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                                                           18                                       22
                                                   ‘We aspires to become                 ‘We are a delta on the
                                                           a global bank’                Indian economy’
                                                                          K R KAMATH,    ADITYA PURI,
                                                          MD&CEO, Punjab National Bank   MD&CEO, HDFC Bank




                 BEST BANKS
                                   INSIDE
    Editorial
    Indian banks need to scale top             4                26                                    32
    Theme Story
    Gamechangers in the Indian                         ‘Emerging as a lender             ‘We will cater with
    banking sector                             6

    Methodology Rationale
                                                        to the common man’               a suite of services’
    Looking to strengthen and consolidate,                           M VENUGOPALAN,      KALPANA MORPARIA,
    maintain credit quality and profitability 10                Chairman, Federal Bank   CEO, JP Morgan

    Nationalised Bank
    Rank 1: Punjab National Bank              18
    Rank 2: Bank of Baroda                    20

    New Private Sector Bank
    Rank 1: HDFC Bank                         22
    Rank 2: Axis Bank                         24

    Old Private Sector Bank
                                                              36                                     54
    Rank 1: Federal Bank                      26
    Rank 2: Tamilnad Mercantile Bank          30        ‘Financial inclusion             ‘Go for financial
    Foreign Bank
    Rank 1: JP Morgan Chase                   32
                                                        plans are profitable’            inclusion’
    Rank 2: Citi                              34
                                                                    V ROMESH SOBTI,      K C Chakrabarthy,
                                                                MD&CEO, IndusInd Bank    Deputy Governor, RBI
    Credit Quality
    Rank 1: IndusInd Bank                     36

    Tables
    Detailed rankings with banks
    categorised into public sector
    banks (PSB), Old Private Sector
    Banks (OPSB, New Private
    Sector Banks (NPSB) and                                          56
    Foreign Banks (FB)                        38

    Regulator Speak: K C Chakrabarty
    “Go for financial inclusion”              54
                                                                   Weathering the storm and
    Guest Column: K V Kamath                                        emerging a global force
    Weathering the storm and                                            K V KAMATH,Chairman, ICICI Bank
    emerging a global force                   56

2   ៉   THE FINANCIAL EXPRESS         ៉   MARCH 2010
EDITORIAL




                                                                                     Indian banks
                                                                                     need to scale up
                                                                 T
                                                                        HE global financial crisis and its aftermath forced banks to introspect about
                                               FE-EY
                    BEST BANKS
                                                                        the kind of financial sector architecture India should have in the years ahead.
                                                                        Indian banks escaped the contagion because they were highly regulated at
                       SURVEY 2009-10                            home and not too integrated with the global financial system in terms of sharing the
                                                                 risks inherent in the trillions of dollars of worthless financial products.
                                                                     But this does not mean that a rapidly rising Indian economy and its financial
                                 Chairman of the Board           sector can avoid integrating with the global financial system. India cannot become a
                                       Viveck Goenka
                                                                 global player unless its banking system reinvents itself to deal with the thousands
                                  Group Editor-in-Chief          of businesses which are doubling in size every 4 to 5 years. The one key learning
                                        Shekhar Gupta
                                                                 after the financial crises was that Indian banks needed to have size. When
                                        Managing Editor          international credit delivery froze for several months after the Wall Street crises,
                                              M K Venu
                                                                 foreign lenders stopped lending and Indian banks were called upon to rescue
                                   Project Co-ordinator          companies. Unfortunately, Indian banks found they did not have big enough balance
                                            Akash Joshi
                                                                 sheets to meet the exigencies .This resulted in a healthy debate over how Indian
                           Editorial Co-ordinators               banks can actually build scale to not only fuel the global ambitions of its domestic
          Sitanshu Swain, Ayesha Dominica Singh,
                            Sushila Ravindranath                 businesses, but also to take banking to the next 400 million in rural India.
                                                                     The debate over creating a few Indian banks which rank among the top ten in
                                         Editorial
              Mahalakshmi Hariharan, Kumud Das,                  Asia is not a new one. But it has assumed fresh urgency in the context of the balance
                        Saikat Das, Sajan Kumar                  of economic power rapidly shifting towards Asia. God forbid, if there is another
                                                    Desk
                                                                 financial meltdown and a double dip recession in the West, India will need banks of
                                   Ayesha Dominica Singh         the size and scale which will keep feeding the growing domestic economy The real
                                                                                                                                              .
                                          Research Team
                                                                 macro-economic challenge is of garnering another 10% of GDP as savings over the
                    Sujith Pillai, Sandeep Nalge, Tara Boi       next decade. Banks have a big role in realising this objective. Initially the
                                        Photographers
                                                                 government thought it could persuade public sector banks to merge and thus create
           A Srinivas, Mahindra Parikh, Vasant Prabhu,           scale. There is a counterview that such mergers cannot be forced in a top down
                   Prashant Nadkar, Ganesh Shirsekar,            manner, and must be effected in a bottom-up organic way based on real synergies.
                    Dilip Kagda, Pradip Das, Ritika Jain
                                                                 The jury is still out on this one.
                                           Design Team               Pranab Mukherjee intends to create more competition by issuing new banking
                             Manoj Bhramar, P L Santosh,
                                M P Singh, Rohnit Phore          licenses. This is good news ; more competition will strengthen the domestic
                                                                 financial sector and will create conditions for consolidation.
                                Marketing Co-ordinators
                                   The Express Group                 This year FE best Banks has introduced a new test –liquidity which measures
                                Space Marketing Team             how much a bank is in a position to meet its liabilities with current assets. In this
                                               Production        context, some banks which had a much more diversified base of small depositors
                                       B R Tipnis & Team         had lower bulk borrowings to meet growth on the lending side. Many banks are now
                     Printed for the proprietors,                returning to the virtue of lowering the borrowing to deposit ratio. We hope the
                  THE INDIAN EXPRESS LIMITED,
                         by Ms Vaidehi Thakar at
                                                                 analysin the FE Best Banks Awards would help in creating new standards for India’s
        The Indian Express Press, Plot No. EL-208,               banks to move to the next level of globalization as well as localization i.e taking
               TTC Industrial Area, Mahape, Navi                 banking to the next few hundred million unbanked in rural India. We are thankful to
             Mumbai 400 710 and published from
                                 Express Towers,                 our knowledge partner Ernst & Young for evolving newer standards to assess the
                 Nariman Point, Mumbai 400 021.                  strength, profitability and efficiency of banks.

                    ■ Copyright: The Indian Express Limited.
           All rights reserved. Reproduction in any manner,
        electronic or otherwise, in whole or in part, without
                       prior written permission is prohibited.                                                                             M K VENU

4   ៉    THE FINANCIAL EXPRESS                      ៉   MARCH 2010
BRIDGES


H I G H WA Y S


TUNNELS


TOLL -ROADS


AIRPORTS


R E A LT Y




             Conventional way
                                IBR/Kautilya 133
THEME STORY




                                                                                                    Illustration:
                                                                                                 ROHNIT PHORE




                        Gamechangers in
                    the Indian banking sector
    Viren H Mehta                                domestic system with the best in the      International experience with
                                                 world, even if it appeared                financial inclusion has sufficiently


    T
           HE Indian banking sector has          conservative at times.                    proved that achieving growth,
           emerged as one of the strongest          As the world recovers from the         aggressively tackling competition and
           drivers of India’s economic           global financial crisis, Indian banking   social inclusion can go hand in hand.
    growth. Positive changes witnessed in        has remained resilient while con-         Indian banks will tremendously
    the last two decades have impacted           tinuing to provide growth                 benefit themselves and the society by
    every aspect of banking, ranging from        opportunities. With the increased         developing focused strategies to
    regulatory standards to customer             participation of new private sector       augment the outreach of their
    management. Indian banks adapting            and foreign banks, the Indian banking     services to attract the mass market
    to the changing landscape along with         industry has become fiercely com-         and consider it as a potential business
    the vision of the regulator and the          petitive. Competition will be further     opportunity than as a regulatory
    Government in shaping the future             intensified with the proposed entry of    mandate.
    growth of banking were two of the            new private players and non banking          As urban markets get adequately
    noteworthy features of this                  financial companies (NBFCs).              penetrated the competition to sustain
    transition.                                                                            and grow the market share, maintain
       While banks evolved their                 Financial inclusion                       margins will force banks to look for
    strategies in response to increasing            Given the sheer size of the            newer markets. With rural
    competition and changing customer            unbanked population in India, the         development gaining a prominent
    requirements, the regulator guided its       goal of financial inclusion not only      position on government agenda,
    growth with policies of gradual              carries tremendous social appeal, but     income, awareness and aspirations of
    liberalisation and benchmarking the          also makes definite economic sense.       the rural population are bound to

6   ៉   THE FINANCIAL EXPRESS   ៉   MARCH 2010
THEME STORY



    increase. Banks quick to establish           effectiveness of mobile technology        nearly negligible and product
    presence in the vast hinterland and          will drive regulations that allow         differentiation is replicated with ease.
    customise financial products for the         greater use of this technology for        This has led to customer
    poor will capture growth                     banking transactions whilst               understanding and superior service
    opportunities. Deployment of a               effectively controlling it abuse.         gaining tremendous prominence.
    combination of multiple delivery                                                          To profitably stay in the race,
    channels capable of offering timely          Risk management                           successful banks are adding a new
    convenient and cost-effective services          The Indian banking industry is         dimension to customer engagement.
    will stay ahead of the curve.                expected to witness unprecedented         They are now adopting a complete
       A feasible option to explore would        growth in the volume of business in       account-centric approach. This
    be to effectively partner with               the coming decade and this brings         essentially involves acquiring a
    microfinance institutions, local             with it huge challenges for risk          customer at an early stage and then
    communities, business                        management. The financial turmoil         building a long-term relationship,
    correspondents even NGOs to deliver          also underlined the indispensability      offering different products and
    financial services and benefit from          of the process of internal controls,      services not only suitable for different
    their reach. Use of information              corporate governance and risk             life stages of the client.
    technology is another valuable tool.         management.
                                                    A bank with sound risk                 Human capital development
    Consolidation                                management practices in place will be        The skill level, attitude and
       To survive in an increasingly             able to precisely ascertain the credit    knowledge of the employees have a
    competitive environment, market              profile of its borrowers, resulting in    substantial bearing in determining
    dynamics point towards attaining a           enhanced ability to predict default,      the competitiveness of a bank.
    sizeable scale and capital base,                                                       Needless to say, banks making
    possible only through consolidation.                Quality risk                       investments in their human talent
       Backed by political will and                                                        will reap the benefits.
    favourable economic variables, the            management systems                          Cost optimisation
    long impending objective to develop a        could very well act to the                   Multiple channels, varied
    few Indian banks of global scale is no                                                 customer profile and vast geographic
    longer based
                                                   advantage of a bank                     spread have contributed to the
    on surreal expectations.                      in a country like India,                 increased distribution cost for banks.
       To be relevant on a regional or             which has a shallow                        Banks should target the optimal
    global basis, it will be essential for                                                 mix of channels to reach the right
    Indian banks to explore inorganic                 documentation                        customers at minimal cost. Banks are
    expansion within and outside India.               of credit history                    increasingly leveraging technology to
                                                                                           achieve economies of scale in
    Mobile banking                               reduce bad debts and raise                operations, besides aiming for
        With the onset of mobile banking,        collections. This will in turn enable     administrative efficiency  .
    the industry finds itself at the             lower capital requirements, improved         Another focus area is outsourcing
    threshold of the next major                  performance and higher risk adjusted      of non-core functions and banks that
    technological leap. M-banking offers         rate of return.                           manage these challenges will be able
    significant cost-saving advantages by           The proposed implementation of         to differentiate themselves in the
    way of reduced transaction costs and         advanced approaches of Basel II will      market.
    is even expected to replace many             ensure better quantification and
    delivery and payment systems. The            accounting of various risks thereby       Conclusion
    large and ever-growing mobile base           ensuring more holistic risk                  The banking sector in India offers
    provides banks with the opportunity          management system in the Indian           huge opportunities. Upward direction
    to offer services in areas where they        banking industry  .                       of interest rates, increasingly
    have a limited branch presence. M-              Quality risk management systems        demanding customers, focus on
    banking can be an effective tool for         could very well act to the advantage of   financial inclusion, technological
    capturing the unbanked rural market          a bank in a country like India, which     advancements, competition for
    as almost 50% of new mobile                  has a shallow documentation of credit     human talent and efficient utilisation
    subscriptions come from rural areas.         history, especially in retail banking,    of a bank’s resources are some
       M-banking can be made more                and a nascent culture of credit           inherent challenges, which need to be
    incisive if challenges such as               information sharing.                      addressed to unleash the competitive
    awareness, coverage in rural and                                                       advantage offered by the Indian
    semi-urban areas, widening the scope         Account-centric approach                  banking sector and energise growth.
    of banking facilities, transparency            With rise is competition, banks are
    and security issues are addressed            grappling with increased customer         The author is director Ernst & Young
                                                                                                                 ,
    efficiently The pervasive
               .                                 migration as switching costs are          India Pvt Ltd.

