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Finally!                              a vending program
    that is Healthy,  Innovative &
          Highly Profitable
Dear Future Partner in Healthy Vending,
Have you ever dreamed of owning your own highly-profitable business? One that earns you money
even when you’re not working, minimizing your hassle and maximizing your free time? A business
that can begin as a part-time, second-income job and evolve into a full-time profession that makes
you more money than you’ve ever made before? All the while improving the health, happiness, and
performance of ALL your customers?

h.u.m.a.n. can help you make those dreams a reality, TODAY. We are an innovative company
focused on improving the health and happiness of the people around us. To do this, we have created
a business that concentrates on: 1) Providing the tools, technology & information that vending
operators need to grow a healthy business quickly and efficiently, and 2) Promoting healthy living
by donating 10% of proceeds to charities that fight obesity and malnutrition. The thrill of owning
your own business is multiplied when you know that your actions are improving other peoples’ lives!

Today, I’m excited to give you a “behind the scenes” healthy vending tour and show you a detailed,
business blueprint on how to be wildly successful running your own healthy vending business. In this
Healthy Vending Handbook you’ll learn about:

            11 Dumb Healthy Vending Mistakes We Made…and How to Avoid Them
            The Full Story Behind h.u.m.a.n. – the World’s 1st Healthy Vending Company
            How and Why the h.u.m.a.n. Healthy Vending Program Works
            Details and Specifications on Our State-of-the-Art Vending Machines
            Our Healthy & Tasty Product Offerings (Hint: we have over 1000 approved products in
            our healthy vending catalog…& it’s growing!)
            How to Increase Your Revenue with Video Advertising
            Program Costs and Configurations
            h.u.m.a.n.’s Mission, Company Vision, & Philanthropic Endeavors
There’s a ton more stuff that I’m not even mentioning here. Flip to the next page so we can get started!

Best in Health & Becoming h.u.m.a.n.,



                                                                           h.u.m.a.n.
Sean Kelly, Chief Humanist, h.u.m.a.n.                                     helping unite man and nutrition
Table of Contents


Description                                               Page
Welcome Letter                                             2
You’re looking at it!                                      3
The Story Behind h.u.m.a.n.                                4
Entreprenuer - 100 Brilliant Companies Article             11
Your Profit Checklist                                      14
Why the h.u.m.a.n. Program Works                           15
The h.u.m.a.n. Machines                                    16
h.u.m.a.n.’s Warranty                                      24
Premium “Location Discovery & Acquisition”                 25
The h.u.m.a.n. Products                                    26
Vending 2.0™: Technology & Innovation                      31
Advendtising™: h.u.m.a.n.’s Digital Advertising Program    32
h.u.m.a.n. vs. The Competition                             35
Steps to Get Started                                       37
The h.u.m.a.n. Relationship Diagram                        38
Making an Intelligent Investment with h.u.m.a.n.           39
Fast Mover Bonus: Free “HUMAN VIP Upgrade”                 41
Your Next Steps with h.u.m.a.n.                            42
Your Decision                                              43
Why in the heck, way back
in 2003, did I decide to start a
healthy vending company
out of all things?



The Story
    Behind

A
                 passion for health
                 and improving the                                               machines stocked with healthy
                 lives of others is     food & drink options in New York         foods and drinks instead of junk
                 why this company       City after searching up and down         food and sugary beverages.
                 was formed, but I      the streets, how in the heck could
                 soon learned that I    we expect other people to do so?         “This idea will change the world,” I
needed a whole lot more than good       The answer was we couldn’t.               vividly remember thinking. Not long
intentions to reach the pinnacle of                                               after this epiphany I made the tough
healthy vending success...              The fact was that there was a serious     decision to not attend medical
                                        void in the market and it was having      school, and instead, decided to
It all started in New York City on a    a disastrous effect on peoples’ lives.    dedicate my life to public health…
mild winter night in late January.      Thoughts of obesity, diabetes, and
                                                                                 of healthy vending machines.

with my cousin Luke at New York         It all started making sense – without    I was starting to understand that
Sports Club on Manhattan’s Upper        convenient access to healthy dietary     sometimes the largest problems have
West Side – the health club where       options, it was no wonder that           the simplest solutions, solutions that
I spent my time personal training       preventable health problems were         have profound and wide-ranging
while I wasn’t studying biomedical      spreading like epidemics across the
engineering & bio-mechanics at          globe.
nearby Columbia University.
                                                                                          Good Intentions...
                                        Something had to be done.        But
It was 8:30pm on one of America’s       what?                                        Fueled solely by our passion
busiest streets, but something                                                       for health and improving the
seemed strange…Luke and I               The answer came to Luke and I                lives of others, we created
                                        when we returned to the gym. As we
foods or drinks within a 10 block       approached the soda machine next
radius of the gym.                      to the treadmills, a middle-aged             vending machine company.
                                        woman bought a coca-cola from the            With such true, respectable,
Instead, our only quick “refueling”     vending machine and then returned            & good-hearted intentions,
                                        to her regular evening workout on            what could possibly go
worshipping bagel shop downstairs       an elliptical machine.
and sugar-laden soda machines                                                        wrong? I soon found out that
inside the health club. I was           An idea was born. This woman had             the answer to this question
dumbfounded.                            just shown us the answer: vending            is a WHOLE LOT…
If we, as serious health enthusiasts,
h.u.m.a.n.
                                                The Top 7 Healthy Vending Mistakes
             helping unite man and nutrition
                                                    We Made & Learned From!
      What were the                            Mistake #1: I placed healthy products next to unhealthy products
   mistakes that I made                        inside of vending machines.
 as an operator of my                          What a failure this was! The unhealthy foods & drinks just cannibalized
own healthy vending                            the healthy ones due to their lower pricing & more recognizable brands.
    machines?                                  Customers made the irrational, impulse-based purchasing decisions that
                                               has become typical when standing in front of a vending machine. Nothing
                                               influenced or motivated the average customer to choose the healthier
          I’ll tell                            goods. Talk about money down the drain!
     you…ONLY to                               Lesson #1: I refuse to allow h.u.m.a.n. machines to be filled with ANY
   prevent you from                            unhealthy products thus maximizing sales, profits, & positive dietary influence.
   repeating these
                                               Mistake #2: I allowed my healthy vending machines to blend in with
         errors!                               other traditional, junk-food machines.
                                               Much like my first mistake, this hindered the ability of my machines to
                                               positively impact the dietary decisions of vending customers. This hurt our
                                               brand value - our machines were just like others in the mix.
                                               Lesson #2: I only allow h.u.m.a.n. machines to be placed in exclusive
                                               arrangements or locations large enough to provide significant volume for
                                               my partner operators. The one exception to this is if a location has a high
                                               percentage of its population that is very keen on healthy eating and our
                                               machine is able to stand out in a big way from the other machines present.
                                               Only in this latter case do I sometimes allow for placement next to junk
                                               food vendors.
                                               Mistake #3: : I used the same “coil” vending machines as everyone
                                               else & added no attractive features.
                                               Bad idea! It’s one thing to sell junk food out of brown, inanimate machines
                                               that are clunky to use & unappealing to approach. But it’s an entirely
                                               different thing to use these same machines to sell premium healthy foods
                                               and beverages while also trying to make a positive, emotional connection
                                               with the customer. My machines shouted “Junk that makes you feel
                                               bad sold here” instead of “Better your life today!” and, therefore, it didn’t
                                               matter what products I was selling.
“Nothing is more important at
                                               Lesson #3: I make sure our state-of-the-art, proprietary vending machines
h.u.m.a.n. than the people that
make-up our company, most                      include new technologies such as conveyor belts (NOT coils), digital video
importantly, our partner vending               screens, robust remote monitoring that texts you inventory alerts, and
operators. They’re the backbone                touch-screen LCD displays in order to improve the customer experience,
of our brand & represent what                  which directly boosts sales & profits.
h.u.m.a.n. is all about – innovative
entrepreneurship, dedication to a              Mistake #4: I didn’t think my machines’ graphics were THAT important.
worthy purpose, and intense ambition           Most people treat vending machines as a “last resort” dietary option. My
to succeed at the highest level.”              machines had the same unattractive appearance as standard machines,
                                               and therefore, people had the same negative psychological connection
Sean Kelly                                     with my machines as they did with others. This hurt sales & brought me
Co-Founder & CEO, h.u.m.a.n.                   no new, high-end, health conscious customers.
Named one of Top 25 Young                      Lesson #4: I conducted numerous customer surveys, emotional connectivity
Entrepreneurs in America by                    tests, and research studies to produce the most appealing machine
Business Week Magazine in 2006                 graphics, thereby creating a machine that shouts “You want to buy from me!”
h.u.m.a.n.
                                                 The Top 7 Healthy Vending Mistakes
              helping unite man and nutrition
                                                     We Made & Learned From!
Higher Profits                                  Mistake #5: My machines only offered cash & coin payment capabilities.
                                                This one still makes me cringe! In a world where credit & debit cards are
                                                often the only form of payment people keep on them at all times, I was
                                                preventing customers from being able to buy items from my machines.
                                                This was especially impactful since I was vending premium healthy foods
                                                and drinks, which are more expensive than junk food (usually higher than $1).
                                                Lesson #5: I place credit card readers in each and every one of our
                                                machines to give consumers the most purchasing power, allow for the sale
                                                of higher-priced items, and ensure that a sale at a h.u.m.a.n. machine is
                                                never lost.

                                                Mistake #6: I put products in my machines without adequately testing
                                                them for consumer acceptance.
The h.u.m.a.n. program                          This one really hurt! I simply stocked my machines with all of the products
maximizes profits for its                       I liked & knew, not understanding that different people have different
vending operators by:                           tastes & needs, and thus, different product preferences. By not realizing
                                                the great importance of customizing product offerings per location, I
   Utilizing only the finest & tastiest         ended-up throwing away tons of product that didn’t sell and paid a huge
   healthy products that are proven             opportunity cost along the way because of it.
   to sell at high profit-margins
                                                Lesson #6: I require that all products are taste-tested, nutritionally-
   Allowing for the generation of               screened, and sales-verified before gaining placement in our machines,
   digital ad revenues via LCD                  and also make sure that every single product mix is customized per
   screens on the front of the                  location with no exceptions
   machines
   Increasing sales by providing                Mistake #7: I didn’t realize the significance of creating another revenue
   machines that attract more
                                                stream besides product sales.
   customers & encourage larger
   purchases
                                                I just accepted that product sales were the only way I could make money
                                                and didn’t think about other ways to increase profits and revenues. I was
   Including technologies such                  a blind pessimist lacking an innovative mentality!
   as remote monitoring systems
   & credit card readers to cut-                Lesson #7: I integrated ad-revenue producing digital video screens on
   costs and increase customer                  the front of h.u.m.a.n. machines to provide vending operators with extra
   purchasing power                             revenue opportunities without extra work.


                 As you can see,
       I made many mistakes
    over the first few years as a                                  WHew!              After years of learning from my
                                                                               mistakes & implementing all of these
 healthy vending operator. And even                                            invaluable lessons into my healthy
though it hasn’t been all smiles                                               vending business, I could finally say it
since our inception in 2003,                                                   was 100% optimized and primed for
         I sure am smiling           With each                                 success. Mine was a healthy vending
           now. Why?              mistake we became                            business that was second to none….
                                        better! My mistakes                    by a long-shot! I had solved the
                                       taught me the lessons I                 “healthy vending problem” and it
                                       needed to know to do                    was an amazing feeling.
                                             things right!
                                                                      But my      work wasn’t complete…
How We Created a Highly-Profitable
            h.u.m.a.n.
             helping unite man and nutrition
                                                Healthy Vending Program for You
I had created a healthy vending machine
business that I could finally say was
100% optimized and primed for success.

This feeling of accomplishment was so great that I
realized I had a new job - to spread to others the
healthy vending knowledge & expertise I had gained
through years of in-the-field experience.

By offering the world’s best healthy vending program
to other vending operators, I would be able to
positively influence more people and would allow
others to earn great profits, creating better lifestyles
for themselves and their families. I was more
excited than ever before.

Since I had healthy vending “down pat,” creating a highly-profitable vending program for other
operators would be easy, right? So I thought! But I was humbled, once again…


          What were the
    FOUR MAIN BLUNDERS
  that I made before creating
  the most profitable healthy
   vending opportunity ever?
        Let me see...




Blunder #1: I didn’t REALLY know the ins & outs of         Blunder #2: I tried to have us operate all of our own
the vending industry.                                      machines.
I had no idea how opposed the industry is to               To maintain complete control of our operations and
progression, innovative technologies, and health           maximize profit, I thought it would be a good idea
promotion. In the beginning, I tried to work completely    for us to operate machines across the country by
WITHIN the old-school good ol’ boys club that is the       ourselves, or more specifically, via people that we
traditional vending industry. This simply caused me        hired on an hourly basis. This wreaked-havoc on our
to waste months of time & thousands of dollars in a        supply chain, slowed-down expansion, and created
stagnant industry that didn’t want to budge.               logistical nightmares. We weren’t fully opening-up our
                                                           arms to others, and this minimized, not maximized,
Solution #1: I analyzed and improved upon our
                                                           profits.
business from the progressive, innovative, and
demanding perspective of a discerning, health-             Solution #2: I now share our expertise, experience,
conscious customer, instead of a traditional vending       and innovation with open arms by having our partners
operator. This means our machines attract customers,       operate all h.u.m.a.n. machines, while we help them
rather than being the last resort of a passer-by.          by managing locations and advertising.
How We Created a Highly-Profitable
            h.u.m.a.n.
             helping unite man and nutrition
                                                Healthy Vending Program for You
Blunder #3: I set-up 100% in-house product                   Blunder #4: I allowed partner vending operators to
distribution.                                                start-off with fewer than five vending machines.
Another BIG time whammy! We stored and shipped-              Talk about a bad decision for everyone! Almost
out every product order ourselves, focusing a great          always, operating a route of only 1,2, or 3 vending
deal of effort on the wholesale side of our business.        machines requires too much time & hassle for the
Even though this generated a profit, it meant higher         reciprocal amount of profit that is produced. My
product prices, slower delivery times, and less-than-        partner vending operators could have been making
optimal service for our vending operators. My focus          more money in less time, but my planning was off-
was not where it should have been.                           target.
Solution #3: I refined our business model so that we         Solution #4: I place our partner vending operators’
now completely outsource our product distribution            profits as my top priority, and therefore, strongly
to 20 warehouses across the country, meaning we              encourage operators to start-off with at least five
make zero profit from product sales in order to ensure       healthy vending machines to maximize their “profit to
that our partner vending operators receive the lowest        time” ratio, experience immediate positive cash-flow,
possible product prices with the fastest delivery time.      and set themselves up for long-term success.



