1. HEALTHCARE 311
You’ll Find Convenient Care Rewarding
February 2009

2. H E A L T H C A R E 3 1 1 Overview
Market scan
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HEALTHCARE 311 - 2008 & 2009
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HEALTHCARE 311 search
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Benefits to retailers & consumer health
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products/services providers
Healthcare 311’s mobile future
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Options/next steps
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3. Routine non-emergency health care is painful
Over 135 million non-urgent MD treatment visits annually
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2/3 of Americans say they have a hard time getting medical care on
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nights, weekends, & holidays
Just 30% say they can get in to see their doctor on the same day
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30% waited 2+ hours in ER before being treated
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31% of respondents to a 2008 Deloitte Consulting survey note a
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desire for service improvements, including more time with the
doctor, shorter waiting times, & faster appointments
American College of Emergency Physicians “2009 State of
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Emergency Care” report card gives US ERs D- for access
* Commonwealth Fund, 12/2007 International Health Policy Survey -- Toward Higher-Performance Health Systems:
Adults' Health Care Experiences in Seven Countries
Deloitte Center for Health Solutions: 2008 Survey of Health Care Consumers
National Center for Health Statistics, National Ambulatory Medical Care Survey, 2004 (published June 2006)
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4. Retail clinics can ease pain for the employer market
Convenient care market growth and employers
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i 45%+ growth in convenient care locations in 2008
i National Business Group on Health policy position
supports employers’ strategic incorporation of
convenient care
i Walgreens transforms Take Care Health to explicitly
address employer market for onsite-nearsite convenient
care (Complete Care & Well Being)
Retailers/consumer products mfgrs market need
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i Convenient ways to support retail clinic uptake by large
populations
– Employers
– Associations
– Governments, as service provider and employer
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5. Employer market need
Leading employers need solutions to fundamental convenient
care infrastructure challenges
Coast-to-coast coverage
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Exclusive provider arrangements create coverage & equity problems
i
Successful solution requires engaging multiple providers
i
Healthcare 311 performs a simple job for employers:
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it makes convenient care convenient for their populations
where to find clinics
i
how to contact them
i
information on what they offer, and when
i
ways to measure interest and access
i
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6. HEALTHCARE 311
HEALTHCARE 311: 2008
Ì Complementary web-based clinics locator
Ì 1,500+ convenient care locations
Ì Used by hundreds of organizations
Ì Brandable affiliate search box
Ì Context-driven search results sponsorship/messaging
Ì Usage reporting
Date/time
i
i Searches conducted
i Page(s) visited
i Cascading reporting relationships
– Sponsor
– Sub-affiliates
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7. Partial List of Recent HEALTHCARE 311 visitors
3M Company JCAHO United Healthcare Corporation
Aarp JMB Insurance United States Army Corps Of Engineers
Abbott Laboratories Johns Hopkins Med. Inst. United States Postal Service
ABD Insurance Johns Hopkins University United Technologies Res. Ctr.
Adecco Johnson Controls Univ of FL Med Ctr
ADP Johnson Financial Group University Of Connecticut
Advanced Communication Technology Jordan Hospital University Of Hartford
Adventist Health Systems Kaiser Permanente University of Illinois
Adventist Healthcare Kaiser Permanente Medical Care Program University Of Iowa
Advocate Health Kellogg University of KY
Aegon USA Kennedy Krieger University Of Minnesota
Aetna KinderCare University of MN
Agis Kirkwood Community College University of Phoenix
AIG Knology Holdings Inc University of Pittsburgh
Alameda County Medical Center Knox County University Of Scranton
Alco Capital Resource Land O Lakes Inc University Of Texas
Alexander & Alexander Laquinta- Arlington Tx University of UT
Allegheny Health Education And Research Foundation Lawrence University University of WI
Allendale Telephone Lazy Days Rv Center Inc UPS
Allstate Insurance Company Library Connection US Census Bureau
Altarum LifeChoice US Courts
Alverno Information Services LifeTips US Dept of Agriculture
Amazon.com Inc Lincoln National US Dept of HHS
Amer. Nat. Res. Pipeline Co. Lockton Companies US Global Development
Americaid Los Angeles Unified School District US Justice Department
American International Group Data Center Inc Louisiana Dept Health & Hosps US Signal Corp
Ameriprise Financial Services Lowell Public School Department USDA Ofc of Operations
Ameritech Electronic Commerce Loyola University Utah Educational Network
Amoco Corp Mackin Library Media Services Vencor Inc
Analogic Inc Manatt Phelps & Phillips Verispan
Anoka School District Manpower Virginia Dept of Health
Architel Holdings Llc Maricopa County Community College District Vivato
Army & Air Force Exchange Service Marshfield Medical Research Volkswagen De Mexico S.a. De C.v
Ascension Health Marx Advertising Inc Wachovia
Asset Investment Managers Mary Kate Scott Walgreens
Assurant Inc Massachusetts Department Of Revenue Wal-Mart
Atlanta Journal Constitution MassMutual Washington State Univ.
Atlantic Broadband Finance Mayo Foundation Watson Wyatt
Atlanticare Health System McLeod USA Webster Bank
ATM Integrated Technologies Media General Well Spot
Aurora Health Care Medica Wellesley College
Austin Foam Plastics Medical Staffing Network Welsh Companies
Aventis Pharmaceutical Medstat West Corporation
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8. Branding opportunities
Brandable
affiliate
web-based
search box
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9. Convenient search
Simple
search
functionality
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10. Branded search results
Brandable
search
results
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11. Valuable results for users
Location-
specific
information
Click to add site-specific information
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12. Mobile phone-friendly….
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13. Brand-friendly, too….
Trusted
Health
Care
4-5 second sponsorship
Brand
message between search
summary and user’s Is proud to help you locate retail clinics
selection of individual clinic Retail clinics search powered by H e a l t h c a r e 3 1 1
location provides prime
opportunity for highly
targeted retail/consumer
product communication
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14. Use reports
Affiliate-
specific
‘raw’ reports
in real time
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15. Use reports
Periodic
systemwide
reports
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16. Retailer benefits
HEALTHCARE 311 benefits for retailers
Brandable, high-visibility convenient care application
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12/08: targetable offers/messages (messages can tie to searches based on
i
location, clinic brand, search type)
Retailer affiliate account: complementary
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Code for retailer affiliates: complementary
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Clinics locator code already built - deploy when you are ready
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Valuable application for leading employers, their employees and
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families
Valuable application for health industry service providers/associations
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Reporting on affiliates’ usage patterns
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‘Self-serve’ reports available at retailer convenience
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i HEALTHCARE 311 reports bi-monthly
HEALTHCARE 311 owns the application - no retailer maintenance
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Deliver your sponsorship messages to mobile phone users
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17. More in store for 2009
HEALTHCARE 311: Q4 2009
Voice access for mobile phones
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GPS phones drive optimum location-based convenience
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‘Impulse’ availability of nearby convenient care locations and
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location-specific information (hours, directions, services, etc)
Brandable location messages
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Mobile coupons
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18. Next steps/timeline
HEALTHCARE 311 presents concept to retailer
Ì
decisionmakers
MOU between HEALTHCARE 311 and retailer
Ì
Healthcare 311 schedules development of project-specific
Ì
application functionality
Timeline:
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Retailer/H311 MOU: 30 days from decisionmaker presentation
i
Website search code available to distribute to retailer affiliates: 40
i
days
Formal launch of H311 web application functionality: 45 days
i
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19. Contact
Gregory Judd
benefits information group
Publisher, Healthcare 311
gjudd@biginsights.com
203-231-1372
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