8   ៉   THE FINANCIAL EXPRESS   ៉   MARCH 2010
METHODOLOGY ៑ RATIONALE




                                                                                                                       Illustration:
                                                                                                                    ROHNIT PHORE




            Looking to strengthen &
          consolidate, maintain credit
             quality & profitability
     Husain Diwan and Viren H Mehta               Recovery" is now the focus of          in the Indian banking sector - 27 pub-
                                                  regulatory strategy .                  lic sector banks, 13 old private sector


     T
            HIS year’s edition of the FE-EY          Despite the financial turbulence,   banks, 6 new private sector banks
            India’s Best Banks Survey is set      the economic growth of India           and 12 foreign banks based on their
            against the backdrop of               remained reasonably unscathed.         natural genres.
     recovery in the global economy after            As ever, each category of banks -      Five major criteria were selected
     the widespread financial crisis. The         public, old private, new private and   to compare performance of the
     Indian economy continued to grow at          foreign banks face its own unique      Indian banks. These criteria are -
     a decent rate as compared to the rest of     challenges ranging from credit         Strength and Soundness, Credit
     the world. However, the current crisis       defaults and restructuring of loans,   Quality, Growth, Profitability and
     has exposed certain limitations and          liquidity, reputation and dwindling    Efficiency Considering the current
                                                                                                    .
     weaknesses. Liquidity problems and           net interest margins to technology     scenario of Indian banking, compli-
     credit defaults have made banks more         and manpower.                          mented with moderate economic
     risk-averse. A gradual shift from               Considering these aspects, Ernst    growth, we believe every Indian
     "Managing Crisis" to "Managing               & Young has ranked the players with-   bank would be evaluating itself and

10   ៉   THE FINANCIAL EXPRESS   ៉   MARCH 2010
METHODOLOGY ៑ RATIONALE



                                                                                           essential that banks operate and
                                                                                           ‘sweat’ their resources efficiently.
                                                                                           Hence, it is important to evaluate a
                                                                                           bank’s performance based on effi-
                                                                                           ciency with which it has used its
                                                                                           human, technological and financial
                                                                                           resources. Therefore, Efficiency has
                                                                                           been selected as the last major crite-
                                                                                           rion with a weight of 0.15.
                                                                                              Further, six sub-criteria have also
                                                                                           been selected within each major cri-
                                                                                           teria to cover the entire spectrum
                                                                                           within each of the major criterion.
                                                                                              Size, in terms of Capital,
                                                                                           Networth and Total Assets, are indi-
                                                                                           cators of the fundamental strength of
                                                                                           a bank around the world, whereas,
                                                                                           Adequacy of Capital, portion of
                                                                                           Borrowings as compared to Deposits
                                                                                           and Liquidity represent soundness
                                                                                           and stability of a bank. Liquidity has
                                                                                           been calculated based on the maturi-
                                                                                           ty pattern-upto one year of advances
                                                                                           and investments less deposits and
                                                                                           borrowings. Accordingly, these sub-
                                                                                           criteria were selected to measure
     making peer comparison based on                    Viren H Mehta (left) and           banks based on their Strength and
     the major criteria selected as above.            Husain Diwan of Ernst & Young        Soundness. Banks are often com-
        Trust of the depositors on a bank                                                  pared using Total Assets as a bench-
     and trust of the bank on its borrow-         banks’ strategies for market domi-       mark. In the current economic con-
     ers continue to form the foundation          nance. Therefore, banking assets and     text where efficiency in use of capi-
     of the banking business. The meas-           earnings grew along with the entire      tal and effectiveness of deployment
     ure of this trust is the Strength and        economy, but the leaders of the pack     of deposits are more respected, a
     Soundness of a bank. The ability of          were required to stand out.              weight of 0.20 is assigned to Total
     a bank to absorb shocks is dependent         Accordingly, Growth is the third         Assets. Networth comprises both
     on its strength and soundness.               major criterion selected with an         total capital and accumulated profits
     Accordingly, Strength and Soundness          assigned weight of 0.20.                 and accordingly, is assigned the
     has been selected the first criterion           With India experiencing a recov-      weight of 0.20, followed by Liquidity
     to measure Indian banks with high-           ery in many areas of the economy in      and extent of reliance on shorter
     est weight of 0.25.                          the year gone by, it is only expected    duration funds as compared to
        As a result of greater emphasis on        that there is a consequential impact     deposits (Borrowing/Deposits Ratio)
     higher exposure to sensitive sectors,        on the financiers of the economy In.     with both being assigned weights of
     consumption loans, and restructur-           these times, it is imperative that the   0.20 and 0.15 respectively Capital
                                                                                                                     .
     ing of debt, Credit Quality is once          banks should have a minimum              Adequacy Ratio and Core Capital are
     again a key factor on which Indian           threshold in terms of size and ade-      powerful indicators of a bank’s
     bank’s performance would revolve             quacy of capital to reflect soundness    inherent strengths. However, very
     and is therefore selected as the sec-        and maintain an improved credit          high Capital Adequacy Ratio and
     ond criterion. With the global melt-         quality However, all these must be
                                                          .                                Core Capital could also mean ineffi-
     down and defaults in credit repay-           achieved whilst maintaining prof-        cient use of capital. Therefore, a
     ment due to liquidity and confidence         itability Therefore, Profitability is
                                                            .                              lower weight of 0.15 is assigned to
     concerns, admittedly, Credit Quality         selected as the fourth major criterion   Capital Adequacy Ratio and 0.10 to
     has re-emerged as a concern. Hence,          and assigned a weight of 0.20 match-     Core Capital.
     the weight for Credit Quality has            ing the imperative for banks to             Increase in Gross NPA,
     been assigned a weight of 0.20.              achieve growth combined with quali-      Restructured Loans, Net
        The slow economic growth experi-          ty assets.                               NPA/Networth, Gross NPA/Gross
     enced in FY09 was mirrored in the               In the environment of upward          Advances, Increase in Gross
     growth of Indian banks. Intense              pressure on interest rates, demand-      NPA/Increase in Gross Advances
     competitive forces played a very             ing customers, and greater need for      and Increase in Net NPA/Increase in
     important role in determining                financial inclusion, it is absolutely    Net Advances are the sub-criteria

12   ៉   THE FINANCIAL EXPRESS   ៉   MARCH 2010
METHODOLOGY ៑ RATIONALE



     selected to compare banks on Credit          nance of their networth. Hence, this      ance, improved technology platforms
     Quality The rate of increase in gross
              .                                   sub-criteria is assigned a weight of      demand that the human, technologi-
     non-performing advances compared             0.10 that are a notch lower in            cal and financial resources be more
     with the rate of increase in gross           comparison with other aforesaid           efficiently deployed and leveraged.
     advances, and the rate of increase in        sub-criteria.                             Therefore, Spread/Total Assets,
     net non-performing advances com-                Return on Assets, Yield on             Operating Expenses/Total Assets,
     pared with the rate of increase in net       Advances, Return on Networth, Cost        Business Per Employee, Profit Per
     advances are considered to be of             of Deposits, Cost-Income Ratio and        Employee, Non-Interest
     relatively higher importance to a            Return on Investments are the sub-        Income/Total Assets, Profit Per
     bank’s management. Accordingly,              criteria selected to measure banks        Branch are selected as sub-criteria to
     these sub-criteria are assigned the          based on Profitability The stakehold-
                                                                         .                  measure Efficiency amongst banks
     highest weights of 0.25 to assess            ers would closely focus on Return on      in India.
     Credit Quality The increase of Gross
                     .                            Assets and Return on Shareholders’           Spread/Total Assets and
     NPA has been assigned the next level         Funds i.e., Networth. Thus, these         Operating Expenses/Total Assets
     weight of 0.20. One of the policy            sub-criteria are also assigned higher     measure Efficiency in use of
     measures to assist businesses to tide        weights of 0.20. Currently, different     resources and these are assigned
     over the economic slowdown was to            constituents of banks would focus at      weights of 0.25 and 0.15 respectively .
     encourage banks to restructure loans         Cost of Deposits and managing costs.      Business Per Employee and Profit
     to customers without affecting their                                                   Per Employee measure utilisation of
     classification. Through this special                                                   human capital and are assigned
     regulatory accounting treatment,                                                       weights of 0.15 and 0.20 respectively .
     although these continue to be classi-                                                  With the objective of garnering
     fied as performing, they evidence                                                       deposits and penetrating under
     inherent credit weakness.                                                              banked areas and population, Indian
     Therefore, the quantum of restruc-                                                     banks are increasing their branch
     tured loans, introduced this year,                                                     network and accordingly profit per
     and networth rendered non-perform-                                                       branch has been considered as one
     ing are the next important aspects of                                                       of the sub-criteria to measure
     Credit Quality and are assigned the                                                          efficiency NII reflects the abili-
                                                                                                             .
     weights of 0.10. Additionally, the por-                                                        ty of the bank to charge its
     tion of a bank’s gross advances com-                                                            customers for its services
     prising gross non-performing                                                                    and augment the bottom line
     advances is assigned a lower weight                                                    of the bank without requiring alloca-
     of 0.10.                                                                               tion of capital and hence reflects use
        Growth in Total Assets, Advances,                                                   of set organisation skills and net-
     Deposits, Net Profits, Net Interest          Success will be                           work. Therefore, the last two sub-cri-
     Income (‘NII’) and Increase in Net                                                     teria are assigned weights of 0.15
     Worth are selected as parameters for
                                                  predicated on how banks                   and 0.10 respectively .
     assessing Growth. The need for               shape their strategies to                    The results of the ranking are
     increasing market share in deposits          support the Indian                        based on financial performance of
     to fuel its funding requirements of                                                    banks during FY 2009. While some
     banks on an effective basis have             economy emerging from                     may not concur with the aforesaid
     resulted in assigning higher weight          a slowdown                                dissertations, we believe that in the
     to growth in Deposits of 0.30, fol-                                                    current Indian environment, the
     lowed by equal weights of 0.20 for           Accordingly, both these sub-criterion     above ranking methodology is most
     growth in Advances and Net Profits.          are equally important and are also        appropriate - so much so that when
     Growth in Total Assets would not             assigned equal weights of 0.20.           stress tests were performed, the
     necessarily result from growth in            Whereas Yield on Advances and             resultant top ranking banks were
     banking operations as banks could            Return on Investments are impor-          significantly the same.
     use the safe-habour of government            tant, in the current interest rate sce-      Going forward, the success for the
     investment, instead of lending.              nario, these sub-criteria are assigned    banking industry as well as individ-
     Hence it is assigned a weight of             weights of 0.10, a notch lower in com-    ual institutions will be predicated on
     0.10. Further, with the current              parison.                                  how banks will shape their strategies
     stress on net interest margins due to           Banks that are able to adapt quick-    to support the Indian economy
     current pressure on interest rates,          ly to the evolving economic environ-      emerging from a slowdown, encom-
     focus on improving these has also            ment, are the ones that create most       pass the vastly under and un-banked
     sharpened. With implementation               value. The increased competition for      regions and population and provide
     of standardised Basel II norms,              human and financial capital,              the much needed financing for
     banks are also focussed on mainte-           increased expectation on perform-         Indian structure.                      ◆

14   ៉   THE FINANCIAL EXPRESS   ៉   MARCH 2010
METHODOLOGY ៑ RATIONALE




         ៑ FE-EY India’s Best Banks Survey                                     (e) Net Profits Growth (0.20)
                                                                               (f) Deposits Growth (0.30)

         Approach                                                         (iv) Credit Quality (0.20)
                                                                               (a) Restructured Loans (0.10) — Introduced this year
                                                                               (b) NNPA/Networth (0.10)


         Framework
                                                                               (c) GNPA/Gross Advances (0.10)
                                                                               (d) Increase in Gross Non-Performing
                                                                                       Assets (‘GNPA’) (0.20)
                                                                               (e) Increase in GNPA/Increase in
             1. Banks were categorised into public sector banks                        Gross Advances (0.25)
         (‘PSB’), old private sector banks (‘OPSB’), new private               (f) Increase in NNPA/Increase in Net
         sector banks (‘NPSB’) and foreign banks (‘FB’). With the                      Advances (0.25)
         objective of making the comparison more meaningful,               (v) Strength and Soundness (0.25)
         banks with total assets less than Rs 5,000 crore as on                (a) Core Capital (0.10)
         March 31, 2009 and banks that ceased to exist in India                (b) Capital Adequacy (0.15)
         during 2008-2009; were not considered for the rankings.               (c) Borrowings/Deposit Ratio (0.15)
             2. Financial information for the year ending March                (d) Liquidity (0.20)
         31, 2009 relating to each of the banks falling into the               (e) Total Assets (0.20)
         aforesaid categories was collected from the data avail-               (f) Networth (0.20)
         able from the Reserve Bank of India. To ensure consis-             The rationale for selecting each of the sub-criteria
         tency, only the published information was used.                 and assignment of their respective weights is dis-
             3. Five different major criteria were identified            cussed in above-mentioned article.
         against which the Indian banks were to be ranked.                  5. Banks were ranked, category-wise, within each of
         These criteria are: (i) Efficiency, (ii) Profitability, (iii)   the aforesaid sub-criteria. These sub-criteria ranks
         Growth, (iv) Credit Quality, and (v) Strength and               were multiplied with sub-criteria weights and the
         Soundness. Considering the current banking, industri-           weighted sub-criteria ranks were carried over to each
         al and over-all economic scenario, pertinent weights            of the major criteria. The sub-criteria ranks were then
         were assigned to each of the major criterion. The               multiplied by the major-criteria weights. The resultant
         rationale for selecting each of the criteria and assign-        weighted major-criteria ranks were aggregated to
         ment of their respective weights is discussed in the            determine the best bank in each of the four categories
         above-mentioned article.                                        and each of the five criteria.
             4. Six sub-criterion were selected within each of the          6. As discussed in the abovementioned article, since
         aforesaid major criteria, which would cover the vari-           all the banks, irrespective of their ownership (catego-
         ous aspects within the aforesaid criteria. Considering          ry), compete in the same market place, vie for the same
         the current banking, industrial and over-all economic           customers and are faced with the same situation, it
         scenario, pertinent weights were assigned to each of            was deemed appropriate to determine a best bank
         the sub-criterion. These sub-criteria and their respec-         within each of the major-criteria selected by us. Here
         tive weights (in brackets) are:                                 the same aforesaid process was followed, but the banks
            (i) Efficiency (0.15)                                        were not spilt into their respective categories.
                (a) Non-Interest Income/Total Assets (0.10)                 7. While ranking banks of the aforesaid 30 parame-
                (b) Business per Employee (0.15)                         ters, it is found that banks with total assets of less
                (c) Profit per Branch (0.15)                             than Rs 5,000 crore compare favourably against larger
                (d) Operating Expenses/Total Assets (0.15)               banks. These are primarily foreign banks that operate
                (e) Profit per Employee (0.20)                           in India in a very limited manner. Including these
                (f) Spread/Total Assets (0.25)                           banks often distort the results and thereby, render the
           (ii) Profitability (0.20)                                     ranking less meaningful. Accordingly, banks with total
                (a) Yield on Advances (0.10)                             assets less than Rs 5,000 crore have been excluded.
                (b) Return on Investments (0.10)                            8. Also excluded are banks that merged their opera-
                (c) Return on Assets (0.20)                              tions with other banks during 2008-09, e.g., pursuant to
                (d) Cost of Deposits (0.20)                              the merger of State Bank of Saurashtra with State Bank
                (e) Return on Networth (0.20)                            of India, the parameters of the merged entity are taken
                (f) Cost/Income Ratio (0.20)                             for 2009, whereas the parameters of erstwhile State Bank
         (iii) Growth (0.20)                                             of Saurashtra have been disregarded for 2009.
                (a) Total Assets Growth (0.10)
                (b) Net Interest Income (‘NII’) Growth (0.10)            Team Ernst &Young: Viren H Mehta, Husain Diwan,
                (c) Increase in Networth (0.10)                          Tanvi Vedak, Surendrakumar Mundra, Karan Shah
                (d) Advances Growth (0.20)                               and Vikas Kabra


