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Chap14 econ 161
1.
Chapter 14 Integrated
Marketing Communications Strategy
2.
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Tools of the
Mix Figure 14.1 14 -
7.
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This ad from
Advertising Age Magazine attempts to pull advertisers to Television Marketing in Action 14 -
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Elements in the
Communication Process Figure 14.2 14 -
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Buyer-Readiness Stages Figure
14.3 14 -
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Why can humor
be a particularly effective appeal? Marketing in Action 14 -
24.
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Setting the Promotional
Mix Figure 14.4 14 -
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