11 major mistakes, 11 big time lessons, 11 even bigger solutions. It’s why h.u.m.a.n.
is the profitable, innovative, and highly scalable opportunity that it is today!


                                                   “New record...YMCA swim meet
                                                   today...161 vends!!! WAS CRAZY!!!!”




   Shelly G and Family
   HUMAN Partner
   Vending Operator




                                                Members of Team HUMAN raise their guns
                                                in support of the War on Obesity
Our Expert                           Where We Are Today...
Board of Advisors                    Helping Unite Man And Nutrition
                                     At the end of 2007, we were purchased by Nutrition Without
                                     Borders, LLC and had our name changed from Fit Fuel Healthy
                                     Vending to h.u.m.a.n. to reflect our vast business improvements
                                     and, most importantly, our number one priority, which is to Help
                                     Unite Man And Nutrition by making health foods, drinks, and
                                     information universally accessible. We also now give 10% of our
                                     proceeds to charities that fight obesity and malnutrition.




                                                                                                        Join Us!
                                     Working for You
                                     We’re happy to report that after all the discoveries we’ve
Christopher R. Mohr, PhD, RD         made on how to do healthy vending the right way, the
Expert writer for Men’s Fitness,     h.u.m.a.n. healthy vending program is optimized, primed,
Weight Watchers, & Men’s             and proven to work for YOU.
Health.
                                     An Innovative Vending Opportunity
                                     After years of field research, we’ve created the most innovative
                                     vending opportunity that’s ever existed. Our turn-key healthy
                                     vending program was created to get you up and running quickly
                                     with minimal hassle so that you can start making money right away.


                                      So just ask yourself...
                                        Do you want to become your own boss,
                                        have limit-less upside, and finally be able to
                                        determine your own future?
O.J. Bloom, MD, MPH
Physician for the NHL’s Carolina            Have you been yearning to do something
Hurricanes & USA Baseball.                  you can truly feel good about day-in and
                                            day-out?
                                                Would you like to sit back at night and feel
                                                lucky that you got involved in a business
                                                at just the right time, affording you a
                                                significantly upgraded lifestyle?

                                      Then JOIN US!
                                           Continue down your path to a new lifestyle
                                           by reading through the rest of this Healthy
Robyn L. Goldberg, R.D.
                                           Vending Handbook where you’ll learn all you
Registered Dietitian and
Nutritional Therapist specializing         need to know about the h.u.m.a.n. Healthy
in preventative nutrition.                 Vending Program.
h.u.m.a.n.
               helping unite man and nutrition
                                                                                                                h.u.m.a.n.


 Passion + Purpose + Philanthropy = Success! Is it important to you to really feel like you’re making
 a difference with your work? Like you’re doing something that really helps people? Something you

 at h.u.m.a.n. & that’s why we do what we do! h.u.m.a.n. was founded on 3 principles:




                                                                                                                                    Our Mission
 Principle #1                                    Principle #2                         Principle #3
 The largest problems often have                 Focus on our partners’ wallets       Philanthropy is a cornerstone of
 the simplest solutions. Simply                                                       healthy business. True happiness is
 by making healthy products &                    We only succeed in business if our
 information more accessible, we                 programs and vending operators       purpose. The happier the people of a
 can stop today´s obesity & diabetes                                                  company, the healthier the company is.
 epidemics.



needs to be made. We take our mission so seriously, that we decided to make it our name!


                                                 “To Help Unite Man And Nutrition by making health
 The h.u.m.a.n. Mission:                         foods, drinks, and information universally accessible.”

How are we achieving our mission?
 i) Via the establishment of a global network                          ii) By donating 10% of proceeds to charities
 of healthy & interactive vending machines                                                                   effectively
 that bring nutrition directly to people rather than                   allowing people to help others (charitable giving)
                                                                       by helping themselves (improved health).

The h.u.m.a.n. team is spearheaded by proven professionals dedicated to the spread of the healthy
lifestyle and the defeat of preventable disease. It helps that they’re experienced vending experts too!

 Sean Kelly, CEO                                                                                                      , CMO
 Biomedical Engineer that                                                                         Internet marketing specialist
 earned his degree from The
 Johns Hopkins University &                                                                       who led a Special Forces
 Columbia University. Named                                                                       fast-boat team in the Iraq
 one of America’s top 25 young                                                                    War. Andy earned a BS from
 entrepreneurs by Business                                                                        Boston University and an MBA
 Week in 2006. Co-Founder &                                                                       from Stanford University. He
 former President of Fit Fuel,                                                                    currently sits on the Board of
                                                                                                  Advisors for VENDture, LLC,
 healthy vending company.                                                                         creators of the Vend-it-Hot hot
                                                                                                  food vending machine.
100 Brilliant
Companies
100 Brilliant
Companies
100 Brilliant
Companies
h.u.m.a.n.
            helping unite man and nutrition




                                                              Healthy AND Tasty Products
                                                              For healthy products to sell, they have to taste
                                              Higher Sales    good. We’ve tested over 1000 products and know
                                                              what consumers like and what they don’t - Proven




                                                                                                                     Profit Checklist
                                                Volume
                                                              Sales!

One of the best things about
                                                              Higher Product Price Points
running your own healthy
vending business is that it’s                                 Consumers are willing to spend more for healthy
                                                              products that make them feel good. The average
down economy. Why?                                                                         as traditional
   Healthy vending                                            vending!
   products are considered
   to be low-cost                                             Premium Real Estate ONLY
   consumables, whose
   sales are virtually                           Better
   unaffected in an                                           where people are willing to pay for better nutrition
   economic downturn                            Locations
   Use of vending machines                                    drinks.
   often increases during
   tough-times because                                        Money-Saving & Money-Producing Technology
   people tend to eat-out
   less and depend on                                         Credit card readers allow for the sale of higher
   convenient food choices                                    priced items, remote monitoring systems lower
   more                                        Technology     stocking & inventory costs, & digital displays
   h.u.m.a.n. combines                                        attract new, high-end customers.
   today’s three hottest
   market trends – health,
   convenience, & digital                                     An Added Revenue Stream
   advertising - which                                        h.u.m.a.n. machines are equipped with digital
   will continue to boom                          Digital     LCD screens that can generate added revenue
   throughout the
   foreseeable future                                         via                 which help educate consumers
   “Healthy” vending is the                                   and bring-in extra $$$ for our operators.
   fastest growing segment
   in the vast & established                                The Lowest Wholesale Prices
   vending industry                                         h.u.m.a.n. does not make money wholesaling
   Vending has provided                       Lowest Prices products to our operators. We only make money
   operators with stable                                    when you do! Our products are priced as low as
   upon decades                                             possible.




   Higher                              Digital                                   Reduced               Higher
    Sales              + Advertising + Premium + Operational =
   Volume                 Revenue
                                       Real Estate
                                                   Costs                                               Profit
h.u.m.a.n.                              Why the h.u.m.a.n. Healthy
         helping unite man and nutrition




The h.u.m.a.n. healthy vending program works because it was built on the
foundation of three of today’s strongest trends:
  Health & Nutrition                            Convenience                  Digital Advertising




                                                                                                             Why it Works
The U.S. nutrition industry                In today’s hectic society,      Have you seen ads displayed
grew 9% in 2008 with total                 less meals are being            through digital signage yet?
consumer sales of $102                     consumed at home. People        If you haven’t, you surely will
Billion. Now that’s a huge                 simply have less time to eat    very soon. They’re popping
industry! Additionally, 61%                due to our increasingly fast-   up everywhere, and they
of employed individuals in                 paced society. By bringing      make a whole lot of sense.
America prefer better health               health & nutrition products     Why? Because they display
care to increased pay.                     directly to customers,          targeted ads, look really




What does this mean?                       we’re making it easier than     sharp, & generate
Health is gaining importance               ever before to eat more
in consumers’ minds.                       nutritiously & achieve a        when compared to old-
People are increasingly                    healthy lifestyle. To improve   school static advertisements.
                                           upon the already convenient     This is why the “Out-of-Home
a healthy lifestyle and are                nature of vending, we           Digital Advertising” is already
proving it by spending more                provide features such as        a $1.7 Billion industry with
on healthy goods than ever                 credit card readers to make     a rapid 23% annual growth
before. h.u.m.a.n. provides                purchasing from our vendors     rate. Our healthy vending
the healthiest, tastiest foods             as easy as possible. Since      program capitalizes on this
& drinks that consumers                    2003 h.u.m.a.n. has been        booming digital advertising
love.                                      the leader in “convenient
                                           nutrition!”                     from it!

                                                                             Be a part of innovation

  money in health &                         fast! Now is the time for        that comes along with it.
  nutrition!                                                                 Become h.u.m.a.n.!
h.u.m.a.n.
         helping unite man and nutrition
                                           h.u.m.a.n.

From the moment you see a h.u.m.a.n. vendor, it’s obvious that it’s not your average vending
machine. h.u.m.a.n.
vending partner, more money in healthy vending…period.




                                                                                                   Our Machines
                                           “Hello. I am h.u.m.a.n.”




     Media Mogul

We use an effective blend of new technology, attractive graphics, and optimized product offerings to
maximize your revenue potential and reduce the time you need to spend on & in your business. This
allows you to spend more time doing what you love to do. Isn’t that what life is really all about?



 The 3 Primary Goals of the h.u.m.a.n. Healthy Vending Machines

#1                                          #2                         #3
   First and foremost,                            Make operating           Create happy,
 maximize revenues &                          and maintaining our       healthy customers
                                              machines easier for
 operator partners.                           our vending operators.    malnutrition through
                                                                        charitable giving.
Primary Features:
                        Uses up to 50% Less
   Energy Than Standard Vending Machines
                                Strategically-Placed
   Infrared Sensors Virtually Eliminate Misvends




                                                                                                                         Our Machines
                              Clears Vending Errors
   Automatically
                         Over 40% More Capacity
   Than Prior Models
                           Uses Conveyor Belt
   Dispensing Technology, Not Coils, Which Greatly
   Increases Versatility & Capacity
                  Easily Upgrade Your "Apprentice"
   With a 23” HD Video Screen Whenever You’re Ready
                          Can Be Upgraded to Any
   Form of Cashless



Warranty:               2 Years Limited
Electrical:
Dimensions (inches):    72”H x 31.5”W x 37”D
Weight:                 705 lbs.
                        R134A - CFC Free
Temperature:            Ambient to 33 degrees F
Tray Style:             Highly-Versatile Conveyor Belt




                                                               Maximize Purchasing Power. Offer Cashless Payments.
          Basic                                                Sales Tracking & Reports
      Credit Card             $500        Payment Gateway: Included
                                                                 Included
                                                                 Included

                                                               Maximize Purchasing Power. Offer Cashless Payments.
                                                               SMS Text Alerts, Instant Real Inventory Tracking, Sales
                                          Tracking & Reports, Machine Speaks to Customer
     Credit Card              $750        Payment Gateway: Included
                                                                 Included
                                                                 Included
Primary Features:
                             Displays Video Ads, Product
   Info, & Nutrition Advice. Attracts More Eyeballs.
                                        Generate an Extra




                                                                                                                           Our Machines
   Screen
                           The Brains Behind Your
   Advendtising Program. Keeps Your Machine on the
   Cutting Edge
                         Maximize Purchasing Power.
   Offer Cashless Payment.
                         SMS Text Alerts, Real
   Inventory Tracking, Sales Tracking & Reports,
   Machine Speaks to Customer
                          Uses up to 50% Less Energy
   Than Standard Vending Machines
                               Strategically-Placed
   Infrared Sensors Refund Money If a Product Doesn’t
   Vend
                              Clears Vending Errors
   Automatically
                         Over 40% More Capacity Than
   Prior Models. Less Trips to Your Machine
                          Uses Conveyor Belt
   Dispensing Technology, NOT Coils, Which Greatly
   Increases Versatility

   Continuous Software Enhancements



* Same as “The Apprentice”, except the Media Mogul is 88”H




                                                       Interactivity         Appearance              Technology
  The LCD screens,            Consumers are            Message-driven      Digital LCD screen      Limitless updates &
internal PC computer,          provided with          graphics and LCD     attracts more eyes    software enhancements,
  and advanced ad-              product info,       videos allow customer  to your machine &        cashless payment
 serving system allow       nutritional advice, &      to interact with a  enhance its image,     capabilities, advanced
    you to display a        health tips via your     previously inanimate  leading to a higher      remote monitoring
variety of digital video      machines’ LCD,         object, improving the  perceived value &    system, interactive SMS
ads on your machine.       leading to increased     customer experience. intrigue of machine &      messaging & much
                           loyalty & purchasing                                its contents.               more.
                                 frequency.             Purchasing
       Stream!
                                                                                Volume
Our Machines
              Primary Features:
                       Vends Hot Food, Cold
  Drinks, & Healthy Snacks!
                                  Generate an

