In this talk we took a look at the Google Penguin and Panda updates of 2012 and how that affected SEO. Also we covered SEO strategies that are long lasting.

1. Penguin and Panda: Thriving with Google’s Updates
GlobeRunnerSEO.com
When Results Matter

4. Panda Overview
• Affected about 12% of Queries
• Duplicate Text
• Exact Duplicate design
• No Content above the fold
• Thin Text (very little text on the page)

5. The Panda Top 10 Losers: %
Similarsites.com -73%
Doc-txt.com -72%
5ty.org -69%
Merchantcircle.com -65%
Pressabout.us -59%
Appshopper.com -53%
Newsalloy.com -51%
Lisisoft.com -47%
Aboutus.org -45%
Ticketnetwork.com -42%

6. Penguin Overview
• Affected about 3.1% of Queries
• Hidden Text or Keywords
• Keyword Stuffing
• Detecting of low quality Links and Links
Schemes
• Usage of keywords in non-editorial ways

7. Example of Spammy Links

8. Spammy Link Tactics
• Blog Networks • Link Farms and Networks
• Spun Articles • Comment Spam
• (Paid) Site-Wide Links
• Link Exchanges, Wheels, etc.
• Low-Quality Press Release
• Directories

9. So How did Penguin
Affect your Links?

10. Let's Look on the Bright Side

11. Cleaning Up Duplicate Content
• write unique content
• 301 redirect
• robots.txt
• rel=canonical

12. Canonicalization
• http://example.com
• http://www.example.com
• http://example.com/index.html
• http://www.example.com/index.html

13. Links that are Warm and Fuzzy
• Editorial Links • Product Reviews
• Public Relations • Guest Blogging
• Trade Associations • And Much, Much More
• Non-profits

14. GlobeRunnerSEO.com