The document is a presentation about the AKSESS Version 4 marketing platform. It discusses how AKSESS4 allows for integrated, multi-channel marketing campaigns that can be built, managed, executed and measured through a single system. It provides an overview of the key features of AKSESS4, including campaign management, reporting, fulfillment, and sales tools. The presentation emphasizes that AKSESS4 gives users real-time visibility into marketing performance across channels.
3. A Road Map Forward:
AKSESS Version 4 and beyond
Wednesday, September 26th 2012
Presented by:
John P. Foley Jr
Multi-Channel Marketing “Know it all!”
4. Presentation Overview
It’s Time for a Multi-Channel Approach
AKSESS4: An Overview
Real-Time Reporting and Analysis
7. The Right Channel, The Right Time
Reach Your Target
Audience Through
the Right Channel
8. More Than Just Print!
We Can:
Build, manage, execute & measure
multi-channel marketing solutions – for you!
9. Do your marketing efforts look like this today?
March Seminar
Print
Direct Mail Invitation
PURL
/ Response Page
10. If so, we can turn them into this!
March Seminar
Measuring Response Rates
Email SMS / Text Print
Direct Mail
Invitation Email Invitation Text
Invitation
PURL
Reply Text
PURL
Call Center
Email vs. Text vs. Print
/ Response Page / Response Page
- Week Follow-Up - Measuring Subject Lines
22% You’re Invited!
Reminder Direct
Reminder Email Reminder Text
Mailer 6% Win a FREE gift!
47% Check out our March Seminar
PURL PURL
Reply Text Call Center
/ Response Page / Response Page
25% Are you interested in attending?
11. The AKSESS Marketing Platform Can…
• Increase your Response Rates
• Generate Leads for Your Business
• Help you Close More Sales!
• Let’s show you how we do this…
13. Enterprise Marketing Management
• With an Enterprise Marketing
Management approach, you have a
solutions provider from end-to-end.
1. Planning 2. Design & 3. Targeted 4. Measurement
& Budgeting Production Customers of Results
15. AKSESS4 : What It Provides
One-to-one marketing
Lead acquisition tools
Campaign and Response Management
Online ordering
E-Mail marketing
Measurement across the whole campaign
39. How Our Real-Time Reports Help You
• Get instant visibility into what’s happening…
from wherever you are, whenever you want to!
• Glean valuable insights on how to improve your
sales and marketing efforts.
• Let’s look at some reporting samples.
40. Marketing Fulfillment Sales
Direct Mailer 25% 55 Inquiries
Email Blast 45%
Collateral Sent 10% 32 Demos
Website Hits 20%
Fulfillment packages sent to 10
Track the success of each Proposals
respondents
effort of the campaign 90 Coffee Cards Ordered 7
•Who is responding? 75 Shipped Sales!
What are they responding 90 White papers
View how each lead is
to?
progressing in the sales funnel.
Projects
Orders
Print
Measure the success of your
campaign within projects
Mailer 1: 22% •15 hours spent on
30 Case Studies Mailer 3: 38% campaign
10 Company Booklets Mailer 2: 40% •Completed two days after
5 Coffee Mugs targeted date
By printing out more than one ROI nearing 100%
Track what Sales Reps are type of mailer, you can track
ordering. How many orders which mailer had greater
were placed? success.
51. Final Thoughts
• One Integrated System
• Real Time Visibility
• “A Step Ahead” Technology
• Ready for Mobile and Beyond
52. Q&A
Customers Deserve
For more information or to schedule a one-
on-one meeting call your Great Lakes
account executive at 216-634-5120 or email
rfirst@gll.com