10 minute presentation for an AMA Digital Marketing webinar series - I was asked for focus on gaming, and with my limited time, I chose to dispel a few commonly held misbeliefs about gaming and virtual worlds.
myth | second life is so 2007
“the industry magazines aren’t
talking about virtual worlds
anymore, so neither am i. what’s the
next new thing that i should rush
into before i even understand it?”
The days of ‘sizzle then fizzle’ marketing may be over
but virtual worlds are ripe with opportunities for
customer care, 1-to-1, research and prototyping.
myth | the action is in in-game ads
“i’ve seen those studies that say
gamers think that ads in games
make game-play more realistic so all
we need to do is buy a few
billboards in grand theft auto,
in-game ads just replicate a broken model. Look for
deep integration opportunities that allow your brand
to add real value for the players.
myth | gamers aren’t my market
“they’re all pimply-faced teenage
boys who spend too much time in
their parents’ basements, right?”
look beyond hardcore gaming. console, online and
mobile leisure gaming cuts across demographics and
provide opportunities to engage virtually any group.
let’s have a conversation
second life: jiggy stardust