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EUROPEAN CROWDFUNDING 
Entwicklungen und Trends in Europa 
Dr. Reinhard Willfort 
Founding Member & Executive Board Member 
European Crowdfunding Network AISBL 
7th floor, 50 Avenue des Arts 
B-1000 Brussels 
Belgium 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
Agenda 
• Vorstellung des European Crowdfunding Network 
• Welche Initiativen wurden und werden gesetzt? 
• Entwicklungen und Trends 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
ECN - European Crowdfunding Network, 
Board of Directors 
• Oliver Gajda, Germany (Chairman & Executive Director) 
• Suzanne Huiskes, Pifworld, Netherlands 
• Ronald Kleverlaan, Webclusive, Netherlands 
• Sissy Mueller, GreenCrowding, Germany & Belgium 
• Femke Mussels, Angel.me, Belgium 
• Alex Raguet, Lumo, France 
• Lionel Slusny, Loft Solutions, France 
• Reinhard Willfort, 1000x1000.at, Austria 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
ECN – European Crowdfunding Network Members 2014 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
What we asked the EC and national 
policy makers to do since 2012 
6 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
What has happened since? 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
What has happened since? 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
What has happened since? 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
What has happened since? 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
What has happened since? 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
Progress 
14 
Done ! 
In Process! 
In Process! 
Starting 
Starting 
In Process! 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
ECN Code of Conduct - Guiding principles 
• Act with integrity and in fairness 
• Keep your promises 
• Disclose conflicts of interest 
• Foster data transparency 
• Maintain confidentiality 
• Do no harm to the industry, society or environment 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
Trend: Real Estate Crowdfunding 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
Trend: Real Estate Crowdfunding 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
Jede Innovation liefert Chancen und Gefahren 
CROWD & FUNDING 
•Crowdsourcing 
•Innovationskultur 
•Risikosenkung 
•Time to market 
•Business Model 
Innovation 
•… 
•Prospektpflicht 
•Investitionsrisiko 
•Anlegerschutz 
•Sekundärmarkt 
•Regulierung 
•… 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
20 
“The best way to predict 
the future is to create it” 
Abraham Lincoln 
Univ.-Lektor Dipl.-Ing. Dr. Reinhard Willfort 
ISN – Innovation Service Network GmbH 
A-8010 Graz, Hugo-Wolf-Gasse 6a 
reinhard.willfort@innovation.at 
Tel. +43.664.2220468 
www.innovation.at 
Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org

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European Crowdfunding Reinhard Willfort

  • 1. EUROPEAN CROWDFUNDING Entwicklungen und Trends in Europa Dr. Reinhard Willfort Founding Member & Executive Board Member European Crowdfunding Network AISBL 7th floor, 50 Avenue des Arts B-1000 Brussels Belgium Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 2. Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 3. Agenda • Vorstellung des European Crowdfunding Network • Welche Initiativen wurden und werden gesetzt? • Entwicklungen und Trends Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 4. ECN - European Crowdfunding Network, Board of Directors • Oliver Gajda, Germany (Chairman & Executive Director) • Suzanne Huiskes, Pifworld, Netherlands • Ronald Kleverlaan, Webclusive, Netherlands • Sissy Mueller, GreenCrowding, Germany & Belgium • Femke Mussels, Angel.me, Belgium • Alex Raguet, Lumo, France • Lionel Slusny, Loft Solutions, France • Reinhard Willfort, 1000x1000.at, Austria Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 5. ECN – European Crowdfunding Network Members 2014 Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 6. What we asked the EC and national policy makers to do since 2012 6 Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 7. What has happened since? Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 8. Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 9. What has happened since? Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 10. What has happened since? Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 11. What has happened since? Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 12. Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 13. What has happened since? Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 14. Progress 14 Done ! In Process! In Process! Starting Starting In Process! Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 15. ECN Code of Conduct - Guiding principles • Act with integrity and in fairness • Keep your promises • Disclose conflicts of interest • Foster data transparency • Maintain confidentiality • Do no harm to the industry, society or environment Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 16. Trend: Real Estate Crowdfunding Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 17. Trend: Real Estate Crowdfunding Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 18. Jede Innovation liefert Chancen und Gefahren CROWD & FUNDING •Crowdsourcing •Innovationskultur •Risikosenkung •Time to market •Business Model Innovation •… •Prospektpflicht •Investitionsrisiko •Anlegerschutz •Sekundärmarkt •Regulierung •… Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 19. Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org
  • 20. 20 “The best way to predict the future is to create it” Abraham Lincoln Univ.-Lektor Dipl.-Ing. Dr. Reinhard Willfort ISN – Innovation Service Network GmbH A-8010 Graz, Hugo-Wolf-Gasse 6a reinhard.willfort@innovation.at Tel. +43.664.2220468 www.innovation.at Innovationsgespräch Crowdfunding, Wien, 22 October 2014 | Reinhard Willfort | European Crowdfunding Network AISBL - www.europecrowdfunding.org