16   ៉   THE FINANCIAL EXPRESS    ៉   MARCH 2010
PUNJAB NATIONAL BANK ៑ NATIONALISED BANK ៑ RANK: 1




18   ៉   THE FINANCIAL EXPRESS   ៉   MARCH 2010
K R KAMATH, MD&CEO, Punjab National Bank                                                  The country is going to witness a
                                                                                       dramatic increase in infrastructure


‘We aspires to become                                                                  spending as per the planned
                                                                                       expenditure outlined in the 11th Five
                                                                                       Year Plan. This would require banks
                                                                                       to enhance their capital and

a global bank’                                                                         strengthen their balance sheets to be
                                                                                       able to finance such projects and take
                                                                                       a larger share.
                                                                                          Globalisation of Indian corporates
  Punjab National Bank (PNB) is fast      banks were lying low during the              has also put pressure on Indian banks
emerging as a global financial            economic slowdown gave an                    to globalise and have a greater
powerhouse. KR Kamath, CMD, PNB           advantage to public sector banks             presence abroad. To offer world class
shares his views with Sitanshu            like you to move upward in the               service to world class corporates and
Swain and Kumud Das of the                business?                                    satisfy their demands for
Financial Express about the bank’s           As I have already said, the crisis        sophisticated products, the banks
multi-pronged strategies to achieve       brought opportunities as well and            would need to strengthen themselves
rapid growth. Excerpts:                   PNB cashed in on those opportunities         through consolidation.
                                          to convert them into business,                  A large chunk of our population
   The bank has really turned             whether in the form of additional            still continues to be out of the ambit
around and climbed upwards in             loans or even restructuring of some          of financial services and financial
the last two years in its                 existing portfolios. The bank was at         inclusion is one of the most
performance. How has the bank             the centre stage of operations when          important steps towards inclusive
achieved this feat?                       others moved away during times of            growth.
   Government ownership and good          crisis and downturn. While we did               Having said that, let me also add
governance practices of Indian PSBs       grow, it had nothing to do with the          that we are not in a hurry For the last
                                                                                                                  .
have proved to be pillars of strength     business of the private sector and           couple of years there is a healthy
in times of economic downturn.            foreign banks, since our areas of            debate going on, which is ironing out
Every crisis brings with it               operation are vastly different.              the differences between various
opportunities. Punjab National Bank                                                    stakeholders on this issue. However,
was in the forefront to identify such        The fact that the bank is a               whenever the opportune time comes,
opportunities arising out of the          second largest PSB gives you extra           we will not hesitate to make the right
global slowdown and converted it into     responsibility in the consolidation          moves.
business while supporting customers       space. What are your plans on this,
to handle the situation with              as the government is keen to take               What is your future vision for
confidence.                               the consolidation agenda forward?            the bank?
   In addition, the bank’s                   There is no denying the fact that            The bank has envisioned
countrywide presence even deep into       the banks in India need to consolidate       ambitious growth targets for the
remote/rural areas gives it an edge       to become bigger and stronger for a          period ending 2013. The bank plans to
over its peers in the form of             variety of reasons.                          grow its business to Rs 10 lakh crore
availability of low cost resources. The      The banks in India are very small         by 2013 and increase its customer base
excellent IT capabilities set up by the   as compared to the global banks and          to 15 crore.
bank facilitate handling of larger        hence to become a global player,                PNB aspires to become a global
volumes in an efficient way The
                             .            consolidation is the only way ahead. It      bank and plans to implement the best
sound fundamentals of the bank also       would be worth mentioning that the           global practices to effectively compete
lent support to the upward movement       list of 1000 World banks compiled by         in the market by providing a complete
of the bank.                              “The Banker, London” in 2009, carries        range of financial services. The bank
   Our conservative approach and          the names of only 32 Indian banks.           would also make efforts to sustain its
robust risk management practices          The biggest Indian bank (SBI) is             leadership position amongst
helped us to keep our profitability       placed at the 76th position in terms of      nationalised banks in all domestic
intact. The bank’s corporate              assets, with $256 billion, wherein the       operations, in financial inclusion, in
governance framework helped in            first rank has been bagged by Royal          adopting best risk management
meeting aspirations of various            Bank of Scotland with an asset size of       practices, in implementing global
stakeholders in a transparent             $3,500 billion. Thus, to be able to face     best practice in corporate governance
manner. All these facilitated the         competition from foreign players,            and corporate social responsibility
bank’s superior performance.              banks would need to consolidate,             and in HR policies. The bank also
                                          though such moves need not be                aspires to become a universal bank,
  Do you think the fact that              predatory alone. Rather, they could be       providing a complete range of
private sector banks and foreign          collaborative as well.                       financial services under one roof. ◆

                                                                                     THE FINANCIAL EXPRESS   ៉   MARCH 2010   ៉   19
BANK OF BARODA ៑ NATIONALISED BANK ៑ RANK: 2


     MD Mallya, CMD, Bank of Baroda


     ‘The whole idea of
     banking is changing’
        MD Mallya, CMD, Bank of Baroda               We want to change the entire
     speaks to FE’s Sitanshu Swain &              concept of work-flow at the branch.
     Kumud Das about the turn around              We would like to make all our branch
     strategies of the bank. Excerpts:            outlets as marketing offices and push
                                                  all the time consuming routine work
     How did the bank unlock its                  to a centralised back office.
     potential?                                      The idea is to ensure that people at
        The bank has great potential. I           the bank should be able to afford
     should put it on record that it is the       customer services in a much better
     good work done by my predecessors            way People at the branch will be in a
                                                       .
     that has brought the bank to this level.     position to do marketing of products
     Two-three very significant changes           and services. The idea is to make
     have been made at the bank over a            business development faster which is
     period of three to four years, which         turn will boost productivity and
     have also contributed to a make-over         finally, improve customer service.
     of the bank.                                    Hence, we have now laid down
        One is on the technology side.            norms on how banking should be
     Second is the brand building exercise.       done at a branch.
     The change in the entire brand has              We have identified three branches
     helped us to develop strong visibility       in Mumbai, namely Bandra, Crawford
     and unlock the value of the bank.            Market and Colaba and have
     Having a brand ambassador was itself         implemented the project in those
     a concept, which was something new           branches on a pilot basis. These three
     to public sector banks.                      branches are now working on the new
                                                  concept of customer service.
     What are the new initiatives you                We have seen our ATM hits go up.
     have taken after you joined?                 We have a seen substantial number of
        Among many things, we have taken          Internet-based transactions
     two important initiatives. Last year,        happening in banking. So, these
     we took up a project of business             positive developments have already
     process reengineering (BPR). Having          taken place. We are trying to learn
     put the technology in place, it is the       from our experience at the pilot when
     next step to ensure that you harness         we roll it out across our entire
     the technology pattern for business          network.
     growth through improving customer
     care services, which need to be                 What are your other agenda?
     simplified. The project is known as             Our balance sheet size till March,
     Project Navnirman.                           ’09 was at Rs 3,37,000 crore and it is
        The second project is known as            likely to go up to Rs 4,05,000 crore by
     Baroda Next, which is being headed           March, ’10. We see it to be at Rs 5,00,000
     by an officer in the rank of a general       crore by March, 2011. Fifteen lakh
     manager. Basically, it is a BPR project.     customers will be added to our fold by
     This initiative was taken up by us           March, 2011. Our whole focus is on the
     during the last year itself. Therefore       liability side. Still, I am not
     we started searching for a consultant        compromising on the quality of
     who could help us in realising this          assets.We are also expanding our
     goal.                                        overseas business. This year, we are
        We appointed McKinsy and the              going to recruit 3,500 people including
     project has already begun.                   2,000 officers.                          ◆

20   ៉   THE FINANCIAL EXPRESS   ៉   MARCH 2010
THE FINANCIAL EXPRESS   ៉   MARCH 2010   ៉   21
HDFC BANK ៑ NEW PRIVATE SECTOR BANK ៑ RANK: 1 ៑ STRENGTH ៑ RANK: 1 ៑ GROWTH ៑ RANK: 1


     Aditya Puri, MD&CEO, HDFC Bank                                                            Banks been raising deposit rates?
                                                                                               What is your view?


     ‘We are a delta on the                                                                       We haven’t raised rates across
                                                                                               tenures but for some shorter and some
                                                                                               longer tenure deposits, reflecting the
                                                                                               increase in rates in the system at the

     Indian economy’                                                                           long end. Even if we raise rates now,
                                                                                               the actual momentum comes in only
                                                                                               after about three months with a lag and
                                                                                               so by then we would have raised rates
        Steered by Aditya Puri, managing           deposit cost. As for the marginal cost,     by between 0.25 and 0.5%, which is the
     director HDFC Bank has grown at a
             ,                                     banks may use the 90-day term deposit       kind of increase we are expecting in
     steady 30%. He speaks with Shobhana           or the 180-day term deposit rate.           overall yields, not particularly short-
     Subramanian and Saikat Das of the                                                         term yields.
     Financial Express about interest rates,       Where do you see interest rates
     inflation and increasing deposit rates.       headed in the next few months?              Would this increase hurt the
     Excerpts:                                         Ten-year yield go up. Whether           demand for loans?
                                                   interest rates go up, depends on               No. The rates that you are seeing
     How do you see the base rate                  sentiment and how much they are able        today for autos or homes are a function
     taking shape?                                 to control inflation. The government        of a slowing economy and excess
        The base rate is not going to change       has clearly announced a lower               liquidity Car loans were at 9-9.5%, so if
                                                                                                        .
     the fundamentals of banking. The              borrowing programme and so one can          they move up back there, it’s not the
     banks have been taking into account           expect a yield of between 8-8.5% if they    end of the world. It’s hard to see a year
     the tenure of the loan, the risk profile of   meet their commitment and depending         ahead in today’s environment but we
     clients and the liquidity available while     on inflation being higher than that         don’t see any big move in interest rates.
     lending. The RBI is saying it wants           towards the end of the year. Quite a bit    We need to see what happens on
     greater transparency than what the            of the inflation is priced in the 8% and    liquidity inflation, private demand and
                                                                                                        ,
     BPLR provided, possibly because a lot         the general expectation is that it may go
     of lending has been done to the AAA           to 8.5% by June-July Unless something
                                                                           .
     corporate at below the BPLR. Now, this        untoward happens, yields should not
     is a function of excess liquidity in the      go up beyond this. In fact, short- and
     market and also competition. So what          medium-term rates, even up to one or
     happens is that the person borrowing a        two years, may not go up, since
     higher amount for a shorter tenure will       liquidity is still in excess of Rs 70,000
     get a cheaper rate. The base rate has         crore in reverse repo, despite the hike
     been defined as the bank’s base cost but      in the cash reserve ratio. Some amount
     that’s not the base cost of the total         is there with the mutual funds as well.
     deposits or of a deposit of any tenure.
     So a bank is free to take the base cost of
     a 90-day deposit.

     Will there be a big difference
     between the base rates of banks?
         Normally loans are priced either
                   ,
     over marginal cost or over average cost.
     Both are safe. But for a new loan, banks
     use the marginal rate so banks may opt
     for the marginal cost. I don’t think
     there will be too much of a difference
     when the new system sets in, because
     the basic business hasn’t changed. So
     it’s possible SBI may set it at 8%, PNB
     may set it at 7%. The rate will move
     towards the lower side rather than the
     higher side. I don’t see interest rates
     moving up systemically There might
                               .
     have been a systemic shift had RBI said
     that banks would have to use the
     average cost of deposits to calculate the

22   ៉   THE FINANCIAL EXPRESS    ៉   MARCH 2010
the GDP We are seeing some pick-up in
         .                                   network from 725 to1,720 branches. Our     ratio of 52%. Is this sustainable?
corporate borrowing but not a runaway        business model is different, it’s based       No, it’s not sustainable. The reason
pick up. This pick up is for working         on branches and that’s why we are          we have 52% CASA is because deposits
capital. Drawdowns on investment             comfortable with retail loans and our      have been growing slowly so there’s the
                                                                                                                   ,
have not happened. Companies say             cost of funds. Not only is our CASA        denominator effect and once growth
they are moving ahead on capex but we        high, around 60% of our personal loans     picks up we will need to borrow more
have to see greater evidence of it. Retail   are sold through branches, and 70% of      fixed deposits. I would say our normal
demand for the system as a whole             our cards are sold to our customers        range for CASA is between 45 and 48%.
hasn’t been great but we are                 through branches as well. They are an      Our asset growth is a function of GDP
experiencing good demand. If                 integral part of our strategy.             growth, so if GDP grows at 8%, the
production of cars increases by 30%,                                                    market will grow at 22-23% and we’ll
demand for car loans will also                              HDFC Bank has an            grow by 2-3 % more than that.
increase. Actually the demand for
                   ,                                          enviable CASA
home loans never faltered. If                                                           Is the bank looking for an
GDP grows by 8%, credit de-                                                             international presence?
mand can grow by about                                                                     Our international business is based
20% next year. HDFC Bank                                                                on our strengths in India. We have
normally grows faster                                                                   correspondent arrangements with
than the system.                                                                        people all over the Middle East and
                                                                                        other parts of the world and are major
What is the bank’s                                                                      players in NRI remittances. Essentially,
immediate term                                                                          we are a delta on the Indian economy ◆
                                                                                                                            .
strategy for growth?
   We have just doubled our
capacity and right now don’t
need to look further. We just
doubled our distribution




                                                                                       THE FINANCIAL EXPRESS   ៉   MARCH 2010     ៉   23
AXIS BANK ៑ NEW PRIVATE SECTOR BANK ៑ RANK: 2




24   ៉   THE FINANCIAL EXPRESS   ៉   MARCH 2010
Shikha Sharma, MD&CEO, Axis Bank                                                          depends on the kind of players who
                                                                                          come in.