  Video Screen
                         The Brains Behind Your
  Advendtising Program. Keeps Your Machine on
  the Cutting Edge
                       Uses up to 50% Less
  Energy Than Standard Vending Machines
                            Improves Product
  Presentation,Requires No Service for 5+ Years,
  & Reduces Lighting Energy Costs by 40%
                         Wide Variety of Healthy
  Menu Selections Available. Vends Packages Of
  All Shapes & Sizes
                       Maximize Purchasing


                      Track Sales & Inventory
  Metrics. Generate Custom Reports. Run Your Biz

                            Strategically-Placed
  Infrared Sensors Refund Money If a Product
  Doesn’t Vend




Warranty:              2 Years Limited
Electrical:
Dimensions (inches):
Weight:                725 lbs.
Temperature:           Ambient to 33 degrees F
Tray Style:            Adjustable Coil System
Our Machines
              Primary Features:
                       Vends Hot Food, Cold
  Drinks, & Tasty Snacks!
                       Holds 33% more than the
  Hot HUMAN Machine
                                   Generate an

  Video Screen
                         The Brains Behind Your
  Advendtising Program. Keeps Your Machine on
  the Cutting Edge
                       Uses up to 50% Less
  Energy Than Standard Vending Machines
                            Improves Product
  Presentation, Requires No Service for 5+ Years,
  & Reduces Lighting Energy Costs by 40%
                         Wide Variety of Healthy
  Menu Selections Available. Vends Packages Of
  All Shapes & Sizes
                       Maximize Purchasing
  Power. Offer Cashless Payment
                      Track Sales & Inventory
  Metrics. Generate Custom Reports. Run Your Biz

                            Strategically-Placed
  Infrared Sensors Refund Money If a Product
  Doesn’t Vend




Warranty:              2 Years Limited
Electrical:
Dimensions (inches):
Weight:                975 lbs.
Temperature:           Ambient to 33 degrees F
Tray Style:            Adjustable Coil System
Primary Features:
                          Vends A Wide




                                                        Our Machines
  Variety Of Tasty And Nutritious Full
  Frozen Meals (In Multiple Shapes



  “Ruggedized” Design. Built to Withstand
  the Elements

                        Keeps Your
  Products Cold While Reducing Energy
  Consumption


  Strategically-Placed Infrared Sensors
  Virtually Eliminate Misvends

                            Clears
  Vending Errors Automatically

                        Uses Conveyor
  Belt Dispensing Technology, Not Coils,
  Which Greatly Increases Versatility
  and Capacity
                      Can Be
  Upgraded To Any Form of Cashless




Warranty:              2 Years Limited
Electrical:
Dimensions (inches):   41”W x 36”D x 72”H
Weight:                970 lbs.
                       R-404A – CFC Free
Temperature:
Tray Style:            Highly-Versatile Conveyor Belt
Our Machines
              Primary Features:

                               “Ruggedized”
  Design. Built to Withstand the Elements

                       Keeps Your Products
  Cold While Reducing Energy Consumption
                              Strategically-
  Placed Infrared Sensors Virtually Eliminate
  Misvends
                              Clears Vending
  Errors Automatically

                        Uses Conveyor Belt
  Dispensing Technology, Not Coils, Which
  Greatly Increases Versatility and Capacity

                         Can Be Upgraded To




Warranty:                2 Years Limited
Electrical:
Dimensions (inches):     37”W x 33.5”D x 72”H
Weight:                  992 lbs
Temperature:             Ambient to 33 degrees F
Tray Style:              Highly-Versatile Conveyor Belt
Our Machines
              Primary Features:

                      WAY Better Than Your
 Average Cup of Joe

                            Machine Grinds
 Whole Coffee Beans On-The-Spot For Every Cup

                       Serves Coffee,
 Cappuccinos, Lattes, Mochas, Espressos, & More

                        Machine Serves Over 300
 Cups of Coffee Before Re-stocking. Less Trips To
 Your Machine

                            Self Cleaning Mixing
 Circuit, Product Delivery, and Grinding Assembly
 Saves You Time & Effort!
                      Steel Cabinet With Rust
 Proof Treatment, Vandal-Proof Lock, and Crow-
 Bar Resistant Design




Warranty:               2 Years Limited
Electrical:
Dimensions (inches):    24”W x 24”D x 72”H
Weight:                 330 lbs.
h.u.m.a.n.
         helping unite man and nutrition




h.u.m.a.n.’s time-tested, premium “Location Discovery & Acquisition” (LDA) system sifts and sorts
through your area’s best locations and delivers high-value vending contracts for your business.




PHASE
                         Inputs include: national databases, chamber of commerce, corporate wellness companies, charities,
                         internet searches, operator “wishlist”, and other exclusive “connectors” h.u.m.a.n. knows
                         h.u.m.a.n.




                         h.u.m.a.n. kicks off a month-long, multi-tiered, customized direct mail campaign to your top locations,
                         which generates incoming leads for your program launch
PHASE


                         HUMAN trains you on how to conduct an awesome location meeting using your brand new iPad 2.
                         Meetings are set with top locations in your area on a rolling basis, usually over the course of a month.




                         You’ll attend 10-30 face-to-face LDA meetings with HUMAN doing live machine demos and Q&A via
PHASE                    live video feed on your iPad2. This is where we pick out the best of the best locations.
                         We’ll hook you up with awesome meeting materials to aid in the sales process
                         You get trained on how to properly conduct location meetings so you can grow your network whenever you want to
                         h.u.m.a.n locks in the contract at the meeting or sets a timeline for thorough follow-up




                         Not all locations sign contracts during Phase 3. Follow-Up is crucial to get the best locations. Here’s
                         what happens:
PHASE                    Thank you letters go out to all locations we met with
                         Continual follow-up from h.u.m.a.n that includes: answering more questions, providing more
                         information, formulating a customized planogram, and frequent contact with the location to guide them
                         through the process
                         With full h.u.m.a.n support, you attend any follow-on meetings that occur
                         Average Duration of the Whole LDA Process: 3-4 months
h.u.m.a.n.                            h.u.m.a.n.
             helping unite man and nutrition




As a h.u.m.a.n. partner you’ll AVOID THE #1 BIGGEST MISTAKE made by vending operators when
starting a healthy vending business: selling the wrong products! We are the healthy vending product
experts – we know what products sell & what don’t. We’ll handle the product selection process for
you so that you can start-off on the right foot, eliminate guesswork, and save yourself a boatload of




                                                                                                                                          Our Products
time & money.
    The 5 Es that form the underlying principles of our overall product strategy:


                                                                    Expertise
                                                                   Offer only the
                                                                 healthiest products
                                           Experience                                      Education
                                     Rely on sales-proven                                Create informed,
                                           products                                      loyal customers
                                                             PRODUCT
                                                             STRATEGY
                                               Enjoyment                               Economics
                                          Provide the tastiest                         Maximize your
                                           foods and drinks




Expertise                       Experience Education                                    Economics Enjoyment
Our company                     Since 2003, we’ve            Each h.u.m.a.n.            We offer the lowest      Great nutrition does
was founded by a                tested over 1000             program launch             prices on over 1000      nothing without great
biomedical engineer             different products           includes an                food & beverage          taste. That’s why
& has a health                  in our vending               educational                selections. This         each of our products
advisory board full             machines. We put             component that is          means lower prices       must pass a health
of medical doctors,             together customized          designed to develop        for consumers &          test AND a taste
                                product-mix offerings        loyal & valuable                                    test. Even the most
registered dieticians,          for each unique              customers. Our on-         both our operators &     discerning eater will
& public health                 location based on            machine digital LCD        locations. How do we
specialists. We know            this data. Why?              screens & our weekly       do this? By making       that they enjoy inside
health & nutrition –            Because we’ve                online newsletters         NO money selling         of h.u.m.a.n. healthy
especially in regards           learned that different       provide health info,       products at wholesale    vending machines.
to convenience -                people have different        product purchasing         to our vending           After taste-testing,
REALLY well. We’re              needs & different            advice, & promotions       operators. You won’t     many customers don’t
both a vending AND a            product preferences.         encouraging use of                                  believe the products
health company.                 Customization is key!                                   high-quality products.   are actually healthy!
h.u.m.a.n.
          helping unite man and nutrition




                                            We utilize a vast nutritional distribution network of over 20
                                            warehouses across the nation to get you the products you need in
                                            a very speedy fashion. What exactly do we offer?
                                                             Absolute Customization. 100% organic, SB-




                                                                                                                   Our Products
                                                             19 compliant, gluten-free, allergen-free, low-fat,
                                                Special      low-carb, no sugar-added, or whatever else your
                                                Dietary      customers need - h.u.m.a.n. has the necessary

                                                             preferences.



                                                             A Bar for Every Occasion. Granola bars, energy
                                                             bars, protein bars, fruit bars, meal replacement bars,
                                                  Bars
                                                             every type of bar you can imagine.


                                                             An Extensive Variety. Dried fruit, trail mix, granola,
                                                Healthy      natural pita chips, kettle corn, assorted nuts, natural
                                                             meat jerky, vegetarian snacks, healthy crackers,
                                                             chips, & cookies – a snack to satisfy every craving.

“As an athlete that
understands the
                                                             Thirst-Quenching.
direct relationship                                          premium waters, sports beverages, protein shakes,
between nutrition and                         Nutritious     natural energy drinks, natural sodas, soy milk, organic
performance, I appreciate                     Beverages      smoothies, kids juices & organic coffees.
how h.u.m.a.n. Healthy
Vending provides health
conscious individuals with
the nutrition they need...
around the clock.”                                           More than just foods & drinks. Immune boosters,
                                               Dietary       multi-vitamin packs, protein powders, electrolyte gel,
Jay Fiedler
                                             Supplements     & meal replacement packs – your customers desire
NFL Quarterback,                                             more than foods & drinks alone can provide.
New York Jet
h.u.m.a.n.
               helping unite man and nutrition




                                                              Our Products
                                                 Hansen’s
                                                  Natural




         Pirate’s                                The Switch
          Booty                                    Juice




        Luna Bar
                                                 Honest Tea




                                                  Vitamin
          Nature
                                                  Water 10




         Stacy’s




28 Lorem Sit           onth
h.u.m.a.n.
helping unite man and nutrition




                                  Our Products
h.u.m.a.n.
         helping unite man and nutrition




account, order your products, stock your machines, and you’re good to go!
     STEP 1:




                                                                                                                                      Our Productst
                                           Your assigned healthy vending expert, or Humanist, will conduct an in-depth

                                           This process includes demographic information analysis, on-location customer

                                           You’re then provided with a complete Product Order List per location


     STEP 2:
                                           h.u.m.a.n.

                                           h.u.m.a.n. vending operator partner in their system
                                           You’ll typically be set-up with 2-3 distribution warehouses from which to order - the

                                           To avoid paying sales tax you’ll need a Reseller’s License which can be obtained

                                           You only have to do Step 1 and 2 once, then you’ll be set up and ready to make $!


     STEP 3:
                                           Order the exact products on your unique Product Order List from your newly set-up
                                           distributors – orders can be placed via phone, fax, or online

                                           minimums of between $250-$500 depending on the distributor
                                           Orders are either shipped same or next day, the only exception being some



     STEP 4:
                                           Orders are delivered within 24-72 hours of order placement, again, with the only
                                           exception being some drink orders which require route delivery
                                           Receive deliveries, stock your machines, & store extra inventory properly

                                           we’d speak with you before-hand to ensure proper storage


     STEP 5:
                                           You receive weekly sale reports from your machines, so you’ll know in advance
                                           when you need to re-order from your distributors
                                           Most distributors require up-front or COD payments initially, but will give you a credit

                                           Don’t want to pay up-front for your initial inventory purchase? h.u.m.a.n. allows you
                                           to wrap these payments into your lease agreement so that you don’t have to pay
                                           ANY money down!
h.u.m.a.n.
           helping unite man and nutrition




The traditional “junk food” vending industry is in a tail-spin and

how they’re going to get through this recession alive.

What’s h.u.m.a.n.’s answer to the woes of the




                                                                                                      Vending 2.0™
vending industry?
                “Every vending operator MUST adopt
                      a Vending 2.0™ mindset NOW.”

Not only will integrating Vending 2.0™ strategies SAVE you
from the pitfalls of the traditional vending industry, it will allow
you to THRIVE in a recession & make more money in vending
than was ever thought possible.

So what the heck is Vending 2.0™?
We’re glad you asked…



1)                  Data tracking, data management, and data-driven decisions…basically, any sort of
      “internal intelligence
                                                                              h.u.m.a.n. machines,


2)                  A more educated consumer is a more loyal & health-conscious consumer, and that
      translates to higher sales, leading to more money in your pocket. Digital LCD screens make it
                                                                            h.u.m.a.n. machine.

3)                  By combining the relatively low cost of digital LCD screens & computing power with
      the high speed of today’s broadband internet, it’s now technologically feasible & affordable to
      stream digital video content to h.u.m.a.n.

      and reduces the operator’ break-even time. Advertising – or as we like to call it Advendtising - on
      h.u.m.a.n. machines creates a           revenue stream for both vending operators & locations,
      leaving people to wonder:



h.u.m.a.n. is leading the vending industry into its next major upgrade cycle, which we’ve
coined Vending 2.0™, where it will be no coincidence that the vending operators making the
h.u.m.a.n.
             helping unite man and nutrition
                                                  h.u.m.a.n.                                        Program



                                                healthy vending business? Of course you do! AdvendtisingTM
                                                is the biggest thing to hit the vending industry since…well, since




                                                                                                                     Advendtising™
                                                it’s founding! For years vending operators have been seeking an
                                                additional revenue stream besides product sales, especially one
                                                that doesn’t require much extra work or investment. With the
                                                advent of video advertising via digital LCD screens on the front

 An actual screen shot of a digital video       they’ve been seeking since the 1980s. EVERYONE makes more
advendtisement on a Versatile h.u.m.a.n
       healthy vending machine.
                                                money with the h.u.m.a.n. AdvendtisingTM program!



