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Who are we…. Headquartered in South Florida, Livi-Ash was formed in May 2008 to help marketers achieve targeted and measurable results with their online campaigns utilizing a suite of full-service solutions. Livi-Ash will help you focus on Search Optimization, Lead Generation, Behavioral Targeting, Contextual Targeting and Remarketing solutions — Livi-Ash brings valuable strategic expertise to companies at a time when marketing dollars continue to shift from traditional media outlets to online advertising.   CPL/CPA Marketing Display Network E-Mail Marketing  Search Marketing
Livi-Ash Media provides clients with performance-based online marketing solutions working with in 16 categorically and demographically targeted categories. This translates to unmatched flexibility when it comes to increasing and executing custom lead generation campaigns. From customized landing pages, advanced data collection and validation techniques to timely data transfer solutions, Livi-Ash Media  provides the most useful resources and tools in the online industry.   Livi- Ash CPL-CPA Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Partner Checklist
Livi – Ash Media Search ONLINE MEDIA CAMPAIGN OVERVIEW Livi-Ash Media has developed a proven three phase process to grow successful direct response online campaigns over time.  Our approach, which is based on a continuous loop of testing, measurement and fine-tuning, is more methodical and conservative on the surface, but will put you in a much better position to achieve sustainable, long-term success. Phase 1 Phase 3 Phase 2
PHASE I:  REPORTING ,[object Object],[object Object],Phase 1
PHASE II:  TEST  CAMPAIGN Livi-Ash Media will develop and place text ads on highly relevant search results pages across major search engine networks including Google, Yahoo and others.  Rates vary by term and engine in a real-time bidding marketplace and advertisers pay only when someone clicks on their ad. Paid search is typically the first step we recommend to our clients because it enables us to conduct a lot of low cost tests to obtain important response metrics at low risk.  These tests are often highly scalable and can generate substantial monthly sales volume over time.  COST:  $2500 initial media deposit; ongoing spending based on performance Phase 2
PHASE III – EMAIL/BANNER TEST CAMPAIGN Email and banner campaigns can be highly scalable when you find a formula that works for your offers, but out of the gate it is very easy to spend a lot and get little in return.  This is why we advocate conducting tests via paid search first before moving on to this phase.  The data we collect will help us determine what initiatives, networks, publishers, etc. would be best suited for your offers.  COST:  $10,000 initial media deposit.  Phase 3
Livi – Ash Media Display Tier 1:   This solution  is great for direct response, behavioral targeting, contextual targeting, geo targeting and smaller adverting budgets. Livi–Ash aggregates display advertising space on thousands of sites to achieve an expansive scope and advanced targeting capability, unavailable from single sources and unmatched at other networks.  CHANNELS Entertainment  Business  Women  Outdoor  Health  Education  Fitness  Retail  Finance  Technology  Men  Automotive  Travel  B2B  Webmasters  Green The Livi-Ash Media’s CPM AD network is broken up into 3 tiers of traffic ,[object Object],[object Object]
Tier 1:   Semantic Targeting Livi-Ash connects people to engaging advertising with the most advanced targeting capabilities.  Semantic Targeting  analyzes every word on every webpage to identify their TRUE SENSE.  Current systems use algorithmic or keyword targeting and fail more often than not because there is no real understanding of the TRUE webpage context. Isolated keyword analysis leads to irrelevance. ,[object Object],[object Object],[object Object],Livi – Ash Media Display
Tier 1:   Semantic Targeting (cont.) Not only is your ad served to the most relevant consumer, but your brand is also protected by the very same technology! Semantic Targeting can also filter controversial content, enabling advertisers to stop their ads from appearing next to 12 categories of objectionable and controversial content. Low Security Medium Security High Security Livi – Ash Media Display
Tier 1 :  Behavioral Targeting Livi-Ash provides a leading targeting platform and advertising marketplace that connects people to engaging advertising with the most advanced targeting capabilities.  With several behavioral segments available, we can customize your marketing efforts using appropriate behavioral segments to effectively reach your target market. Behavioral targeting delivers your ads to the right audience at the right time in exactly the right place.  AUTO Auto Enthusiasts Hybrid Car Shoppers European Import Buyers ENTERTAINMENT Sports Lovers DVD Buyers TV Enthusiasts FINANCIAL SERVICES Retirement Planners Home Mortgage Shoppers Business Decision Makers HEALTH Diet & Fitness Health & Wellness Advocates LIFESTYLE Eco-Aware Individuals Outdoor Enthusiasts Proud Parents TRAVEL Business Travelers Vacation Travelers International Travelers TECHNOLOGY Video Gamers Gadget Lovers Cell Phone Enthusiasts SHOPPING Beauty & Fashion Shoppers Home Improvement Enthusiasts Pet Lovers **Actual Segments are outlined in the proposals*** Livi – Ash Media Display
Maximizes reach for branding and direct response campaigns (CPM and CPC) Livi – Ash Media Display ,[object Object],[object Object],[object Object],[object Object],Our second tier allows the advertiser to build a transparent channel. Livi-Ash understands you and our client's need to feel a level of comfort with the audience and content that your brand is being brought to, that is why you will always know where and who your ads are being served
[object Object],Livi – Ash Media Display
Livi – Ash Media Display Tier 3:   Niche Planning Our third tier sites are sold on a campaign by campaign basis and include many of today’s top properties. This includes a complete custom niche plan that allows you a guaranteed 20% SOV and the opportunity to ingrain your content.   ,[object Object],[object Object]
Tier 3:   Niche Sample Screenshots Your Ad Here Your Ad Here Your Ad Here
Contact LIVI-ASH Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Livi Ash Media Kit 2009

  • 1.  
