauty & Fashion Shoppers Home Improvement Enthusiasts Pet Lovers **Actual Segments are outlined in the proposals*** Livi – Ash Media Display
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15. Tier 3: Niche Sample Screenshots Your Ad Here Your Ad Here Your Ad Here