A presentation on options that are free to help market small businesses. Includes Google webmaster Tools, Google Analytics, SEO idea

1. Small Business Marketing can be Free!
March 2013

2. About Grow*
• Garry Davis
• Marketing Consultancy
• 20 years experience
• Demon, BT, Virgin Media et al
• Small Business - Corporates

3. Totally Free

4. Google+ Local formerly Google Places formerly Google Maps !!!!
97% of consumers search for local
businesses online
81% of UK smartphone internet
users have looked for local
information with their device
Review, Promote, Video,
Images, Address, Opening Times

5. Google+

6. Google Analytics
• Understand who visits your website
• Companies visiting your site
• Keywords driving traffic
• Measuring enquiries
• Measuring events (download et al)

7. Google / Bing Webmaster Tools
• Helps Google/Bing find your website
• Define location
• Enables you to see an issues with site
• Google WT Integrates Google Analytics
• Keyword ranking
• Links to site
• Site Performance

8. Search Engine Optimisation
Title
Description
http://www.themarketingblog.co.uk/2012/02 Links
/top-uk-local-business-directories-aka-
citation-sources/
http://static.googleusercontent.com/externa
l_content/untrusted_dlcp/www.google.com/ Google Guide
en//webmasters/docs/search-engine-
optimization-starter-guide.pdf

9. LinkedIn

10. Facebook

11. Not Totally Free

12. Google Business Photos
The 'see inside' option allows potential
visitors to get a real feel for the place,
which should go a long way to helping
them make a decision.
Even businesses without a website can
provide useful information for customers
and rank highly in Google for relevant
search terms.
These listings allow the business to rank
for relevant keywords which they have These photos, together with the rest of the
used in their description. while adding listings, are great for driving footfall
photos it is a great way to increase click
through rates.

13. Google AdWords – Using Local Ad Extensions

14. Questions