  • 2. Who are we…. Headquartered in South Florida, Livi-Ash was formed in May 2008 to help marketers achieve targeted and measurable results with their online campaigns utilizing a suite of full-service solutions. Livi-Ash will help you focus on Search Optimization, Lead Generation, Behavioral Targeting, Contextual Targeting and Remarketing solutions — Livi-Ash brings valuable strategic expertise to companies at a time when marketing dollars continue to shift from traditional media outlets to online advertising.   CPL/CPA Marketing Display Network E-Mail Marketing Search Marketing
  • 3.
  • 4. Livi – Ash Media Search ONLINE MEDIA CAMPAIGN OVERVIEW Livi-Ash Media has developed a proven three phase process to grow successful direct response online campaigns over time.  Our approach, which is based on a continuous loop of testing, measurement and fine-tuning, is more methodical and conservative on the surface, but will put you in a much better position to achieve sustainable, long-term success. Phase 1 Phase 3 Phase 2
  • 5.
  • 6. PHASE II:  TEST CAMPAIGN Livi-Ash Media will develop and place text ads on highly relevant search results pages across major search engine networks including Google, Yahoo and others.  Rates vary by term and engine in a real-time bidding marketplace and advertisers pay only when someone clicks on their ad. Paid search is typically the first step we recommend to our clients because it enables us to conduct a lot of low cost tests to obtain important response metrics at low risk.  These tests are often highly scalable and can generate substantial monthly sales volume over time.  COST:  $2500 initial media deposit; ongoing spending based on performance Phase 2
  • 7. PHASE III – EMAIL/BANNER TEST CAMPAIGN Email and banner campaigns can be highly scalable when you find a formula that works for your offers, but out of the gate it is very easy to spend a lot and get little in return.  This is why we advocate conducting tests via paid search first before moving on to this phase.  The data we collect will help us determine what initiatives, networks, publishers, etc. would be best suited for your offers.  COST:  $10,000 initial media deposit. Phase 3
  • 8.
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  • 10. Tier 1: Semantic Targeting (cont.) Not only is your ad served to the most relevant consumer, but your brand is also protected by the very same technology! Semantic Targeting can also filter controversial content, enabling advertisers to stop their ads from appearing next to 12 categories of objectionable and controversial content. Low Security Medium Security High Security Livi – Ash Media Display
  • 11. Tier 1 : Behavioral Targeting Livi-Ash provides a leading targeting platform and advertising marketplace that connects people to engaging advertising with the most advanced targeting capabilities. With several behavioral segments available, we can customize your marketing efforts using appropriate behavioral segments to effectively reach your target market. Behavioral targeting delivers your ads to the right audience at the right time in exactly the right place. AUTO Auto Enthusiasts Hybrid Car Shoppers European Import Buyers ENTERTAINMENT Sports Lovers DVD Buyers TV Enthusiasts FINANCIAL SERVICES Retirement Planners Home Mortgage Shoppers Business Decision Makers HEALTH Diet & Fitness Health & Wellness Advocates LIFESTYLE Eco-Aware Individuals Outdoor Enthusiasts Proud Parents TRAVEL Business Travelers Vacation Travelers International Travelers TECHNOLOGY Video Gamers Gadget Lovers Cell Phone Enthusiasts SHOPPING Beauty & Fashion Shoppers Home Improvement Enthusiasts Pet Lovers **Actual Segments are outlined in the proposals*** Livi – Ash Media Display
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  • 15. Tier 3: Niche Sample Screenshots Your Ad Here Your Ad Here Your Ad Here
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