4. What is Web 2.0?
It is Second generation of services available
on the Web that lets people collaborate and
share information online
O'Reilly Media and MediaLive International
popularized the term
Google is now seen as the torch bearer of the
term by the media
From a technology perspective Web 2.0 uses
AJAX, Mashups and RSS predominantly
5. What is AJAX?
Ajax is not a technology in itself
Shorthand for Asynchronous JavaScript and XML
The term was first used by Adaptive Path only in Feb 2005
Removes the need to reload entire web page each time the user
makes a change. Increase the web page's interactivity, speed,
and usability.
XML is used as the format for transferring data between the
server and client. XML files may be created dynamically by some
form of server-side scripting
The Ajax technique uses a combination of: XHTML and CSS,
JavaScript, XMLHttpRequest /IFrame object
6. Microsoft was pioneer in Ajax
Though hard to believe by public, in reality it all
started with IE 3.0’s IFrame (and later by Netscape’s
Layer) innovation to do asynchronous loading of
content
Today’s AJAX core is based on Microsoft
XMLHTTPRequest Object introduced in IE 5.0
It was used and exploited by Outlook Web Access
(OWA) in Exchange 2000 timeframe
7. Business Landscape on the
new “Web”
*
All Data/Numbers quoted in this section are from Wikipedia.com &
respective corporate websites
8. Google Adsense
Google AdSense is a fast and easy way for website publishers
of all sizes to display relevant Google ads on their website's
content pages and earn money.
As of now, Microsoft doesn’t have a competing offering here,
though there are tons of 3rd
parties offering a similar model.
Google has the early mover advantage here
Google has released sister products – Adsense for Feeds and
Adsense for Search
For Quarter ended June 30, 2006 Google earned from Adsense
(Partner Sites) US$997 Million or 41% of total Revenue
42% of overall Google’s revenue came frrom outside USA
9. Google Adwords
Pay Per Click (PPC) Model
Google AdWords allows advertisers in Google’s network which includes
Google’s own Property and Google Adsense Network. The overall
Network reaches more than 80% of Internet users
It works on Vickrey Auction where by Advertisers bid for a slot
Advertiser get near real-time reporting and can control there spend for
each day
It is believed to be powered by MySQL (Open Source) as backend
For Quarter ended June 30, 2006, Google made US$1.43 Billion or
58% of its total revenue from Google Sites
10. Microsoft Adcenter
Adcenter is Microsoft answer to Google Adwords
Prior to Adcenter, Advertisers had to use Overture
(Yahoo!) for placing their ads in MSN Networks
Adcenter gives more control over Google Adwords
in terms of targetting user demographics
MSN Network reaches to 2 out of 3 web users
11. Blogging
If you thought blogging was passive, free and
voluntary think again
Commercial (so called) Blog sites
Netscape.com (new) owned by Weblogs, Inc.
Engadget.com owned by Weblogs, Inc.
Myspace.com
12. Weblogs, Inc
The company is owned by AOL and has more than
90 commercial blogs meaning blog sites which
employ FTEs to prepare the content
Weblogs generated US$1 Million in revenue out of
Google Adsense alone in 2005
AOL bought Weblogs, Inc in Oct 2005 for US$25
Million
The CEO of Weblogs recently announced US$1000
per month for bloggers who submit more than 150
Stories/Items per month in any Social Bookmarking
site
13. Social Networking Sites
Myspace.com
Fourth most popular English Website
95 million members, with 500,000 new members
each week
Bought by News Corp (Rupert Murdoch) for
US$580 Million in June 2005
Orkut.com
A Google Initiative
LinkedIn.com
15. Software as a Service
Software as a Service (Saas) is a model of
software delivery where the software
company provides development, hosting,
maintenance, daily technical operation, and
support
SaaS can be for any market segment
including home consumers, small business,
medium and large business
16. SalesForce.com
SalesForce uses SaaS to deliver everything
over the web, no install in client, platform
independent
Only US$995 for five users for 1 year all
inclusive. No additional CAPEX or OPEX
17. Windows Live
Windows Live is Microsoft’s version of Web
2.0 services offerings.
These will include Live Mail, Live Messenger,
Live Favourites, Live Office Domains and
more.
Watch out Microsoft for more to come from
them…
18. Flash as a Platform - Flex
Adobe®
Flex™ 2 is an application development
solution for creating and delivering cross-platform
rich Internet applications (RIAs) within the
enterprise and across the web
Client environment just need Flash Runtime - which
is available in over 90% of PCs. And works in IE,
FireFox, Opera and others
Flash Runtime is less than 500KB-1MB in size if
needs to be downloaded