‘Competition is always                                                                    How does Axis Bank plan to tap the
                                                                                          prosperity in the rural markets?
                                                                                             Compared to our peers, Axis Bank


good for the customer’                                                                    has more of a presence in the tier II
                                                                                          and tier III towns. So we do have some
                                                                                          learnings, which we can use going
                                                                                          into rural areas, but we don’t really
   It’s about a year since Shikha          narrowing. So definitely base rates            have a full-fledged model to take to the
Sharma took over the reins at Axis         will be in a more narrow range but             rural markets just now. With
Bank. In conversation with Shobhana        there will be differences based on             regulatory changes that have
Subramanian, the MD and CEO                banks’ strategies. I think an                  happened and mobile technology
observes that while new banking            assessment of where the base rates             becoming more mature, I think it is
licences will help grow the market and     can settle will have to be decided             today possible to come up with an
benefit customers, much would also         closer to the date of implementation           appropriate model for the rural
depend on the kind of players who          in July.                                       market.
come in. Excerpts:                                                                           There are of course policy
                                           Do you think banks will choose the             initiatives being taken to have more
What are your thoughts on the              marginal cost or a weighted                    financial inclusion but, if you look at
base rate?                                 average cost to fix the base rate?             the economy, a lot of real industry is
   What the Reserve Bank is trying to         It might be difficult for a bank to fix     finding that their growth is coming
do is to bring in more transparency        the base rate based on the basis of            from rural markets. So the rural
and one of their concerns is that          weighted average cost because it may           markets are definitely the markets of
policy rates are not being transmitted     already have assets, which are locked          the future. So it’s something that we
to all lenders. So that’s the attempt.     in based on the historical cost of             are focussed on and we will
   I think as opposed to the PLR, when     funds. So the marginal cost has to             experiment with a couple of models.
there were huge differences, which         have higher weightage while setting
got narrowed out through discounts         the base rate. Especially if the bank          How do you see the role of banks in
  below the PLR now, because you           has relatively well-matched assets and         infrastructure financing?
      cannot lend below the base rate, I   liabilities, then the future is                    We are a significant player in this
         suspect there will be a           determined more by the marginal                space. Nobody has any doubt that
                                           cost. If there are some mismatches             India will see strong growth in
                                           between the assets and liabilities,            infrastructure, and if we are banks
                                           then perhaps the strategy may be               sitting in India, we have to grow
                                           somewhat mixed.                                where growth is going to come from.
                                                                                          So if infrastructure is going to grow
                                           The government plans to give new               faster than GDP, then we have to be
                                           licences. Do you think that’s a good           open to lending to the sector, I think
                                           idea?                                          there is no a choice.
                                              Competition is always good for the              Axis Bank has strengths in this
                                           customer but it also depends on the            area, so if it’s a high opportunity area
                                           kind of competition. The regulator             and we have strengths, we are not at
                                           should ensure that there is a level-           all embarrassed about going there.
                                           playing field between the old and the          The question is how do you manage
                                           new in terms of regulatory                     both, concentration risk and interest
                                           commitments. It depends on what                rate risk? One thing we do is to lend to
                                           kind of players come into the market;          multiple projects across geographies
                                           if we have players who have a track            and sectors.
                                           record and the desire to build a long-             Also, much of the lending is done at
                                           term high quality banking business, it         a floating rate. So while they are of a
                                           will be good for the market because it         long tenure, we don’t have a pricing
                                           will inevitably grow the market. The           mismatch issue, the loans get re-
                                           good thing about being in India is that        priced. The valid question is that it
                                           we are in a high growth phase, so              could get translated into a credit risk
                                           anything that taps that opportunity            because of the floating rate. That’s
                                           and expands the market is good. But,           something we take of when we do the
                                           as I said, nothing is absolute. It all         appraisal.                              ◆

                                                                                        THE FINANCIAL EXPRESS    ៉   MARCH 2010   ៉   25
FEDERAL BANK ៑ OLD PRIVATE SECTOR BANK ៑ RANK: 1




26   ៉   THE FINANCIAL EXPRESS   ៉   MARCH 2010
M VENUGOPALAN, Chairman, Federal Bank                                                undertaken towards imparting
                                                                                     financial education?


‘We want to emerge as                                                                   We have launched a trust
                                                                                     christened "Federal Ashwas" for the
                                                                                     establishment and running of
                                                                                     "Federal Ashwas Financial Literacy


a prominent lender to                                                                and Credit Counselling Centres"
                                                                                     (FAFLCC) and three FAFLCC centres
                                                                                     have already started functioning in
                                                                                     the Alleppey District.

the common man’                                                                         We are in the process of
                                                                                     establishing the ‘Federal Bank -
                                                                                     YMCA Training and Guidance
                                                                                     Centre’ in the Wynad district, Kerala,
              South India basedFederal    programme aimed at fulfilling the          in association with the YMCA. This
              Bank has had a consistent   entire banking needs of the residents      facility will be used by the bank to
              track record of growth      of a Grama Panchayat by making             provide training to micro and small
            and profitability. Being a    available the entire range of banking      entrepreneurs.
        focussed bank, it has stuck to    products or services offered by the
     its strengths. The bank now          bank. This is so that these villages       What credit growth are you
wants to expand its operational           can be developed into model Grama          currently registering?
scope greogrpahically and also            Panchayats through the business               In the last 10 months during the
through product development.              facilitator model in association with      current fiscal, Federal Bank attained
M Venugopalan, chairman, Federal          Kudumbashree (Kerala State Poverty         a credit growth of 21% (including the
Bank speaks with Saikat Das and           Eradication Mission) Community             segments of SME, retail and
Akash Joshi of the Financial Express      Development Societies and reputed          corporate) surpassing Reserve Bank’s
about financial inclusion, the            NGOs.                                      targeted credit growth of 16%. Our
banks efforts towards reaching out           The scope of Samrudhi was               bank expects to attain a credit growth
and imparting financial education.        enhanced recently through the              of 23% by March 31.
Excerpts:                                 Samrudhi Financial Management
                                          Program (SFMP). It aims to help            What business expansion plans do
In line with increased government         improve the financial self-reliance        you have?
focus on financial inclusion, what        and well being of villages,                   As per the proposed branch
efforts are you moving on that            individuals, families and                  expansion policy, we aim to open
front?                                    communities. The social scheme             around 60 more branches all over
   Our bank has currently 676             provides disadvantaged villages,           India in FY 2010-11.
branches across the nation. In Kerala     individuals, families and                     The bank, which has only a
itself, it has 391 branches, of which,    communities who are financially            representative office in Abu Dhabi,
40% are in rural areas. All branches      vulnerable or at risk of becoming          has plans to go global. It might be
are connected under the core banking      financially vulnerable, with the tools     seeking regulatory permissions in the
system. The bank has currently 724        and resources to manage a financial        middle term for the same. However,
ATMs and has issued 2,910 general         crisis and overcome hardship.              we are yet to take any concrete
credit cards, with a balance of Rs                                                   decision on this. Further, we are open
577.59 lakh till December 31, 2009.       How do you propose to use IT in            to any potential acquisition at a
   We have been trying for the            financial inclusion?                       reasonable price. It is high time the
integrated development of villages. In       Our credit card products are IT         Indian banking industry go in for
the last calendar year, we developed 10   enabled. Kisan Credit Card (KCC)           consolidation.
villages. In the current year, we have    accounts are ATM enabled with the
taken up 15 villages till March. The      ‘Federal Haritha Card’. The General        What are your future goals?
adoption of villages has been done        Credit Card (GCC) is also ATM                 We have a set of three-pronged
under the Samrudhi scheme. We help        enabled. The bank is in the process of     objectives. Firstly, we want to be
them plan activities beneficial to the    introducing the ICT-based banking          identified for niche products like SME
holistic development of villages. In      correspondent model in the Alleppey        banking.
Kerala, every family is covered by a      District of Kerala. We are planning to        Secondly, we want to be Kerala’s
bank account.                             introduce certain new products on          Number 1 bank, surpassing the State
                                          mobile banking as well in the near         Bank of Travancore, and finally, we
Could you tell us about the               term.                                      want to emerge as a prominent lender
       Samrudhi scheme?                                                              in the industry for the common
             ‘Samrudhi’ is a unique       What are the initiatives you have          people.                              ◆

                                                                                   THE FINANCIAL EXPRESS   ៉   MARCH 2010     ៉   27
TAMILNAD MERCANTILE BANK ៑ OLD PRIVATE SECTOR BANK ៑ RANK: 2




30   ៉   THE FINANCIAL EXPRESS   ៉   MARCH 2010
G Nagamal Reddy, MD&CEO, Tamilnad Mercantile Bank                                        branch network.
                                                                                            During the next fiscal we would
                                                                                         also provide special focus for CASA by

‘Small-sized banks play                                                                  giving specific targets to rural and
                                                                                         semi urban branches to canvass SB
                                                                                         deposits aggressively, whereas metro


a significant role’
                                                                                         and urban branches would be urged to
                                                                                         concentrate on current accounts.
                                                                                         Corporates would be approached for
                                                                                         canvassing salaried accounts with a
                                                                                         bouquet of services leveraging the
   G Nagamal Reddy, MD & CEO,               areas for growth. The speed in               fullest use of technology: anywhere
Tamilnad Mercantile Bank speaks             delivering corporate and retail credit       banking, RTGS, NEFT, debit card, net
with Sajan Kumar of the Financial           is another areas the bank has planned        banking, e-payment etc.
Express about being a small bank with       to concentrate on. The bank has also
more regional flavour where TMB
                      ,                     entered into a MoU with CRISIL for           How is the year shaping up?
stands in the changing atmosphere, the      rating SME borrowers.                           A thorough understanding of the
controversy over the ownership issue of                                                  prevailing market and customers’
the bank and other things. Excerpts:        How are you planning to improve              changing requirements, expectations
                                            your net interest margins?                   and the efforts taken by employees at
Being a small bank with a more                 The bank witnessed a net interest         all levels to meet the expectations of
regional flavour, what kind of              margin of 3.55% as on February 28,           customers, as well as the preparation
business focus do you have in               2010, which is due to the increased          to expand the revenue streams for
terms of retail and corporate?              focus on building low cost liabilities       sustainable growth, would work well
   Small-sized banks contribute             and high yielding assets in SME and          for building a new brand image and
significantly to the total market share     retail sectors.                              health for the bank.
of scheduled commercial banks. Our             CASA has improved by 19% when                The various initiatives taken by the
regional presence and sense of              compared to the previous year ended          bank to improve the fee-based income
belonging have given us a prime             March 31, 2009. The credit to the retail     will boost the bottom line of the bank
position.                                   sector has also grown by 24%. The net        in the current year. Due to the focus on
   TMB is concentrating on building         profit of the bank has improved by           building a higher level of efficiency
safer and more remunerative assets.         16% up to February 2010. The full            and strengthening the margin by
Our strategy is to focus on corporate       results of various initiatives are           cutting the proportion of high cost
and retail business, which would fetch      expected to reflect in the bank’s            deposits and the size of low yielding
a mix of quality and high yielding          current year balance sheet.                  assets, the bank added 1,86,000 new
assets. Our incremental CD ratio over                                                    customers. The bank is harnessing its
March 2009 works out to 136%, which         How difficult is for you to raise low        strength of technology Customers
                                                                                                                  .
shows our aggressive growth in              cost deposits since you don’t have           expect a major change in our bank
advances. Plans are on to open              much of a branch network?                    both in terms of capital structure and
specialised branches at metros to take         As the spread started thinning            services,
focussed care of the credit                 from 3.53% in the year 2008 to 3.37% in
requirements of corporate                   the year 2009, the bank decided to              Has the controversy over the
establishments. The bank already has        improve the CASA component, which            ownership issue been settled?
a lending portfolio of 37% to               will help in bringing down the cost of          Since the new board is in place and
corporate credit. The bank has              deposits. The necessity of enhancing         the pending AGMs for the years 2008-
already built a retail asset portfolio of   the CASA deposits to improve the             2009 have also been held, I feel that the
63%. The bank has 24 retail schemes         bottom line of the bank percolated           ownership issue is resolved by the
in the market and four or five              down to the people in the branch level       competent court. With enhancement
schemes, including home, education,         and permeated the organisation.              in the level of corporate governance
car and SME credit.                         CASA has become the mantra of the            after holding the AGMs and stability
   In the retail segment, the bank          bank. As the bank has 216 branches           in its operations and consistency in
finds huge opportunities and the            across the country, the mantra of            earnings, the bank will be able to
delinquency rate is considerably less       CASA was echoed in 12 states and in          provide better value addition to its
due to its cautious approach. We            the hearts of 2,250 TMBians. As a            stake holders.
believe that through identifying            result, the bank was able to mobilise           Efforts will be made to make the
credit-worthy retail proposals, the         Rs 402 crore of CASA deposits, an            bank more dynamic, in the sense that
bank can expand its retail credit           increase of 19% growth over March            it will be adjudged not only as the best
without being aggressive. The bank          2009, which works out to 24% of the          bank but also the fastest growing
identified retail as one of the strategic   total deposits with the existing             bank under each parameter.              ◆

