Opdracht Tot Doelgroep.Ppt

Van idee tot pitch Opdracht tot doelgroep

Concept ontwikkeling ,[object Object],[object Object],[object Object],[object Object]

Conceptualiseren ,[object Object],[object Object],[object Object]

Definities van concept: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concept ,[object Object],[object Object]

Verhaal = Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communicatie ,[object Object],[object Object]

Communicatie ,[object Object],[object Object],[object Object]

Communicatie ,[object Object],[object Object],[object Object],[object Object],[object Object]

Acquisitie ,[object Object],[object Object],[object Object]

Acquisitie methoden ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Offerte ,[object Object],[object Object],[object Object]

Offerte ,[object Object],[object Object]

Offerte inhoud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Honorarium ,[object Object],[object Object],[object Object],[object Object]

Honorarium ,[object Object],[object Object]

Declareerbare uren ,[object Object],[object Object],[object Object]

Uurtarief ,[object Object],[object Object]

Briefings ,[object Object],[object Object],[object Object]

Marketingbriefing ,[object Object],[object Object],[object Object]

Communicatie of reclamebriefing ,[object Object],[object Object],[object Object]

Inhoudsbriefing ,[object Object],[object Object]

Briefing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Briefing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Briefing ,[object Object],[object Object],[object Object],[object Object]

Meerdere briefings ,[object Object],[object Object],[object Object]

Media neutraal denken ,[object Object],[object Object],[object Object]

Media neutraal denken ,[object Object],[object Object],[object Object],[object Object]

Bron: PQR Amsterdam (2004) Motivaties om televisie te kijken.

Bron: Klimmt, C. & Vorderer, P. (2003) Mediapsychology ‘is not yet there’ . Introducing theories on media entertainment to the presence debate.

Campagne concept ,[object Object],[object Object]

Media inzet ,[object Object],[object Object]

Media inzet + concept = communicatiekracht

Media inzet + concept = communicatiekracht ,[object Object],[object Object],[object Object]

Doelgroep ,[object Object],[object Object]

Doelgroep ,[object Object],[object Object],[object Object]

Doelgroep ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communicatie doelgroepen ,[object Object],[object Object],[object Object],[object Object],[object Object]

Opdracht Tot Doelgroep.Ppt

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