                                                                         Advendtising™
                                                                       Revenue Breakdown
                                                                           25% Vending Operator
                                                                           25% Sale of Ad
                                                                           10% Location
                                                                           20% Manager of Ad
                                                                           20% Administration of Ad




                                       YOU receive 25% of ad revenues, requiring little to no work on your end!

                                       This is another area where YOU can make more money! The seller of the
                                       ad typically earns an additional 25% of the ad revenue.
                Location The location where the machine is hosted typically receives a 10% share.

                                       h.u.m.a.n. manages the ad network, handles all revenue distribution, &
                                       maximizes ad utilization at each & every machine.

                                       This revenue share is paid to the creators & administrators of the ad
                                       network.
h.u.m.a.n.                                                    h.u.m.a.n.
            helping unite man and nutrition




AdvendtisingTM sounds great, but it also sounds complicated…right? Don’t worry! We’ve
created a seamless back-end system that makes the process easy - you barely have to do any work!


                                Ad Sales: Connect with Interested Advendtisers




                                                                                                                               Advendtising™
                                              h.u.m.a.n. & its ad sales partners connect with brands that want to place
                                              digital ads on your healthy vending machines’ LCD screens

                                              length of contract, total number of machines utilized, duration of ad, ad
                                              frequency, location rating, and other important advendtising factors
                                              Your machines will likely be wrapped into larger regional and/or national
                                              Advendtising™ networks to allow for the attainment of critical mass

                                Ad Management: Integration of Ads into Ad-Server

                                              h.u.m.a.n. works with advendtisers to create highly targeted digital ads
                                              optimized for placement on healthy vending machine LCD screens
                                              h.u.m.a.n. loads ads onto ad-server network and prepares them for distribution
                                              through vending machine network
                                              Through lifetime of the Advendtising™ contract, h.u.m.a.n. maintains and
                                              updates the ads, ensuring that your machines are optimally utilized

                                Ad System Set-up: Internet Connectivity or USB Loading
                                              To receive remotely-loaded ads, each of your machines’ internal computers
                                              needs to be connected to the internet via a direct Ethernet connection
                                              (optimal), an internal WiFi card, or a wireless carrier card
                                              If your machines cannot be connected to the internet, all ads will have to

                                              content manually, which is a simple process (but not optimal)

                                Ad Placement: Upload from Ad-Server to Machine PCs

                                              h.u.m.a.n. then initiates the upload of the ads from our ad-server to your

                                              Each machine can serve up to 10 video ads - in addition to health information,
                                              trivia & nutritional guidance spots – all rotating on a continuous loop


                                Ad Delivery: Advendtisements Play on LCD Screens
                                              Your machine’s internal PC serves the ads to your customers via its gorgeous
                                              23” HD LCD screens
                                              h.u.m.a.n. works hand-in-hand with you to build important Advendtising™
                                              metrics such as sales effects, direct-response performance, & more
h.u.m.a.n.
                 helping unite man and nutrition




   WORK
   How much work                         Almost none! The best thing about our Advendtising™ program is that it provides our
                                         vending operators with an additional revenue stream but doesn’t require you to do much
   is required to                        extra work. Just operate your healthy vending machines as usual, keep your LCD screens
   run a successful




                                                                                                                                                         Advendtising™
                                         properly connected so that they’re always displaying ads, and we’ll send you quarterly
   Advendtising™                         commission checks equal to 25% of the ad revenue your machines bring-in.*
   program?
                                         The only time you’ll really have to do some minimal “work” is in the beginning when
                                         connecting your machine to the internet. Additionally, you’ll have to maintain this connection
                                         over time, but this is something you have to do anyway to keep the credit card reader
                                         working properly. If your machines are not connected to the internet, then you’ll have to


   PROFITS
   How much                              Quite a bit! But there are no exact answers to this question. Every location is different –
   money can                             the better the location, the higher the ad-revenue.
   I make per
                                         Purely as an example, & with no implied guarantees, let’s assume each of your machines
   machine with
   Advendtising™?
                                         case, if you did nothing but stock, maintain & operate your machines as usual, you would
                                                                                            ™
                                         10 machines, this would bring you an additional $1,000 per month in PROFITS!* These
                                         numbers are not even considering the separate fact that LCD screens & digital content



   COST
   How much does                         Nothing!
   it cost to run                        machine. BUT if you compare the cost of our machines & our program to others, especially
   Advendtising™                         considering that each of our machines have credit card readers & remote-monitoring
                                         devices built-in, you’ll notice that our machines are actually the better deal…by far! You’re
   on my machines?                       basically not paying ANYTHING more for our machines’ internal PC computers, digital LCD

                                         MORE up-front it would be well worth it. Consider this: If your machines never even run an
                                         ad, they’d still make-up for this “imaginary extra cost” via increased vending machine sales
                                         for YOU!



                                         20%. What does this mean for you? If your average vend price is $2.00, and your
                                         machines vend on-average 20 products per day, 5 days per week, then you’d generate




*Note: Not every location is equally conducive to Advendtising. While all machines are shipped with digital content loaded, that doesn’t mean that all

Advendtising program. Vending operators can help this process by selling ads themselves. And remember, the Advendtising system increases products
sales immediately!
h.u.m.a.n. Healthy Vending
           h.u.m.a.n.
              helping unite man and nutrition




We want to make sure that you’re making the right decision when it comes to partnering
with h.u.m.a.n. healthy vending.
                                                                                           Traditional Vending                   “Healthy Vending”
Features Included                                             H.U.M.A.N.                       Company X                            Company Y
Machines
 Credit Card Reader                                                                               $575 Extra                            $575 Extra




                                                                                                                                                                      Comparison
 Allows for cashless payments & increases


 23” HD Video Display                                                                                   NA                                    NA
 Streaming videos provide nutritional
 information, purchasing advice, & ads

 Remote Monitoring System                                                                               NA                                    NA
                                                Customer.

 Professional Graphics                                                                          Plain exterior                 Old-School Graphics
 h.u.m.a.n. graphics are the result of consumer
 surveys & professional design

 Eco-Friendly Design                                                                                    NA                                    NA
 Uses up to 50% Less Energy Than Standard
 Vending Machines

 Vend Sensor Technology                                                                                 NA                                    NA
 Strategically-Placed Infrared Sensors


 Self-Diagnosing System                                                                                 NA                                    NA
 Clears Vending Errors Automatically

 Increased Capacity                                                                              Sometimes                             Sometimes
                                                 Machines

 Conveyor Dispensing Technology                                                                         NA                                    NA
                                Technology,
 NOT Coils, Which Greatly Increases Versatility

 Lifetime Unlimited Updates                                                                             NA                                    NA
 Enhancements

Products
 Taste-Test Proven                                                                                      NA                                    NA
 Taste is just as important as health when it                 h.u.m.a.n. never places
                                                                                          Traditional vending companies just    Other companies can’t compete
 comes to healthy vending success                             a product in a machine
                                                                                              buy brands they recognize        when it comes to taste test research

 Planogram Customization                                                                                NA
 h.u.m.a.n.                                                                                                                              mentality

 Product Selection                                      1000+ Health Items                Primarily Junk Food                        100-500 Items
 A larger product selection allows for more
 accurately tailored planograms

 Wholesale Pricing                                                   LOW                              LOW                                MEDIUM
 Lower wholesale prices mean higher margins                 h.u.m.a.n. makes absolutely      Most traditional vending          Other “healthy vending” companies
 & sales for operators                                        no money on wholesale       companies tell their customers to    usually take a cut when wholesaling
                                                                                                                                             products
 Distribution                                               20+ Distribution                          Local                                Varies
 h.u.m.a.n. utilizes more than 20 ditribution                 Warehouses
 warehouses
h.u.m.a.n. Healthy Vending
            h.u.m.a.n.
            helping unite man and nutrition




We welcome comparisons of our program vs. others in the market, because we know that the
h.u.m.a.n. program looks the best when it’s subjected to the most critical eye!
                                                                 Traditional Vending   “Healthy Vending”
Features Included                                  H.U.M.A.N.        Company X            Company Y




                                                                                                           Comparison
The Program
  Digital Advertising Revenue                                            NA                   NA
  video screen on h.u.m.a.n. machines

  Charitable Giving                                                      NA                   NA
  h.u.m.a.n. donates 10% of proceeds to


  Location Management                                                    NA                   NA
  h.u.m.a.n. manages certain aspects of your
  locations so you save time & hassle

  Basic PR Package                                                       NA                   NA
  h.u.m.a.n
  at every location free of charge

  Ongoing Education                                                      NA                   NA
  Includes newsletters, recommendations,


  Premium Location Acquisition                                           NA                   NA
  machine video demos and support via iPad2

  Lifetime Coaching                                                      NA                   NA
  Coaching and Assistance to Build Your
  Business


The Company
  Expert Health Advisory Board                                           NA                   NA
  Health advisors ensure h.u.m.a.n. is always at
  the forefront of health

  Health Professional as Founder                                         NA                   NA
  h.u.m.a.n.’s founder is a biomedical engineer
  with proven business success

  Philanthropy as a Main Focus                                           NA                   NA
  Social responsibility & charitable giving make
  up h.u.m.a.n.’s foundation

  Healthy Vending Experience                          +7 Years         Minimal             2-3 Years
  h.u.m.a.n. founded the industry of pure-play
  healthy vending in 2003
h.u.m.a.n.
          helping unite man and nutrition
                                                                                            h.u.m.a.n.



We’re ready to get you there. These are the next Six Steps that need to be taken to get you on
your way to achieving bigtime success as a h.u.m.a.n. operator partner!




                                                                                                               Get Started
 Work with the h.u.m.a.n.                      We’ll work with you to survey
                                                                              your premium locations,
 team to create a network of                   your locations and determine
                                                                              we help you choose the
 at least 5 premium locations                  the exact needs & desires of
                                                                              best machines to install.
 optimal for h.u.m.a.n.                        your customer group(s). This
                                                                              Then, we assist you in
 machine placement. You                     >                               > determining whether
                                              product mix, allowing you to
                                                                              leasing or purchasing the
 yourself, or we can set-                     serve your customers to the
                                                                              machines makes the most
 up the network for you.                      best degree possible. Quality
                                                                              sense for you and your
 People contact us every day                  R&D leads to better business,
                                                                              particular situation. Here
 requesting our machines,                     happier customers, & higher
 so we may already have
                                                                                   training & installation
 locations for you to service!                 anticipation for your launch!
                                                                                   details.




 Based on past-precedence,
                                                                                 Together we arrange
 demographic data,                            The location surveys also
                                                                                 the installation of your
 & gathered survey                            give us key insights into what
                                                                                 h.u.m.a.n. machines &
 information, we’ll put                       digital content would best
                                                                                 decide on the training
 together the perfect                         suit your customer group(s)
                                                                                 program that works best
 planogram, or product-mix,                   & our advertising partners.
 for each of your locations.                > The goal here is to create a     > for you. The machines
                                                                                 are delivered, you stock
 Then you’ll set-up accounts
                                                                                 them with product, and
 with our partner distributors                 targeted digital ad campaign
                                                                                 “Voila” - you’re launched!
 in your area, and order                       that also includes health
                                                                                 Work with us to kick-off
                                               information and nutritional
                                                                                 a PR campaign & then
 delivery within 1-3 days.                     advice. Our creative team
                                                                                 focus all of your effort on
 Reorder whenever your                         puts together this campaign
                                                                                 building your h.u.m.a.n.
 inventory gets low! It’s                      and pre-loads your machines
                                                                                 network to be better,
 that easy – we make it as                     with the digital content.
                                                                                 larger, & stronger!
 seamless as possible.
h.u.m.a.n.                         h.u.m.a.n.
          helping unite man and nutrition




                               Our #1 operational goal is to make your life as easy as possible.
Our logistics and processes system ensures that you only spend time doing what makes you
money - operating & optimizing your machine network. We handle the rest!




                                                                                                   Our Program
h.u.m.a.n.
              helping unite man and nutrition                                                  h.u.m.a.n.



                                                                     Wholesale Price



                               Apprentice Machine
                               Eco-Friendly, Versatile, and Video-      $7,499.00          $9,999.00
                               Ready




                               Media Mogul Machine                      $9,499.00         $12,499.00
                               Premium, Ad-Serving Health Store


                                                                     w/o Media Screen   w/o Media Screen
                                                                        $9,999.00         $11,999.00
                               Hot HUMAN
                               All-in-One Healthy Vending Solution   w/ Media Screen    w/ Media Screen
                                                                       $11,499.00         $13,499.00

                                                                     w/o Media Screen   w/o Media Screen
                                                                       $10,999.00         $12,999.00
                               Hot HUMAN PLUS
                               All-in-One Healthy Vending Solution   w/ Media Screen    w/ Media Screen
                                                                       $12,499.00         $14,499.00



                               Arctic HUMAN                             $8,999.00         $11,999.00
                               Heavy Duty Frozen Foods Vendor




                               Rugged HUMAN                             $8,499.00         $11,499.00
                               Sturdy, Versatile Outdoor Machine




                               Joe HUMAN                                $5,499.00          $7,499.00
                               Premium Gourmet Coffee Vendor


*All pricing subject to change at any time without notice
**All shipments FOB from H.U.M.A.N.’S designated warehouses
h.u.m.a.n.
              helping unite man and nutrition                                                                         h.u.m.a.n.



