Presentation on how the Comms Team works at JISC to the e-Infrastructure Programme Meeting in February 2008.

1. e-Infrastructure Programme Workshop JISC Communications & Marketing What we do, and how we can work with you Alice Gugan Communications Co-Ordinator 7 th February 2008 02/06/09 | Supporting education and research | Slide

6. Communications Planning - Strategies Introduction Identify JISC Strategic Priorities Identify Activity Areas Audiences Routes Messages To Planning Themes The process Which priorities are being worked to? ‘ Clumps’ of work What do you want to say? Segmentation Good and bad ways to access audiences Identify messages against segments

7. Communications Planning - Activity Plans Strategy Output Timeline Explode Individual Outputs Individual Vehicle Timelines Creative Briefs Prepare Strategy, Plan and Budget Summary Document Key Milestones Map outputs against priorities, themes, audiences, messages etc Identify timescales, actions, responsibilities, budgets etc Develop briefs for each activity Summary documents, calendars and budgets