1. Web 2.0
Understanding the scene – a 10,000 feet view
by t.n.c.venkata rangan
CMD, Vishwak Solutions Pvt. Ltd.
MSDN Regional Director (Chennai)

2. Agenda
 What is Web 2.0?
 Business Landscape
 Software as a Service
 Demos

3. What is Web 2.0?

4. What is Web 2.0?
 It is Second generation of services available
on the Web that lets people collaborate and
share information online
 O'Reilly Media and MediaLive International
popularized the term
 Google is now seen as the torch bearer of the
term by the media
 From a technology perspective Web 2.0 uses
AJAX, Mashups and RSS predominantly

5. What is AJAX?
 Ajax is not a technology in itself
 Shorthand for Asynchronous JavaScript and XML
 The term was first used by Adaptive Path only in Feb 2005
 Removes the need to reload entire web page each time the user
makes a change. Increase the web page's interactivity, speed,
and usability.
 XML is used as the format for transferring data between the
server and client. XML files may be created dynamically by some
form of server-side scripting
 The Ajax technique uses a combination of: XHTML and CSS,
JavaScript, XMLHttpRequest /IFrame object

6. Microsoft was pioneer in Ajax
 Though hard to believe by public, in reality it all
started with IE 3.0’s IFrame (and later by Netscape’s
Layer) innovation to do asynchronous loading of
content
 Today’s AJAX core is based on Microsoft
XMLHTTPRequest Object introduced in IE 5.0
 It was used and exploited by Outlook Web Access
(OWA) in Exchange 2000 timeframe

7. Business Landscape on the
new “Web”
*
All Data/Numbers quoted in this section are from Wikipedia.com &
respective corporate websites

8. Google Adsense
 Google AdSense is a fast and easy way for website publishers
of all sizes to display relevant Google ads on their website's
content pages and earn money.
 As of now, Microsoft doesn’t have a competing offering here,
though there are tons of 3rd
parties offering a similar model.
Google has the early mover advantage here
 Google has released sister products – Adsense for Feeds and
Adsense for Search
 For Quarter ended June 30, 2006 Google earned from Adsense
(Partner Sites) US$997 Million or 41% of total Revenue
 42% of overall Google’s revenue came frrom outside USA

9. Google Adwords
 Pay Per Click (PPC) Model
 Google AdWords allows advertisers in Google’s network which includes
Google’s own Property and Google Adsense Network. The overall
Network reaches more than 80% of Internet users
 It works on Vickrey Auction where by Advertisers bid for a slot
 Advertiser get near real-time reporting and can control there spend for
each day
 It is believed to be powered by MySQL (Open Source) as backend
 For Quarter ended June 30, 2006, Google made US$1.43 Billion or
58% of its total revenue from Google Sites

10. Microsoft Adcenter
 Adcenter is Microsoft answer to Google Adwords
 Prior to Adcenter, Advertisers had to use Overture
(Yahoo!) for placing their ads in MSN Networks
 Adcenter gives more control over Google Adwords
in terms of targetting user demographics
 MSN Network reaches to 2 out of 3 web users

11. Blogging
 If you thought blogging was passive, free and
voluntary think again
 Commercial (so called) Blog sites
 Netscape.com (new) owned by Weblogs, Inc.
 Engadget.com owned by Weblogs, Inc.
 Myspace.com

12. Weblogs, Inc
 The company is owned by AOL and has more than
90 commercial blogs meaning blog sites which
employ FTEs to prepare the content
 Weblogs generated US$1 Million in revenue out of
Google Adsense alone in 2005
 AOL bought Weblogs, Inc in Oct 2005 for US$25
Million
 The CEO of Weblogs recently announced US$1000
per month for bloggers who submit more than 150
Stories/Items per month in any Social Bookmarking
site

13. Social Networking Sites
 Myspace.com
 Fourth most popular English Website
 95 million members, with 500,000 new members
each week
 Bought by News Corp (Rupert Murdoch) for
US$580 Million in June 2005
 Orkut.com
 A Google Initiative
 LinkedIn.com

14. Software as a Service

15. Software as a Service
 Software as a Service (Saas) is a model of
software delivery where the software
company provides development, hosting,
maintenance, daily technical operation, and
support
 SaaS can be for any market segment
including home consumers, small business,
medium and large business

16. SalesForce.com
 SalesForce uses SaaS to deliver everything
over the web, no install in client, platform
independent
 Only US$995 for five users for 1 year all
inclusive. No additional CAPEX or OPEX

17. Windows Live
 Windows Live is Microsoft’s version of Web
2.0 services offerings.
 These will include Live Mail, Live Messenger,
Live Favourites, Live Office Domains and
more.
 Watch out Microsoft for more to come from
them…

18. Flash as a Platform - Flex
 Adobe®
Flex™ 2 is an application development
solution for creating and delivering cross-platform
rich Internet applications (RIAs) within the
enterprise and across the web
 Client environment just need Flash Runtime - which
is available in over 90% of PCs. And works in IE,
FireFox, Opera and others
 Flash Runtime is less than 500KB-1MB in size if
needs to be downloaded

19. Demos

20. Demos
 Microsoft Live.com, Live Virtual Earth, Live
Mail
 Google Maps, GMail
 SalesForce.com
 Adobe Flex Examples
 Nike TV

21. Thank You!