                                                                                       THE FINANCIAL EXPRESS    ៉   MARCH 2010   ៉   31
JP MORGAN CHASE ៑ FOREIGN BANK ៑ RANK: 1 ៑ EFFICIENCY ៑ RANK: 1




32   ៉   THE FINANCIAL EXPRESS   ៉   MARCH 2010
KALPANA MORPARIA, CEO, JP Morgan                                                         institutional broking business. So, we
                                                                                         have a dedicated sales force, which not


‘We will cater with                                                                      only covers Indian funds that are
                                                                                         dedicated to investing in India or
                                                                                         emerging markets that are investing
                                                                                         in India but also global funds who can


a suite of services’                                                                     invest in India but don’t necessarily
                                                                                         have a dedicated vehicle to access
                                                                                         notes or eventually a registration
                                                                                         with the Securities and Exchange
   In India, JP Morgan runs various         management (DCM) and mergers and             Board of India (Sebi).
businesses like providing companies         acquisitions (M&A). We have the
with cash management services, trade        global corporate bank, which is a joint      Are you looking at entering the
finance and custody services,               venture between investment banking           retail space?
investment banking, helping                 and transaction banking.                        We believe that retail banking is
companies raise debt and equity.                                                         something that you can cover out of
Speaking with Mahalakshmi                   What does your client base look              mass banking. We believe that Indian
Hariharan from The Financial                like? Which are the products and             banks have a very unique proposition
Express, Kalpana Morparia, CEO,             services that you cater to?                  to deal with the customers in
JP Morgan says the bank intends to             On the corporate side there are           managing deposits, mortgages, auto
stay within its niche segment rather        multi-national corporations (MNCs)           credit and also understanding the
than try to compete with its larger peers   operating in India. The small                customer. The kind of distribution
who are retail-focussed. Excerpts:          corporate businesses have affiliates         that they have and their ability to
                                            and subsidiaries in India, who need          build a great recovery mechanism is
Which are the businesses that you           coverage for cash management to              also something very unique. Thus, we
would like to focus on in India?            remittances, sometimes even to credit        feel that they will always be superior
   In India, we run the investment          on the back of their parent support. If      to foreign banks. The only thing we
banking division, asset management          you think about several large                think that we can really capture in the
and wealth management business and          companies that have their                    retail space is remittances coming
treasury securities and services.           subsidiaries here, we would be the           from the US into India and to that
Within the treasury securities and          typical banker that would cover them.        extent we may look at having a retail
services, it is normally transaction        The second part is Indian companies          deposit taking franchise if my branch
banking and custody, giving a               that are increasingly globalising. This      license approval allows me to do so.
platform to corporates and investors        is because they are in constant need of      We will be a niche player in this
for cash management, trade finance          acquisition financing, funding for           segment. Retail credit is not
and custody business. Investment            their overseas businesses, managing          something we are looking at.
banking comprises of the markets            cash across geographies and across
business, constituting fixed income         trade finance and currencies. So, on         What are your hiring plans?
and commodities. This includes              the transaction banking side, there is          We have two sets of employees in
proprietary trading, client flows,          cash management and trade finance            the bank-one is the business, which is
forex flows and forex derivatives,          across the board.                            less than 500 people and I don’t see
followed by the equity institutional           The third set of clients are what I       that growing beyond a little over that
broking business. These are a part of       call ‘local local’. There may not be a       number. The other is off-shoring,
our markets related businesses. Then,       big cross border angle to it but the         where we will continue hiring.
we have a small principle investment        reason why we would cover them and
business where we commit JP                 would give them transaction banking          What is your share in the market?
Morgan’s capital to take positions in       and credit is because we see we can             We track our market share across
equity, hybrid and high yield debt for      add a lot of value to them on a purely       all our businesses. In some of the
   Indian companies. We also have a         corporate finance side. When they            transaction banking business and
     large corporate finance and            want to raise capital or do an M&A           DCM businesses that we do, we look at
         coverage business, which           transaction, we would help them out.         the market share in context with
             covers equity capital          On the investor side, we deal a lot with     foreign players.
                 markets (ECM),             all the major funds. We have a                  Last year, we were the number one
                   derivatives              relationship with a lot of fund houses       player across the ECM business. In
                      collateral            that are investing across the globe. We      the institutional broking business, we
                                                          cover them through our         were in the top four. In the M&A space,
                                                                  custodian business     not too many deals happened last year,
                                                                       and the           but we believe we would have been in
                                                                                         the top two or three.                ◆

                                                                                       THE FINANCIAL EXPRESS   ៉   MARCH 2010     ៉   33
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Banking on NMACS