                                        Product                                              Wholesale Price


  Basic Cashless Payment System for
  Media Mogul and Hot HUMANs
                                                                                                      FREE




  Basic Cashless Payment System for All Others                                                         $500




  Advanced Cashless Payment System for
  Media Mogul and Hot HUMANs
                                                                                                       $250




  Advanced Cashless Payment System for All Others                                                      $750



                 HUMAN Healthy Vending
                                                                                             Wholesale Price
                   Optional Services

                                                                                                $500/Machine (U.S.)
  Shipping & Delivery
  Includes shipping of 5 or more machines to a central holding facility in your area.

                                                                                              $750/Machine (Canada)



  Professional Training, VIP Set-up & Machine Installation
                                                                                                $500/Machine (U.S.)
  or fewer machines.



                                                                                           $6,000 (6 or Fewer Machines)
  Premium Location Discovery & Acquisition +
  Comprehensive iPad2 Video Support + LDA Sales Training
  25 of this Handbook                                                                   $1,000/machine (7 or More Machines)



*All pricing subject to change at any time without notice
**All shipments FOB from H.U.M.A.N.’S designated warehouses
Place a Deposit for 5 or More “Media Mogul” Machines
in the Next 21 Days and Get the HUMAN VIP Upgrade, Free:


                  Cash Back
      you get (10 machine limit on cash back)


     Master Humanist Upgrade
    With 10 or more machines:




         Platinum PR Upgrade
     1 SEO- Optimized Blog Post




   Platinum Marketing Upgrade

     1 HUMAN Polo Shirt



             The “HUMAN VIP Upgrade”                          Value
 1) Cash Back (10 Machines)                                   $5,000.00
 2) Master Humanist Upgrade                                  $10,000.00
 3) Platinum PR Upgrade                                       $1,499.00
 4) Platinum Marketing Upgrade                                 $299.00
 Total Upgrade Value (yours free in the next 21 days)      $16,798.00

         The Clock is Officially Ticking (T-Minus 21 Days)
Contact HUMAN
h.u.m.a.n.
h.u.m.a.n.
helping unite man and nutrition




                                             Step 1
                                     Partner Application Here:
                                   www.HealthyVendingTeam.com


                                             Step 2
                                       call
                                        your Partner Interview.
                                        323-272-4309.




                                  www.HealthyVendingTeam.com




                                       A Nutrition Without Borders Company


                                             333 S. Wilton Pl., Suite #9
                                              Los Angeles, CA 90020


                                           341 Bonnie Circle, Suite #102




                                      Website:                               m
h.u.m.a.n. is
RIGHT for You if:

i) You want to work for
yourself & determine      I’m looking for vending operators who want to be a part of something
your own hours &

                          as important, a health revolution that will improve the lives of people
ii) You believe that
with hard work            across the globe. h.u.m.a.n.
you can drastically       malnutrition. These public health initiatives make-up the strong foundation
improve your lifestyle    of our socially responsible company.
iii) You want to feel
that what you do          As a partner vending operator, we want you to believe in our mission
really helps people &     support it. You must have a passion for sharing the gift of health and
the world                 recognize that with each and every minute you spend on your business,
                          you’re making the healthy lifestyle easier for people to achieve. Imagine
iv) You see the           the respect, pride, and enjoyment you’ll feel from being a part of such an
importance of
investing your money
in income-producing
assets                    h.u.m.a.n. has created a vending program and machines designed to
v) You believe in the     dominate the Vending 2.0™ industry. We want partner vending operators
h.u.m.a.n. mission &      who have an intense desire to be part of our premium brand. When you join
vision                    h.u.m.a.n. you join an innovative team of highly passionate professionals.
vi) You embrace
innovation,               industry, and a feeling of contentment each and every day.
technology, & today’s

term trends               In order to achieve success operating h.u.m.a.n. machines, you have to
                          be ambitious, willing to work hard, and determined to reach success.
h.u.m.a.n. is             Although I have streamlined the h.u.m.a.n. program to ensure that you have
WRONG for You if:

i) You’re seeking         that you put-in a solid effort. You will continually focus on optimizing and
a get-rich quick
scheme without the        improving your business, so you can make more money in less time. It
investment of work or     takes the dedication of a true entrepreneur. You just have to want it.
effort

ii) You’re 100% happy
                          And if you really want it, I want you on my team.
with your level of
impact on the world       I’m recruiting only those people who are determined to step-up their lives
iii) You fear new
opportunities,            situation handed down to them by everyday life. Stop working for money
innovation, & change      and let your money work for you. Today is the day to make a change!

grasping that each
                          Sound good? Ready to take the plunge, inject some excitement into your
& every day you           life, along with a sizeable helping of
have the chance to
drastically better your   There’s no better time to act than NOW.
life & surroundings

v) You’re ok with         If you have what it takes to become h.u.m.a.n., let’s get started! Go to
missing-out on the

from the health
                          forward to hearing from you!
revolution

vi) You’re completely

current lifestyle &
                          Sean Kelly
                                                                                       h.u.m.a.n.
                                                                                       helping unite man and nutrition

                          Chief Humanist, h.u.m.a.n.

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How to-start-a-vending-machine-business

