10 minute presentation for an AMA Digital Marketing webinar series - I was asked for focus on gaming, and with my limited time, I chose to dispel a few commonly held misbeliefs about gaming and virtual worlds.
5. myth | second life is so 2007
âthe industry magazines arenât
talking about virtual worlds
anymore, so neither am i. whatâs the
next new thing that i should rush
into before i even understand it?â
6. The days of âsizzle then fizzleâ marketing may be over
but virtual worlds are ripe with opportunities for
customer care, 1-to-1, research and prototyping.
7. myth | the action is in in-game ads
âiâve seen those studies that say
gamers think that ads in games
make game-play more realistic so all
we need to do is buy a few
billboards in grand theft auto,
right?â
8. in-game ads just replicate a broken model. Look for
deep integration opportunities that allow your brand
to add real value for the players.
9. myth | gamers arenât my market
âtheyâre all pimply-faced teenage
boys who spend too much time in
their parentsâ basements, right?â
10. look beyond hardcore gaming. console, online and
mobile leisure gaming cuts across demographics and
provide opportunities to engage virtually any group.
11. letâs have a conversation
company: www.crayonville.com
email: greg@crayonville.com
blog: www.gregverdino.com
twitter: @gregverdino
second life: jiggy stardust