  • 1.
  • 2.
  • 3. CONTENTS 18 22 ‘We aspires to become ‘We are a delta on the a global bank’ Indian economy’ K R KAMATH, ADITYA PURI, MD&CEO, Punjab National Bank MD&CEO, HDFC Bank BEST BANKS INSIDE Editorial Indian banks need to scale top 4 26 32 Theme Story Gamechangers in the Indian ‘Emerging as a lender ‘We will cater with banking sector 6 Methodology Rationale to the common man’ a suite of services’ Looking to strengthen and consolidate, M VENUGOPALAN, KALPANA MORPARIA, maintain credit quality and profitability 10 Chairman, Federal Bank CEO, JP Morgan Nationalised Bank Rank 1: Punjab National Bank 18 Rank 2: Bank of Baroda 20 New Private Sector Bank Rank 1: HDFC Bank 22 Rank 2: Axis Bank 24 Old Private Sector Bank 36 54 Rank 1: Federal Bank 26 Rank 2: Tamilnad Mercantile Bank 30 ‘Financial inclusion ‘Go for financial Foreign Bank Rank 1: JP Morgan Chase 32 plans are profitable’ inclusion’ Rank 2: Citi 34 V ROMESH SOBTI, K C Chakrabarthy, MD&CEO, IndusInd Bank Deputy Governor, RBI Credit Quality Rank 1: IndusInd Bank 36 Tables Detailed rankings with banks categorised into public sector banks (PSB), Old Private Sector Banks (OPSB, New Private Sector Banks (NPSB) and 56 Foreign Banks (FB) 38 Regulator Speak: K C Chakrabarty “Go for financial inclusion” 54 Weathering the storm and Guest Column: K V Kamath emerging a global force Weathering the storm and K V KAMATH,Chairman, ICICI Bank emerging a global force 56 2 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
  • 4.
  • 5. EDITORIAL Indian banks need to scale up T HE global financial crisis and its aftermath forced banks to introspect about FE-EY BEST BANKS the kind of financial sector architecture India should have in the years ahead. Indian banks escaped the contagion because they were highly regulated at SURVEY 2009-10 home and not too integrated with the global financial system in terms of sharing the risks inherent in the trillions of dollars of worthless financial products. But this does not mean that a rapidly rising Indian economy and its financial Chairman of the Board sector can avoid integrating with the global financial system. India cannot become a Viveck Goenka global player unless its banking system reinvents itself to deal with the thousands Group Editor-in-Chief of businesses which are doubling in size every 4 to 5 years. The one key learning Shekhar Gupta after the financial crises was that Indian banks needed to have size. When Managing Editor international credit delivery froze for several months after the Wall Street crises, M K Venu foreign lenders stopped lending and Indian banks were called upon to rescue Project Co-ordinator companies. Unfortunately, Indian banks found they did not have big enough balance Akash Joshi sheets to meet the exigencies .This resulted in a healthy debate over how Indian Editorial Co-ordinators banks can actually build scale to not only fuel the global ambitions of its domestic Sitanshu Swain, Ayesha Dominica Singh, Sushila Ravindranath businesses, but also to take banking to the next 400 million in rural India. The debate over creating a few Indian banks which rank among the top ten in Editorial Mahalakshmi Hariharan, Kumud Das, Asia is not a new one. But it has assumed fresh urgency in the context of the balance Saikat Das, Sajan Kumar of economic power rapidly shifting towards Asia. God forbid, if there is another Desk financial meltdown and a double dip recession in the West, India will need banks of Ayesha Dominica Singh the size and scale which will keep feeding the growing domestic economy The real . Research Team macro-economic challenge is of garnering another 10% of GDP as savings over the Sujith Pillai, Sandeep Nalge, Tara Boi next decade. Banks have a big role in realising this objective. Initially the Photographers government thought it could persuade public sector banks to merge and thus create A Srinivas, Mahindra Parikh, Vasant Prabhu, scale. There is a counterview that such mergers cannot be forced in a top down Prashant Nadkar, Ganesh Shirsekar, manner, and must be effected in a bottom-up organic way based on real synergies. Dilip Kagda, Pradip Das, Ritika Jain The jury is still out on this one. Design Team Pranab Mukherjee intends to create more competition by issuing new banking Manoj Bhramar, P L Santosh, M P Singh, Rohnit Phore licenses. This is good news ; more competition will strengthen the domestic financial sector and will create conditions for consolidation. Marketing Co-ordinators The Express Group This year FE best Banks has introduced a new test –liquidity which measures Space Marketing Team how much a bank is in a position to meet its liabilities with current assets. In this Production context, some banks which had a much more diversified base of small depositors B R Tipnis & Team had lower bulk borrowings to meet growth on the lending side. Many banks are now Printed for the proprietors, returning to the virtue of lowering the borrowing to deposit ratio. We hope the THE INDIAN EXPRESS LIMITED, by Ms Vaidehi Thakar at analysin the FE Best Banks Awards would help in creating new standards for India’s The Indian Express Press, Plot No. EL-208, banks to move to the next level of globalization as well as localization i.e taking TTC Industrial Area, Mahape, Navi banking to the next few hundred million unbanked in rural India. We are thankful to Mumbai 400 710 and published from Express Towers, our knowledge partner Ernst & Young for evolving newer standards to assess the Nariman Point, Mumbai 400 021. strength, profitability and efficiency of banks. ■ Copyright: The Indian Express Limited. All rights reserved. Reproduction in any manner, electronic or otherwise, in whole or in part, without prior written permission is prohibited. M K VENU 4 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
  • 6. BRIDGES H I G H WA Y S TUNNELS TOLL -ROADS AIRPORTS R E A LT Y Conventional way IBR/Kautilya 133
  • 7. THEME STORY Illustration: ROHNIT PHORE Gamechangers in the Indian banking sector Viren H Mehta domestic system with the best in the International experience with world, even if it appeared financial inclusion has sufficiently T HE Indian banking sector has conservative at times. proved that achieving growth, emerged as one of the strongest As the world recovers from the aggressively tackling competition and drivers of India’s economic global financial crisis, Indian banking social inclusion can go hand in hand. growth. Positive changes witnessed in has remained resilient while con- Indian banks will tremendously the last two decades have impacted tinuing to provide growth benefit themselves and the society by every aspect of banking, ranging from opportunities. With the increased developing focused strategies to regulatory standards to customer participation of new private sector augment the outreach of their management. Indian banks adapting and foreign banks, the Indian banking services to attract the mass market to the changing landscape along with industry has become fiercely com- and consider it as a potential business the vision of the regulator and the petitive. Competition will be further opportunity than as a regulatory Government in shaping the future intensified with the proposed entry of mandate. growth of banking were two of the new private players and non banking As urban markets get adequately noteworthy features of this financial companies (NBFCs). penetrated the competition to sustain transition. and grow the market share, maintain While banks evolved their Financial inclusion margins will force banks to look for strategies in response to increasing Given the sheer size of the newer markets. With rural competition and changing customer unbanked population in India, the development gaining a prominent requirements, the regulator guided its goal of financial inclusion not only position on government agenda, growth with policies of gradual carries tremendous social appeal, but income, awareness and aspirations of liberalisation and benchmarking the also makes definite economic sense. the rural population are bound to 6 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
  • 8.
  • 9. THEME STORY increase. Banks quick to establish effectiveness of mobile technology nearly negligible and product presence in the vast hinterland and will drive regulations that allow differentiation is replicated with ease. customise financial products for the greater use of this technology for This has led to customer poor will capture growth banking transactions whilst understanding and superior service opportunities. Deployment of a effectively controlling it abuse. gaining tremendous prominence. combination of multiple delivery To profitably stay in the race, channels capable of offering timely Risk management successful banks are adding a new convenient and cost-effective services The Indian banking industry is dimension to customer engagement. will stay ahead of the curve. expected to witness unprecedented They are now adopting a complete A feasible option to explore would growth in the volume of business in account-centric approach. This be to effectively partner with the coming decade and this brings essentially involves acquiring a microfinance institutions, local with it huge challenges for risk customer at an early stage and then communities, business management. The financial turmoil building a long-term relationship, correspondents even NGOs to deliver also underlined the indispensability offering different products and financial services and benefit from of the process of internal controls, services not only suitable for different their reach. Use of information corporate governance and risk life stages of the client. technology is another valuable tool. management. A bank with sound risk Human capital development Consolidation management practices in place will be The skill level, attitude and To survive in an increasingly able to precisely ascertain the credit knowledge of the employees have a competitive environment, market profile of its borrowers, resulting in substantial bearing in determining dynamics point towards attaining a enhanced ability to predict default, the competitiveness of a bank. sizeable scale and capital base, Needless to say, banks making possible only through consolidation. Quality risk investments in their human talent Backed by political will and will reap the benefits. favourable economic variables, the management systems Cost optimisation long impending objective to develop a could very well act to the Multiple channels, varied few Indian banks of global scale is no customer profile and vast geographic longer based advantage of a bank spread have contributed to the on surreal expectations. in a country like India, increased distribution cost for banks. To be relevant on a regional or which has a shallow Banks should target the optimal global basis, it will be essential for mix of channels to reach the right Indian banks to explore inorganic documentation customers at minimal cost. Banks are expansion within and outside India. of credit history increasingly leveraging technology to achieve economies of scale in Mobile banking reduce bad debts and raise operations, besides aiming for With the onset of mobile banking, collections. This will in turn enable administrative efficiency . the industry finds itself at the lower capital requirements, improved Another focus area is outsourcing threshold of the next major performance and higher risk adjusted of non-core functions and banks that technological leap. M-banking offers rate of return. manage these challenges will be able significant cost-saving advantages by The proposed implementation of to differentiate themselves in the way of reduced transaction costs and advanced approaches of Basel II will market. is even expected to replace many ensure better quantification and delivery and payment systems. The accounting of various risks thereby Conclusion large and ever-growing mobile base ensuring more holistic risk The banking sector in India offers provides banks with the opportunity management system in the Indian huge opportunities. Upward direction to offer services in areas where they banking industry . of interest rates, increasingly have a limited branch presence. M- Quality risk management systems demanding customers, focus on banking can be an effective tool for could very well act to the advantage of financial inclusion, technological capturing the unbanked rural market a bank in a country like India, which advancements, competition for as almost 50% of new mobile has a shallow documentation of credit human talent and efficient utilisation subscriptions come from rural areas. history, especially in retail banking, of a bank’s resources are some M-banking can be made more and a nascent culture of credit inherent challenges, which need to be incisive if challenges such as information sharing. addressed to unleash the competitive awareness, coverage in rural and advantage offered by the Indian semi-urban areas, widening the scope Account-centric approach banking sector and energise growth. of banking facilities, transparency With rise is competition, banks are and security issues are addressed grappling with increased customer The author is director Ernst & Young , efficiently The pervasive . migration as switching costs are India Pvt Ltd. 8 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
  • 10.
  • 11. METHODOLOGY ៑ RATIONALE Illustration: ROHNIT PHORE Looking to strengthen & consolidate, maintain credit quality & profitability Husain Diwan and Viren H Mehta Recovery" is now the focus of in the Indian banking sector - 27 pub- regulatory strategy . lic sector banks, 13 old private sector T HIS year’s edition of the FE-EY Despite the financial turbulence, banks, 6 new private sector banks India’s Best Banks Survey is set the economic growth of India and 12 foreign banks based on their against the backdrop of remained reasonably unscathed. natural genres. recovery in the global economy after As ever, each category of banks - Five major criteria were selected the widespread financial crisis. The public, old private, new private and to compare performance of the Indian economy continued to grow at foreign banks face its own unique Indian banks. These criteria are - a decent rate as compared to the rest of challenges ranging from credit Strength and Soundness, Credit the world. However, the current crisis defaults and restructuring of loans, Quality, Growth, Profitability and has exposed certain limitations and liquidity, reputation and dwindling Efficiency Considering the current . weaknesses. Liquidity problems and net interest margins to technology scenario of Indian banking, compli- credit defaults have made banks more and manpower. mented with moderate economic risk-averse. A gradual shift from Considering these aspects, Ernst growth, we believe every Indian "Managing Crisis" to "Managing & Young has ranked the players with- bank would be evaluating itself and 10 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
  • 12.
  • 13. METHODOLOGY ៑ RATIONALE essential that banks operate and ‘sweat’ their resources efficiently. Hence, it is important to evaluate a bank’s performance based on effi- ciency with which it has used its human, technological and financial resources. Therefore, Efficiency has been selected as the last major crite- rion with a weight of 0.15. Further, six sub-criteria have also been selected within each major cri- teria to cover the entire spectrum within each of the major criterion. Size, in terms of Capital, Networth and Total Assets, are indi- cators of the fundamental strength of a bank around the world, whereas, Adequacy of Capital, portion of Borrowings as compared to Deposits and Liquidity represent soundness and stability of a bank. Liquidity has been calculated based on the maturi- ty pattern-upto one year of advances and investments less deposits and borrowings. Accordingly, these sub- criteria were selected to measure making peer comparison based on Viren H Mehta (left) and banks based on their Strength and the major criteria selected as above. Husain Diwan of Ernst & Young Soundness. Banks are often com- Trust of the depositors on a bank pared using Total Assets as a bench- and trust of the bank on its borrow- banks’ strategies for market domi- mark. In the current economic con- ers continue to form the foundation nance. Therefore, banking assets and text where efficiency in use of capi- of the banking business. The meas- earnings grew along with the entire tal and effectiveness of deployment ure of this trust is the Strength and economy, but the leaders of the pack of deposits are more respected, a Soundness of a bank. The ability of were required to stand out. weight of 0.20 is assigned to Total a bank to absorb shocks is dependent Accordingly, Growth is the third Assets. Networth comprises both on its strength and soundness. major criterion selected with an total capital and accumulated profits Accordingly, Strength and Soundness assigned weight of 0.20. and accordingly, is assigned the has been selected the first criterion With India experiencing a recov- weight of 0.20, followed by Liquidity to measure Indian banks with high- ery in many areas of the economy in and extent of reliance on shorter est weight of 0.25. the year gone by, it is only expected duration funds as compared to As a result of greater emphasis on that there is a consequential impact deposits (Borrowing/Deposits Ratio) higher exposure to sensitive sectors, on the financiers of the economy In. with both being assigned weights of consumption loans, and restructur- these times, it is imperative that the 0.20 and 0.15 respectively Capital . ing of debt, Credit Quality is once banks should have a minimum Adequacy Ratio and Core Capital are again a key factor on which Indian threshold in terms of size and ade- powerful indicators of a bank’s bank’s performance would revolve quacy of capital to reflect soundness inherent strengths. However, very and is therefore selected as the sec- and maintain an improved credit high Capital Adequacy Ratio and ond criterion. With the global melt- quality However, all these must be . Core Capital could also mean ineffi- down and defaults in credit repay- achieved whilst maintaining prof- cient use of capital. Therefore, a ment due to liquidity and confidence itability Therefore, Profitability is . lower weight of 0.15 is assigned to concerns, admittedly, Credit Quality selected as the fourth major criterion Capital Adequacy Ratio and 0.10 to has re-emerged as a concern. Hence, and assigned a weight of 0.20 match- Core Capital. the weight for Credit Quality has ing the imperative for banks to Increase in Gross NPA, been assigned a weight of 0.20. achieve growth combined with quali- Restructured Loans, Net The slow economic growth experi- ty assets. NPA/Networth, Gross NPA/Gross enced in FY09 was mirrored in the In the environment of upward Advances, Increase in Gross growth of Indian banks. Intense pressure on interest rates, demand- NPA/Increase in Gross Advances competitive forces played a very ing customers, and greater need for and Increase in Net NPA/Increase in important role in determining financial inclusion, it is absolutely Net Advances are the sub-criteria 12 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