  • 1.
  • 2. Finally! a vending program that is Healthy, Innovative & Highly Profitable Dear Future Partner in Healthy Vending, Have you ever dreamed of owning your own highly-profitable business? One that earns you money even when you’re not working, minimizing your hassle and maximizing your free time? A business that can begin as a part-time, second-income job and evolve into a full-time profession that makes you more money than you’ve ever made before? All the while improving the health, happiness, and performance of ALL your customers? h.u.m.a.n. can help you make those dreams a reality, TODAY. We are an innovative company focused on improving the health and happiness of the people around us. To do this, we have created a business that concentrates on: 1) Providing the tools, technology & information that vending operators need to grow a healthy business quickly and efficiently, and 2) Promoting healthy living by donating 10% of proceeds to charities that fight obesity and malnutrition. The thrill of owning your own business is multiplied when you know that your actions are improving other peoples’ lives! Today, I’m excited to give you a “behind the scenes” healthy vending tour and show you a detailed, business blueprint on how to be wildly successful running your own healthy vending business. In this Healthy Vending Handbook you’ll learn about: 11 Dumb Healthy Vending Mistakes We Made…and How to Avoid Them The Full Story Behind h.u.m.a.n. – the World’s 1st Healthy Vending Company How and Why the h.u.m.a.n. Healthy Vending Program Works Details and Specifications on Our State-of-the-Art Vending Machines Our Healthy & Tasty Product Offerings (Hint: we have over 1000 approved products in our healthy vending catalog…& it’s growing!) How to Increase Your Revenue with Video Advertising Program Costs and Configurations h.u.m.a.n.’s Mission, Company Vision, & Philanthropic Endeavors There’s a ton more stuff that I’m not even mentioning here. Flip to the next page so we can get started! Best in Health & Becoming h.u.m.a.n., h.u.m.a.n. Sean Kelly, Chief Humanist, h.u.m.a.n. helping unite man and nutrition
  • 3. Table of Contents Description Page Welcome Letter 2 You’re looking at it! 3 The Story Behind h.u.m.a.n. 4 Entreprenuer - 100 Brilliant Companies Article 11 Your Profit Checklist 14 Why the h.u.m.a.n. Program Works 15 The h.u.m.a.n. Machines 16 h.u.m.a.n.’s Warranty 24 Premium “Location Discovery & Acquisition” 25 The h.u.m.a.n. Products 26 Vending 2.0™: Technology & Innovation 31 Advendtising™: h.u.m.a.n.’s Digital Advertising Program 32 h.u.m.a.n. vs. The Competition 35 Steps to Get Started 37 The h.u.m.a.n. Relationship Diagram 38 Making an Intelligent Investment with h.u.m.a.n. 39 Fast Mover Bonus: Free “HUMAN VIP Upgrade” 41 Your Next Steps with h.u.m.a.n. 42 Your Decision 43
  • 4. Why in the heck, way back in 2003, did I decide to start a healthy vending company out of all things? The Story Behind A passion for health and improving the machines stocked with healthy lives of others is food & drink options in New York foods and drinks instead of junk why this company City after searching up and down food and sugary beverages. was formed, but I the streets, how in the heck could soon learned that I we expect other people to do so? “This idea will change the world,” I needed a whole lot more than good The answer was we couldn’t. vividly remember thinking. Not long intentions to reach the pinnacle of after this epiphany I made the tough healthy vending success... The fact was that there was a serious decision to not attend medical void in the market and it was having school, and instead, decided to It all started in New York City on a a disastrous effect on peoples’ lives. dedicate my life to public health… mild winter night in late January. Thoughts of obesity, diabetes, and of healthy vending machines. with my cousin Luke at New York It all started making sense – without I was starting to understand that Sports Club on Manhattan’s Upper convenient access to healthy dietary sometimes the largest problems have West Side – the health club where options, it was no wonder that the simplest solutions, solutions that I spent my time personal training preventable health problems were have profound and wide-ranging while I wasn’t studying biomedical spreading like epidemics across the engineering & bio-mechanics at globe. nearby Columbia University. Good Intentions... Something had to be done. But It was 8:30pm on one of America’s what? Fueled solely by our passion busiest streets, but something for health and improving the seemed strange…Luke and I The answer came to Luke and I lives of others, we created when we returned to the gym. As we foods or drinks within a 10 block approached the soda machine next radius of the gym. to the treadmills, a middle-aged vending machine company. woman bought a coca-cola from the With such true, respectable, Instead, our only quick “refueling” vending machine and then returned & good-hearted intentions, to her regular evening workout on what could possibly go worshipping bagel shop downstairs an elliptical machine. and sugar-laden soda machines wrong? I soon found out that inside the health club. I was An idea was born. This woman had the answer to this question dumbfounded. just shown us the answer: vending is a WHOLE LOT… If we, as serious health enthusiasts,
  • 5. h.u.m.a.n. The Top 7 Healthy Vending Mistakes helping unite man and nutrition We Made & Learned From! What were the Mistake #1: I placed healthy products next to unhealthy products mistakes that I made inside of vending machines. as an operator of my What a failure this was! The unhealthy foods & drinks just cannibalized own healthy vending the healthy ones due to their lower pricing & more recognizable brands. machines? Customers made the irrational, impulse-based purchasing decisions that has become typical when standing in front of a vending machine. Nothing influenced or motivated the average customer to choose the healthier I’ll tell goods. Talk about money down the drain! you…ONLY to Lesson #1: I refuse to allow h.u.m.a.n. machines to be filled with ANY prevent you from unhealthy products thus maximizing sales, profits, & positive dietary influence. repeating these Mistake #2: I allowed my healthy vending machines to blend in with errors! other traditional, junk-food machines. Much like my first mistake, this hindered the ability of my machines to positively impact the dietary decisions of vending customers. This hurt our brand value - our machines were just like others in the mix. Lesson #2: I only allow h.u.m.a.n. machines to be placed in exclusive arrangements or locations large enough to provide significant volume for my partner operators. The one exception to this is if a location has a high percentage of its population that is very keen on healthy eating and our machine is able to stand out in a big way from the other machines present. Only in this latter case do I sometimes allow for placement next to junk food vendors. Mistake #3: : I used the same “coil” vending machines as everyone else & added no attractive features. Bad idea! It’s one thing to sell junk food out of brown, inanimate machines that are clunky to use & unappealing to approach. But it’s an entirely different thing to use these same machines to sell premium healthy foods and beverages while also trying to make a positive, emotional connection with the customer. My machines shouted “Junk that makes you feel bad sold here” instead of “Better your life today!” and, therefore, it didn’t matter what products I was selling. “Nothing is more important at Lesson #3: I make sure our state-of-the-art, proprietary vending machines h.u.m.a.n. than the people that make-up our company, most include new technologies such as conveyor belts (NOT coils), digital video importantly, our partner vending screens, robust remote monitoring that texts you inventory alerts, and operators. They’re the backbone touch-screen LCD displays in order to improve the customer experience, of our brand & represent what which directly boosts sales & profits. h.u.m.a.n. is all about – innovative entrepreneurship, dedication to a Mistake #4: I didn’t think my machines’ graphics were THAT important. worthy purpose, and intense ambition Most people treat vending machines as a “last resort” dietary option. My to succeed at the highest level.” machines had the same unattractive appearance as standard machines, and therefore, people had the same negative psychological connection Sean Kelly with my machines as they did with others. This hurt sales & brought me Co-Founder & CEO, h.u.m.a.n. no new, high-end, health conscious customers. Named one of Top 25 Young Lesson #4: I conducted numerous customer surveys, emotional connectivity Entrepreneurs in America by tests, and research studies to produce the most appealing machine Business Week Magazine in 2006 graphics, thereby creating a machine that shouts “You want to buy from me!”
  • 6. h.u.m.a.n. The Top 7 Healthy Vending Mistakes helping unite man and nutrition We Made & Learned From! Higher Profits Mistake #5: My machines only offered cash & coin payment capabilities. This one still makes me cringe! In a world where credit & debit cards are often the only form of payment people keep on them at all times, I was preventing customers from being able to buy items from my machines. This was especially impactful since I was vending premium healthy foods and drinks, which are more expensive than junk food (usually higher than $1). Lesson #5: I place credit card readers in each and every one of our machines to give consumers the most purchasing power, allow for the sale of higher-priced items, and ensure that a sale at a h.u.m.a.n. machine is never lost. Mistake #6: I put products in my machines without adequately testing them for consumer acceptance. The h.u.m.a.n. program This one really hurt! I simply stocked my machines with all of the products maximizes profits for its I liked & knew, not understanding that different people have different vending operators by: tastes & needs, and thus, different product preferences. By not realizing the great importance of customizing product offerings per location, I Utilizing only the finest & tastiest ended-up throwing away tons of product that didn’t sell and paid a huge healthy products that are proven opportunity cost along the way because of it. to sell at high profit-margins Lesson #6: I require that all products are taste-tested, nutritionally- Allowing for the generation of screened, and sales-verified before gaining placement in our machines, digital ad revenues via LCD and also make sure that every single product mix is customized per screens on the front of the location with no exceptions machines Increasing sales by providing Mistake #7: I didn’t realize the significance of creating another revenue machines that attract more stream besides product sales. customers & encourage larger purchases I just accepted that product sales were the only way I could make money and didn’t think about other ways to increase profits and revenues. I was Including technologies such a blind pessimist lacking an innovative mentality! as remote monitoring systems & credit card readers to cut- Lesson #7: I integrated ad-revenue producing digital video screens on costs and increase customer the front of h.u.m.a.n. machines to provide vending operators with extra purchasing power revenue opportunities without extra work. As you can see, I made many mistakes over the first few years as a WHew! After years of learning from my mistakes & implementing all of these healthy vending operator. And even invaluable lessons into my healthy though it hasn’t been all smiles vending business, I could finally say it since our inception in 2003, was 100% optimized and primed for I sure am smiling With each success. Mine was a healthy vending now. Why? mistake we became business that was second to none…. better! My mistakes by a long-shot! I had solved the taught me the lessons I “healthy vending problem” and it needed to know to do was an amazing feeling. things right! But my work wasn’t complete…
  • 7. How We Created a Highly-Profitable h.u.m.a.n. helping unite man and nutrition Healthy Vending Program for You I had created a healthy vending machine business that I could finally say was 100% optimized and primed for success. This feeling of accomplishment was so great that I realized I had a new job - to spread to others the healthy vending knowledge & expertise I had gained through years of in-the-field experience. By offering the world’s best healthy vending program to other vending operators, I would be able to positively influence more people and would allow others to earn great profits, creating better lifestyles for themselves and their families. I was more excited than ever before. Since I had healthy vending “down pat,” creating a highly-profitable vending program for other operators would be easy, right? So I thought! But I was humbled, once again… What were the FOUR MAIN BLUNDERS that I made before creating the most profitable healthy vending opportunity ever? Let me see... Blunder #1: I didn’t REALLY know the ins & outs of Blunder #2: I tried to have us operate all of our own the vending industry. machines. I had no idea how opposed the industry is to To maintain complete control of our operations and progression, innovative technologies, and health maximize profit, I thought it would be a good idea promotion. In the beginning, I tried to work completely for us to operate machines across the country by WITHIN the old-school good ol’ boys club that is the ourselves, or more specifically, via people that we traditional vending industry. This simply caused me hired on an hourly basis. This wreaked-havoc on our to waste months of time & thousands of dollars in a supply chain, slowed-down expansion, and created stagnant industry that didn’t want to budge. logistical nightmares. We weren’t fully opening-up our arms to others, and this minimized, not maximized, Solution #1: I analyzed and improved upon our profits. business from the progressive, innovative, and demanding perspective of a discerning, health- Solution #2: I now share our expertise, experience, conscious customer, instead of a traditional vending and innovation with open arms by having our partners operator. This means our machines attract customers, operate all h.u.m.a.n. machines, while we help them rather than being the last resort of a passer-by. by managing locations and advertising.
  • 8. How We Created a Highly-Profitable h.u.m.a.n. helping unite man and nutrition Healthy Vending Program for You Blunder #3: I set-up 100% in-house product Blunder #4: I allowed partner vending operators to distribution. start-off with fewer than five vending machines. Another BIG time whammy! We stored and shipped- Talk about a bad decision for everyone! Almost out every product order ourselves, focusing a great always, operating a route of only 1,2, or 3 vending deal of effort on the wholesale side of our business. machines requires too much time & hassle for the Even though this generated a profit, it meant higher reciprocal amount of profit that is produced. My product prices, slower delivery times, and less-than- partner vending operators could have been making optimal service for our vending operators. My focus more money in less time, but my planning was off- was not where it should have been. target. Solution #3: I refined our business model so that we Solution #4: I place our partner vending operators’ now completely outsource our product distribution profits as my top priority, and therefore, strongly to 20 warehouses across the country, meaning we encourage operators to start-off with at least five make zero profit from product sales in order to ensure healthy vending machines to maximize their “profit to that our partner vending operators receive the lowest time” ratio, experience immediate positive cash-flow, possible product prices with the fastest delivery time. and set themselves up for long-term success. 11 major mistakes, 11 big time lessons, 11 even bigger solutions. It’s why h.u.m.a.n. is the profitable, innovative, and highly scalable opportunity that it is today! “New record...YMCA swim meet today...161 vends!!! WAS CRAZY!!!!” Shelly G and Family HUMAN Partner Vending Operator Members of Team HUMAN raise their guns in support of the War on Obesity
  • 9. Our Expert Where We Are Today... Board of Advisors Helping Unite Man And Nutrition At the end of 2007, we were purchased by Nutrition Without Borders, LLC and had our name changed from Fit Fuel Healthy Vending to h.u.m.a.n. to reflect our vast business improvements and, most importantly, our number one priority, which is to Help Unite Man And Nutrition by making health foods, drinks, and information universally accessible. We also now give 10% of our proceeds to charities that fight obesity and malnutrition. Join Us! Working for You We’re happy to report that after all the discoveries we’ve Christopher R. Mohr, PhD, RD made on how to do healthy vending the right way, the Expert writer for Men’s Fitness, h.u.m.a.n. healthy vending program is optimized, primed, Weight Watchers, & Men’s and proven to work for YOU. Health. An Innovative Vending Opportunity After years of field research, we’ve created the most innovative vending opportunity that’s ever existed. Our turn-key healthy vending program was created to get you up and running quickly with minimal hassle so that you can start making money right away. So just ask yourself... Do you want to become your own boss, have limit-less upside, and finally be able to determine your own future? O.J. Bloom, MD, MPH Physician for the NHL’s Carolina Have you been yearning to do something Hurricanes & USA Baseball. you can truly feel good about day-in and day-out? Would you like to sit back at night and feel lucky that you got involved in a business at just the right time, affording you a significantly upgraded lifestyle? Then JOIN US! Continue down your path to a new lifestyle by reading through the rest of this Healthy Robyn L. Goldberg, R.D. Vending Handbook where you’ll learn all you Registered Dietitian and Nutritional Therapist specializing need to know about the h.u.m.a.n. Healthy in preventative nutrition. Vending Program.
