2. This document presents the best book promotion opportunities in 2014 – as compiled by Scribando.com
INTRODUCTION
Most opportunities are backed up by success stories from writers, insider information and our own research
Best results are reached by promoting outstanding books with great viral triggers via the right channels
3. HOW TO GET THE MOST
OUT OF YOUR PROMOTION
Using the following channels allows you to reach more than 1 million people easily. As getting this kind of exposure can make or break your book, we highly recommend that you get the basics right first, before you start to promote your book extensively.
For optimal results, promote a successfully pre-tested book in combination with a great viral trigger to at least 10,000 people.
4. Cost effective – Has costs but potential high return
SUCCESS HINTS -> ICON OVERVIEW
Highly recommended – Backed by field report
Insider Tip – Channel might still be under the radar
Experimental – Channel not well backed, but worth a try
Unique – Channel has unique characteristics
5. Giveaway
Email Alert
Author Promo
On Site Ads
Crowdfunding
PROMOTION TYPES -> ICON OVERVIEW
Creative
Media Submission
Offline Channel
Community
Point of Sale
7. Amazon KDP Select allows you to run a free book promotion on Amazon, which can boost your author success dramatically.
AMAZON KDP SELECT [FREE PROMO]
Free
Success Stories
www.kdp.amazon.com Success Stories: www.goo.gl/Tnmm4j (OCT 2013) | www.goo.gl/vqEsFr (JAN 2013) How-To-Guides: www.goo.gl/O6SbKw | www.goo.gl/BZUYBz How-To Amazon Bestseller Guide: www.goo.gl/aF1hvc
Point of Sale
8. Bookbub allows you to promote your ebook to up to 1 million readers via email based ebook price promotion alerts.
BOOKBUB ADVERTISING
$100 - $2000
Success Stories
www.bookbub.com/partners Success Stories: www.goo.gl/WtEOs2 | www.goo.gl/ARvs3e | www.goo.gl/PF02a4 How-To-Guides: www.goo.gl/7qz2It | www.goo.gl/62xc1n
Email Alert
9. Galleycat features the latest publishing
industry trends, news and success stories. The editorial team welcomes great tips.
GALLEYCAT TIP SUBMISSION
www.galleycat.com The Galleycat editorial team features: stunning book campaigns cool publishing infographics
Insider Tip
Free to submit
Industry Specific
10. Kickstarter is the world‘s largest platform for funding creative projects. Kickstarter is a great opportunity for creative book projects.
KICKSTARTER BOOK FUNDING
Success Stories
www.kickstarter.com Success Stories: www.goo.gl/XC2LHV | www.goo.gl/7LaEjC How-To-Guides: www.goo.gl/0KrkOZ | www.goo.gl/NBZZE3 Note: Kickstarter might not be available for project creators
in your country -> An alternative is www.indiegogo.com.
Competitive
Crowdfunding
11. Noisetrade Books allows you to give away your ebook or audiobook in exchange for
reader‘s email adresses and postal codes.
NOISETRADE BOOKS
www.books.noisetrade.com Noisetrade Books is new -> Let us know, if you are familiar with a success story or a field report?
Free
Giveaway
Insider Tip
12. BOOKGORILLA ADVERTISING
http://www.bookgorilla.com/advertise Review: www.goo.gl/sdMymc Field Reporters? -> Get in touch!
$50-$150
Point of Sale
Email Alert
BookGorilla allows you to promote your ebook to up to 100,000 readers via email based ebook price promotion alerts.
13. The Blogads Book Community allows you to search for book blogs in your target market, that are open to advertisement. Ask for discounts.
RUN ADS ON HIGH TRAFFIC BOOK BLOGS
www.web.blogads.com/advertise/book -> Check targeted blogs | Check traffic via Alexa | Get discounts for one month ads
On Site Ads
Research needed
Insider Tip
14. Medium is a trending social publishing
platform that allows everyone to
publish articles and stories that matter.
MEDIUM ARTICLES
www.medium.com Reviews/Success Stories: www.goo.gl/DRpDgD | www.goo.gl/2CcecF
Free
Competitive
Success Stories
15. Pixel of Ink allows you to promote your Amazon Kindle Ebook via email-based and social-media based price promotion alerts.
PIXEL OF INK EBOOK PROMOTION
www.pixelofink.com/authors-corner Success Stories: www.goo.gl/Ma2nM4 | www.goo.gl/tyNKku Note: Number of Subscribers and Prices upon request only -> Free promo possible
Gotta apply
Success Stories
Insider Tip
16. The Amazon Editorial Team decides computer- and human-based which books get featured in sections, such as daily deals, books of the month, etc.
SUBMIT TO THE AMAZON EDITORIAL TEAM
Free
If you have a great book -> Try to get in touch
www.amazon.com/Editors-Picks-Kindle-eBooks/ *We share contact details upon request only*
Contacts upon Request
Insider Tip
18. Social Networks, such as Facebook, Twitter or Pinterest allow you to distribute outstanding
content virally through network effects.
SOCIAL NETWORK VIRAL SHARING
Large and promising networks are:
Facebook | Twitter | Pinterest | Instagram | Vine | YouTube Success Tip: You need a great viral trigger + initial audience of 1000 people
Free + Ads
Success Stories
Very Competitive
19. Amazon‘s promotional feature „Countdown Deals“ allows Amazon KDP Select users to lower their Amazon ebook price for up to one week.