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  • 15. METHODOLOGY ៑ RATIONALE selected to compare banks on Credit nance of their networth. Hence, this ance, improved technology platforms Quality The rate of increase in gross . sub-criteria is assigned a weight of demand that the human, technologi- non-performing advances compared 0.10 that are a notch lower in cal and financial resources be more with the rate of increase in gross comparison with other aforesaid efficiently deployed and leveraged. advances, and the rate of increase in sub-criteria. Therefore, Spread/Total Assets, net non-performing advances com- Return on Assets, Yield on Operating Expenses/Total Assets, pared with the rate of increase in net Advances, Return on Networth, Cost Business Per Employee, Profit Per advances are considered to be of of Deposits, Cost-Income Ratio and Employee, Non-Interest relatively higher importance to a Return on Investments are the sub- Income/Total Assets, Profit Per bank’s management. Accordingly, criteria selected to measure banks Branch are selected as sub-criteria to these sub-criteria are assigned the based on Profitability The stakehold- . measure Efficiency amongst banks highest weights of 0.25 to assess ers would closely focus on Return on in India. Credit Quality The increase of Gross . Assets and Return on Shareholders’ Spread/Total Assets and NPA has been assigned the next level Funds i.e., Networth. Thus, these Operating Expenses/Total Assets weight of 0.20. One of the policy sub-criteria are also assigned higher measure Efficiency in use of measures to assist businesses to tide weights of 0.20. Currently, different resources and these are assigned over the economic slowdown was to constituents of banks would focus at weights of 0.25 and 0.15 respectively . encourage banks to restructure loans Cost of Deposits and managing costs. Business Per Employee and Profit to customers without affecting their Per Employee measure utilisation of classification. Through this special human capital and are assigned regulatory accounting treatment, weights of 0.15 and 0.20 respectively . although these continue to be classi- With the objective of garnering fied as performing, they evidence deposits and penetrating under inherent credit weakness. banked areas and population, Indian Therefore, the quantum of restruc- banks are increasing their branch tured loans, introduced this year, network and accordingly profit per and networth rendered non-perform- branch has been considered as one ing are the next important aspects of of the sub-criteria to measure Credit Quality and are assigned the efficiency NII reflects the abili- . weights of 0.10. Additionally, the por- ty of the bank to charge its tion of a bank’s gross advances com- customers for its services prising gross non-performing and augment the bottom line advances is assigned a lower weight of the bank without requiring alloca- of 0.10. tion of capital and hence reflects use Growth in Total Assets, Advances, of set organisation skills and net- Deposits, Net Profits, Net Interest Success will be work. Therefore, the last two sub-cri- Income (‘NII’) and Increase in Net teria are assigned weights of 0.15 Worth are selected as parameters for predicated on how banks and 0.10 respectively . assessing Growth. The need for shape their strategies to The results of the ranking are increasing market share in deposits support the Indian based on financial performance of to fuel its funding requirements of banks during FY 2009. While some banks on an effective basis have economy emerging from may not concur with the aforesaid resulted in assigning higher weight a slowdown dissertations, we believe that in the to growth in Deposits of 0.30, fol- current Indian environment, the lowed by equal weights of 0.20 for Accordingly, both these sub-criterion above ranking methodology is most growth in Advances and Net Profits. are equally important and are also appropriate - so much so that when Growth in Total Assets would not assigned equal weights of 0.20. stress tests were performed, the necessarily result from growth in Whereas Yield on Advances and resultant top ranking banks were banking operations as banks could Return on Investments are impor- significantly the same. use the safe-habour of government tant, in the current interest rate sce- Going forward, the success for the investment, instead of lending. nario, these sub-criteria are assigned banking industry as well as individ- Hence it is assigned a weight of weights of 0.10, a notch lower in com- ual institutions will be predicated on 0.10. Further, with the current parison. how banks will shape their strategies stress on net interest margins due to Banks that are able to adapt quick- to support the Indian economy current pressure on interest rates, ly to the evolving economic environ- emerging from a slowdown, encom- focus on improving these has also ment, are the ones that create most pass the vastly under and un-banked sharpened. With implementation value. The increased competition for regions and population and provide of standardised Basel II norms, human and financial capital, the much needed financing for banks are also focussed on mainte- increased expectation on perform- Indian structure. ◆ 14 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
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  • 17. METHODOLOGY ៑ RATIONALE ៑ FE-EY India’s Best Banks Survey (e) Net Profits Growth (0.20) (f) Deposits Growth (0.30) Approach (iv) Credit Quality (0.20) (a) Restructured Loans (0.10) — Introduced this year (b) NNPA/Networth (0.10) Framework (c) GNPA/Gross Advances (0.10) (d) Increase in Gross Non-Performing Assets (‘GNPA’) (0.20) (e) Increase in GNPA/Increase in 1. Banks were categorised into public sector banks Gross Advances (0.25) (‘PSB’), old private sector banks (‘OPSB’), new private (f) Increase in NNPA/Increase in Net sector banks (‘NPSB’) and foreign banks (‘FB’). With the Advances (0.25) objective of making the comparison more meaningful, (v) Strength and Soundness (0.25) banks with total assets less than Rs 5,000 crore as on (a) Core Capital (0.10) March 31, 2009 and banks that ceased to exist in India (b) Capital Adequacy (0.15) during 2008-2009; were not considered for the rankings. (c) Borrowings/Deposit Ratio (0.15) 2. Financial information for the year ending March (d) Liquidity (0.20) 31, 2009 relating to each of the banks falling into the (e) Total Assets (0.20) aforesaid categories was collected from the data avail- (f) Networth (0.20) able from the Reserve Bank of India. To ensure consis- The rationale for selecting each of the sub-criteria tency, only the published information was used. and assignment of their respective weights is dis- 3. Five different major criteria were identified cussed in above-mentioned article. against which the Indian banks were to be ranked. 5. Banks were ranked, category-wise, within each of These criteria are: (i) Efficiency, (ii) Profitability, (iii) the aforesaid sub-criteria. These sub-criteria ranks Growth, (iv) Credit Quality, and (v) Strength and were multiplied with sub-criteria weights and the Soundness. Considering the current banking, industri- weighted sub-criteria ranks were carried over to each al and over-all economic scenario, pertinent weights of the major criteria. The sub-criteria ranks were then were assigned to each of the major criterion. The multiplied by the major-criteria weights. The resultant rationale for selecting each of the criteria and assign- weighted major-criteria ranks were aggregated to ment of their respective weights is discussed in the determine the best bank in each of the four categories above-mentioned article. and each of the five criteria. 4. Six sub-criterion were selected within each of the 6. As discussed in the abovementioned article, since aforesaid major criteria, which would cover the vari- all the banks, irrespective of their ownership (catego- ous aspects within the aforesaid criteria. Considering ry), compete in the same market place, vie for the same the current banking, industrial and over-all economic customers and are faced with the same situation, it scenario, pertinent weights were assigned to each of was deemed appropriate to determine a best bank the sub-criterion. These sub-criteria and their respec- within each of the major-criteria selected by us. Here tive weights (in brackets) are: the same aforesaid process was followed, but the banks (i) Efficiency (0.15) were not spilt into their respective categories. (a) Non-Interest Income/Total Assets (0.10) 7. While ranking banks of the aforesaid 30 parame- (b) Business per Employee (0.15) ters, it is found that banks with total assets of less (c) Profit per Branch (0.15) than Rs 5,000 crore compare favourably against larger (d) Operating Expenses/Total Assets (0.15) banks. These are primarily foreign banks that operate (e) Profit per Employee (0.20) in India in a very limited manner. Including these (f) Spread/Total Assets (0.25) banks often distort the results and thereby, render the (ii) Profitability (0.20) ranking less meaningful. Accordingly, banks with total (a) Yield on Advances (0.10) assets less than Rs 5,000 crore have been excluded. (b) Return on Investments (0.10) 8. Also excluded are banks that merged their opera- (c) Return on Assets (0.20) tions with other banks during 2008-09, e.g., pursuant to (d) Cost of Deposits (0.20) the merger of State Bank of Saurashtra with State Bank (e) Return on Networth (0.20) of India, the parameters of the merged entity are taken (f) Cost/Income Ratio (0.20) for 2009, whereas the parameters of erstwhile State Bank (iii) Growth (0.20) of Saurashtra have been disregarded for 2009. (a) Total Assets Growth (0.10) (b) Net Interest Income (‘NII’) Growth (0.10) Team Ernst &Young: Viren H Mehta, Husain Diwan, (c) Increase in Networth (0.10) Tanvi Vedak, Surendrakumar Mundra, Karan Shah (d) Advances Growth (0.20) and Vikas Kabra 16 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
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  • 19. PUNJAB NATIONAL BANK ៑ NATIONALISED BANK ៑ RANK: 1 18 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
  • 20. K R KAMATH, MD&CEO, Punjab National Bank The country is going to witness a dramatic increase in infrastructure ‘We aspires to become spending as per the planned expenditure outlined in the 11th Five Year Plan. This would require banks to enhance their capital and a global bank’ strengthen their balance sheets to be able to finance such projects and take a larger share. Globalisation of Indian corporates Punjab National Bank (PNB) is fast banks were lying low during the has also put pressure on Indian banks emerging as a global financial economic slowdown gave an to globalise and have a greater powerhouse. KR Kamath, CMD, PNB advantage to public sector banks presence abroad. To offer world class shares his views with Sitanshu like you to move upward in the service to world class corporates and Swain and Kumud Das of the business? satisfy their demands for Financial Express about the bank’s As I have already said, the crisis sophisticated products, the banks multi-pronged strategies to achieve brought opportunities as well and would need to strengthen themselves rapid growth. Excerpts: PNB cashed in on those opportunities through consolidation. to convert them into business, A large chunk of our population The bank has really turned whether in the form of additional still continues to be out of the ambit around and climbed upwards in loans or even restructuring of some of financial services and financial the last two years in its existing portfolios. The bank was at inclusion is one of the most performance. How has the bank the centre stage of operations when important steps towards inclusive achieved this feat? others moved away during times of growth. Government ownership and good crisis and downturn. While we did Having said that, let me also add governance practices of Indian PSBs grow, it had nothing to do with the that we are not in a hurry For the last . have proved to be pillars of strength business of the private sector and couple of years there is a healthy in times of economic downturn. foreign banks, since our areas of debate going on, which is ironing out Every crisis brings with it operation are vastly different. the differences between various opportunities. Punjab National Bank stakeholders on this issue. However, was in the forefront to identify such The fact that the bank is a whenever the opportune time comes, opportunities arising out of the second largest PSB gives you extra we will not hesitate to make the right global slowdown and converted it into responsibility in the consolidation moves. business while supporting customers space. What are your plans on this, to handle the situation with as the government is keen to take What is your future vision for confidence. the consolidation agenda forward? the bank? In addition, the bank’s There is no denying the fact that The bank has envisioned countrywide presence even deep into the banks in India need to consolidate ambitious growth targets for the remote/rural areas gives it an edge to become bigger and stronger for a period ending 2013. The bank plans to over its peers in the form of variety of reasons. grow its business to Rs 10 lakh crore availability of low cost resources. The The banks in India are very small by 2013 and increase its customer base excellent IT capabilities set up by the as compared to the global banks and to 15 crore. bank facilitate handling of larger hence to become a global player, PNB aspires to become a global volumes in an efficient way The . consolidation is the only way ahead. It bank and plans to implement the best sound fundamentals of the bank also would be worth mentioning that the global practices to effectively compete lent support to the upward movement list of 1000 World banks compiled by in the market by providing a complete of the bank. “The Banker, London” in 2009, carries range of financial services. The bank Our conservative approach and the names of only 32 Indian banks. would also make efforts to sustain its robust risk management practices The biggest Indian bank (SBI) is leadership position amongst helped us to keep our profitability placed at the 76th position in terms of nationalised banks in all domestic intact. The bank’s corporate assets, with $256 billion, wherein the operations, in financial inclusion, in governance framework helped in first rank has been bagged by Royal adopting best risk management meeting aspirations of various Bank of Scotland with an asset size of practices, in implementing global stakeholders in a transparent $3,500 billion. Thus, to be able to face best practice in corporate governance manner. All these facilitated the competition from foreign players, and corporate social responsibility bank’s superior performance. banks would need to consolidate, and in HR policies. The bank also though such moves need not be aspires to become a universal bank, Do you think the fact that predatory alone. Rather, they could be providing a complete range of private sector banks and foreign collaborative as well. financial services under one roof. ◆ THE FINANCIAL EXPRESS ៉ MARCH 2010 ៉ 19
  • 21. BANK OF BARODA ៑ NATIONALISED BANK ៑ RANK: 2 MD Mallya, CMD, Bank of Baroda ‘The whole idea of banking is changing’ MD Mallya, CMD, Bank of Baroda We want to change the entire speaks to FE’s Sitanshu Swain & concept of work-flow at the branch. Kumud Das about the turn around We would like to make all our branch strategies of the bank. Excerpts: outlets as marketing offices and push all the time consuming routine work How did the bank unlock its to a centralised back office. potential? The idea is to ensure that people at The bank has great potential. I the bank should be able to afford should put it on record that it is the customer services in a much better good work done by my predecessors way People at the branch will be in a . that has brought the bank to this level. position to do marketing of products Two-three very significant changes and services. The idea is to make have been made at the bank over a business development faster which is period of three to four years, which turn will boost productivity and have also contributed to a make-over finally, improve customer service. of the bank. Hence, we have now laid down One is on the technology side. norms on how banking should be Second is the brand building exercise. done at a branch. The change in the entire brand has We have identified three branches helped us to develop strong visibility in Mumbai, namely Bandra, Crawford and unlock the value of the bank. Market and Colaba and have Having a brand ambassador was itself implemented the project in those a concept, which was something new branches on a pilot basis. These three to public sector banks. branches are now working on the new concept of customer service. What are the new initiatives you We have seen our ATM hits go up. have taken after you joined? We have a seen substantial number of Among many things, we have taken Internet-based transactions two important initiatives. Last year, happening in banking. So, these we took up a project of business positive developments have already process reengineering (BPR). Having taken place. We are trying to learn put the technology in place, it is the from our experience at the pilot when next step to ensure that you harness we roll it out across our entire the technology pattern for business network. growth through improving customer care services, which need to be What are your other agenda? simplified. The project is known as Our balance sheet size till March, Project Navnirman. ’09 was at Rs 3,37,000 crore and it is The second project is known as likely to go up to Rs 4,05,000 crore by Baroda Next, which is being headed March, ’10. We see it to be at Rs 5,00,000 by an officer in the rank of a general crore by March, 2011. Fifteen lakh manager. Basically, it is a BPR project. customers will be added to our fold by This initiative was taken up by us March, 2011. Our whole focus is on the during the last year itself. Therefore liability side. Still, I am not we started searching for a consultant compromising on the quality of who could help us in realising this assets.We are also expanding our goal. overseas business. This year, we are We appointed McKinsy and the going to recruit 3,500 people including project has already begun. 2,000 officers. ◆ 20 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
  • 22. THE FINANCIAL EXPRESS ៉ MARCH 2010 ៉ 21
  • 23. HDFC BANK ៑ NEW PRIVATE SECTOR BANK ៑ RANK: 1 ៑ STRENGTH ៑ RANK: 1 ៑ GROWTH ៑ RANK: 1 Aditya Puri, MD&CEO, HDFC Bank Banks been raising deposit rates? What is your view? ‘We are a delta on the We haven’t raised rates across tenures but for some shorter and some longer tenure deposits, reflecting the increase in rates in the system at the Indian economy’ long end. Even if we raise rates now, the actual momentum comes in only after about three months with a lag and so by then we would have raised rates Steered by Aditya Puri, managing deposit cost. As for the marginal cost, by between 0.25 and 0.5%, which is the director HDFC Bank has grown at a , banks may use the 90-day term deposit kind of increase we are expecting in steady 30%. He speaks with Shobhana or the 180-day term deposit rate. overall yields, not particularly short- Subramanian and Saikat Das of the term yields. Financial Express about interest rates, Where do you see interest rates inflation and increasing deposit rates. headed in the next few months? Would this increase hurt the Excerpts: Ten-year yield go up. Whether demand for loans? interest rates go up, depends on No. The rates that you are seeing How do you see the base rate sentiment and how much they are able today for autos or homes are a function taking shape? to control inflation. The government of a slowing economy and excess The base rate is not going to change has clearly announced a lower liquidity Car loans were at 9-9.5%, so if . the fundamentals of banking. The borrowing programme and so one can they move up back there, it’s not the banks have been taking into account expect a yield of between 8-8.5% if they end of the world. It’s hard to see a year the tenure of the loan, the risk profile of meet their commitment and depending ahead in today’s environment but we clients and the liquidity available while on inflation being higher than that don’t see any big move in interest rates. lending. The RBI is saying it wants towards the end of the year. Quite a bit We need to see what happens on greater transparency than what the of the inflation is priced in the 8% and liquidity inflation, private demand and , BPLR provided, possibly because a lot the general expectation is that it may go of lending has been done to the AAA to 8.5% by June-July Unless something . corporate at below the BPLR. Now, this untoward happens, yields should not is a function of excess liquidity in the go up beyond this. In fact, short- and market and also competition. So what medium-term rates, even up to one or happens is that the person borrowing a two years, may not go up, since higher amount for a shorter tenure will liquidity is still in excess of Rs 70,000 get a cheaper rate. The base rate has crore in reverse repo, despite the hike been defined as the bank’s base cost but in the cash reserve ratio. Some amount that’s not the base cost of the total is there with the mutual funds as well. deposits or of a deposit of any tenure. So a bank is free to take the base cost of a 90-day deposit. Will there be a big difference between the base rates of banks? Normally loans are priced either , over marginal cost or over average cost. Both are safe. But for a new loan, banks use the marginal rate so banks may opt for the marginal cost. I don’t think there will be too much of a difference when the new system sets in, because the basic business hasn’t changed. So it’s possible SBI may set it at 8%, PNB may set it at 7%. The rate will move towards the lower side rather than the higher side. I don’t see interest rates moving up systemically There might . have been a systemic shift had RBI said that banks would have to use the average cost of deposits to calculate the 22 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
