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Chap15 econ 161

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Chapter 15 Advertising, Sales Promotion, and Public Relations
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Crispin Porter & Bogusky 15 -
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object]
Major Advertising Decisions Figure 15.1 15 -
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
[object Object],Marketing in Action 15 -
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Setting the Budget ,[object Object],Marketing in Action Click on image of Website for Product Description 15 -
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creative Execution Styles ,[object Object]
A Fantasy and Slice of Life Executional Style Marketing in Action 15 -
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major Media Types ,[object Object]
Media Selection ,[object Object],Marketing in Action 15 -
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Evaluating Advertising ,[object Object],Marketing in Action 15 -
Measuring Online Advertising Effectiveness ,[object Object],[object Object],[object Object],Marketing in Action Source: Advertising Age 15 -
[object Object],[object Object],Marketing in Action Measuring Online Advertising Effectiveness Click on report to visit website 15 -
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Consumer Promotion Tools
Sales Promotion ,[object Object],Marketing in Action 15 -
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
Press Releases are Important for Public Safety Concerns Marketing in Action The News Reports The P.R. Response 15 -
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations Functions
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations Tools
Public Relations ,[object Object],Marketing in Action 15 -
Learning Goals ,[object Object],[object Object],[object Object],[object Object]

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Chap15 econ 161

  • 1. Chapter 15 Advertising, Sales Promotion, and Public Relations
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  • 7. Major Advertising Decisions Figure 15.1 15 -
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  • 14. A Fantasy and Slice of Life Executional Style Marketing in Action 15 -
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  • 35. Press Releases are Important for Public Safety Concerns Marketing in Action The News Reports The P.R. Response 15 -
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