This document provides an overview of social media and blogging for marketing purposes. It introduces Greg Cross, the owner of Cross Creative Marketing, and discusses how social media has grown rapidly in recent years. It defines social media and blogging, provides examples of how companies are using social media, and gives action steps for getting started with blogging as a marketing tool, including deciding who should blog and how often. The overall message is that blogging can be a powerful and low-cost marketing strategy.

1. ™ “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011

2. Introductions Your Name Business or Nonprofit Where It Is Located

4. Ball State University | August of 1988 | B.S. in Journalism

5. Full Time Ministry 1989 – 2002

6. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions

7. Director of Business Development | 2003-2007 | Chicago Marketing Firm

8. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing

9. Hired First Employee in 2010

10. Hired First Intern in 2010

11. Hired Second Employee in 2011

14. Over the Next Two Hours “I Don’t Get It” “I Get It”

15. Over the Next Two Hours “I Don’t Get It” “I Get It”

16. Over the Next Two Hours “I Don’t Get It” “I Get It”

17. Over the Next Two Hours “I Don’t Get It” “I Get It”

18. Over the Next Two Hours “I Don’t Get It” “I Get It”

19. Over the Next Two Hours “I Get It & I love it” “I Don’t Get It”

20. “If you don’t love social media, you’ll suck at social media.” Jay BaerConvince & Convert

21. What is Social Media? Social media is the use of technology combined with social interaction to create or co-create value.

23. It’s an extension of everyday interaction

24. It’s group driven, not top-down

25. It’s messy, disorganized & hard to control – downright chaotic at times

26. It’s a tool, not an end-point

28. It’s people doing what we’ve always done:

29. Talking

30. Arguing

31. Sharing

33. TV 13 Years

34. Internet 4 Years

35. iPod 3 Years

36. Facebook alone captured 200 million users in less than a year

38. 96% of millenials have joined a social network (1978-2000)

39. If were a country it would be the 3rd largest country

41. Fish Where The Fish Are

42. Heart of Social Media?

43. Blogging

44. Blogging: What is it? A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”

46. Pick a newsworthy story

47. Create a List

48. Teach

49. Guide

50. Tell a Story

51. Write a Tip

52. Play the What If Game

53. Review Something

55. Indiana University| 1996| B.A. in Communications

56. University of Indianapolis | 2008 | MBA

58. Change Your Methods

59. Surf the Web

60. Start in the Middle

61. Read

62. Start a New Document

63. Play a Game

64. Find an Inspiring Image

65. Pretend You’re Writing a Letter

67. ROI www.crosscreativemarketing.com

68. ROI www.crosscreativemarketing.com

69. ROI $360.00 www.crosscreativemarketing.com

70. ROI $360.00 $86,400.00 www.crosscreativemarketing.com

71. ROI $360.00 $17,280.00 www.crosscreativemarketing.com

73. 1 hour to set-up the blog – FREE (kind of)

74. New Client – Priceless ($360.00)www.crosscreativemarketing.com

76. How US Companies Are Using Social Media

77. Awareness vs. Usage Source: Remarkablogger.com

78. BLOGGING is MARKETING

79. What will you do with this new marketingpower?

81. You should be the person who should blog

82. Someone in your organization should blog

83. Hiring a ‘ghost blogger’ is the way to go

84. Choose a blogging platform

85. Decide how often to write your blog

87. Questions?

88. ™ Thank You For Coming! “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011