  • 24. the GDP We are seeing some pick-up in . network from 725 to1,720 branches. Our ratio of 52%. Is this sustainable? corporate borrowing but not a runaway business model is different, it’s based No, it’s not sustainable. The reason pick up. This pick up is for working on branches and that’s why we are we have 52% CASA is because deposits capital. Drawdowns on investment comfortable with retail loans and our have been growing slowly so there’s the , have not happened. Companies say cost of funds. Not only is our CASA denominator effect and once growth they are moving ahead on capex but we high, around 60% of our personal loans picks up we will need to borrow more have to see greater evidence of it. Retail are sold through branches, and 70% of fixed deposits. I would say our normal demand for the system as a whole our cards are sold to our customers range for CASA is between 45 and 48%. hasn’t been great but we are through branches as well. They are an Our asset growth is a function of GDP experiencing good demand. If integral part of our strategy. growth, so if GDP grows at 8%, the production of cars increases by 30%, market will grow at 22-23% and we’ll demand for car loans will also HDFC Bank has an grow by 2-3 % more than that. increase. Actually the demand for , enviable CASA home loans never faltered. If Is the bank looking for an GDP grows by 8%, credit de- international presence? mand can grow by about Our international business is based 20% next year. HDFC Bank on our strengths in India. We have normally grows faster correspondent arrangements with than the system. people all over the Middle East and other parts of the world and are major What is the bank’s players in NRI remittances. Essentially, immediate term we are a delta on the Indian economy ◆ . strategy for growth? We have just doubled our capacity and right now don’t need to look further. We just doubled our distribution THE FINANCIAL EXPRESS ៉ MARCH 2010 ៉ 23
  • 25. AXIS BANK ៑ NEW PRIVATE SECTOR BANK ៑ RANK: 2 24 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
  • 26. Shikha Sharma, MD&CEO, Axis Bank depends on the kind of players who come in. ‘Competition is always How does Axis Bank plan to tap the prosperity in the rural markets? Compared to our peers, Axis Bank good for the customer’ has more of a presence in the tier II and tier III towns. So we do have some learnings, which we can use going into rural areas, but we don’t really It’s about a year since Shikha narrowing. So definitely base rates have a full-fledged model to take to the Sharma took over the reins at Axis will be in a more narrow range but rural markets just now. With Bank. In conversation with Shobhana there will be differences based on regulatory changes that have Subramanian, the MD and CEO banks’ strategies. I think an happened and mobile technology observes that while new banking assessment of where the base rates becoming more mature, I think it is licences will help grow the market and can settle will have to be decided today possible to come up with an benefit customers, much would also closer to the date of implementation appropriate model for the rural depend on the kind of players who in July. market. come in. Excerpts: There are of course policy Do you think banks will choose the initiatives being taken to have more What are your thoughts on the marginal cost or a weighted financial inclusion but, if you look at base rate? average cost to fix the base rate? the economy, a lot of real industry is What the Reserve Bank is trying to It might be difficult for a bank to fix finding that their growth is coming do is to bring in more transparency the base rate based on the basis of from rural markets. So the rural and one of their concerns is that weighted average cost because it may markets are definitely the markets of policy rates are not being transmitted already have assets, which are locked the future. So it’s something that we to all lenders. So that’s the attempt. in based on the historical cost of are focussed on and we will I think as opposed to the PLR, when funds. So the marginal cost has to experiment with a couple of models. there were huge differences, which have higher weightage while setting got narrowed out through discounts the base rate. Especially if the bank How do you see the role of banks in below the PLR now, because you has relatively well-matched assets and infrastructure financing? cannot lend below the base rate, I liabilities, then the future is We are a significant player in this suspect there will be a determined more by the marginal space. Nobody has any doubt that cost. If there are some mismatches India will see strong growth in between the assets and liabilities, infrastructure, and if we are banks then perhaps the strategy may be sitting in India, we have to grow somewhat mixed. where growth is going to come from. So if infrastructure is going to grow The government plans to give new faster than GDP, then we have to be licences. Do you think that’s a good open to lending to the sector, I think idea? there is no a choice. Competition is always good for the Axis Bank has strengths in this customer but it also depends on the area, so if it’s a high opportunity area kind of competition. The regulator and we have strengths, we are not at should ensure that there is a level- all embarrassed about going there. playing field between the old and the The question is how do you manage new in terms of regulatory both, concentration risk and interest commitments. It depends on what rate risk? One thing we do is to lend to kind of players come into the market; multiple projects across geographies if we have players who have a track and sectors. record and the desire to build a long- Also, much of the lending is done at term high quality banking business, it a floating rate. So while they are of a will be good for the market because it long tenure, we don’t have a pricing will inevitably grow the market. The mismatch issue, the loans get re- good thing about being in India is that priced. The valid question is that it we are in a high growth phase, so could get translated into a credit risk anything that taps that opportunity because of the floating rate. That’s and expands the market is good. But, something we take of when we do the as I said, nothing is absolute. It all appraisal. ◆ THE FINANCIAL EXPRESS ៉ MARCH 2010 ៉ 25
  • 27. FEDERAL BANK ៑ OLD PRIVATE SECTOR BANK ៑ RANK: 1 26 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
  • 28. M VENUGOPALAN, Chairman, Federal Bank undertaken towards imparting financial education? ‘We want to emerge as We have launched a trust christened "Federal Ashwas" for the establishment and running of "Federal Ashwas Financial Literacy a prominent lender to and Credit Counselling Centres" (FAFLCC) and three FAFLCC centres have already started functioning in the Alleppey District. the common man’ We are in the process of establishing the ‘Federal Bank - YMCA Training and Guidance Centre’ in the Wynad district, Kerala, South India basedFederal programme aimed at fulfilling the in association with the YMCA. This Bank has had a consistent entire banking needs of the residents facility will be used by the bank to track record of growth of a Grama Panchayat by making provide training to micro and small and profitability. Being a available the entire range of banking entrepreneurs. focussed bank, it has stuck to products or services offered by the its strengths. The bank now bank. This is so that these villages What credit growth are you wants to expand its operational can be developed into model Grama currently registering? scope greogrpahically and also Panchayats through the business In the last 10 months during the through product development. facilitator model in association with current fiscal, Federal Bank attained M Venugopalan, chairman, Federal Kudumbashree (Kerala State Poverty a credit growth of 21% (including the Bank speaks with Saikat Das and Eradication Mission) Community segments of SME, retail and Akash Joshi of the Financial Express Development Societies and reputed corporate) surpassing Reserve Bank’s about financial inclusion, the NGOs. targeted credit growth of 16%. Our banks efforts towards reaching out The scope of Samrudhi was bank expects to attain a credit growth and imparting financial education. enhanced recently through the of 23% by March 31. Excerpts: Samrudhi Financial Management Program (SFMP). It aims to help What business expansion plans do In line with increased government improve the financial self-reliance you have? focus on financial inclusion, what and well being of villages, As per the proposed branch efforts are you moving on that individuals, families and expansion policy, we aim to open front? communities. The social scheme around 60 more branches all over Our bank has currently 676 provides disadvantaged villages, India in FY 2010-11. branches across the nation. In Kerala individuals, families and The bank, which has only a itself, it has 391 branches, of which, communities who are financially representative office in Abu Dhabi, 40% are in rural areas. All branches vulnerable or at risk of becoming has plans to go global. It might be are connected under the core banking financially vulnerable, with the tools seeking regulatory permissions in the system. The bank has currently 724 and resources to manage a financial middle term for the same. However, ATMs and has issued 2,910 general crisis and overcome hardship. we are yet to take any concrete credit cards, with a balance of Rs decision on this. Further, we are open 577.59 lakh till December 31, 2009. How do you propose to use IT in to any potential acquisition at a We have been trying for the financial inclusion? reasonable price. It is high time the integrated development of villages. In Our credit card products are IT Indian banking industry go in for the last calendar year, we developed 10 enabled. Kisan Credit Card (KCC) consolidation. villages. In the current year, we have accounts are ATM enabled with the taken up 15 villages till March. The ‘Federal Haritha Card’. The General What are your future goals? adoption of villages has been done Credit Card (GCC) is also ATM We have a set of three-pronged under the Samrudhi scheme. We help enabled. The bank is in the process of objectives. Firstly, we want to be them plan activities beneficial to the introducing the ICT-based banking identified for niche products like SME holistic development of villages. In correspondent model in the Alleppey banking. Kerala, every family is covered by a District of Kerala. We are planning to Secondly, we want to be Kerala’s bank account. introduce certain new products on Number 1 bank, surpassing the State mobile banking as well in the near Bank of Travancore, and finally, we Could you tell us about the term. want to emerge as a prominent lender Samrudhi scheme? in the industry for the common ‘Samrudhi’ is a unique What are the initiatives you have people. ◆ THE FINANCIAL EXPRESS ៉ MARCH 2010 ៉ 27
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  • 31. TAMILNAD MERCANTILE BANK ៑ OLD PRIVATE SECTOR BANK ៑ RANK: 2 30 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
  • 32. G Nagamal Reddy, MD&CEO, Tamilnad Mercantile Bank branch network. During the next fiscal we would also provide special focus for CASA by ‘Small-sized banks play giving specific targets to rural and semi urban branches to canvass SB deposits aggressively, whereas metro a significant role’ and urban branches would be urged to concentrate on current accounts. Corporates would be approached for canvassing salaried accounts with a bouquet of services leveraging the G Nagamal Reddy, MD & CEO, areas for growth. The speed in fullest use of technology: anywhere Tamilnad Mercantile Bank speaks delivering corporate and retail credit banking, RTGS, NEFT, debit card, net with Sajan Kumar of the Financial is another areas the bank has planned banking, e-payment etc. Express about being a small bank with to concentrate on. The bank has also more regional flavour where TMB , entered into a MoU with CRISIL for How is the year shaping up? stands in the changing atmosphere, the rating SME borrowers. A thorough understanding of the controversy over the ownership issue of prevailing market and customers’ the bank and other things. Excerpts: How are you planning to improve changing requirements, expectations your net interest margins? and the efforts taken by employees at Being a small bank with a more The bank witnessed a net interest all levels to meet the expectations of regional flavour, what kind of margin of 3.55% as on February 28, customers, as well as the preparation business focus do you have in 2010, which is due to the increased to expand the revenue streams for terms of retail and corporate? focus on building low cost liabilities sustainable growth, would work well Small-sized banks contribute and high yielding assets in SME and for building a new brand image and significantly to the total market share retail sectors. health for the bank. of scheduled commercial banks. Our CASA has improved by 19% when The various initiatives taken by the regional presence and sense of compared to the previous year ended bank to improve the fee-based income belonging have given us a prime March 31, 2009. The credit to the retail will boost the bottom line of the bank position. sector has also grown by 24%. The net in the current year. Due to the focus on TMB is concentrating on building profit of the bank has improved by building a higher level of efficiency safer and more remunerative assets. 16% up to February 2010. The full and strengthening the margin by Our strategy is to focus on corporate results of various initiatives are cutting the proportion of high cost and retail business, which would fetch expected to reflect in the bank’s deposits and the size of low yielding a mix of quality and high yielding current year balance sheet. assets, the bank added 1,86,000 new assets. Our incremental CD ratio over customers. The bank is harnessing its March 2009 works out to 136%, which How difficult is for you to raise low strength of technology Customers . shows our aggressive growth in cost deposits since you don’t have expect a major change in our bank advances. Plans are on to open much of a branch network? both in terms of capital structure and specialised branches at metros to take As the spread started thinning services, focussed care of the credit from 3.53% in the year 2008 to 3.37% in requirements of corporate the year 2009, the bank decided to Has the controversy over the establishments. The bank already has improve the CASA component, which ownership issue been settled? a lending portfolio of 37% to will help in bringing down the cost of Since the new board is in place and corporate credit. The bank has deposits. The necessity of enhancing the pending AGMs for the years 2008- already built a retail asset portfolio of the CASA deposits to improve the 2009 have also been held, I feel that the 63%. The bank has 24 retail schemes bottom line of the bank percolated ownership issue is resolved by the in the market and four or five down to the people in the branch level competent court. With enhancement schemes, including home, education, and permeated the organisation. in the level of corporate governance car and SME credit. CASA has become the mantra of the after holding the AGMs and stability In the retail segment, the bank bank. As the bank has 216 branches in its operations and consistency in finds huge opportunities and the across the country, the mantra of earnings, the bank will be able to delinquency rate is considerably less CASA was echoed in 12 states and in provide better value addition to its due to its cautious approach. We the hearts of 2,250 TMBians. As a stake holders. believe that through identifying result, the bank was able to mobilise Efforts will be made to make the credit-worthy retail proposals, the Rs 402 crore of CASA deposits, an bank more dynamic, in the sense that bank can expand its retail credit increase of 19% growth over March it will be adjudged not only as the best without being aggressive. The bank 2009, which works out to 24% of the bank but also the fastest growing identified retail as one of the strategic total deposits with the existing bank under each parameter. ◆ THE FINANCIAL EXPRESS ៉ MARCH 2010 ៉ 31
  • 33. JP MORGAN CHASE ៑ FOREIGN BANK ៑ RANK: 1 ៑ EFFICIENCY ៑ RANK: 1 32 ៉ THE FINANCIAL EXPRESS ៉ MARCH 2010
  • 34. KALPANA MORPARIA, CEO, JP Morgan institutional broking business. So, we have a dedicated sales force, which not ‘We will cater with only covers Indian funds that are dedicated to investing in India or emerging markets that are investing in India but also global funds who can a suite of services’ invest in India but don’t necessarily have a dedicated vehicle to access notes or eventually a registration with the Securities and Exchange In India, JP Morgan runs various management (DCM) and mergers and Board of India (Sebi). businesses like providing companies acquisitions (M&A). We have the with cash management services, trade global corporate bank, which is a joint Are you looking at entering the finance and custody services, venture between investment banking retail space? investment banking, helping and transaction banking. We believe that retail banking is companies raise debt and equity. something that you can cover out of Speaking with Mahalakshmi What does your client base look mass banking. We believe that Indian Hariharan from The Financial like? Which are the products and banks have a very unique proposition Express, Kalpana Morparia, CEO, services that you cater to? to deal with the customers in JP Morgan says the bank intends to On the corporate side there are managing deposits, mortgages, auto stay within its niche segment rather multi-national corporations (MNCs) credit and also understanding the than try to compete with its larger peers operating in India. The small customer. The kind of distribution who are retail-focussed. Excerpts: corporate businesses have affiliates that they have and their ability to and subsidiaries in India, who need build a great recovery mechanism is Which are the businesses that you coverage for cash management to also something very unique. Thus, we would like to focus on in India? remittances, sometimes even to credit feel that they will always be superior In India, we run the investment on the back of their parent support. If to foreign banks. The only thing we banking division, asset management you think about several large think that we can really capture in the and wealth management business and companies that have their retail space is remittances coming treasury securities and services. subsidiaries here, we would be the from the US into India and to that Within the treasury securities and typical banker that would cover them. extent we may look at having a retail services, it is normally transaction The second part is Indian companies deposit taking franchise if my branch banking and custody, giving a that are increasingly globalising. This license approval allows me to do so. platform to corporates and investors is because they are in constant need of We will be a niche player in this for cash management, trade finance acquisition financing, funding for segment. Retail credit is not and custody business. Investment their overseas businesses, managing something we are looking at. banking comprises of the markets cash across geographies and across business, constituting fixed income trade finance and currencies. So, on What are your hiring plans? and commodities. This includes the transaction banking side, there is We have two sets of employees in proprietary trading, client flows, cash management and trade finance the bank-one is the business, which is forex flows and forex derivatives, across the board. less than 500 people and I don’t see followed by the equity institutional The third set of clients are what I that growing beyond a little over that broking business. These are a part of call ‘local local’. There may not be a number. The other is off-shoring, our markets related businesses. Then, big cross border angle to it but the where we will continue hiring. we have a small principle investment reason why we would cover them and business where we commit JP would give them transaction banking What is your share in the market? Morgan’s capital to take positions in and credit is because we see we can We track our market share across equity, hybrid and high yield debt for add a lot of value to them on a purely all our businesses. In some of the Indian companies. We also have a corporate finance side. When they transaction banking business and large corporate finance and want to raise capital or do an M&A DCM businesses that we do, we look at coverage business, which transaction, we would help them out. the market share in context with covers equity capital On the investor side, we deal a lot with foreign players. markets (ECM), all the major funds. We have a Last year, we were the number one derivatives relationship with a lot of fund houses player across the ECM business. In collateral that are investing across the globe. We the institutional broking business, we cover them through our were in the top four. In the M&A space, custodian business not too many deals happened last year, and the but we believe we would have been in the top two or three. ◆ THE FINANCIAL EXPRESS ៉ MARCH 2010 ៉ 33