  • 10. h.u.m.a.n. helping unite man and nutrition h.u.m.a.n. Passion + Purpose + Philanthropy = Success! Is it important to you to really feel like you’re making a difference with your work? Like you’re doing something that really helps people? Something you at h.u.m.a.n. & that’s why we do what we do! h.u.m.a.n. was founded on 3 principles: Our Mission Principle #1 Principle #2 Principle #3 The largest problems often have Focus on our partners’ wallets Philanthropy is a cornerstone of the simplest solutions. Simply healthy business. True happiness is by making healthy products & We only succeed in business if our information more accessible, we programs and vending operators purpose. The happier the people of a can stop today´s obesity & diabetes company, the healthier the company is. epidemics. needs to be made. We take our mission so seriously, that we decided to make it our name! “To Help Unite Man And Nutrition by making health The h.u.m.a.n. Mission: foods, drinks, and information universally accessible.” How are we achieving our mission? i) Via the establishment of a global network ii) By donating 10% of proceeds to charities of healthy & interactive vending machines effectively that bring nutrition directly to people rather than allowing people to help others (charitable giving) by helping themselves (improved health). The h.u.m.a.n. team is spearheaded by proven professionals dedicated to the spread of the healthy lifestyle and the defeat of preventable disease. It helps that they’re experienced vending experts too! Sean Kelly, CEO , CMO Biomedical Engineer that Internet marketing specialist earned his degree from The Johns Hopkins University & who led a Special Forces Columbia University. Named fast-boat team in the Iraq one of America’s top 25 young War. Andy earned a BS from entrepreneurs by Business Boston University and an MBA Week in 2006. Co-Founder & from Stanford University. He former President of Fit Fuel, currently sits on the Board of Advisors for VENDture, LLC, healthy vending company. creators of the Vend-it-Hot hot food vending machine.
  • 14. h.u.m.a.n. helping unite man and nutrition Healthy AND Tasty Products For healthy products to sell, they have to taste Higher Sales good. We’ve tested over 1000 products and know what consumers like and what they don’t - Proven Profit Checklist Volume Sales! One of the best things about Higher Product Price Points running your own healthy vending business is that it’s Consumers are willing to spend more for healthy products that make them feel good. The average down economy. Why? as traditional Healthy vending vending! products are considered to be low-cost Premium Real Estate ONLY consumables, whose sales are virtually Better unaffected in an where people are willing to pay for better nutrition economic downturn Locations Use of vending machines drinks. often increases during tough-times because Money-Saving & Money-Producing Technology people tend to eat-out less and depend on Credit card readers allow for the sale of higher convenient food choices priced items, remote monitoring systems lower more Technology stocking & inventory costs, & digital displays h.u.m.a.n. combines attract new, high-end customers. today’s three hottest market trends – health, convenience, & digital An Added Revenue Stream advertising - which h.u.m.a.n. machines are equipped with digital will continue to boom Digital LCD screens that can generate added revenue throughout the foreseeable future via which help educate consumers “Healthy” vending is the and bring-in extra $$$ for our operators. fastest growing segment in the vast & established The Lowest Wholesale Prices vending industry h.u.m.a.n. does not make money wholesaling Vending has provided Lowest Prices products to our operators. We only make money operators with stable when you do! Our products are priced as low as upon decades possible. Higher Digital Reduced Higher Sales + Advertising + Premium + Operational = Volume Revenue Real Estate Costs Profit
  • 15. h.u.m.a.n. Why the h.u.m.a.n. Healthy helping unite man and nutrition The h.u.m.a.n. healthy vending program works because it was built on the foundation of three of today’s strongest trends: Health & Nutrition Convenience Digital Advertising Why it Works The U.S. nutrition industry In today’s hectic society, Have you seen ads displayed grew 9% in 2008 with total less meals are being through digital signage yet? consumer sales of $102 consumed at home. People If you haven’t, you surely will Billion. Now that’s a huge simply have less time to eat very soon. They’re popping industry! Additionally, 61% due to our increasingly fast- up everywhere, and they of employed individuals in paced society. By bringing make a whole lot of sense. America prefer better health health & nutrition products Why? Because they display care to increased pay. directly to customers, targeted ads, look really What does this mean? we’re making it easier than sharp, & generate Health is gaining importance ever before to eat more in consumers’ minds. nutritiously & achieve a when compared to old- People are increasingly healthy lifestyle. To improve school static advertisements. upon the already convenient This is why the “Out-of-Home a healthy lifestyle and are nature of vending, we Digital Advertising” is already proving it by spending more provide features such as a $1.7 Billion industry with on healthy goods than ever credit card readers to make a rapid 23% annual growth before. h.u.m.a.n. provides purchasing from our vendors rate. Our healthy vending the healthiest, tastiest foods as easy as possible. Since program capitalizes on this & drinks that consumers 2003 h.u.m.a.n. has been booming digital advertising love. the leader in “convenient nutrition!” from it! Be a part of innovation money in health & fast! Now is the time for that comes along with it. nutrition! Become h.u.m.a.n.!
  • 16. h.u.m.a.n. helping unite man and nutrition h.u.m.a.n. From the moment you see a h.u.m.a.n. vendor, it’s obvious that it’s not your average vending machine. h.u.m.a.n. vending partner, more money in healthy vending…period. Our Machines “Hello. I am h.u.m.a.n.” Media Mogul We use an effective blend of new technology, attractive graphics, and optimized product offerings to maximize your revenue potential and reduce the time you need to spend on & in your business. This allows you to spend more time doing what you love to do. Isn’t that what life is really all about? The 3 Primary Goals of the h.u.m.a.n. Healthy Vending Machines #1 #2 #3 First and foremost, Make operating Create happy, maximize revenues & and maintaining our healthy customers machines easier for operator partners. our vending operators. malnutrition through charitable giving.
  • 17. Primary Features: Uses up to 50% Less Energy Than Standard Vending Machines Strategically-Placed Infrared Sensors Virtually Eliminate Misvends Our Machines Clears Vending Errors Automatically Over 40% More Capacity Than Prior Models Uses Conveyor Belt Dispensing Technology, Not Coils, Which Greatly Increases Versatility & Capacity Easily Upgrade Your "Apprentice" With a 23” HD Video Screen Whenever You’re Ready Can Be Upgraded to Any Form of Cashless Warranty: 2 Years Limited Electrical: Dimensions (inches): 72”H x 31.5”W x 37”D Weight: 705 lbs. R134A - CFC Free Temperature: Ambient to 33 degrees F Tray Style: Highly-Versatile Conveyor Belt Maximize Purchasing Power. Offer Cashless Payments. Basic Sales Tracking & Reports Credit Card $500 Payment Gateway: Included Included Included Maximize Purchasing Power. Offer Cashless Payments. SMS Text Alerts, Instant Real Inventory Tracking, Sales Tracking & Reports, Machine Speaks to Customer Credit Card $750 Payment Gateway: Included Included Included
  • 18. Primary Features: Displays Video Ads, Product Info, & Nutrition Advice. Attracts More Eyeballs. Generate an Extra Our Machines Screen The Brains Behind Your Advendtising Program. Keeps Your Machine on the Cutting Edge Maximize Purchasing Power. Offer Cashless Payment. SMS Text Alerts, Real Inventory Tracking, Sales Tracking & Reports, Machine Speaks to Customer Uses up to 50% Less Energy Than Standard Vending Machines Strategically-Placed Infrared Sensors Refund Money If a Product Doesn’t Vend Clears Vending Errors Automatically Over 40% More Capacity Than Prior Models. Less Trips to Your Machine Uses Conveyor Belt Dispensing Technology, NOT Coils, Which Greatly Increases Versatility Continuous Software Enhancements * Same as “The Apprentice”, except the Media Mogul is 88”H Interactivity Appearance Technology The LCD screens, Consumers are Message-driven Digital LCD screen Limitless updates & internal PC computer, provided with graphics and LCD attracts more eyes software enhancements, and advanced ad- product info, videos allow customer to your machine & cashless payment serving system allow nutritional advice, & to interact with a enhance its image, capabilities, advanced you to display a health tips via your previously inanimate leading to a higher remote monitoring variety of digital video machines’ LCD, object, improving the perceived value & system, interactive SMS ads on your machine. leading to increased customer experience. intrigue of machine & messaging & much loyalty & purchasing its contents. more. frequency. Purchasing Stream! Volume
  • 19. Our Machines Primary Features: Vends Hot Food, Cold Drinks, & Healthy Snacks! Generate an Video Screen The Brains Behind Your Advendtising Program. Keeps Your Machine on the Cutting Edge Uses up to 50% Less Energy Than Standard Vending Machines Improves Product Presentation,Requires No Service for 5+ Years, & Reduces Lighting Energy Costs by 40% Wide Variety of Healthy Menu Selections Available. Vends Packages Of All Shapes & Sizes Maximize Purchasing Track Sales & Inventory Metrics. Generate Custom Reports. Run Your Biz Strategically-Placed Infrared Sensors Refund Money If a Product Doesn’t Vend Warranty: 2 Years Limited Electrical: Dimensions (inches): Weight: 725 lbs. Temperature: Ambient to 33 degrees F Tray Style: Adjustable Coil System
  • 20. Our Machines Primary Features: Vends Hot Food, Cold Drinks, & Tasty Snacks! Holds 33% more than the Hot HUMAN Machine Generate an Video Screen The Brains Behind Your Advendtising Program. Keeps Your Machine on the Cutting Edge Uses up to 50% Less Energy Than Standard Vending Machines Improves Product Presentation, Requires No Service for 5+ Years, & Reduces Lighting Energy Costs by 40% Wide Variety of Healthy Menu Selections Available. Vends Packages Of All Shapes & Sizes Maximize Purchasing Power. Offer Cashless Payment Track Sales & Inventory Metrics. Generate Custom Reports. Run Your Biz Strategically-Placed Infrared Sensors Refund Money If a Product Doesn’t Vend Warranty: 2 Years Limited Electrical: Dimensions (inches): Weight: 975 lbs. Temperature: Ambient to 33 degrees F Tray Style: Adjustable Coil System
  • 21. Primary Features: Vends A Wide Our Machines Variety Of Tasty And Nutritious Full Frozen Meals (In Multiple Shapes “Ruggedized” Design. Built to Withstand the Elements Keeps Your Products Cold While Reducing Energy Consumption Strategically-Placed Infrared Sensors Virtually Eliminate Misvends Clears Vending Errors Automatically Uses Conveyor Belt Dispensing Technology, Not Coils, Which Greatly Increases Versatility and Capacity Can Be Upgraded To Any Form of Cashless Warranty: 2 Years Limited Electrical: Dimensions (inches): 41”W x 36”D x 72”H Weight: 970 lbs. R-404A – CFC Free Temperature: Tray Style: Highly-Versatile Conveyor Belt
  • 22. Our Machines Primary Features: “Ruggedized” Design. Built to Withstand the Elements Keeps Your Products Cold While Reducing Energy Consumption Strategically- Placed Infrared Sensors Virtually Eliminate Misvends Clears Vending Errors Automatically Uses Conveyor Belt Dispensing Technology, Not Coils, Which Greatly Increases Versatility and Capacity Can Be Upgraded To Warranty: 2 Years Limited Electrical: Dimensions (inches): 37”W x 33.5”D x 72”H Weight: 992 lbs Temperature: Ambient to 33 degrees F Tray Style: Highly-Versatile Conveyor Belt
  • 23. Our Machines Primary Features: WAY Better Than Your Average Cup of Joe Machine Grinds Whole Coffee Beans On-The-Spot For Every Cup Serves Coffee, Cappuccinos, Lattes, Mochas, Espressos, & More Machine Serves Over 300 Cups of Coffee Before Re-stocking. Less Trips To Your Machine Self Cleaning Mixing Circuit, Product Delivery, and Grinding Assembly Saves You Time & Effort! Steel Cabinet With Rust Proof Treatment, Vandal-Proof Lock, and Crow- Bar Resistant Design Warranty: 2 Years Limited Electrical: Dimensions (inches): 24”W x 24”D x 72”H Weight: 330 lbs.
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  • 25. h.u.m.a.n. helping unite man and nutrition h.u.m.a.n.’s time-tested, premium “Location Discovery & Acquisition” (LDA) system sifts and sorts through your area’s best locations and delivers high-value vending contracts for your business. PHASE Inputs include: national databases, chamber of commerce, corporate wellness companies, charities, internet searches, operator “wishlist”, and other exclusive “connectors” h.u.m.a.n. knows h.u.m.a.n. h.u.m.a.n. kicks off a month-long, multi-tiered, customized direct mail campaign to your top locations, which generates incoming leads for your program launch PHASE HUMAN trains you on how to conduct an awesome location meeting using your brand new iPad 2. Meetings are set with top locations in your area on a rolling basis, usually over the course of a month. You’ll attend 10-30 face-to-face LDA meetings with HUMAN doing live machine demos and Q&A via PHASE live video feed on your iPad2. This is where we pick out the best of the best locations. We’ll hook you up with awesome meeting materials to aid in the sales process You get trained on how to properly conduct location meetings so you can grow your network whenever you want to h.u.m.a.n locks in the contract at the meeting or sets a timeline for thorough follow-up Not all locations sign contracts during Phase 3. Follow-Up is crucial to get the best locations. Here’s what happens: PHASE Thank you letters go out to all locations we met with Continual follow-up from h.u.m.a.n that includes: answering more questions, providing more information, formulating a customized planogram, and frequent contact with the location to guide them through the process With full h.u.m.a.n support, you attend any follow-on meetings that occur Average Duration of the Whole LDA Process: 3-4 months
  • 26. h.u.m.a.n. h.u.m.a.n. helping unite man and nutrition As a h.u.m.a.n. partner you’ll AVOID THE #1 BIGGEST MISTAKE made by vending operators when starting a healthy vending business: selling the wrong products! We are the healthy vending product experts – we know what products sell & what don’t. We’ll handle the product selection process for you so that you can start-off on the right foot, eliminate guesswork, and save yourself a boatload of Our Products time & money. The 5 Es that form the underlying principles of our overall product strategy: Expertise Offer only the healthiest products Experience Education Rely on sales-proven Create informed, products loyal customers PRODUCT STRATEGY Enjoyment Economics Provide the tastiest Maximize your foods and drinks Expertise Experience Education Economics Enjoyment Our company Since 2003, we’ve Each h.u.m.a.n. We offer the lowest Great nutrition does was founded by a tested over 1000 program launch prices on over 1000 nothing without great biomedical engineer different products includes an food & beverage taste. That’s why & has a health in our vending educational selections. This each of our products advisory board full machines. We put component that is means lower prices must pass a health of medical doctors, together customized designed to develop for consumers & test AND a taste product-mix offerings loyal & valuable test. Even the most registered dieticians, for each unique customers. Our on- both our operators & discerning eater will & public health location based on machine digital LCD locations. How do we specialists. We know this data. Why? screens & our weekly do this? By making that they enjoy inside health & nutrition – Because we’ve online newsletters NO money selling of h.u.m.a.n. healthy especially in regards learned that different provide health info, products at wholesale vending machines. to convenience - people have different product purchasing to our vending After taste-testing, REALLY well. We’re needs & different advice, & promotions operators. You won’t many customers don’t both a vending AND a product preferences. encouraging use of believe the products health company. Customization is key! high-quality products. are actually healthy!
  • 27. h.u.m.a.n. helping unite man and nutrition We utilize a vast nutritional distribution network of over 20 warehouses across the nation to get you the products you need in a very speedy fashion. What exactly do we offer? Absolute Customization. 100% organic, SB- Our Products 19 compliant, gluten-free, allergen-free, low-fat, Special low-carb, no sugar-added, or whatever else your Dietary customers need - h.u.m.a.n. has the necessary preferences. A Bar for Every Occasion. Granola bars, energy bars, protein bars, fruit bars, meal replacement bars, Bars every type of bar you can imagine. An Extensive Variety. Dried fruit, trail mix, granola, Healthy natural pita chips, kettle corn, assorted nuts, natural meat jerky, vegetarian snacks, healthy crackers, chips, & cookies – a snack to satisfy every craving. “As an athlete that understands the Thirst-Quenching. direct relationship premium waters, sports beverages, protein shakes, between nutrition and Nutritious natural energy drinks, natural sodas, soy milk, organic performance, I appreciate Beverages smoothies, kids juices & organic coffees. how h.u.m.a.n. Healthy Vending provides health conscious individuals with the nutrition they need... around the clock.” More than just foods & drinks. Immune boosters, Dietary multi-vitamin packs, protein powders, electrolyte gel, Jay Fiedler Supplements & meal replacement packs – your customers desire NFL Quarterback, more than foods & drinks alone can provide. New York Jet
  • 28. h.u.m.a.n. helping unite man and nutrition Our Products Hansen’s Natural Pirate’s The Switch Booty Juice Luna Bar Honest Tea Vitamin Nature Water 10 Stacy’s 28 Lorem Sit onth
  • 29. h.u.m.a.n. helping unite man and nutrition Our Products
  • 30. h.u.m.a.n. helping unite man and nutrition account, order your products, stock your machines, and you’re good to go! STEP 1: Our Productst Your assigned healthy vending expert, or Humanist, will conduct an in-depth This process includes demographic information analysis, on-location customer You’re then provided with a complete Product Order List per location STEP 2: h.u.m.a.n. h.u.m.a.n. vending operator partner in their system You’ll typically be set-up with 2-3 distribution warehouses from which to order - the To avoid paying sales tax you’ll need a Reseller’s License which can be obtained You only have to do Step 1 and 2 once, then you’ll be set up and ready to make $! STEP 3: Order the exact products on your unique Product Order List from your newly set-up distributors – orders can be placed via phone, fax, or online minimums of between $250-$500 depending on the distributor Orders are either shipped same or next day, the only exception being some STEP 4: Orders are delivered within 24-72 hours of order placement, again, with the only exception being some drink orders which require route delivery Receive deliveries, stock your machines, & store extra inventory properly we’d speak with you before-hand to ensure proper storage STEP 5: You receive weekly sale reports from your machines, so you’ll know in advance when you need to re-order from your distributors Most distributors require up-front or COD payments initially, but will give you a credit Don’t want to pay up-front for your initial inventory purchase? h.u.m.a.n. allows you to wrap these payments into your lease agreement so that you don’t have to pay ANY money down!
