GRIMM, a manifesto for a new way of brand storytelling

1. GRIMM A manifesto in words

2. The dawn of the narrator A projection of the future

3. In short

4. Brand storytelling

5. Brand storytelling = People Constructing and propagating their own brand reality

6. Multidisciplinary story constructing Transmedial narration

7. The best way to build a brand

8. GRIMM

9. The whole story

10. Aboriginal story trail

11. Back to basics

13. So branding is about telling stories

15. So advertising campaigns are means to tell the brand story

18. So far so good

21. Oh oh

23. Evolution or revolution?

29. brand storytelling remains key… but how we do this has to change

30. You plant the seeds, they grow the crops Stories that unfold across different platforms

31. GRIMM Storytelling; 21 st century style

33. First things first The brand story

37. Start writing your brand story

39. Who’s there to listen? The audience

41. How do we get to know them?

43. How to tell the story? The channels

45. Transmedia storytelling (engagement planning)

48. Transmedia storytelling Source: http://farisyakob.typepad.com

49. GRIMM Storytelling; 21 st century style

51. All systems in place and set for true brand Engagement Context Involving Media Environment Content Relevant Creative Message (brand story) Consumer Interested and Willing

53. GRIMM Author: Geert-Jan Baltus E-mail: [email_address] Mob: +31(0)621548313 August 4 th 2008