The document summarizes statistics from a 2012 survey of homelessness in Jacksonville, Florida. It found that there were over 2,800 homeless adults and children in the area, with the majority being male and averaging 40 years old. The top needs identified were housing, jobs, and medical care. The objectives of the Hunger Hurts organization are to raise awareness of homelessness in Jacksonville, raise money, and host an outreach event downtown. Their strategies include creating a commercial, social media presence, and partnering with homeless shelters. The event will be evaluated based on attendance, surveys, funds raised, and online engagement.
3. Statistics
According to the Emergency Services and
Homeless Coalition of Jacksonville (ESHC)
annual census and survey which measure the
number and needs of homeless individuals in
Duval County conducted on January 12,
2012:
Demographic Characteristics of homeless:
69.7 percent of homeless were male
Mean age was 40 years
Six percent were Hispanic / Latino
4. Statistics
Total counted: 2,861 adults and children homeless in Jacksonville
Duval County: 2,533
Beaches: 72
Clay County: 244
Nassau County: 84
This is a 31.4 percent decrease from the previous point-in-time count
Education and Employment of homeless:
Almost two-thirds (61.3 percent) of the survey participants had a high
school diploma/equivalency or higher
Ten percent of the survey respondents were employed
5. Statistics
Other Life Experiences
Fourteen percent of the homeless individuals had served in the US
military
One out of ten of the United Way and survey participants had
been in foster care
One-fifth of the United Way and survey participants identified
themselves as a survivor or victim of domestic violence
Health
Over half (56.4 percent) of the United Way and survey
participants claimed to have at least one disabling condition
Over half (56.1 percent) of the survey participants believed they
were at least in “good” health
Assessment of Needs
Top 3 needs identified:
Housing/Shelter – 70.6 percent
Job – 45.4 percent
Medical – 33.7 percent
Food/Meals – 29.1 percent
6. Objectives
Raise awareness of homeless in
Jacksonville
Raise money for Hunger Hurts
Host Hunger Hurts Outreach Event
downtown at the Landing to help
enhance the community
7. Strategies
Use commercial to appeal to all viewers
Show on local news stations
Upload to YouTube
Reach the younger generation (20’s-30’s)
Facebook page for Hunger Hurts
Twitter page for Hunger Hurts
Allow for volunteer hours to be accredited for
college
Include homeless community
Advertise to the various homeless shelters about
our Outreach event
Distribute wrist bands in homeless shelters
8. Evaluate
Keep a number count (persons) at the
Hunger Hurts Outreach
Send out surveys on Facebook to
evaluate the event
Evaluate the money raised at event
How many hits our commercial received
on YouTube
