GLX SECTOR REPORT: LOCATION BASED SERVICES - FEATURING GTX CORP., A LEADER IN EMBEDDED, REAL TIME, GPS TRACKING-PERSONAL LOCATION BASED SERVICES Offering the rare combination of utilitarian needs and social interaction, location-based services are expected to experience exponential growth over the next five years. While GPS technology has been in development for decades, the technology driving tracking systems have changed immensely in recent years, enabling the development of new products for consumers and enterprises alike.

1. Sector Report
Issue 1 July 1, 2011
LOCATION BASED SERVICES (LBS) FEATURED COMPANY
Capturing an industry in motion
Offering the rare combination of utilitarian needs and social
interaction, Location Based Services are expected to experience
exponential growth over the next five years. While the US military
has used radio-frequency identification to track shipments for
(RFID) for nearly 20 years, the consumer applications of this
technology are just now entering their infancy. A similar trend took
place during the infancy of the Internet: military technology gave
way to consumers using the Internet to interact, view content and
purchase goods. Even now, consumers have increasingly used the
mobile check-in to notify friends where they are eating. Similarly, a
growing number of advertisers are reaching out to those customers
with proximity marketing. Furthermore, an increasing number of GTX CORP. (OTCQX: GTXO)
enterprises are expected to follow Walmart’s lead, using location Featured Profile
based technology to track inventory.
GTX Corp, www.gtxcorp.com, a leader in embedded real-time
In general terms, businesses use the devices to track their goods miniaturized GPS Tracking Personal Location based Services
while consumers use the devices to interact with their friends and (“PLS”) was founded in 2002 and is based in Los Angeles,
family. However, the base of growth for Location Based Services California. Known for its game changing patented GPS Shoe -
has been the increasing number of applications and devices in the patented smart shoe and its block buster smartphone GPS
which 2 way GPS tracking and cellular location-transmitting Tracking App which hit number 2 on the iTunes top grossing
technology is included. As the demand for Location Based chart, the Company continues to pave the way with innovative
Services multiplies, the downstream markets of companies geo specific and proximity alerting GPS tracking applications that
manufacturing these devices will also grow, especially as help you know where someone or something is at the touch of a
consumer products companies continue to find more ways to button. GTX Corp and its subsidiaries; LOCiMOBILE, Inc. which
incorporate the devices and services into their products. develops location based social networking (LBSN) applications
for smartphones, Code Amber News Service, and Code Amber
Consumer use Alertag have an aggressive intellectual property strategy, own an
extensive portfolio of patents, patents pending, registered
Over the past five years, consumer products have increasingly trademarks, copyrights and website properties. eMarketer
relied on GPS technology. Consumers were introduced to the estimates there will be over 63 million location-based service
technology’s possibilities in 1996, with the introduction of GM’s users worldwide this year, and 486 million by 2012.
OnStar. Since then, GPS systems in cars have seemingly become
ubiquitous and 2 way GPS tracking and location-transmitting
technology has come along for the ride. Today, the technology is
used in a wide variety of consumer products:
continued on page 2 …
INSIDE THIS ISSUE
1 Location Based Services (LBS)
1 GTX Corp. (OTCQX: GTXO) – Featured Profile
2 Location Based Services (LBS) – continued
3 GTX Corp. – continued
3 About GLX – The Global Listing Exchange
continued on page 3 …
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2. …continued from page 1 marketing has focused on brand recognition to help remind
consumers of a particular store or product. In many cases, only
repetitive exposure will ensure that a customer actually
● Nike uses the technology in SportBand, SportWatch remembers a brand.
and more than 150 different shoes.
● Sony’s new portable game system- the NGP- will With proximity marketing, however, a customer can be notified
reportedly feature location-based entertainment.1 (with their consent) to sales or promotions based on their
● Products used to track children, pets and the memory location. This largely takes the need for repetitive exposure out
impaired also rely on the technology. The market for the of the equation. Consequently, advertisers only spend precious
elderly and memory impaired is particularly important advertising budgets when a consumer is most likely to make a
due to its size and growth. purchase. The rising use of mobile media, coupled with the
ability to target consumers based on their location, is expected to
Technological improvements have furthered the development of cause mobile advertising expenditure to rise 19.4% annually in
location-based devices and services by making the chips the five years to 2016, including an estimated 32.0% growth in
increasingly smaller. While the technology was previously 2011 alone.6 Ultimately, Location Based Services will play a key
housed in automobiles, it can now be installed in devices that fit role in this growth and benefit along the way.
