Slides from my recent talk at Social Fresh in Charlotte, NC on 8.24.09

1. Social Media Integration.

2. - Macro trends & landscape. - Common Integration Tactics. - Measurement - Q&A Agenda.

3. It's a VERY INTERESTING time to be a marketer .

4. Trends.

5. Social media. We dig it the most. Not to get all statistical or anything but.....

6. 752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded. 250M ACTIVE users

7. The tools are just that..... they are tools. Technology is the Enabler

9. Community + Relationships + Engagement = "Social Media Integration" It's ALL about People.

11. ROI of Social Media: Research

13. Publishing is Marketing 2.0.

14. The Content Challenge.

15. The Internal Champion.

16. The Editorial Calendar.

19. Social Media & Email .

20. Social. Marketing. Transactional.

21. Email is the currency of all accounts. The only commonality in a web 2.0 world

22. Email is the "digital glue" of the social web.

23. Email is a key driver of social content... ...now more than ever before.

25. Converting Subscribers to Community .

26. Converting Community to Subscribers .

29. Measurement.

36. Power Listening - Data in Action

38. Thank You! Q&A Greg Cangialosi Connect. 410.230.0061 x104 - phone greg@blueskyfactory.com - email www.blueskyfactory.com - web www.thetrendjunkie.com - personal blog www.twitter.com/gregcangialosi - twitter www.twitter.com/blueskyfactory - brand twitter