An exciting presentation created for Online Marketing Conference 09, Athens, focusing on the need for visibility for online properties through Search Engines.

1. “ BE VISIBLE!
”

2. “ Letʼs talk about values.
”

3. Values that matter.

4. In order
to be
evaluated
someone
has to
FIND you first!

5. Be visible!

6. GOT THAT?
SWEET!

7. OK! Whatʼs your target group?

9. “ TARGET GROUPS ARE DEAD!*
”
LONG LIVE TARGET GROUPS!
*Searchwise

10. WE DO NOT TARGET USERS.
When a user searches, he knows EXACTLY
what he wants. itʼs useless trying to persuade him.

11. “
”
Thatʼs where Search Marketing comes.

12. A whole set of strategies and techniques,
all set for one single purpose:
Make an online property visible.

13. EASY?

14. Every Single Search is a battle.

15. Where almost every
contestant has the
same chances
to win.

17. Common issue:
But How
I have spent a fortune
to build my site and my
content!
> Can i be equal
with a blog?

18. itʼs not ROCKET SURGERY!

19. No one is able to know
your best selling products,
or your unique valuable
content.
Unless heʼs able to
confirm that.

20. In a battle where everyone uses the same
weapons....
Strategies and techniques WIN!

21. Thatʼs what we do at

22. Itʼs all about answering a simple question:
HOW can we make an online
property a STAR through search?

23. “ Some of our STARS:
Vodafone.gr (SEO): 2100% increase on Search Traffic
Elaptops.gr (SEO + PPC): 1260% increase on Search Traffic
Playme.gr (PPC): 400% Return on investment (ROI)
Myworld.gr (SEO): 103% increase on Search Traffic
”

24. “
We employ a holistic approach in
”
Search Engines creating winning strategies.

25. Remember!
Search Marketing is not a Miracle maker!

26. * Making your content
visible does not
mean it generates
value.

27. Itʼs only a part of an extended
marketing strategy,
and thus has to remain.

28. Search Marketing cannot generate value
when there isnʼt any...

29. We can only drive targeted and
users on a landing page.

30. THATʼS WHERE THE REAL
BATTLE STARTS!

31. “ Tell me and Iʼll forget.
Show me and Iʼll remember.
”
Involve me and Iʼll understand!
Confucius

32. Before all these cliche..
FIND ME!

33. Thank You!

34. GiorgosVareloglou
Mindworks
Business Development Director
blog: http://aboutseo.gr
Twitter:http://twitter.com/vareloglou