in your pocket. As a matter of fact, the growth in the smartphone
market has opened the floodgates for location-based service How to get exposure into the LBS market
mobile applications. According to a report by research firm IDC,
smartphone shipments increased 74.4% in 2010 to 302.6 There are several ETFs that investors can explore to increase
million.2 their exposure to the LBS and GPS markets. Although LBS and
GPS investing in the public markets is in its infancy, several
Smartphones were once primarily used by businesspeople but public GPS companies are increasingly providing their
this has changed, largely due to more competitive pricing and technology to downstream customers that operate in the LBS
marketing campaigns. Although location-based mobile services space. Below are several ETF’s to look for:
started in 2001, the number of smartphone users is just now
reaching the critical mass for their widespread adoption. Today, ● FXD - First Trust Cons. Discret. AlphaDEX
these services allow consumers to do everything from finding an ● PZD - Alternative Energy Equities
ATM or a child to checking in at their favorite sandwich shop. ● PZJ - Small Cap Blend Equities
Coupled with the rising number of smartphone users, many
providers of Location Based Services have experienced rapid Many opportunities lie outside the traditional market
growth. For example, the number of Foursquare users increased infrastructure because Location Based Services is just starting to
from 500,000 people in March 2010 to 7.5 million just a year take off. Investment opportunities exist in stock exchanges
later. abroad, especially in Asia, and the OTC’s here in the States. 
Over the next five years, Location Based Services are expected
to proliferate in the consumer market. According to the Pew
Research Center’s Internet & American Life project, some 8% of
consumers between the ages of 18 and 29 use location-based
1
Savov, Vlad. “Sony’s next PSP, codenamed NGP.”
http://www.engadget.com/2011/01/27/the-sony-psp2/. January 27, 2011.
social services, which is approximately twice the proportion of
consumers in all age groups that report using the services.3 This 2
Choney, Suzanne. “Smart phone growth explodes, dumb phones not so much.”
is an important market as it is a highly coveted demographic for http://technolog.msnbc.msn.com/_news/2011/02/07/6005519-smart-phone-growth-
advertisers. Furthermore, it is often the first to start using new explodes-dumb-phones-not-so-much. February 7, 2011.
technologies, indicating the potential for further growth of
location-based social services. According to a report published 3
Zickuhr, Kathryn; Smith, Aaron. “Pew Research Center’s Internet & American Life.”
by Juniper Research, revenue from mobile Location Based http://www.pewinternet.org/Reports/2010/Location-based-services.aspx. November
Services alone is likely to exceed $12.7 billion by 2014.4 4, 2010.
4
Wauters, Robin. “Mobile Location-Based Services Could Rake in $12.7 Billion
Enterprise use 2014: Report.” http://techcrunch.com/2010/02/23/location-based-services-revenue/.
February 23, 2010.
Like the consumer market, the use of Location Based Services 5
Bustillo, Miguel. “Wal-Mart Radio Tags to Track Clothing.” Wall Street Journal.
by enterprises is also expected to grow. In fact, it is likely that the
http://online.wsj.com/article/SB10001424052748704421304575383213061198090.
barcodes that have been used on consumer products for over 40
html. July 23, 2010.
years will ultimately be replaced by the technology of the
Location Based Services industry. Products such as RFID go 6
2011 Advertising Forecast. MagnaGlobal. December 2010.
beyond the predefined limitations of historical barcodes, allowing
shipments to be tracked through the supply chain. While most
businesses have used RFID to track pallets of inventory,
Walmart Stores Inc. announced in July 2010 that it would use
these “smart tags” to track individual pieces of clothing.5 More
retailers, especially big box stores, are likely to follow suit over
the next five years.
Businesses can also use Location Based Services for marketing
purposes. Consider this: proximity marketing can help
advertisers target narrow demographic markets, when and
where the consumer is most likely to be engaged. Traditionally,
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3. continued from page 1 …
GTX Corp is committed to pioneering, creating and delivering GPS Tracking Personal Location based
Services (“PLS”) empowering the global community… Keeping you connected to whom and what
matters most!
GTX Corp is well positioned to capture the growing GPS tracking PLS market through its diverse product platform, licensing model,
brand recognition, traction in the market, strategic partnerships and focus on customization, optimization and localization.
Management of GTX is actually defining a category as evident by the Company’s social and traditional
media reach and presence and differentiating themselves from the competition by focusing on
customization, optimization and localization.
The rising need for GTX Corp’s GPS tracking apps and solutions is influenced by several factors:
 Ubiquitous awareness and expanding penetration of GPS and Mobile devices. (Estimated 5.5 Billion by 2013)
 Personal and asset security concerns affecting a greater portion of the population.
 Increasing numbers of elderly or memory impaired. (Alzheimer’s, Autism, etc. 6 million in U.S. and growing to 115 million
worldwide)
 Corporations needing to manage worker productivity and logistics.
 Government agencies, law enforcement and military personnel monitoring.
 Massive life style adoption of Location Based Social Networking.
 Proximity Advertising - The new paradigm.
GTX Corp (OTCQB: GTXO)
117 West 9th Street, Suite 1214 | Los Angeles, CA 90015
+1 213 489 3019 direct | +1 213 489 3062 fax | info@gtxcorp.com | www.gtxcorp.com
LOCiMOBILE is a wholly owned subsidiary of GTX Corp
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COMPENSATION DISCLOSURE: Since Q1 of 2010 GLX has received restricted shares of GTX Corp as compensation for advertising, news dissemination, marketing, media relations and general consulting. As of
the date of this report GLX is long 851,195 shares. To date GLX has never sold any shares of GTX Corp.
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