  • 31. h.u.m.a.n. helping unite man and nutrition The traditional “junk food” vending industry is in a tail-spin and how they’re going to get through this recession alive. What’s h.u.m.a.n.’s answer to the woes of the Vending 2.0™ vending industry? “Every vending operator MUST adopt a Vending 2.0™ mindset NOW.” Not only will integrating Vending 2.0™ strategies SAVE you from the pitfalls of the traditional vending industry, it will allow you to THRIVE in a recession & make more money in vending than was ever thought possible. So what the heck is Vending 2.0™? We’re glad you asked… 1) Data tracking, data management, and data-driven decisions…basically, any sort of “internal intelligence h.u.m.a.n. machines, 2) A more educated consumer is a more loyal & health-conscious consumer, and that translates to higher sales, leading to more money in your pocket. Digital LCD screens make it h.u.m.a.n. machine. 3) By combining the relatively low cost of digital LCD screens & computing power with the high speed of today’s broadband internet, it’s now technologically feasible & affordable to stream digital video content to h.u.m.a.n. and reduces the operator’ break-even time. Advertising – or as we like to call it Advendtising - on h.u.m.a.n. machines creates a revenue stream for both vending operators & locations, leaving people to wonder: h.u.m.a.n. is leading the vending industry into its next major upgrade cycle, which we’ve coined Vending 2.0™, where it will be no coincidence that the vending operators making the
  • 32. h.u.m.a.n. helping unite man and nutrition h.u.m.a.n. Program healthy vending business? Of course you do! AdvendtisingTM is the biggest thing to hit the vending industry since…well, since Advendtising™ it’s founding! For years vending operators have been seeking an additional revenue stream besides product sales, especially one that doesn’t require much extra work or investment. With the advent of video advertising via digital LCD screens on the front An actual screen shot of a digital video they’ve been seeking since the 1980s. EVERYONE makes more advendtisement on a Versatile h.u.m.a.n healthy vending machine. money with the h.u.m.a.n. AdvendtisingTM program! Advendtising™ Revenue Breakdown 25% Vending Operator 25% Sale of Ad 10% Location 20% Manager of Ad 20% Administration of Ad YOU receive 25% of ad revenues, requiring little to no work on your end! This is another area where YOU can make more money! The seller of the ad typically earns an additional 25% of the ad revenue. Location The location where the machine is hosted typically receives a 10% share. h.u.m.a.n. manages the ad network, handles all revenue distribution, & maximizes ad utilization at each & every machine. This revenue share is paid to the creators & administrators of the ad network.
  • 33. h.u.m.a.n. h.u.m.a.n. helping unite man and nutrition AdvendtisingTM sounds great, but it also sounds complicated…right? Don’t worry! We’ve created a seamless back-end system that makes the process easy - you barely have to do any work! Ad Sales: Connect with Interested Advendtisers Advendtising™ h.u.m.a.n. & its ad sales partners connect with brands that want to place digital ads on your healthy vending machines’ LCD screens length of contract, total number of machines utilized, duration of ad, ad frequency, location rating, and other important advendtising factors Your machines will likely be wrapped into larger regional and/or national Advendtising™ networks to allow for the attainment of critical mass Ad Management: Integration of Ads into Ad-Server h.u.m.a.n. works with advendtisers to create highly targeted digital ads optimized for placement on healthy vending machine LCD screens h.u.m.a.n. loads ads onto ad-server network and prepares them for distribution through vending machine network Through lifetime of the Advendtising™ contract, h.u.m.a.n. maintains and updates the ads, ensuring that your machines are optimally utilized Ad System Set-up: Internet Connectivity or USB Loading To receive remotely-loaded ads, each of your machines’ internal computers needs to be connected to the internet via a direct Ethernet connection (optimal), an internal WiFi card, or a wireless carrier card If your machines cannot be connected to the internet, all ads will have to content manually, which is a simple process (but not optimal) Ad Placement: Upload from Ad-Server to Machine PCs h.u.m.a.n. then initiates the upload of the ads from our ad-server to your Each machine can serve up to 10 video ads - in addition to health information, trivia & nutritional guidance spots – all rotating on a continuous loop Ad Delivery: Advendtisements Play on LCD Screens Your machine’s internal PC serves the ads to your customers via its gorgeous 23” HD LCD screens h.u.m.a.n. works hand-in-hand with you to build important Advendtising™ metrics such as sales effects, direct-response performance, & more
  • 34. h.u.m.a.n. helping unite man and nutrition WORK How much work Almost none! The best thing about our Advendtising™ program is that it provides our vending operators with an additional revenue stream but doesn’t require you to do much is required to extra work. Just operate your healthy vending machines as usual, keep your LCD screens run a successful Advendtising™ properly connected so that they’re always displaying ads, and we’ll send you quarterly Advendtising™ commission checks equal to 25% of the ad revenue your machines bring-in.* program? The only time you’ll really have to do some minimal “work” is in the beginning when connecting your machine to the internet. Additionally, you’ll have to maintain this connection over time, but this is something you have to do anyway to keep the credit card reader working properly. If your machines are not connected to the internet, then you’ll have to PROFITS How much Quite a bit! But there are no exact answers to this question. Every location is different – money can the better the location, the higher the ad-revenue. I make per Purely as an example, & with no implied guarantees, let’s assume each of your machines machine with Advendtising™? case, if you did nothing but stock, maintain & operate your machines as usual, you would ™ 10 machines, this would bring you an additional $1,000 per month in PROFITS!* These numbers are not even considering the separate fact that LCD screens & digital content COST How much does Nothing! it cost to run machine. BUT if you compare the cost of our machines & our program to others, especially Advendtising™ considering that each of our machines have credit card readers & remote-monitoring devices built-in, you’ll notice that our machines are actually the better deal…by far! You’re on my machines? basically not paying ANYTHING more for our machines’ internal PC computers, digital LCD MORE up-front it would be well worth it. Consider this: If your machines never even run an ad, they’d still make-up for this “imaginary extra cost” via increased vending machine sales for YOU! 20%. What does this mean for you? If your average vend price is $2.00, and your machines vend on-average 20 products per day, 5 days per week, then you’d generate *Note: Not every location is equally conducive to Advendtising. While all machines are shipped with digital content loaded, that doesn’t mean that all Advendtising program. Vending operators can help this process by selling ads themselves. And remember, the Advendtising system increases products sales immediately!
  • 35. h.u.m.a.n. Healthy Vending h.u.m.a.n. helping unite man and nutrition We want to make sure that you’re making the right decision when it comes to partnering with h.u.m.a.n. healthy vending. Traditional Vending “Healthy Vending” Features Included H.U.M.A.N. Company X Company Y Machines Credit Card Reader $575 Extra $575 Extra Comparison Allows for cashless payments & increases 23” HD Video Display NA NA Streaming videos provide nutritional information, purchasing advice, & ads Remote Monitoring System NA NA Customer. Professional Graphics Plain exterior Old-School Graphics h.u.m.a.n. graphics are the result of consumer surveys & professional design Eco-Friendly Design NA NA Uses up to 50% Less Energy Than Standard Vending Machines Vend Sensor Technology NA NA Strategically-Placed Infrared Sensors Self-Diagnosing System NA NA Clears Vending Errors Automatically Increased Capacity Sometimes Sometimes Machines Conveyor Dispensing Technology NA NA Technology, NOT Coils, Which Greatly Increases Versatility Lifetime Unlimited Updates NA NA Enhancements Products Taste-Test Proven NA NA Taste is just as important as health when it h.u.m.a.n. never places Traditional vending companies just Other companies can’t compete comes to healthy vending success a product in a machine buy brands they recognize when it comes to taste test research Planogram Customization NA h.u.m.a.n. mentality Product Selection 1000+ Health Items Primarily Junk Food 100-500 Items A larger product selection allows for more accurately tailored planograms Wholesale Pricing LOW LOW MEDIUM Lower wholesale prices mean higher margins h.u.m.a.n. makes absolutely Most traditional vending Other “healthy vending” companies & sales for operators no money on wholesale companies tell their customers to usually take a cut when wholesaling products Distribution 20+ Distribution Local Varies h.u.m.a.n. utilizes more than 20 ditribution Warehouses warehouses
  • 36. h.u.m.a.n. Healthy Vending h.u.m.a.n. helping unite man and nutrition We welcome comparisons of our program vs. others in the market, because we know that the h.u.m.a.n. program looks the best when it’s subjected to the most critical eye! Traditional Vending “Healthy Vending” Features Included H.U.M.A.N. Company X Company Y Comparison The Program Digital Advertising Revenue NA NA video screen on h.u.m.a.n. machines Charitable Giving NA NA h.u.m.a.n. donates 10% of proceeds to Location Management NA NA h.u.m.a.n. manages certain aspects of your locations so you save time & hassle Basic PR Package NA NA h.u.m.a.n at every location free of charge Ongoing Education NA NA Includes newsletters, recommendations, Premium Location Acquisition NA NA machine video demos and support via iPad2 Lifetime Coaching NA NA Coaching and Assistance to Build Your Business The Company Expert Health Advisory Board NA NA Health advisors ensure h.u.m.a.n. is always at the forefront of health Health Professional as Founder NA NA h.u.m.a.n.’s founder is a biomedical engineer with proven business success Philanthropy as a Main Focus NA NA Social responsibility & charitable giving make up h.u.m.a.n.’s foundation Healthy Vending Experience +7 Years Minimal 2-3 Years h.u.m.a.n. founded the industry of pure-play healthy vending in 2003
  • 37. h.u.m.a.n. helping unite man and nutrition h.u.m.a.n. We’re ready to get you there. These are the next Six Steps that need to be taken to get you on your way to achieving bigtime success as a h.u.m.a.n. operator partner! Get Started Work with the h.u.m.a.n. We’ll work with you to survey your premium locations, team to create a network of your locations and determine we help you choose the at least 5 premium locations the exact needs & desires of best machines to install. optimal for h.u.m.a.n. your customer group(s). This Then, we assist you in machine placement. You > > determining whether product mix, allowing you to leasing or purchasing the yourself, or we can set- serve your customers to the machines makes the most up the network for you. best degree possible. Quality sense for you and your People contact us every day R&D leads to better business, particular situation. Here requesting our machines, happier customers, & higher so we may already have training & installation locations for you to service! anticipation for your launch! details. Based on past-precedence, Together we arrange demographic data, The location surveys also the installation of your & gathered survey give us key insights into what h.u.m.a.n. machines & information, we’ll put digital content would best decide on the training together the perfect suit your customer group(s) program that works best planogram, or product-mix, & our advertising partners. for each of your locations. > The goal here is to create a > for you. The machines are delivered, you stock Then you’ll set-up accounts them with product, and with our partner distributors targeted digital ad campaign “Voila” - you’re launched! in your area, and order that also includes health Work with us to kick-off information and nutritional a PR campaign & then delivery within 1-3 days. advice. Our creative team focus all of your effort on Reorder whenever your puts together this campaign building your h.u.m.a.n. inventory gets low! It’s and pre-loads your machines network to be better, that easy – we make it as with the digital content. larger, & stronger! seamless as possible.
  • 38. h.u.m.a.n. h.u.m.a.n. helping unite man and nutrition Our #1 operational goal is to make your life as easy as possible. Our logistics and processes system ensures that you only spend time doing what makes you money - operating & optimizing your machine network. We handle the rest! Our Program
  • 39. h.u.m.a.n. helping unite man and nutrition h.u.m.a.n. Wholesale Price Apprentice Machine Eco-Friendly, Versatile, and Video- $7,499.00 $9,999.00 Ready Media Mogul Machine $9,499.00 $12,499.00 Premium, Ad-Serving Health Store w/o Media Screen w/o Media Screen $9,999.00 $11,999.00 Hot HUMAN All-in-One Healthy Vending Solution w/ Media Screen w/ Media Screen $11,499.00 $13,499.00 w/o Media Screen w/o Media Screen $10,999.00 $12,999.00 Hot HUMAN PLUS All-in-One Healthy Vending Solution w/ Media Screen w/ Media Screen $12,499.00 $14,499.00 Arctic HUMAN $8,999.00 $11,999.00 Heavy Duty Frozen Foods Vendor Rugged HUMAN $8,499.00 $11,499.00 Sturdy, Versatile Outdoor Machine Joe HUMAN $5,499.00 $7,499.00 Premium Gourmet Coffee Vendor *All pricing subject to change at any time without notice **All shipments FOB from H.U.M.A.N.’S designated warehouses
  • 40. h.u.m.a.n. helping unite man and nutrition h.u.m.a.n. Product Wholesale Price Basic Cashless Payment System for Media Mogul and Hot HUMANs FREE Basic Cashless Payment System for All Others $500 Advanced Cashless Payment System for Media Mogul and Hot HUMANs $250 Advanced Cashless Payment System for All Others $750 HUMAN Healthy Vending Wholesale Price Optional Services $500/Machine (U.S.) Shipping & Delivery Includes shipping of 5 or more machines to a central holding facility in your area. $750/Machine (Canada) Professional Training, VIP Set-up & Machine Installation $500/Machine (U.S.) or fewer machines. $6,000 (6 or Fewer Machines) Premium Location Discovery & Acquisition + Comprehensive iPad2 Video Support + LDA Sales Training 25 of this Handbook $1,000/machine (7 or More Machines) *All pricing subject to change at any time without notice **All shipments FOB from H.U.M.A.N.’S designated warehouses
  • 41. Place a Deposit for 5 or More “Media Mogul” Machines in the Next 21 Days and Get the HUMAN VIP Upgrade, Free: Cash Back you get (10 machine limit on cash back) Master Humanist Upgrade With 10 or more machines: Platinum PR Upgrade 1 SEO- Optimized Blog Post Platinum Marketing Upgrade 1 HUMAN Polo Shirt The “HUMAN VIP Upgrade” Value 1) Cash Back (10 Machines) $5,000.00 2) Master Humanist Upgrade $10,000.00 3) Platinum PR Upgrade $1,499.00 4) Platinum Marketing Upgrade $299.00 Total Upgrade Value (yours free in the next 21 days) $16,798.00 The Clock is Officially Ticking (T-Minus 21 Days) Contact HUMAN
  • 42. h.u.m.a.n. h.u.m.a.n. helping unite man and nutrition Step 1 Partner Application Here: www.HealthyVendingTeam.com Step 2 call your Partner Interview. 323-272-4309. www.HealthyVendingTeam.com A Nutrition Without Borders Company 333 S. Wilton Pl., Suite #9 Los Angeles, CA 90020 341 Bonnie Circle, Suite #102 Website: m
  • 43. h.u.m.a.n. is RIGHT for You if: i) You want to work for yourself & determine I’m looking for vending operators who want to be a part of something your own hours & as important, a health revolution that will improve the lives of people ii) You believe that with hard work across the globe. h.u.m.a.n. you can drastically malnutrition. These public health initiatives make-up the strong foundation improve your lifestyle of our socially responsible company. iii) You want to feel that what you do As a partner vending operator, we want you to believe in our mission really helps people & support it. You must have a passion for sharing the gift of health and the world recognize that with each and every minute you spend on your business, you’re making the healthy lifestyle easier for people to achieve. Imagine iv) You see the the respect, pride, and enjoyment you’ll feel from being a part of such an importance of investing your money in income-producing assets h.u.m.a.n. has created a vending program and machines designed to v) You believe in the dominate the Vending 2.0™ industry. We want partner vending operators h.u.m.a.n. mission & who have an intense desire to be part of our premium brand. When you join vision h.u.m.a.n. you join an innovative team of highly passionate professionals. vi) You embrace innovation, industry, and a feeling of contentment each and every day. technology, & today’s term trends In order to achieve success operating h.u.m.a.n. machines, you have to be ambitious, willing to work hard, and determined to reach success. h.u.m.a.n. is Although I have streamlined the h.u.m.a.n. program to ensure that you have WRONG for You if: i) You’re seeking that you put-in a solid effort. You will continually focus on optimizing and a get-rich quick scheme without the improving your business, so you can make more money in less time. It investment of work or takes the dedication of a true entrepreneur. You just have to want it. effort ii) You’re 100% happy And if you really want it, I want you on my team. with your level of impact on the world I’m recruiting only those people who are determined to step-up their lives iii) You fear new opportunities, situation handed down to them by everyday life. Stop working for money innovation, & change and let your money work for you. Today is the day to make a change! grasping that each Sound good? Ready to take the plunge, inject some excitement into your & every day you life, along with a sizeable helping of have the chance to drastically better your There’s no better time to act than NOW. life & surroundings v) You’re ok with If you have what it takes to become h.u.m.a.n., let’s get started! Go to missing-out on the from the health forward to hearing from you! revolution vi) You’re completely current lifestyle & Sean Kelly h.u.m.a.n. helping unite man and nutrition Chief Humanist, h.u.m.a.n.