Presentacion Omar Vigetti en el EcommerceDay2012

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Florencia Lepre Britos

Technologie Business Wirtschaft & Finanzen

Omar G. Vigetti
Gerente Corporativo
de Comercio Electrónico
Grupo Cañuelas

El RETAIL
& EL e-COMMERCE

#Como pasar
del Offline al Online
1

eCommerce DAY Montevideo - 25 de Julio 2012.

# 1- “We are All E-Commerce Companies Now”
“ The day of e-commerce is finally here. Online sales of everyday items — soap, orange juice, toothpaste — more than
doubled between 2006 and 2010, and are expected to double again by 2014. Nielsen estimates that online consumer
packaged goods (CPG) sales in the US will reach 25 billion by 2014. A staggering figure, to be sure, but I believe this growth
is grossly underestimated, because when it comes to CPGs, the e-commerce we are seeing today is not the e-commerce
we were expecting just a few years ago………..” HBR – Mayo 03/2012 – Bonin Bough

2
eCommerce DAY Montevideo - 25 de Julio 2012

# 2- La Base
del negocio

Dominios Logística

Hosting Medios de pago

Plataforma
3
eCommerce DAY Montevideo - 25 de Julio 2012

# 3- Foco en el armado y actualización del catálogo

4
eCommerce DAY Montevideo - 25 de Julio 2012

# 4- CONTENIDO RELEVANTE Y USABILIDAD
.

5
eCommerce DAY Montevideo - 25 de Julio 2012

# 5- MANEJO
DE IMÁGENES
& VIDEOS

6
eCommerce DAY Montevideo - 25 de Julio 2012

# 6 - ESTRATEGIAS DE MARKETING ON LINE & SOCIAL
COMMERCE

7
eCommerce DAY Montevideo - 25 de Julio 2012

# 7- ESTABLECER
ESTRATEGIAS
MOVILES

8
eCommerce DAY Montevideo - 25 de Julio 2012

# 8- DESARROLLO
DE ESTRATEGIAS
MULTICANAL

9
eCommerce DAY Montevideo - 25 de Julio 2012

# 9 – MEDIR, AJUSTAR, MEJORAR, MEDIR

Fuente: P.Jebsen & J.Odian, presentaciones e-commerceday.
10
eCommerce DAY Montevideo - 25 de Julio 2012

GRACIAS!

Omar G. Vigetti
Gerente Corporativo de Comercio
electrónico-Grupo Cañuelas
ovigetti@gmail.com
Skype: omar.vigetti
@ovigetti

11
eCommerce DAY Montevideo - 25 de Julio 2012

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Presentacion Omar Vigetti en el EcommerceDay2012

1. Omar G. Vigetti Gerente Corporativo de Comercio Electrónico Grupo Cañuelas El RETAIL & EL e-COMMERCE #Como pasar del Offline al Online 1 eCommerce DAY Montevideo - 25 de Julio 2012.

2. # 1- “We are All E-Commerce Companies Now” “ The day of e-commerce is finally here. Online sales of everyday items — soap, orange juice, toothpaste — more than doubled between 2006 and 2010, and are expected to double again by 2014. Nielsen estimates that online consumer packaged goods (CPG) sales in the US will reach 25 billion by 2014. A staggering figure, to be sure, but I believe this growth is grossly underestimated, because when it comes to CPGs, the e-commerce we are seeing today is not the e-commerce we were expecting just a few years ago………..” HBR – Mayo 03/2012 – Bonin Bough 2 eCommerce DAY Montevideo - 25 de Julio 2012

3. # 2- La Base del negocio Dominios Logística Hosting Medios de pago Plataforma 3 eCommerce DAY Montevideo - 25 de Julio 2012

4. # 3- Foco en el armado y actualización del catálogo 4 eCommerce DAY Montevideo - 25 de Julio 2012

5. # 4- CONTENIDO RELEVANTE Y USABILIDAD . 5 eCommerce DAY Montevideo - 25 de Julio 2012

6. # 5- MANEJO DE IMÁGENES & VIDEOS 6 eCommerce DAY Montevideo - 25 de Julio 2012

7. # 6 - ESTRATEGIAS DE MARKETING ON LINE & SOCIAL COMMERCE 7 eCommerce DAY Montevideo - 25 de Julio 2012

8. # 7- ESTABLECER ESTRATEGIAS MOVILES 8 eCommerce DAY Montevideo - 25 de Julio 2012

9. # 8- DESARROLLO DE ESTRATEGIAS MULTICANAL 9 eCommerce DAY Montevideo - 25 de Julio 2012

10. # 9 – MEDIR, AJUSTAR, MEJORAR, MEDIR Fuente: P.Jebsen & J.Odian, presentaciones e-commerceday. 10 eCommerce DAY Montevideo - 25 de Julio 2012

11. GRACIAS! Omar G. Vigetti Gerente Corporativo de Comercio electrónico-Grupo Cañuelas ovigetti@gmail.com Skype: omar.vigetti @ovigetti 11 eCommerce DAY Montevideo - 25 de Julio 2012

Presentacion Omar Vigetti en el EcommerceDay2012

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