The complete 90-page PDF of my presentatio on how to monetize music online (ie. make money with it:)... covering a slew of related topics such as marketing, promotion, social media, facebook commerce, branding, copyright, licensing etc... video to follow soon. enjoy

1. Monetizing Music in a
Connected World
Gerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard

2. Money is a result not a starting point.

3. Merit
is where it
all starts.

4. Merit & Uniqueness
Building your Audience
Getting Recognition
***Conversion***
Generating Income

5. Building your Audience
Getting Recognition

6. Conversion
Generating Income

7. Music 1.0: empires
Source: http://pages.uoregon.edu/klio/re/11-govt.html

8. Music 2.0: Networked, Social,
Mobile, De-central, Global, Direct

9. An irreversible trend in a digital world (*via Kevin Kelly)

10. Your orthodoxies define your realities

11. ??? “Online, nobody wants to pay for anything” ???

13. More shows & concerts
More movies, videos & TV shows
More branded content
More commercials on more platforms
More users & more interest everywhere
More listeners in developing countries
More streaming & public performance

16. Attention is Money
and leverage is a result of audience loyalty and engagement

17. In order to monetize, you need to have
Leverage

18. Find and engage your tribe

19. Some interesting tribes

20. http://www.futureof.biz

21. Empower your fans to spread the word
Pic by Karola Riegler
Image licensed from sevensheaven.nl

23. 150 tribe members + 1000 real fans + ++ +

24. Generosity comes
before remuneration

25. Don’t sell yourself as cold, dead fish.

26. Convert Get
attention attention
Keep
attention

27. User, fans &
the ‘people formerly known as consumers’
Today
Artists and Creators

29. People always pay for the

30. Yes, you are a B(r)and

31. Sell the
brand,
not (just)
the
music

32. Unique. Real. Not-copyable. Must-see-hear.

33. It’s not the volume that counts, but relevance.
It’s not the fire-hose but those tasty sips.
It’s not about free it’s about value.
It’s not about control it’s about trust.
It’s not about a prospering industry but about the
creators and the ‘consumers’ aka users aka fans.

38. Your income is directly
related to the quality of
your network.

40. Special
Other Fan
editions and
Live media products
collectors’
events, products & services
items, incl.
HD & webcasts, (games,
physical
premium VoD apps...)
products
formats

42. Copy.........Right...?
Image: Kevin Kelly kk.org
Image: Flickr.com/sameli

43. A new reality we must - and can - live with

45. People of the Book & Paper -
People of the Screen
Source: Kevin Kelly

46. Are you on all those screens?

47. Are you ‘on’ here?

48. Conversion
Generating Income

49. Up-Selling.

50. The new Broadcasters

51. The new ‘Airplay’

54. The
new
Generatives

60. F-Commerce

61. F-Commerce

62. Again, it’s all about Leverage

63. Cash is just one way of getting paid

64. New ways to raise money for productions

65. Go for the niches.

66. A real but solvable challenge

67. Some ambidexterity is required

68. Summary

70. You are a Brand

74. T r u s t

77. Up-Selling.

80. Artists,
human creativity, ingenuity and real experiences
are (and will be) more important than ever

81. www.mediafuturist.com @gleonhard