AMAZON KINDLE COUNTDOWN DEALS
Free
Experimental
http://www.amazon.com/b?node=7078878011 Reviews: www.goo.gl/4pFH9F | www.goo.gl/uGhzx5 -> Ebooks have to cost more than $2.99 | Either Select Free or Countdown
Ebooks $2.99+
20. Wattpad is the world‘s largest community
of writers and readers. Submit your work for free,
get feedback and get a following.
WATTPAD
www.wattpad.com Success Stories: www.goo.gl/DZjRlG | www.goo.gl/9dco1D | www.goo.gl/grBYg5 How-To-Guides: www.goo.gl/qL2SP3 | www.goo.gl/NbU4AK
Success Stories
Competitive
Community
21. Booksends allows you to promote your ebook to up to 100,000 readers via email based ebook price promotion alerts.
BOOKSENDS ADVERTISING
www.booksends.com/advertise.php You know a success story or a field report? -> Let us know
$50-$150
New service
Email Alert
22. The Fussy Librarian is a new ebook promtion service that allows you to promote your ebook
via email based book recommendations.
THE FUSSY LIBRARIAN
www.thefussylibrarian.com For authors: www.goo.gl/cz9f4l Subscriber Base September 1st 2014: almost 30,000 subscribers
$5-$25
Experimental
Email Alert
23. Reddit is a social news site that allows you to promote your book creatively.
REDDIT BOOK PROMOTION
www.reddit.com Book Promotion Subreddits: Showcase your work -> www.reddit.com/r/shamelessplug Showcase your book -> www.reddit.com/r/wroteabook Showcase your book -> www.reddit.com/r/selfpublish
Reddit is targeted at younger people and needs creative content & ideas.
24. Smashwords is an ebook self-publishing platform
with more than 250,000 titles available that
can be used to run smart preorder strategies.
PREORDERS ON SMASHWORDS
www.smashwords.com Success Stories: www.goo.gl/H4oOF3 | www.goo.gl/RHd3sm How-To Guides: www.goo.gl/RwkFiV | www.goo.gl/3JZM77
Free
Experimental
Point of Sale
25. GOODREADS GIVEAWAYS
Goodreads allows to list prerelease books for giveaway and members can enter to win. Winners are picked randomly at the end of the giveaway.
Free
Prerelease Books!
Giveaway
www.goodreads.com/giveaway Success Stories: www.goo.gl/w64Sw7 | www.goo.gl/7LaEjC How-To-Guides: www.goo.gl/w64Sw7 | www.goo.gl/rcNujn
26. Amazon Author Central allows you to create your Amazon.com Author Page and to publish your book via Amazon KDP.
PLAY WITH AMAZON AUTHOR CENTRAL
https://authorcentral.amazon.com/ Use your header image and author biography in creative ways
Free
Creative Marketing
Point of Sale
27. Amazon Kindle Singles are a unique Amazon format for books between 5,000 and 30,000 words. Submit your short story: www.goo.gl/6Al1En
SUBMIT TO AMAZON KINDLE SINGLES
www.amazon.com/b?node=2486013011
How-To-Guides: www.goo.gl/A7GBzO | www.goo.gl/wxZTaZ
Success Stories: www.goo.gl/Nx6I2C | www.goo.gl/Mxfc2u
Short Stories
Point of Sale
Overlooked
28. Amazon recently launched the paid digital literary journal Day One that showcases fresh
literary voices and perspectives.
SUBMIT TO AMAZON‘S LITERARY JOURNAL
Experimental
www.goo.gl/q1zFVR Submit your story to Day One: dayone-submissions[MONKEY]amazon.com Read the story on Galleycat: http://goo.gl/WKlYKG
Ebooks $2.99+
Insider Tip
29. About.me allows everyone to create a personal homepage. The site is trending right now and
a good opportunity for creative author promo.
AUTHOR PROMO ON ABOUT.ME
www.about.me You know a success story or a field report? -> Let us know
Author Promo
Free
Creative Marketing
30. Kindle Worlds is a platform for stories that are inspired popular books, shows, movies, comics and games people love.
TAKE PART IN AMAZON‘S KINDLE WORLDS
Free Submission
Experimental
https://kindleworlds.amazon.com/
Submit to Kindle Worlds: http://goo.gl/LK9lu9 Kindle Worlds is all about fan fiction!
Amazon Publishing
31. StumbleUpon is a great way to find cool new websites, videos, photos and images from
across the Web. Test your viral trigger.
STUMBLE UPON
www.stumbleupon.com Success Story: www.goo.gl/OCtWKy | How-To Guide: www.goo.gl/DNUv8W Master Strategy: Let respected Stumblers post your content.
Free + Ads
Creative Marketing
Cool Stuff needed!
32. Slideshare allows you to do content marketing
based on powerpoint/pdf presentations.
Launch great presentations around your book.
SLIDESHARE PRESENTATIONS
Learn how to use Slideshare to get huge amounts of traffic:
How-To-Guides: www.goo.gl/4UwUxq | www.goo.gl/EtKkr6 Success Stories: www.goo.gl/e6Ggx5 | www.goo.gl/xCDO1T
Best Practices: www.slideshare.net/ryanholiday | www.slideshare.net/JamesAltucher
Free + Ads
Success Stories
Insider Tip
41. ABOUT THE AUTHOR
Albert Griesmayr is founder and CEO of Scribando, where he helps writers to stay up-to-date on how to succeed in the fast changing world of book publishing.
Scribando was participant of Go Silicon Valley 2013 and is used by more than 10,000 writers. Visit www.scribando.com and www.albertgriesmayr.com.