Extending Contextual Targeting Presentation for MPLS Online Marketing Summit 6/2/09

9. Understanding environment of message provides opportunity for directly impacting consumer reaction at that moment Image Source: Google Images FRWD

10. Contained, Local Environments - Provides ability to get “granular” with targeting and match message creative to audience Image Source: Google Images

11. Image Source: DesignerDashDaily.com See opportunity where others see smokestacks - singularity of creative message can make a striking impact

13. Online is no different. Match message to the environment - context - mindset FRWD

14. Quickly, For Reference - Image Source: Google.com

15. Target by profiles - User provided context Not 100% sure what this is telling me

17. FRWD Are any of you still running the same ad groups for search and content? Key Themes in defining “Good” CT:

19. Be prepared, and not afraid, for some “out of place” targeting. Key Themes in defining “Good” CT:

31. FRWD Results, sorted by index, amongst all sites/locations/audience. You can start broad

32. FRWD Notice difference when you layer in “Minneapolis” You can get more “granular” with placements and messaging

34. FRWD Core: Lawnmower lawn mowing Related: Scott’s, etc. Brands A: Toro Brands B: Honda Building Unique Google Segments: Purpose: Lawnmower repair Audience test: baseball, golf